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Boomerang Partners case study: The Belg Group PPC founder, Belg Lazarov, shares his experience of participating in the Golden Boomerang League
Reading Time: 4 minutes
From September 1 to October 31, Boomerang Partners is hosting the Golden Boomerang League. This new sports traffic tournament is open to both existing and new partners of the company. To qualify for the final prize draw, participants must generate 20+ sports FTDs across brands within the Boomerang portfolio. The grand prize includes automatic qualification for the third season of the annual global traffic tournament for affiliate teams – the Golden Boomerang Awards 2026. As the Official Regional Partner of AC Milan, Boomerang Partners is also offering 2x AC Milan Experience packages, including flights, accommodation, and tickets to an AC Milan match at the iconic San Siro Stadium in Milan.
One of the successful participants of the Golden Boomerang League 2025 is belg.group — a top-tier digital lab specializing in traffic generation. Belg Lazarov, CEO and Founder of the company, gave an interview in which he shared his team’s impressions of participating in the tournament and discussed its competitive advantages in the affiliate marketing industry.
1 What did participating in the Golden Boomerang League mean to you – what was the key motivator for joining the tournament?
For us, the Golden Boomerang League was a real breath of fresh air. Our daily work is engaging, but it can get routine at times. A tournament like this reignites that competitive spark, adds a new dynamic to our workflow, and motivates the team to give it their all. And of course, the chance to win some great rewards and gain recognition makes the whole event even more appealing. It’s the perfect mix of a professional challenge and a thrilling experience!
2 How would you evaluate the Golden Boomerang League format, where only 20 sports FTDs are needed to qualify for the final prize draw?
We think the 20 FTDs threshold to qualify for the prize draw is very well-balanced and accessible. Based on our analysis of the competition this time, the bar could have been set higher, but the current level makes the tournament attractive for a wide range of participants. It’s a great opportunity for teams of all sizes to prove themselves in a high-profile event without feeling like there’s an insurmountable barrier to entry.
3 To what extent do you believe such tournaments help affiliate teams grow and boost their performance?
Tournaments like these are more than just a competition; they are a powerful catalyst for growth. They give affiliate teams a chance not only to showcase a high level of professionalism but also to make a name for themselves in the market. In a competitive environment, these events become a unique platform for self-promotion, which opens up new prospects for development. It’s an opportunity you can’t afford to miss.
4 You know that the winners of the Golden Boomerang League get the opportunity to attend the Golden Boomerang Awards 2026 ceremony. What does this chance to be among the best and be present at such an event mean to you?
For us, attending the Golden Boomerang Awards ceremony is more than just a prize; it’s a testament to our hard work. Unfortunately, last year, circumstances prevented us from attending, and we still regret it. Missing out on the chance to network with industry leaders, meet legends of world sports, and spend an unforgettable evening among colleagues was truly disappointing. That’s exactly why this time we are determined – we will definitely be there!
5 Golden Boomerang is not just a competition, but also has a strong community element. Do you feel a sense of involvement and team spirit when participating in such projects?
Sure! Taking part in projects like this truly ignites a team spirit and healthy rivalry. Interacting with other tournament participants sparks a competitive fire, and the good-natured ribbing from both sides fuels our desire to put our best foot forward and prove that we can lead the pack. This sense of competition creates a unique atmosphere that motivates us to push further and achieve more.
6 From your point of view, how important is a reliable partner and transparent conditions in such competitions? What do you value in your cooperation with Boomerang Partners?
Let’s start with this: a reliable partner in our field is 50% of success. And when we found ourselves in the safe hands of Kristina (our dear account manager), our chances of success increased by another ten percent, if not more. We’re talking about complete transparency in statistics of any format, literally round-the-clock operational resolution of any issue, and the mobilization of all relevant departments to tackle tasks and problems. This is their standard operating procedure, an axiom. And listen, Kristina and her team are always on our side in any disputed matter. Always! We have never encountered this level of care, professionalism, and openness with anyone else in the market. They truly set the gold standard that others should learn from.
7 What strengths distinguish your team from other players in the market?
Our team stands out due to our unconventional approach to work. We aren’t afraid to experiment and implement bold, sometimes unexpected, even seemingly counterintuitive, solutions that ultimately give us a competitive edge. This mentality allows us to find unique paths to achieve our goals and always stay one step ahead.
8 How do you assess the current state of the iGaming market and the key trends that will define its development in the coming years?
The current iGaming market is going through a stage of consolidation. Following the recent regulatory changes, the influx of new teams is minimal, while mid-tier operators are either restructuring or leaving the market altogether. It’s a survival of the fittest – those who have managed to adapt, implement innovative approaches, and overhaul their processes.
In the coming years, the key trend, as cliché as it might sound, will be people. The specialists who can react swiftly to changes and offer unique solutions will be the ones setting the tone for the entire industry.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.
Boomerang’s client portfolio contains 13 brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
About belg.group
belg.group is a dynamic digital marketing laboratory specializing in traffic generation. Founded in 2018 with a focus on PPC traffic generation, the company launched its first owned media product, a dedicated betting community, in 2020. Its media-buying team boasts over 8 years of experience.
The post Boomerang Partners case study: The Belg Group PPC founder, Belg Lazarov, shares his experience of participating in the Golden Boomerang League appeared first on European Gaming Industry News.
Reading Time: 2 minutes
CasinoRank today released its latest six-month analysis (April–September 2025) of real player data, providing insights into the most-played casino games worldwide and the trends shaping the iGaming sector. The findings highlight a market entering a new phase of consolidation and rapid growth.
According to the report, Pragmatic Play now commands eight of the world’s top nine slot titles, while Evolution’s Crazy Time attracts more than 335,000 daily players. Crash games are also surging, with Aviator leading the category and Latin America recording 34% quarter-over-quarter growth.
Key Findings
The report shows that slots remain the backbone of iGaming, although they are increasingly concentrated in the hands of Pragmatic Play. Its flagship title, Gates of Olympus, secured the highest global operator promotion share at 0.20% (the share of times a game appears in operator lobbies). Crash games also accelerated, with Aviator holding the top spot and Pragmatic Play strengthening its footprint through Spaceman, Big Bass Crash, and High Flyer. Together, the top 10 crash titles now account for the vast majority of play, marking a wider spread of engagement than earlier in the year. Live dealer continues to anchor immersive play, with Evolution reinforcing its lead as Crazy Time averaged over 335,000 daily players and Lightning Roulette ranked among the top global live titles by visibility at 0.096%.
“The six-month data confirms the dual nature of today’s market,” said Emily Thompson, Lead Analyst at CasinoRank. “Players stick with trusted slot mechanics for consistency, turn to crash games for quick bursts of excitement, and commit the most time to live dealer experiences. The operators who win will anchor their lobbies with proven titles and invest boldly in innovation: from localized crash formats to next-gen live dealer studios.”
The findings highlight sharp regional contrasts:
- Latin America posted a 34% quarter-over-quarter jump in crash play, driven by mobile-first demographics and younger audiences.
- Southeast Asia saw a 27% increase in adoption during the same period, while the Asia-Pacific region recorded a 28% rise in live dealer engagement, largely fueled by baccarat hybrids.
- Europe and North America remain mature markets where slots continue to dominate, though growth is slower under tighter regulatory conditions.
Rapid technological advancements underpin these regional shifts. In live dealer games, 5G-powered streaming and multi-camera setups are increasing average session lengths to 15–20 minutes, roughly three times longer than those of slots. Slot play is also evolving, with features such as multipliers, tumbling reels, and bonus buys helping to sustain mobile engagement. Crash titles continue to benefit from exposure on Twitch and YouTube, though analysts warn that over-reliance on influencer-driven virality could undermine long-term stability.
Taken together, these trends signal a decisive phase of market maturation. According to CasinoRank, the operators best positioned to win will be those who:
- Anchor their lobbies with proven slot performers.
- Expand crash portfolios beyond Aviator and Pragmatic Play’s leading titles, embracing emerging favorites from studios like Smartsoft and Buck Stakes Entertainment.
- Invest in live dealer infrastructure, including localized studios, to enhance the gaming experience.
- Deploy AI-driven personalization within six months to align players with risk-matched experiences.
For deeper insights into these shifts and their strategic implications, users can read the full 2025 report here. The analysis delivers detailed performance data, technology adoption trends, and regional growth opportunities, giving industry professionals a clear roadmap to maximize engagement and retention.
About CasinoRank
CasinoRank is a global affiliate brand within iGaming. Launched in 2016 CasinoRank operates in numerous verticals such as OnlineCasinoRank, LiveCasinoRank, and BettingRanker.
Contact
Lukas Mollberg
CasinoRank
The post CasinoRank Report Highlights Most-Played Casino Games and Market Shifts in 2025 appeared first on European Gaming Industry News.
Reading Time: 1 minute
NAGKALOOB ang Philippine Amusement and Gaming Corporation (PAGCOR) ng Php50 milyon na tulong pinansyal sa National Bureau of Investigation (NBI) upang palakasin ang kampanya kontra illegal gaming, kabilang ang ipinagbabawal na Philippine Offshore Gaming Operators (POGOs).
Pormal na nilagdaan nitong Lunes sa PAGCOR Corporate Office sa Pasay City ang memorandum of agreement nina PAGCOR Chairman at CEO Alejandro H. Tengco at NBI Director Jaime Santiago.
Kasabay nito, ipinagkaloob sa NBI ang Php25 milyon bilang paunang bahagi ng ayuda sa ginanap na turnover ceremony.
Binigyang-diin ni G. Tengco na mahalaga ang partnership ng PAGCOR at NBI hindi lamang sa regulasyon ng gaming at pagkolekta ng kita para sa nation-building, kundi lalo na sa pagpapanatili ng integridad ng industriya.
“This morning, we are signing a memorandum of agreement that underscores the shared responsibility of PAGCOR and the NBI in promoting lawful, fair, and responsible gaming in the Philippines,” ani G. Tengco. “This assistance will defray the cost of food and expenses for POGO detainees, as well as support the Bureau’s legitimate operations against illegal gaming activities.
Dagdag pa ng PAGCOR chairman, sinisiguro ng kasunduan na ang taumbayan ang totoong makikinabang sa kita mula sa legal na sugal.
“Illegal gambling operators undermine our laws, exploit our people, and put our communities at risk. By working hand in hand with the NBI, we are sending a strong message that we will not allow unlawful gaming practices to persist,” giit pa ni G. Tengco.
Samantala, sinabi ni Santiago na malaking tulong ang suportang ibinigay ng PAGCOR upang higit pang mapalakas ang kakayahan ng NBI.
“The NBI welcomes PAGCOR’s assistance as it will enable us to step up our operations against illegal POGOs and other unlawful gaming activities. This partnership affirms our shared duty to uphold the law and protect the Filipino people,” pahayag ng opisyal.
The post Kampanya ng NBI vs. illegal gambling pinalakas ng Pph50M tulong mula PAGCOR appeared first on European Gaming Industry News.
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Affina Partners is proud to announce the launch of Millioner, a premium new iGaming brand built around luxury, thrill, and elite rewards. Millioner is more than a gaming platform — it is a true gateway into a world of prestige and excitement.
Millioner offers a rich portfolio that delivers the best of iGaming, featuring timeless casino games and sports. Players can immerse themselves in roulette wheels that never stop spinning, glamorous live casino tables hosted by professional dealers, and jackpot halls where new prizes drop daily. For those seeking the thrill of competition beyond the casino, Millioner provides a wide range of sports, live betting, and virtual sports, delivering world-class action 24/7.
With more than 100 leading providers, Millioner opens the door to the industry’s most popular categories — from Game Shows and Bonus Buys to the Jackpot Gamehall and Lucky Jackpots. To make the experience even more rewarding, Millioner regularly delivers exclusive promotions, tournaments, and challenges.
These include generous welcome offers, cashback, and weekend specials, ensuring there are always new ways to play and win big.
“Millioner isn’t just another gaming platform — it’s an invitation into a world of wealth, thrill, and prestige,” commented Aleksandra Simeonova, Head of Affiliates at Affina Partners.
“Our goal was to create an experience that goes beyond casual gaming — one that immerses players in an atmosphere of luxury and abundance, where every moment feels like a step into a life of prosperity.”
Affina Partners is a leading name in the global iGaming industry, offering brands that combine innovation, entertainment, and exceptional player experiences. With a growing portfolio of successful platforms, the company continues to redefine the future of online gaming.
Wealth is calling! Experience the life you’ve always dreamt of with Millioner.
The post Millioner by Affina Partners: A New Gateway to Luxurious iGaming appeared first on European Gaming Industry News.
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