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Strive Delivers SBK Content-Led Partnership with Huddersfield Town FC

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Sports and entertainment consultancy Strive Sponsorship has announced a new multi-year partnership between SBK, the challenger sportsbook app, and Huddersfield Town FC, for the 2025/26 season onwards.

The multi-faceted partnership, brokered by Strive, sees SBK become Huddersfield Town’s Official UK Betting Partner, combining traditional sponsorship inventory with a strong content and fan-engagement strategy. Central to the activation is the launch of a brand-new club podcast, presented by SBK, alongside sponsorship of the club’s post-match head coach reflections, and select social media graphics.

SBK will also enjoy a high-impact brand presence in-stadia at the Accu Stadium, reinforcing its growing visibility across the football landscape.

“This partnership goes beyond branding and into meaningful fan connection,” said Malph Minns, Managing Director at Strive Sponsorship.

“SBK and Huddersfield Town are both focused on doing things properly, and this deal is a great example of building smarter sponsorships that combine media, tech, and narrative. We’re proud to support SBK as they grow their presence in football with clear strategic purpose.”

This marks SBK’s latest move in a growing sponsorship portfolio built around relevant storytelling, digital reach, and a commitment to sports fan value — not gimmicks. As with other recent partnerships, SBK’s work with Huddersfield Town has been guided by a data-led strategy developed with Strive, focused on content-led activations that build brand salience over time.

Adam Baylis, Marketing Director at SBK, said: “We’re delighted to have SBK partnering with Huddersfield Town this season. It was fantastic to see the Terriers get off to a winning start on Saturday and we look forward to supporting the team and its fans throughout what we hope will be a truly exciting campaign.

“Strive once again brought real structure and strategic thinking to the process — their ability to align our brand goals with media-led opportunities makes them a true partner, not just a broker.”

Dan Wilczynski, Business Development Manager at Huddersfield Town FC, said: “We’re pleased to welcome SBK as our Official UK Betting Partner for the 2025/26 season. It’s great to have them on board and we’re looking forward to working together across what we hope will be a successful campaign both on and off the pitch.

“Strive’s collaborative approach helped shape a partnership that brings value to the club, the brand, and most importantly, the fans. They were great to work with.”

The post Strive Delivers SBK Content-Led Partnership with Huddersfield Town FC appeared first on European Gaming Industry News.

BetWright

Gaming Corps rolls out full games catalogue with BetWright in the UK

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The Sweden-based developer expands its UK operator network via Onyx Gaming Limited’s BetWright, adding slots and instant-win titles to the brand.

Gaming Corps has expanded its UK operator network after going live with BetWright, the UK-licensed sportsbook and casino brand operated by Onyx Gaming Limited.

Under the agreement, BetWright players can access Gaming Corps’ full catalogue across Slots, Plinko, Mine, Crash and Table formats. The rollout includes Midas Glory – Coin Collect and Instant Blitz, a new scratchcard-style title.

Graham Greensmith, CCO at Gaming Corps, said: “BetWright is a brand with a clear sense of how it wants to position itself in the market. There is a modern feel to the proposition, but also a real focus on quality, service and building a player experience that feels well considered. That makes it a strong fit for Gaming Corps and the type of operator relationships we are continuing to grow. We are pleased to see our content now live with them and look forward to building the partnership further – they are a terrific group of people willing to invest focus in Gaming Corps”

Dan Jukes, CBO at BetWright added: “Variety matters to our players, and Gaming Corps delivers exactly that. Their content brings something a bit different to the BetWright casino, distinctive styles and formats that stand out in a crowded market. We think they’re the Wright addition to our portfolio and we’re looking forward to seeing our players enjoy what they bring.”

BetWright launched in 2024 and operates sports betting and casino in the UK market, with the company citing a focus on safer gambling.

The post Gaming Corps rolls out full games catalogue with BetWright in the UK appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Alessandro Sorci Sales Manager at Stakelogic

Stakelogic launches full slot portfolio with Stake Denmark via Relax Gaming

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Deal expands Stake Denmark’s casino catalogue following the operator’s five-year Danish licence approval earlier this year.

Stakelogic has launched its full slot portfolio with Stake Denmark through Relax Gaming, taking the studio live in Denmark’s regulated iGaming market.

The agreement makes Stakelogic’s slot line-up available to Stake Denmark players, including Penguin Payday, Candy Links Bonanza 1 & 2 and Book of Adventure Super Stake Edition.

Stake launched in 2017 and officially entered Denmark earlier this year after securing a five-year online casino and sports betting licence.

Alessandro Sorci, Sales Manager at Stakelogic, said: “There is a real sense of intent behind Stake’s arrival in Denmark, which makes this an exciting partnership for us. Launching our full slot portfolio with the brand means players can experience the range we have built at Stakelogic, from more recognisable series to releases with a very different visual identity and tone.”

Peter Eugen Clausen, Managing Director for Stake Denmark added: “Entering Denmark was an important step for Stake, and as we continue to establish the brand locally, it is important that the casino experience has real depth from the beginning. Stakelogic gives us that through a portfolio that feels distinctive and well suited to building momentum in the market.”

The post Stakelogic launches full slot portfolio with Stake Denmark via Relax Gaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BGaming

BGaming sets 29 May 2026 date for second charity gala in Malta

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Event backs DAR Bjorn’s new Respite Centre after €200,000 raised in 2025, with proceeds earmarked for equipment and four resident rooms.

BGaming will stage the second edition of its Charity Gala on 29 May 2026 at The Phoenicia Hotel in Malta, with proceeds directed to DAR Bjorn, the country’s neurological home.

The iGaming supplier said the event follows its inaugural gala, which raised €200,000 in 2025 and helped fund construction of DAR Bjorn’s new Respite Centre. For 2026, BGaming said funds raised will be used to equip the new centre with ventilators, motorized beds, air mattresses, hoist lifters and oxygen concentrators, and to fund four resident rooms for new admissions. The company added that “every euro raised will be allocated directly to DAR Bjorn,” and that BGaming will cover event production costs separately.

DAR Bjorn was founded by Bjorn Formosa, who previously worked in iGaming before being diagnosed with ALS at 28, according to BGaming. The charity currently provides care to around 60 residents across two centres and supports nearly 800 people in the community.

The invitation-only event will be held at the Bastion Pool area of The Phoenicia Hotel. BGaming said it is partnering with Next.io as official media partner, with Joseph Chetcuti set to host. The programme includes live music by Versatile, an art performance and auction by L7Matrix and Gonçalo MAR, and a charity raffle.

Marina Ostrovtsova, Chief Executive Officer at BGaming, said: “Last year’s Gala showed us what is possible when our industry comes together around a shared purpose. Raising €200,000 in a single evening was a remarkable achievement and provided real, tangible support to the people at DAR Bjorn who need it most.

“Returning for a second year with an even greater ambition is something we are incredibly proud of. The funds we raise this year will go toward equipment that directly improves residents’ quality of life. These donations are the difference between comfort and hardship for people living with serious neurological conditions, and we hope both the iGaming community and the wider Maltese community will once again stand with us.”

The post BGaming sets 29 May 2026 date for second charity gala in Malta appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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