A Media Snippet accompanying this announcement is available by clicking on this link.

LONDON, Aug. 22, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a global leader in sports, entertainment, and gaming, today announced the resounding success of the inaugural Racing Women Training Camp, powered by Sports.com. The four-day program, which concluded yesterday, was designed to prepare the next generation of female drivers for careers in motorsport and represents another step in SEGG Media’s commitment to fostering inclusivity, brand expansion, and building shareholder value through strategic sponsorships and partnerships.

The event brought together eight talented female drivers from the USA, UK, Hungary, Dubai, and Qatar for an immersive training journey across Silverstone, Milton Keynes, and Donington Park. Participants benefitted from:

• Mindset and performance seminars led by industry professionals, including Phillipa Rodney of CrowdStrike.
• Simulator and performance training at Silverstone’s iZone Performance Center and KartSim, with coaching by professional champions Marcus Littlewood and Ian Aguilera.
• On-track instruction and racing experience at Daytona Motorsport in Milton Keynes, where Lena Galyo, Ella Davies, and Roshni Dudhiya secured podium finishes.
• Hands-on Radical Motorsport sessions at Donington Park, culminating in high-speed factory passenger laps.

Founder and CEO of Racing Women, Graeme Glew, praised the initiative, stating:
“The inaugural Sports.com-sponsored Racing Women Training Camp turned out to be a huge success. These girls came from all over the world and they all went away with big smiles on their faces, having spent three days in intensive training. Thanks to Sports.com for believing and supporting women in motorsport through Racing Women’s mission.”

SEGG Media’s leadership highlighted the broader value of such initiatives, not only in creating opportunities for women in racing but also in driving tangible commercial benefits:

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“SEGG Media is delighted with the progress of the Racing Women initiative. Programs like this enhance our brand exposure, create long-term sponsorship opportunities, and strengthen shareholder value. We are keeping a close eye on these developments and remain committed to developing our relationship further as we champion women in motorsport,” said Matthew McGahan, Chairman and CEO of SEGG Media.

The milestone event comes during a pivotal week for SEGG Media in the world of motorsport. The company is proudly backing three drivers at the historic Milwaukee Mile this weekend and will also have top executives present at the Daytona 500, attending as guests of NASCAR. These engagements open meaningful conversations about future opportunities, with SEGG Media exploring potential entry into the 2026 NASCAR season.

By strategically combining brand visibility, athlete development, and global motorsport partnerships, SEGG Media continues to deliver initiatives that resonate with fans, partners, and investors alike — further cementing its commitment to growth, revenue generation, and sustainable shareholder value.

About Racing Women LLC
Racing Women is a global movement built on two decades of experience empowering women in motorsport. Its mission is to inspire, support, and develop the next generation of female champions through opportunity, training and community. Follow the Company on Instagram, TikTok, LinkedIn and YouTube.

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

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Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].

A Media Snippet accompanying this announcement is available by clicking on this link.

MILWAUKEE, Aug. 21, 2025 (GLOBE NEWSWIRE) — The SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”)-backed trio of Louis Foster, Callum Ilott, and Seb Murray are set to compete at the Milwaukee Mile this weekend as the 2025 NTT INDYCAR and INDY NXT by Firestone seasons head into their penultimate rounds.

The legendary Milwaukee Mile, the oldest operating motor racing circuit in the world, provides a unique challenge with its flat, one-mile oval that demands precision, patience, and strategy. With just two races remaining in the season, all three SEGG Media-supported drivers are aiming to close out the campaign on a high — proudly carrying the banners of Lottery.com and Sports.com on the global stage.

Louis Foster – Milwaukee Champion Returns
Louis Foster, 22, returns to the site of his title-clinching moment in 2024, when he sealed the INDY NXT by Firestone championship at Milwaukee with victory from pole. Now leading the INDYCAR Rookie of the Year standings by six points, Foster will take on the oval once again with Rahal Letterman Lanigan Racing in the No. 45 Droplight Honda.

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This weekend, Foster’s car and helmet will prominently feature Sports.com branding, with logos positioned on the end plates of the front wing and across the chin of his race helmet, giving the brand maximum visibility in both on-track action and broadcast close-ups.

“Obviously, Milwaukee will always be a special place for us to go to,” said Foster, who is backed by Copart. “It wasn’t just the place we won a title, it was sharing that experience with my family, partners, and everybody who helped make that result possible. Now we come back in an IndyCar, and there’s a lot to be positive about in how our season has gone, but a lot of work to make things better too — and that’s OK, we’re not scared of that.”

Callum Ilott – Momentum Builder
Fresh off consecutive top-six finishes at Laguna Seca and Portland, Callum Ilott enters Milwaukee with PREMA Racing riding a wave of momentum. His back-to-back P6 results represent both a career-best and a landmark run for PREMA’s maiden INDYCAR series campaign.

Ilott’s helmet carries the most prominent Lottery.com branding position, with the logo placed front and center — ensuring global broadcast audiences and fans alike see SEGG Media’s flagship brand each time he’s on screen or interviewed trackside.

Seb Murray – Indy NXT Debut at Milwaukee
Rising Scottish star Seb Murray will experience Milwaukee for the first time in race conditions, competing with Andretti Cape in Indy NXT. Murray impressed during preseason testing at the track, setting top-10 times across both sessions.

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Murray’s entry proudly showcases both SEGG Media brands:
• Lottery.com branding on the rear wing in the car’s most prominent position.
• Sports.com branding on the front wings.
• Both Lottery.com and Sports.com logos across his racewear and helmet, reinforcing SEGG Media’s visibility throughout the Indy NXT paddock.

Flags Flying High – SEGG Media’s Global Brands
With all three drivers carrying distinct and prominent placements for Lottery.com and Sports.com, SEGG’s brands will once again be front and center across IndyCar and Indy NXT this weekend. From rear wings to helmets, front wings to race suits, SEGG Media’s flags will fly high at Milwaukee and broadcast worldwide across Fox, FS1, FS2, and Sky Sports F1.

Weekend Schedule (ET / UK)
Saturday, August 23

• Practice 1 – 9:00 a.m. (2:00 p.m. UK) — FS2 / Sky Sports F1
• Qualifying – 2:00 p.m. (7:00 p.m. UK) — FS1 / Sky Sports F1
• Practice 3 – 4:30 p.m. (9:30 p.m. UK) — FS2 / Sky Sports F1

Sunday, August 24

• Race – 2:00 p.m. (7:00 p.m. UK) — FOX / Sky Sports F1

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

This press release was published by a CLEAR® Verified individual.

CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected]

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A Media Snippet accompanying this announcement is available by clicking on this link.

PORTLAND, Ore., Aug. 11, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”)- brands Lottery.com and Sports.com were flying high and prominently displayed across the NTT INDYCAR and INDY NXT by Firestone paddocks this weekend as SEGG Media-backed drivers delivered strong performances in the final road course race of the 2025 season at the BitNile.com Grand Prix of Portland.

Callum Ilott – P6 (PREMA Racing / IndyCar)

Driving the No. 90 PREMA Racing Chevrolet, Ilott delivered a stunning performance, climbing 18 positions from his P24 starting spot to finish sixth — matching his career-best result and securing PREMA’s fourth consecutive top-10 finish. The result also marked Ilott’s second consecutive P6 after his strong showing at Laguna Seca.

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Both Ilott and teammate Robert Shwartzman started deep in the field (P24 and P25) but executed a bold alternate-tire strategy, pitting under the first caution and running red-sidewalled Alternate tires to the finish. Ilott kept himself in contention throughout the 110 laps, surviving multiple restarts and capitalizing on late-race incidents to secure another top-tier result.

“The team nailed the strategy and the pit stops. Gaining that many spots felt very similar to Laguna, and it’s great to have that consistency heading into the final rounds,” said Ilott.

Ilott’s helmet prominently featured the Lottery.com logo front and center, furthering SEGG Media’s on-screen visibility.

Louis Foster – P13 (Rahal Letterman Lanigan Racing / IndyCar

After qualifying P17 due to an untimely red flag, Foster’s race was compromised early when he was spun by another competitor on lap eight. Despite the setback, he recovered to finish 13th in the 27-car field, setting the seventh-fastest lap of the race and maintaining his lead in the 2025 INDYCAR Series Rookie of the Year standings with two races remaining.

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“It was a tough weekend but could have ended up a lot worse given everything that happened,” Foster said. “We moved back up to P13 in the end so I’m happy with that. It’s a good result from where we were after the incident. It’s disappointing because it was another weekend where something outside of our control hurt our chances, but we’ll move on to the ovals.”

Foster’s Sports.com branding appeared on both front wing end plates of his car and on the chin of his helmet, delivering high-visibility broadcast moments throughout the event.

Seb Murray – P16 (Andretti Cape / Indy NXT)

In his Portland debut, Seb Murray started just outside the top 10 but was caught up in a Turn 1, Lap 1 incident that forced him down the order. Despite damage and tire degradation issues, he brought the car home in P16, gaining valuable race mileage ahead of the season’s final two rounds on ovals.

“We had a great launch but got tangled up in the Turn 1 crash and were forced to take the escape road. After that, I just didn’t really have the pace I needed, but we’ll regroup for the next two rounds,” Murray said.

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Murray’s car carried Lottery.com branding prominently on the rear spoiler, Sports.com on the front wing upper plane, and both brands on his race suit, undergarments, and helmet — giving SEGG Media full-spectrum representation in the Indy NXT paddock.

SEGG Logo Placement Recap

• Louis Foster — Sports.com on both front wing end plates; Sports.com on chin of helmet.
• Callum Ilott — Lottery.com front and center on crash helmet.
• Seb Murray — Lottery.com on rear spoiler; Sports.com on front wing upper plane; both brands on undergarments and race suit; Lottery.com on helmet.

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

This press release was published by a CLEAR® Verified individual.

CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].