Eastern Europe
Soft2Bet Unveils Romania’s First Social Media-Inspired Casino and Betting Platform
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Soft2Bet has launched Swiper, Romania’s first online casino built around the swipe-driven design of social media apps. Designed for mobile users, Swiper blends intuitive navigation with casino gaming, making it easy for players to browse, choose, and enjoy thousands of titles with a simple swipe.
The product embraces a rising trend that brings together the best of casino entertainment and mobile gaming dynamics — fast, engaging, and tailored to today’s digital habits. At the heart of the project is short-form video content, a format familiar to all mobile users, which enhances interactivity and keeps the experience dynamic and immersive.
With over 75% of global users engaging with mobile applications for entertainment, Swiper meets players where they already are. Its interactive interface replicates intuitive gestures from known social apps, enabling users to effortlessly explore and customize their gaming universe, while the design caters to the mobile-native generation and reflects a keen awareness of evolving digital user behavior.
Fully powered by Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, Swiper redefines user engagement, creating immersive, personalised interactions with every swipe. MEGA, developed entirely in-house by Soft2Bet, represents an independent and innovative technology dedicated to enhancing traditional gaming experiences with missions, challenges, and quests that encourage players to stay engaged for longer, increasing screen time and LTV.
The launch in the Romanian market builds upon Soft2Bet’s recent success with Don.Ro, a brand that was recently recognised as the “Best Launch of the Year 2024” at the 12th Meeting of Gambling Professionals by Casino Inside magazine. Leveraging the same powerful technology stack that propelled Don.Ro to prominence, Soft2Bet again demonstrates how its platform excellence consistently translates into compelling new market entries.
“As a leader in the iGaming industry, we know how to build strong brands, understand what our players truly want, and deliver products that resonate,” highlighted Yoel Zuckerberg, Chief Product Officer at Soft2Bet. “Our B2C launches serve as proof of concept for the strength of our technology, data-driven insights, and market knowledge. Swiper is a clear example of this approach in action, offering a standout experience tailored to Romanian players.”
Swiper introduces several key features to local players :
- One-handed swipe navigation for rapid game discovery
- Over 3000 Games, 50 Roulette tables, 120 Blackjack tables, table games, and live casino offerings
- Over 85,000 live and 70,000 pre-match sports betting events covering diverse sports markets with competitive odds
- Localised promotions tied directly to Romanian events and holidays
- The design is adapted to local player preferences and cultural context
Zuckerberg further commented, “Customer experience is our top priority. We know what today’s players want—they value speed, simplicity, and familiarity. With Swiper’s social approach, we’re excited to see how this fresh UI/UX impacts engagement and loyalty.”
Operating under a Class I licence from Romania’s National Gambling Office (ONJN), Swiper, powered by Soft2Bet’s expertise across 19 licences and 11 jurisdictions, guarantees a regulated, safe, and responsible gaming environment that meets stringent international standards. This strong regulatory foundation not only builds credibility for Swiper but also reflects Soft2Bet’s commitment to redefining modern gaming through scalable, innovative, data-driven solutions that enhance player retention across regulated markets, as evidenced by the success of brands like Betinia, CampoBet, QuickCasino, Don.ro, ElaBet, ToonieBet and others.
Launch video:
The post Soft2Bet Unveils Romania’s First Social Media-Inspired Casino and Betting Platform appeared first on European Gaming Industry News.
Compliance Updates
GLI Becomes First International Gaming Lab to be Accredited in Ukraine
Gaming Laboratories International (GLI) has become the first international gaming lab to be accredited in Ukraine.
GLI Europe B.V. was appointed by Ukrainian regulatory authority, PlayCity, as both a testing/certification and inspection body for gambling equipment in the country and is currently the only foreign entity to be accredited.
GLI Europe B.V. will perform testing and certification of all gaming related hardware and software in accordance with the requirements of PlayCity and the Ukrainian gaming regulatory framework. GLI will deliver all Ukrainian certification services through its European operational hub, GLI Europe B.V., ensuring certification is conducted under GLI’s ISO/IEC 17025, 17020, and 17065 accreditations.
The company will work with both foreign and Ukrainian suppliers, whereas Ukraine is considered a regulated market, and suppliers will need to hold a certificate of approval from PlayCity in order to request certification for the market.
“We are grateful for the trust PlayCity has placed in GLI. At GLI, we work with regulators in more than 710 jurisdictions, and we will bring our global expertise to PlayCity and to suppliers who wish to enter the Ukrainian market, guaranteeing the highest levels of testing quality and compliance,” said James Boje, Managing Director, EMEIA.
The post GLI Becomes First International Gaming Lab to be Accredited in Ukraine appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Alina Mihaela Popa Chief Commercial Officer at ICONIC21
ICONIC21 Expands into Romania, Securing Launch Agreements with Fortuna and Casa Pariurilor
The provider increased its presence in Romania by launching with two of the market’s leading operators, Casa Pariurilor and Fortuna.
Popular iGaming content provider ICONIC21 launches with Casa Pariurilor and Fortuna. The integrations represent a further strategic move in the provider’s swift expansion within regulated markets.
Casa Pariurilor and Fortuna rank among the most well-known brands in Romania, possessing a robust retail and online presence, relied upon by a large player community. Collaborating with both operators strengthens ICONIC21’s dedication to providing top-notch, tailored content for prominent brands in competitive markets.
A broad range of ICONIC21’s live casino games is now accessible to its players, featuring prominent titles from the Gravity Series like Gravity Roulette and Gravity Blackjack. The Gravity Series incorporates multiplier mechanics into traditional casino formats, enhancing engagement while maintaining a sense of familiarity. The collection additionally features various roulette versions and well-liked Asian games like Sic Bo and Baccarat, guaranteeing wide player attraction.
The growth emphasizes ICONIC21’s rapidly advancing roadmap, covering live casino, slots, virtual and instant games, dedicated studios, and proprietary promotional tools. Every vertical is created to enable flexible integration, customized environments, and expandable growth for operators.
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, commented: “Romania is a key regulated market for us, and going live with Casa Pariurilor and Fortuna confirms the strong demand for our portfolio. We are growing quickly across regulated jurisdictions, and Romania is a clear example of how our products resonate with established operators who prioritise quality, performance, and flexibility.”
Michael Foster, Group Head of Commercial Gaming Operations, added: “Integrating ICONIC21’s portfolio allows us to enhance our live casino offering with strong, performance driven titles. The Gravity Series in particular brings an extra engagement layer to classic games, which aligns well with our strategy of delivering differentiated experiences to our players.”
The post ICONIC21 Expands into Romania, Securing Launch Agreements with Fortuna and Casa Pariurilor appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Alina Mihaela Popa Chief Commercial Officer at ICONIC21
ICONIC21 Boosts Romania Operations Through VivaBet Alliance
ICONIC21 advances its strategic growth in regulated markets through a new collaboration with VivaBet, a rapidly expanding online casino operator in Romania.
By means of this agreement, sought-after supplier ICONIC21 provides a collection of more than 15 live casino games, enhancing VivaBet’s selection with content focused on performance.
VivaBet established a solid presence in the Romanian market by emphasizing a varied casino selection and a user-friendly platform designed for local users. Functioning within Romanian regulations, the brand persists in investing to broaden its content library to stay pertinent in a fiercely competitive landscape.
The inclusion of ICONIC21’s live casino collection helps achieve this goal by presenting contemporary studios, rapid gameplay, and multiplier-driven features that enhance player involvement.
Among the games going live with VivaBet are some of ICONIC21’s strongest performers:
· Gravity Blackjack
· Gravity Roulette
· Multiple variations of Baccarat
The Gravity Series, recognized for its multiplier mechanics integrated into classic formats, introduces an additional dimension to conventional table games. This strategy has reliably produced high engagement metrics in various markets.
Merging traditional casino elements with improved payout opportunities and refined studio aesthetics, the collection meets the desires of Romanian players who are progressively pursuing both recognition and extra thrill.
Commenting on the partnership, Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “Romania is a key regulated market for us, and partnering with VivaBet marks another important step in strengthening our footprint locally. We see strong demand for live content that blends classic gameplay with modern mechanics, particularly within our Gravity Series. Collaborating with an operator that understands its audience and is focused on continuous growth allows us to deliver real value.”
From VivaBet’s side, Matei Secaci, Head of Casino, added: “We are pleased to integrate ICONIC21’s live portfolio into our platform. Expanding our array of games with a provider that is growing quickly and investing in high quality production enables us to further enhance the experience we offer our players. The addition of titles such as Gravity Blackjack and Gravity Roulette brings fresh energy to our live casino section.”
The partnership with VivaBet is a key element of ICONIC21’s wider growth plan in regulated European markets. Through providing adaptable integration, a varied live portfolio, and studio-led innovation, the company remains a dependable partner for operators in search of unique live casino content.
With the increasing demand for interactive, enhanced live games, collaborations like this one strengthen ICONIC21’s dedication to providing scalable, performance-oriented solutions customized to the requirements of each market.
The post ICONIC21 Boosts Romania Operations Through VivaBet Alliance appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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