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The International Betting Integrity Association (IBIA) has launched Mission 2030, a new five-year strategy to strengthen its role as the global standard for sports betting integrity. IBIA also unveiled a refreshed brand identity, reflecting its growing international reach and commitment to collaboration in an evolving regulatory and sporting landscape.

Khalid Ali, CEO of IBIA, commented: “As IBIA marks its 20th anniversary, we are not only reflecting on the past, we are also looking ahead to the future. Our new strategic roadmap charts how we will continue to deliver best in class integrity services to our members, deepen collaboration with our partners, and successfully confront the challenges and opportunities reshaping our industry. IBIA is evolving to ensure that whatever new trends emerge, we remain ready to safeguard sports, consumers and regulated betting markets.”

Mission 2030 focuses on three core objectives:

1. Strengthening IBIA’s Global Monitoring & Alert Platform (Global MAP) to detect suspicious betting and support investigations;
2. Expanding collaboration by deepening and broadening our partnerships across the global sports integrity ecosystem; and
3. Advancing prevention through better regulation, effective policy engagement and player education initiatives.

Mission 2030 serves as a strategic roadmap, setting direction and priorities while allowing flexibility to meet emerging trends, such as AI, crypto, esports and new market openings that are reshaping the betting and integrity landscape at an unprecedented pace. Detailed actions and tactical initiatives will be developed and delivered in partnership with IBIA’s members, ensuring the association remains flexible, innovative and proactive.

To mark this next chapter, IBIA has also unveiled a new brand identity. The redesigned logo, with six interwoven segments, represents the stakeholders vital to protecting betting integrity: operators, sports, regulators, law enforcement, athletes and institutions. Together, they form the foundation of IBIA’s work. The new strapline, “Safeguarding Sports Betting”, captures the essence of IBIA’s mission.

Khalid Ali added: “To achieve our ambitions, we need to evolve and that starts with the way we present ourselves. More than just a visual update, our new brand is a key building block of Mission 2030. It reflects not just who we are today, but where we are heading tomorrow.”

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OmegaTipsters, an iGaming platform established in 2016, has been relaunched by its current owner, GSH Online Media. The platform has evolved into a complete hub that aims to enhance user experiences through its state-of-the-art technological model.

GSH Online Media has retooled OmegaTipsters, bringing it onto a modern and redesigned platform. The company’s specialty lies in the online gaming sector, and relaunching OmegaTipsters marks a crucial step toward the sports betting market.

This relaunch aligns with the principles of GSH Online Media’s campaign to redevelop and improve its platforms.

With OmegaTipsters, the firm focuses on providing versatility for various user preferences while emphasizing responsible gambling and an educational approach.

A Versatile Hub for iGaming Enthusiasts

OmegaTipsters initially focused on providing betting tips, hence its name. With the relaunch of its website, the platform has introduced a range of features designed to enhance the user experience.

Its versatility enables it to serve as a helpful center for both sports betting and casino gaming enthusiasts. Apart from its original service of betting tips, it provides the following:

• Association football odds for numerous competitions, teams, and betting markets.
• A curated list that aggregates online casinos and bookmakers.
• Collection of betting offers and casino bonuses from the operators listed on OmegaTipsters.
• It provides a state-of-the-art filtering system for operators and offers features that encourage personalized searches.
• Social tournaments that offer completely free gameplay, providing varied real-money prizes.
• Expert-driven informational content that aligns with responsible gambling principles.

GSH Online Media CEO, Viorel Stan, Comments on the Relaunch

“Witnessing the relaunch of OmegaTipsters feels like a personal milestone. While our company prides itself on its growth and scalability, thanks to our presence in the casino gaming sector, I have a personal connection to the world of sports. Acquiring, redesigning, and perfecting OmegaTipsters allows us to diversify our portfolio and become more viable in the sports niche. I am thankful and proud of my team’s effort and competitive drive, allowing us to continue to expand!”

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