Connect with us

Uncategorized

National Sports Day: Why it’s time to see esports as a key pillar of India’s new-age sporting identity

Published

on

national-sports-day:-why-it’s-time-to-see-esports-as-a-key-pillar-of-india’s-new-age-sporting-identity
Reading Time: 4 minutes

On August 21, Parliament passed the Promotion and Regulation of Online Gaming Bill, 2025, a landmark reform that bans all online money games, whether based on chance, skill, or a combination of both, while promoting esports and safe digital recreation. For the first time, esports has been officially separated from gambling, betting, and fantasy money games and recognised as a legitimate competitive sport. The Ministry of Youth Affairs and Sports will set guidelines and standards for tournaments, support training academies and research centres, and integrate esports into broader sporting policies.

The timing could not be better. India recently celebrated its first esports World Champion when Ved Bamb, known as Beelzeboy, defeated Spain’s Leo Marin in the grand final of the Pokémon GO World Championships. Officially recognised as a multi-sport event by the Indian government in 2022, esports is now firmly established as a sporting discipline in major international multi-sport competitions. It made its medal debut at the Asian Games in Hangzhou, where India competed in four titles, and the country also secured a historic bronze medal in DOTA 2 at the 2022 Commonwealth Esports Championships.

Esports will return as a medal event at the Asian Games next year and will also feature at the upcoming 3rd Asian Youth Games in October. Adding to the momentum, the Esports World Cup Foundation recently announced the Esports Nations Cup (ENC), where top players will compete not only for professional glory with their clubs but also to represent their countries in both team-based and solo formats.

At home, esports has reached the grassroots level. This year’s Khelo India Youth Games in Bihar included esports as a demonstration sport. Bihar has been a pioneer with state-level championships across schools and colleges, while Maharashtra, Tamil Nadu, and Nagaland have also backed esports through their sports ministries. Nationally, the WAVES Esports Championships launched with support from the Ministry of Information and Broadcasting, further embedded esports into India’s sporting culture.

With all these developments, esports now has formal government recognition and stands on par with traditional sports. Like cricket or football, it demands skill, strategy, and discipline, with structured competitions, coaching, and performance analysis.

Similar to mainstream sports, esports tournaments in India have grown in scale and professionalism. NODWIN Gaming, South Asia’s leading gaming and esports company, has been at the forefront of this growth. Its flagship IP, the Battlegrounds Mobile India Masters Series (BGMS), India’s most-watched esports tournament, recently returned for its fourth season with a INR 1.5 crore prize pool and will feature female athletes for the first time, setting a new benchmark for inclusivity. These tournaments provide a high-pressure, structured environment for players, reaffirming esports’ status as a legitimate competitive pursuit.

Akshat Rathee, Co-founder and Managing Director, NODWIN Gaming, says, “For us, the recently passed Online Gaming Bill 2025 unlocks opportunities like state and district-level championships, scholarships, and career paths similar to traditional sports. NODWIN Gaming is ready with a Zero-to-Hero roadmap – starting from grassroots tournaments to global stages like EVO, GEF, Esports Nations Cup, EWC, and the Counter-Strike Major. India already has one of the world’s youngest gaming audiences and a fast-growing talent pipeline. This clarity gives the ecosystem the boost it needs to reach global scale and recognition.”

Just like traditional athletes, esports players follow rigorous training routines. Professional gamers practise for hours daily in bootcamps under coaches, analysts, and structured regimens, combining physical and mental preparation. S8UL, a global powerhouse in esports and gaming content, exemplifies this approach. Their athletes competed at the Esports World Cup (EWC) in Riyadh this year, where the overall prize pool exceeded INR 600 crore. S8UL also maintains a dedicated bootcamp in Navi Mumbai for both content creators and competitive athletes, reflecting the same discipline and preparation seen in established sports.

“For years, being clubbed with real money gaming meant regulatory risks and made investors overly cautious about esports. The government’s decision firmly establishes that the video games we play competitively are the only ones recognised in India as a sport. It opens the door for greater societal and parental acceptance, encouraging new talent to enter esports as well as gaming content creation. At S8UL, we look forward to working closely with the government and contributing to this process at every step,” comments Animesh Agarwal, Co-founder and CEO of S8UL Esports.

Success in esports depends on multiple factors, with proper infrastructure being critical. While India is predominantly a mobile esports nation due to affordable smartphones and data, PC and console titles will feature at the 2026 Asian Games and potentially the Olympic Esports Games in 2027. High-performance equipment is essential at the competitive level, and companies like CyberPowerPC India are playing a key role in raising awareness and improving accessibility. They have provided PCs worth lakhs at events to support aspiring PC gamers, helping bridge the infrastructure gap and prepare players for international competitions.

Vishal Parekh, Chief Operating Officer of CyberPowerPC India, added, “If cricket, football, or tennis needs courts and grounds to practice and excel, esports also requires high-quality infrastructure and training equipment. With the Bill creating a safe, regulated space for esports to thrive, we at CyberPowerPC India are committed to making world-class technology accessible to Indian players. Whether it is grassroots tournaments, college esports, or professional leagues, we believe the right infrastructure will define India’s journey to becoming globally competitive.”

As India celebrates National Sports Day, esports has emerged as a legitimate sport capable of producing the nation’s next sporting heroes, reflecting the dedication, discipline, and competitive spirit of the nation’s youth.

The post National Sports Day: Why it’s time to see esports as a key pillar of India’s new-age sporting identity appeared first on European Gaming Industry News.

Continue Reading
Advertisement

Uncategorized

ReferOn Unveils Model Context Protocol: The Next Step Toward True AI-Powered Affiliate Management

Published

on

referon-unveils-model-context-protocol:-the-next-step-toward-true-ai-powered-affiliate-management

Reading Time: 2 minutes

ReferOn, a next-gen affiliate management system, announces the development of Model Context Protocol (MCP), a groundbreaking foundation designed to kickstart the era of AI in affiliate marketing.        

What is Model Context Protocol (MCP)

MCP (Model Context Protocol) is an open standard that enables AI assistants to connect directly with ReferOn’s APIs, databases, and platform actions. Instead of adding cosmetic AI “innovations” on top of legacy systems, ReferOn is engineering the infrastructure that allows AI to operate where it delivers the most value and impact for users daily.

How MCP Enhances AI Integration in Affiliate Marketing

The development of MCP opens the door to freeing up affiliate managers to focus on strategy, relationship-building, and growth, instead of dealing with mundane and repetitive tasks. Imagine AI agents that will be able to create tracking links in seconds, set up reward plans on the fly, and detect anomalies in traffic data instantly. This is what “AI-ready” means — real groundwork being set up, not just hype.

The first step in this direction is ReferOn’s Global Search (Beta), a feature that creates a single entry point for data, actions, and insights. While it may look like a simple search bar, it bridges ReferOn’s core layer, raw data, and intelligent AI agents.

Real Impact of AI-Powered Affiliate Management

Alex Bukin, ReferOn’s General Manager, commented, “Strategy and real impact come before hype. MCP isn’t about chasing a wave, it’s about creating a foundation that keeps affiliate managers and operators ahead of the curve. By focusing on building the groundwork to support structured data and open standards, we’re making sure AI has real use cases, not just cosmetic add-ons. Our goal is to set the benchmark for innovation and lead the affiliate management ecosystem by shaping its future.”

About ReferOn

ReferOn is the state-of-the-art affiliate management system, tailored specifically to the needs of the gaming affiliate industry. Launched in February 2023, ReferOn offers a comprehensive suite

of tools and services designed to streamline and enhance the affiliate marketing experience, featuring transparent data reports and a range of management and reporting functionalities.

The post ReferOn Unveils Model Context Protocol: The Next Step Toward True AI-Powered Affiliate Management appeared first on European Gaming Industry News.

Continue Reading

Uncategorized

SimplePlay Announces Strategic Partnership with Timeless Tech

Published

on

simpleplay-announces-strategic-partnership-with-timeless-tech

Reading Time: < 1 minute

SimplePlay is delighted to announce its recent partnership with Timeless Tech, a leading game aggregator. This alliance will integrate SimplePlay’s suite of games and services into Timeless Tech’s powerful platform, significantly expanding the provider’s reach in key international markets.

As SimplePlay continues to establish itself as a comprehensive game provider, this collaboration will enhance its rich portfolio of premium games through Timeless Tech’s Game Aggregator API. This partnership aims to strengthen SimplePlay’s position and expand its reach in markets like Europe and Latin America.

“We’re delighted to welcome SimplePlay to our aggregator – a provider that represents creativity, reliability, and depth. Their combination of slots, crash, table, and fishing games perfectly complements our goal to deliver diverse, high-performing content to operators worldwide. This partnership highlights what Timeless Tech stands for: building meaningful alliances that empower growth, quality, and innovation.” –– Nicola Cainero, Chief Operating Officer, Timeless Tech

“The new partnership with Timeless Tech is definitely a win-win agreement that fosters mutual growth for both sides,” said Osman Walker, CSO of SimplePlay. “We look forward to bringing our premium gaming content to even more operators and players through Timeless Tech’s extensive network.”

With SimplePlay’s games and Timeless Tech’s distribution network, these two industry powerhouses are set to deliver top-tier game content to players around the world, driving mutual growth and success.

The post SimplePlay Announces Strategic Partnership with Timeless Tech appeared first on European Gaming Industry News.

Continue Reading

Uncategorized

Lottomart to Welcome NetGaming’s Standout Slot Portfolio

Published

on

lottomart-to-welcome-netgaming’s-standout-slot-portfolio

Reading Time: < 1 minute

Lottomart has announced that they are partnering with NetGaming, bringing their fresh mix of creative, modern, and feature-rich slot content to their growing games catalogue.

Known for bold themes and polished presentation, NetGaming offers an exciting blend of classic concepts and inventive bonus mechanics.

As part of the upcoming rollout at Lottomart, players can look forward to a selection of NetGaming’s standout titles – including the mythological power of Zeus’s Thunderbolt 10000, the lively Irish-themed Shamrock Trio – Hold & Respin, the vibrant 3 Wild Jokers Carnival, the adventurous Pirate’s Fortune Gold – Hold & Respin, and the fiery island energy of Fireball Inferno Tiki. Together, these games highlight the studio’s range, from playful bonus rounds to high-impact visual designs.

Chris Ruddock, Commercial Director at Lottomart, commented: “NetGaming brings a distinctive visual style and a playful approach to game design that really stands out. Their content offers variety, strong themes, and accessible mechanics that fit well with what our players enjoy. We’re looking forward to seeing how their titles perform!”

Alfred Ballester, Business Development Director at NetGaming, said: “We at NetGaming are absolutely thrilled to be going live with Lottomart! Working with the Lottomart team throughout the integration has been an absolute pleasure. We’re super excited to launch our games with such an important and respected UK brand, and we honestly can’t wait to see Lottomart players diving into and enjoying the full NetGaming Games Catalogue!”

The post Lottomart to Welcome NetGaming’s Standout Slot Portfolio appeared first on European Gaming Industry News.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania