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Play’n GO games live in Land-Based casinos

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Play’n GO, the world’s leading casino entertainment provider, has today announced that its market leading portfolio of games is live in land-based casinos for the very first time in the company’s storied 20-year history.

The launch of Play’n GO’s games into land-based casinos is the product of an in-depth partnership between the Swedish company and global gaming giant Genting.

BOOM Slots, a new cabinet developed exclusively for Genting properties sees an initial batch of 13 Play’n GO titles making their land-based debuts, including the world’s most played online slot games Rich Wilde and the Book of Dead, Reactoonz, Honey Rush 100 and Buildin’ Bucks.

Play’n GO’s games have been live in the land-based sector in the United Kingdom at Genting’s iconic Resorts World Casino in Birmingham for more than six months during trials.

Rollout now accelerates to Genting’s more than 30 casino properties across the UK, including London’s largest casino, Genting Stratford, with the full rollout, featuring an initial batch of 13 Play’n GO games, scheduled for completion in December.

Genting is one of the world’s largest land-based casino operators with its premium properties stretching from Las Vegas to Malaysia.

From its origins in building casino games for mobile phones prior to the invention of the smartphone, today Play’n GO is one of the leading providers of entertainment to the casino industry, with more than 400 premium game titles available with operators in more than 35 regulated jurisdictions.

Johan Törnqvist, Chief Executive Officer and Co-Founder of Play’n GO, commented: “This is a historic day for Play’n GO and the culmination of a vision that both Genting and Play’n GO share – to bring the best of online casino content and features to casino floors worldwide.

“Play’n GO’s mission is to ‘create innovative and entertaining gaming experiences everywhere’. We are excited to expand the definition of ‘everywhere’ to include land-based casinos for the first time.

“The vision for our new land-based business is distinctly Play’n GO flavoured – ambitious, innovative, and meticulously planned to meet the business challenges and opportunities of the future. We think there is an opportunity for 10s of thousands of cabinets featuring Play’n GO content globally.

“Genting have been a brilliant partner throughout this project and we’re looking forward to working closely with their fantastic teams to build on this initial UK-facing rollout to ensure it’s a success.”

Stuart Armstrong, Product Director at Genting added: “Differentiation in a crowded land-based casino sector is vital. The launch of our new and exclusive BOOM slots product gives Genting a compelling gaming experience that no other casino can offer.

“Play’n GO’s reputation in the industry is second to none, and through this partnership we’ve been able to witness firsthand their agility and innovation to help bring this product to life.

“We know from our trial period that Play’n GO’s well known online casino content is attractive to players in land-based spaces too and we can’t wait to roll this out to all of our UK properties soon.”

The post Play’n GO games live in Land-Based casinos appeared first on European Gaming Industry News.

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GoldenRace launches Goal2Win to bridge the gap between football and numbers

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The world of sports betting and gaming is set for a major shake-up with the launch of GoldenRace’s innovative, new number game, Goal2Win, designed to captivate the massive global football audience. Goal2Win successfully bridges the gap between the universal passion for the “king of sports” and the proven thrill of number-based predictions, offering partners a fresh, high-potential product for monetisation.

Goal2Win is a premium offering that takes the familiar, classic number game format and integrates it with a dynamic, football-centric theme. This unique combination makes the game instantly recognisable yet excitingly new, appealing both to seasoned sports bettors and newcomers seeking an engaging, simplified experience.

Goal2Win is GoldenRace’s proposal to mix innovation and tradition. It offers operators a product that leverages the immense reach of football fandom while delivering the straightforward, engaging gameplay and massive win potential expected from a top-tier number game. It’s a compelling blend of excitement, simplicity, and significant reward potential.

Key features driving engagement and potential winnings:

Goal2Win is engineered for maximum player retention and high stakes, boasting dynamic gameplay and powerful features:

  • Multiplier feature: Players can place the same set of bets across an impressive twenty-two consecutive events, significantly driving up potential winnings and ensuring sustained engagement over time.
  • Jackpots and Mega Jackpots: The game includes tiered winnings with both standard Jackpots and highly coveted Mega Jackpots, promising life-changing sums and acting as a powerful player motivator.
  • Quick picks: For rapid access to the action, the Quick picks option allows the system to randomly select numbers, streamlining the betting process for players.
  • Row/Column selector: Enhancing the user experience, selector buttons enable players to easily pick an entire row or column of numbers, simplifying sophisticated betting.

Goal2Win represents a unique opportunity for operators to tap into the immense global football fanbase with a product that is both innovative and instantly recognisable. It stands poised to become a staple offering, driving higher stakes and attracting a broader demographic to the operators’ portfolio.

The post GoldenRace launches Goal2Win to bridge the gap between football and numbers appeared first on European Gaming Industry News.

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PayAdmit partners with Yaspa to integrate Pay by Bank on its payments platform

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Yaspa, the Pay by Bank fintech, today announced a partnership with PayAdmit, the London-based payment software provider and orchestrator used by merchants across eCommerce, iGaming and digital services. The integration brings Pay by Bank to PayAdmit’s platform, giving its merchants a faster, secure, cost-effective way to accept customer payments with real-time confirmation.

PayAdmit offers a modular payments stack that includes White Label, Cashier Service, Payment Bridge and Payment Concierge Service — a high-touch support layer for resolving payment issues in real time. The platform aggregates 350+ global payment methods and provides streamlined onboarding, enabling merchants to go live in as little as 14 days.

Adding Yaspa gives PayAdmit’s clients a high-conversion bank payment option built for speed, conversion and compliance.

Yaspa’s Head of Commercial, Amie Kadhim, said: “PayAdmit moves fast and sets a high bar on payment performance, reliability and checkout experience. We’re excited to power their next chapter with instant bank payments that are speedy, secure and deliver a smooth, mobile-first experience – boosting approval rates and settling funds immediately.”

For PayAdmit’s merchants, the integration with Yaspa delivers:

  • Real-time deposit confirmation
  • Lower processing costs versus traditional methods i.e. debit and credit cards
  • Reduced fraud and chargeback risk with bank-level authentication
  • A smoother mobile journey with no card details to key in

Yaspa’s benefits align with PayAdmit’s focus on performance, security and a modern, merchant-friendly toolkit.

Vladyslav Kolodistyi, CEO of PayAdmit added: “Our mission is to give merchants a flexible, future-proof payments stack. Partnering with Yaspa adds a best-in-class, instant bank payment option, so clients get higher conversion with less complexity.”

The post PayAdmit partners with Yaspa to integrate Pay by Bank on its payments platform appeared first on European Gaming Industry News.

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Continent 8 appoints Julia Weygandt as Head of Client Growth & New Business

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Continent 8 Technologies, a leading provider of cutting-edge managed IT solutions designed for the global iGaming and online sports betting industry, announces the appointment of Julia Weygandt as Head of Client Growth & New Business.

Based in Malta, Julia will spearhead strategic initiatives to drive customer growth and capture new market opportunities globally, working closely with the existing Sales team and Practice Leads.

Julia brings over 20 years of experience in gaming, entertainment, and technology, with a proven track record in commercial strategy, international market expansion, and strategic partnerships. Her career includes senior roles such as COO at G Games and Tornado Games, and Head of International Partnerships at GAMOMAT, where she successfully scaled operations and delivered significant revenue growth.

Julia is an active advocate for diversity and leadership in gaming, serving as a Board member for Global Gaming Women and leading partnerships for the Behind the Gloves initiative, which combines boxing and corporate engagement to support charitable causes.

Nick Nally, Chief Revenue Officer at Continent 8 Technologies, commented: “Julia’s appointment reflects our commitment to delivering exceptional value and growth opportunities for our customers. Her deep industry knowledge, commercial acumen, and passion for building strong partnerships make her an outstanding addition to our team. We are excited to see the impact she will have as we continue to expand globally.”

Julia Weygandt, Head of Client Growth & New Business, added: “I’ve known the Continent 8 team for a long time; they are a trusted and respected partner to the world’s leading iGaming operators and suppliers, and I am thrilled to join at such an exciting time. My focus will be on driving client success through innovative solutions and strategic growth initiatives, ensuring we continue to lead in this fast-evolving industry.”

The post Continent 8 appoints Julia Weygandt as Head of Client Growth & New Business appeared first on European Gaming Industry News.

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