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Kaizen Gaming Crowned “Operator of the Year” at the SBC Awards 2025

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Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, has been crowned “Operator of the Year – Large” for a second year running, and “Sportsbook Operator of the Year” at the prestigious SBC Awards 2025 held in Lisbon on Thursday 18th September.
Securing the “Operator of the Year – Large” award for a second consecutive year underscores Kaizen Gaming’s ongoing progress and innovation, while reinforcing its unwavering commitment to responsible gaming in regulated markets. This recognition reflects not only the commitment to a superior customer experience, but also commends the company’s focus on corporate social responsibility and excellence in securing landmark sponsorships with leagues, top-tier clubs and athletes worldwide, including FC Bayern München, Clube de Regatas do Flamengo, Club Atlético River Plate, and the FIFA Club World Cup 2025 for South America and Europe.
Additionally, Kaizen Gaming won the “Sportsbook Operator of the Year” award, highlighting Betano’s position as the top online betting brand and the fans’ online betting platform of choice across a series of European and South American markets.
Julio Iglesias Hernando, Chief Commercial Officer, Kaizen Gaming, said: “Being selected as Operator of the Year once again is a great honour and a reflection of the passion and commitment of our ‘One Team’, striving to deliver the most innovative, trusted, and exciting gaming experiences to our customers worldwide. Over the past 12 months, we have achieved important milestones, including new market entries, cutting-edge features enhancing our platform and landmark partnerships with top tier sports teams and federations. The ‘Sportsbook Operator of the Year Award’ is also very special for us, as the love for the world of sports is deeply rooted into our identity. Now we celebrate, but we remain focused on ensuring we continue delivering for our customers and we keep competing among the top of our industry.”
Now in their twelfth year of recognising and celebrating the very best in the betting & gaming industry, the coveted SBC Awards acknowledge the achievements of operators, affiliates, as well as suppliers from across all the major disciplines, including payments, marketing, platform providers, and data.
The SBC Awards took place at the MEO Arena on the final day of SBC Summit, with 30,000 industry professionals and 700 exhibitors gathering to showcase the latest innovations in gaming and betting. The awards were hosted by football legend Edwin van der Sar.
The post Kaizen Gaming Crowned “Operator of the Year” at the SBC Awards 2025 appeared first on European Gaming Industry News.
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CyberPowerPC India unveils first-of-its-kind experience zone to support India’s esports and gaming content future

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CyberPowerPC, North America’s No.1 gaming PC manufacturer, today announced the launch of its first-ever experience zone at Vishal Peripherals, creating a free, open-to-all hub where gamers, streamers, content creators, and PC enthusiasts can get true hands-on time with high-performance hardware. The initiative marks the beginning of a long-term association between CyberPowerPC India and Vishal Peripherals and extends the brand’s commitment to building India’s PC-gaming ecosystem from the ground up.
Free and open to all, the Experience Zone is equipped with high-performance CyberPowerPC gaming and creator PCs. Unlike a typical retail display, it has been designed as a real-world playground. Visitors will be able to test how better hardware changes performance in the moments that matter, whether it is shaving milliseconds off a reaction time in FPS games, rendering edits faster, or improving stream quality. It is not just about looking at rigs but about experiencing how they directly impact gameplay, content workflows, and even AI-assisted tasks.
Gamers can explore popular esports and AAA titles including PUBG PC, VALORANT, Counter-Strike, Call of Duty, EAFC, Need for Speed, Grand Theft Auto, and Microsoft Flight Simulator. Creators can try industry-standard tools such as Adobe Premiere Pro, After Effects, Illustrator, Blender, and SketchUp. For many mobile gamers, the space also provides their first-ever chance to feel what PC gaming is like before investing in a rig, bridging the gap between curiosity and purchase.
This Experience Zone aligns with the broader momentum around esports in India. After the Parliament passed the Promotion and Regulation of Online Gaming Bill, 2025, which supports esports and restricts real-money gaming, CyberPowerPC India aims to accelerate on-ground access so enthusiasts nationwide can experience the best of PC gaming. With esports gaining institutional recognition in multi-sport arenas, the brand’s focus is on readiness, helping Indian players train on world-class infrastructure.
Vishal Parekh, Chief Operating Officer, CyberPowerPC India, said, “We are delighted to partner with Vishal Peripherals to bring this experience zone to life. Our goal is to let gamers, streamers, and creators walk in, try our machines, and truly feel the difference that the right CPU, GPU, memory, and cooling can make, whether in reaction time, stream quality, or a render queue. With esports and gaming content in India growing rapidly and now receiving official recognition, we want to help shape the future of PC gaming and establish a strong, lasting footprint. This experience zone is just the beginning and reflects our shared commitment to growing India’s PC-gaming ecosystem through consistent, on-ground engagement.”
With over 27 years of experience delivering value-driven technology solutions across Telangana and Andhra Pradesh, Vishal Peripherals has become one of India’s most trusted names in IT distribution and retail. By housing CyberPowerPC India’s Experience Zone at its Hyderabad outlet, the company is extending this trust into the gaming and creator ecosystem, offering visitors a familiar and dependable space to explore the future of PC gaming. Together, they will host a calendar of on-ground activities at the Experience Zone, ranging from community gaming tournaments to flight simulator sessions.
On this partnership, Vikash Hisariya, Director, Vishal Peripherals, said, “For over 27 years, Vishal Peripherals has been at the forefront of delivering trusted technology solutions across Telangana and Andhra Pradesh. Partnering with CyberPowerPC India to launch this Experience Zone is a natural extension of that journey. This space is not just about showcasing powerful PCs, but about creating real experiences that inspire confidence, nurture talent, and prepare the next generation of gamers and creators. Together, we aim to host tournaments, workshops, and community sessions that make world-class technology approachable and exciting. Our mission has always been to merge global innovation with local trust, and this initiative reflects that commitment.”
The launch builds on CyberPowerPC India’s first anniversary in the market and a series of grassroots initiatives. The brand recently unveiled an Esports Masterclass Series to educate gamers and parents through sessions led by industry stakeholders, athletes, and creators.Additionally, it has powered venues like ApeCity with high-performance rigs and has given away gaming PCs worth lakhs, all with the purpose of making top-tier infrastructure accessible at the grassroots and creating a pipeline of talent. Known globally for its responsive and reliable service, CyberPowerPC India brings the same standard of support to this initiative, ensuring that players and creators not only experience cutting-edge performance but also the assurance of dependable aftercare.
With PC titles set to feature in the Asian Games 2026, where India will participate, and also potentially in the Olympic Esports Games 2027, CyberPowerPC India is opening up a grassroots hub where aspiring players can practice, compete, and hone their skills on world-class gaming infrastructure.
The post CyberPowerPC India unveils first-of-its-kind experience zone to support India’s esports and gaming content future appeared first on European Gaming Industry News.
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Aviatrix live with first Aristocrat Interactive™ customer following global aggregator deal

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The award-winning crash game, Aviatrix is now live with its first customer through Aristocrat Interactive, following a landmark, global aggregator deal with the supplier which will see the game reach new audiences worldwide.
Aviatrix will join Aristocrat Interactive’s market-leading content portfolio, with operators gaining seamless access to the game.
As part of the deal, Aristocrat Interactive will initially launch Aviatrix in strategic markets across Latin America and Africa, with the goal of driving its expansion in high-growth regions. This initiative aims to leverage Aviatrix’s innovative nature to attract new audiences and strengthen key partnerships with local operators.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “This relationship with Aristocrat Interactive is a major milestone for Aviatrix. Their aggregator reach and reputation are second to none, and this deal will allow us to showcase the unique Aviatrix experience to players across the globe. We’re thrilled to be working together.”
This relationship is just the latest step in Aviatrix’s rapid expansion into regulated markets around the world.
The post Aviatrix live with first Aristocrat Interactive™ customer following global aggregator deal appeared first on European Gaming Industry News.
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VIRGIN BET SCORES BIG WITH TNT SPORTS UEFA EUROPA LEAGUE & CONFERENCE LEAGUE SPONSORSHIP

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Virgin Bet has today announced a new partnership with TNT Sports, becoming the sponsor of its exclusive UEFA Europa League and UEFA Conference League coverage in the UK and Ireland for the 2025/26 season.
Running from September 2025 through May 2026, the sponsorship will see Virgin Bet take a prominent position across TNT Sports’ linear, digital, and out-of-home (OOH) platforms. Branding will feature throughout live match coverage and editorial programming on TNT Sports’ linear broadcasts, as well as digital placements and a significant OOH presence in pubs nationwide, bringing Virgin Bet closer to fans wherever they watch the game.
This collaboration unites two brands that share a passion for delivering premium experiences for sports fans. TNT Sports holds a leading position in UK football coverage, showing more than 700 live matches per season across all competitions including all 342 UEFA Europa and Conference League games exclusively live on its linear channels and discovery+, the UK’s fastest-growing streaming platform.
The deal represents a major milestone for Virgin Bet, marking its first significant step into football as part of a broader UK sports sponsorship strategy. With a comprehensive sportsbook offering and a top-rated casino product, Virgin Bet continues to connect with fans across the UK through exciting, relevant partnerships.
Building on its strong foundation in sports sponsorship, including a significant presence in UK horse racing, Virgin Bet’s partnership with TNT Sports underscores its commitment to being at the heart of major sporting moments.
The partnership was brokered by media agency Bicycle London and Sky Media, who facilitated the deal between the two brands.
Dominic Vye, Marketing Director, Virgin Bet, said:
“As one of the UK’s fastest-growing sportsbooks, Virgin Bet is always looking to connect with fans in meaningful ways.
“Partnering with TNT Sports gives us an incredible platform to put Virgin Bet in front of football fans during some of the biggest nights in European football, while reinforcing our commitment to delivering a standout customer experience and an extensive product offering.”
“It’s an exciting step forward for the brand and a big part of our plans to keep growing in the UK and delivering the best experience we can for our customers.”
Mike Rich, Group SVP Ad-Sales and Brand Partnerships, UK & Ireland and International at Warner Bros. Discovery added: “We’re thrilled to welcome Virgin Bet as a sponsor of our exclusive UEFA Europa and Conference League coverage. Each season we deliver the most compelling and immersive football content to viewers in the UK and Ireland on TNT Sports and discovery+ as part of our mission to be right by the fans.
“Partnerships such as this enable us to enhance that storytelling experience even further and we look forward to working closely with Virgin Bet throughout what promises to be another exciting European campaign.”
The 2025/26 UEFA Europa League and UEFA Europa Conference League seasons are set to kick off during the week commencing 22 September 2025, with live coverage available exclusively on TNT Sports and streaming on discovery+.
The post VIRGIN BET SCORES BIG WITH TNT SPORTS UEFA EUROPA LEAGUE & CONFERENCE LEAGUE SPONSORSHIP appeared first on European Gaming Industry News.
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