The National Collegiate Athletic Association (NCAA) and Genius Sports Limited have announced a significant extension of their long-term partnership, reinforcing their shared commitment to innovation, transparency, and the integrity of college athletics.

Under the expanded agreement, Genius Sports has been appointed as the exclusive distributor of official NCAA data to licensed sportsbooks for all post-season tournaments, including March Madness, through 2032. This long-term agreement ensures the delivery of fast, accurate, and secure data to the regulated sports betting market.

Through the Authorized Gaming Licensee (AGL) program, sportsbooks will gain exclusive access to official NCAA data feeds alongside NCAA marks and logos. Genius Sports will also collaborate with participating licensees to strengthen integrity protections and promote responsible betting practices, including limiting risky bet types, ensuring compliance and safeguarding student-athletes.

A central component of the partnership is the continued delivery of NCAA LiveStats, the NCAA’s official platform for live game statistics. Already utilized by thousands of NCAA schools and supporting more than 70,000 games annually across major college sports, LiveStats remains the foundational data collection/distribution tool for schools, conferences, and coaches. The NCAA will continue to provide access to this essential platform free of charge to its membership.

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Building on these foundations, the partnership introduces GeniusIQ, an advanced AI and machine learning platform designed to elevate the entire college sports experience. From elite-level performance analysis for schools and coaches to interactive, data-rich engagement tools for fans, GeniusIQ delivers powerful, real-time insights that enhance the way college sports are played, analysed, and experienced.

“Since 2018, Genius Sports’ technology has transformed the college sports data ecosystem. This extension is a powerful endorsement of our vision, delivering cutting-edge data solutions to support NCAA schools while connecting our sportsbook partners with the highest quality NCAA official content, alongside our exclusive NFL and Premier League rights. Most importantly, it’s a partnership grounded in innovation, integrity, and a shared commitment to the future of collegiate athletics,” said Mark Locke, CEO of Genius Sports.

Genius Sports Limited announced that Funds advised by Apax Partners LLP (Apax Funds) have fully monetized their equity interest in Genius Sports and no longer holds any shares in the Company. The Apax Funds first acquired a majority interest in Genius Sports in September 2018 and have supported the Company through a period of transformational growth over the last six years.

“Apax has been a tremendous partner to Genius Sports, and we are grateful for their valuable insight and expertise over the last six years. Today marks the conclusion of a very successful partnership, and we look forward to welcoming this next chapter with the ongoing support of our high-quality institutional shareholders,” Mark Locke, Co-Founder and CEO of Genius Sports, said.

Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, announced that it has been certified by the State of Wisconsin Division of Gaming as a gaming-related contractor with immediate effect.

With the addition of Wisconsin, Genius Sports now holds 50 licenses or equivalent, or is otherwise permitted to operate, in North America across the U.S. states, territories, tribes and Canada powering award-winning official data, streaming, and marketing solutions for leading sportsbooks and lotteries.

“We are honored that the State of Wisconsin Division of Gaming has authorized Genius Sports to provide state-licensed sportsbooks with access to our groundbreaking NFL products and media solutions. As the majority of U.S. states legalize sports betting, Genius Sports welcomes the opportunity to work with states like Wisconsin, on providing sports fans with our exclusive official NFL sports data-powered solutions for betting,” Mark Locke, CEO of Genius Sports, said.