FORT WORTH, Texas, Aug. 28, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a sports, entertainment and gaming conglomerate that owns Sports.com, Concerts.com, and Lottery.com, today announced a major expansion of its international operations with the launch of two new business enterprises: SEGG Digital and SEGG Productions. The focus of these new operations is to accelerate audience growth, unlock new revenue streams, and expand global brand influence across SEGG Media’s premium media portfolio.

SEGG Digital: Data-Driven Growth at Scale
SEGG Digital will serve as the group’s global marketing arm, deploying cutting-edge influencer marketing, social media strategies, and digital activations across flagship properties including Sports.com, Lottery.com, Concerts.com, and TicketStubb.com. Its mission is to drive fan engagement, reach younger audiences, and maximize monetization opportunities by building highly engaged communities across diverse demographics and geographies.

The SEGG Digital operations will be spearheaded by Charlie Davis, founder of Jet House, one of the world’s most active social media agencies that delivered 1.5 billion+ monthly views across its client base.

“With SEGG Digital, we’re connecting some of the world’s most powerful media brands with the audiences they deserve,” said Davis. “Our approach is data-driven but creativity-led, ensuring scale, authenticity, and long-term audience loyalty.”

Supporting him is Ray Harris, a seasoned influencer and entrepreneur known for representing global names such as Khaby Lame and brokering digital brand partnerships with blue-chip companies.

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“The strength of SEGG Digital lies in merging top-tier talent with trusted brands,” Harris said. “We’re building collaborations that resonate worldwide while driving measurable value for both partners and shareholders.”

SEGG Productions: Premium Content for a Global Audience
Spawned from the launch of Sports.com Studios, SEGG Productions will focus on original, premium storytelling across music, lifestyle, and entertainment. The division will produce docuseries, films, and short-form video content designed to capture cross-border, cross-generational audiences.

Led by Tamer Hassan, President of Sports.com Studios and SEGG Productions, the enterprise will deliver authentic, culturally relevant stories that fuel SEGG Media’s global growth strategy.

“Our audiences are diverse, and our content must reflect that,” Hassan said. “SEGG Productions will deliver immersive, relatable stories that connect emotionally and globally.”

The first major production, “SAS Unscripted,” is already underway. Hosted by SAS legend Ant Middleton, the high-intensity series will showcase international teams taking on Special Forces-style challenges that test physical, mental, and emotional resilience.

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“Global audiences crave authenticity and resilience. SAS Unscripted delivers both in a way that is as thrilling as it is real,” Middleton said.

Driving Synergy and Shareholder Value
Appointed CEO of SEGG Digital, Tim Scoffham emphasized the strategic importance of integrating the new operations:

“With SEGG Digital and SEGG Productions, we are uniting our platforms, strengthening audience relationships, and creating sustainable, scalable revenue streams on a global scale. This is about fan engagement, monetization, and long-term shareholder value.”

Both new business enterprises will be will be headquartered in Dubai, leveraging SEGG Media’s pending acquisition of Nook to maximize operational synergy, global content delivery, and access to high-growth markets.

About SEGG Media Corporation

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SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment, and gaming group operating a portfolio of digital assets, including Sports.com, Concerts.com, and Lottery.com. Focused on immersive fan engagement, ethical gaming, and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].

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FORT WORTH, Texas, Aug. 27, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a sports, entertainment and gaming conglomerate that owns Sports.com, Concerts.com, and Lottery.com, today announced that the Company has entered the next phase of its progression, marked by a strengthened capital structure and a strategic roadmap of accretive acquisitions and global brand expansion.

SEGG Media, with three of the most coveted domain names in the world and recent technical developments and acquisitions, is now poised to go to market with its innovative platforms designed specifically to gain market share in each of the major sectors it’s engaged in: sports, entertainment and gaming. The Company not only anticipates sustainable revenue growth, it also expects to complete a number of target acquisitions through the next two fiscal quarters, which will accelerate the Company’s market penetration, active user base and revenue recognition. Supported by $450 million in committed financing from United Capital Investments London and Generating Alpha, the Company is executing a bold pipeline of acquisitions and partnerships designed to expand its footprint across sports, live entertainment, iGaming, and digital media, all designed to create maximum shareholder value.

“We are beyond hitting milestones at this point at SEGG Media. We are making landmark strides and achieving fundamentally transformational business deliverables that will produce revenue and profits,” said Matthew McGahan, Chairman & CEO of SEGG Media. “We have deliberately rebuilt this Company into a forward-thinking, user-first enterprise. It’s all come together nicely, and I am confident that our shareholders will find decisions we made during our turnaround, are now delivering meaningful earnings results. It’s not simply about delivering long-term shareholder value. We want to surge and produce results now.”

Momentum Drivers

• Strategic Acquisitions – Active negotiations and deals underway with leading platforms including Veloce Media Group, Nook Holdings, and additional global sports and entertainment assets.
• Capital Strength – Backed by $450M in committed growth facilities to accelerate expansion and strengthen balance sheet resilience.
• Global Expansion – Focused on immersive fan engagement, AI-driven experiences, and new international markets in Europe, the Middle East, and the Americas.
• Shareholder Returns – A growth strategy centered on revenue generation, disciplined acquisitions, and innovative platforms designed to unlock long-term value.

Unlike peers that restructure defensively, SEGG Media’s execution of its growth strategy reflects an offensive and proactive approach to rapidly gain market share — demonstrating confidence in its model and a commitment to building a world-class, publicly traded sports, entertainment and gaming powerhouse.

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment, and gaming group operating a portfolio of digital assets, including Sports.com, Concerts.com, and Lottery.com. Focused on immersive fan engagement, ethical gaming, and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

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Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected]

FORT WORTH, Texas, Aug. 27, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a leading sports, entertainment and gaming conglomerate that owns Sports.com, Concerts.com, and Lottery.com, today announced that its Board of Directors has approved a 1-for-10 reverse stock split of its issued and outstanding common stock. The reverse split is expected to take effect at the opening of trading on August 29, 2025, subject to final coordination with NASDAQ, FINRA, and the Company’s transfer agent. The Company has obtained a new CUSIP number in connection with this action.

This reverse stock split represents a deliberate structural step in SEGG Media’s post-turnaround evolution, aimed at creating a stronger foundation for sustained growth, institutional engagement, and value creation for shareholders. The Company’s shareholders overwhelmingly approved a proposal authorizing the Board to enact a reverse stock split at the last annual meeting held on February 20, 2025.

The reverse stock split is intended to advance three strategic growth objectives:

1. Enhancing Institutional and Algorithmic Access: By targeting a higher sustained share price, SEGG Media aims to attract a broader base of institutional investors, benefit from trading algorithms that favor higher-priced securities, and access favorable financing opportunities to fuel expansion.
2. Strengthening Market Structure: A higher share price range supports engagement with top-tier market makers, creating more consistent liquidity, tighter spreads, and steadier trading volumes that benefit all investors.
3. Mitigating Market Manipulation: The reverse stock split and CUSIP change reinforce the Company’s ongoing measures to limit short-selling and naked short activity. The Company previously announced it had retained Paul Hastings LLP to lead an investigation into stock manipulation. The reverse stock split is intended to further distance the Company’s securities from a strike price often preyed upon by bad actors and short-selling day traders.

Combined with recent leadership, brand, and asset enhancements, this structural shift positions SEGG Media for disciplined, long-term value creation.

Unlike companies compelled to reverse split to maintain their listing, SEGG Media’s decision is proactive, reflecting the Company’s strategic approach following a successful turnaround. The Company anticipates strong support from United Capital Investments London Limited and Generating Alpha Ltd, which have collectively committed $450 million to the Company’s growth, and expects the decision to appeal to new investors seeking exposure to a robust, scaled digital media platform.

Accelerating Growth and Acquisitions
The reverse stock split also strengthens SEGG Media’s capacity to execute on strategic acquisitions, including Veloce Media Group and Nook Holdings, and to accelerate operational expansion and revenue growth across the entertainment and gaming sectors, both domestically and internationally.

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“From day one, our focus has been to rebuild this Company into a leading, scalable platform for long-term success,” said Matthew McGahan, Chairman and CEO of SEGG Media. “This reverse stock split is a deliberate, growth-focused move designed to attract institutional investors, strengthen market engagement, and accelerate our acquisition and revenue strategies. With the right team, brands, and assets, and now the right structural foundation, SEGG Media is positioned to execute at the highest level and deliver meaningful value for our shareholders.”

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment, and gaming group operating a portfolio of digital assets, including Sports.com, Concerts.com, and Lottery.com. Focused on immersive fan engagement, ethical gaming, and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

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CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].