Compliance Updates
Illinois Gaming Board Announces Enhanced, Uniformed Advertising Rules for Casinos, Video Gaming and Sports Wagering
The Illinois Gaming Board (IGB) adopted new rules that expand existing restrictions on advertising, marketing and promotions for licensed casino, video gaming, and sports wagering operators including a ban on advertising on college campuses and new requirements to protect the public, especially young people and problem gamblers.
“By adopting these measures, the IGB is building upon existing regulations to implement additional safeguards and standards that further protect the public and encourage responsible gambling habits. These regulations provide for clear, consistent, ethical, and transparent advertising and marketing guidelines for all casino, video gaming, and sports wagering operations under IGB jurisdiction,” said IGB Administrator Marcus D. Fruchter.
While previous IGB rules placed restrictions on advertising and promotional content which included prohibitions against false or misleading claims and other restrictions, the new rules go farther to ensure advertisements are not placed in locations where they are likely to be seen by underage or vulnerable populations. The expanded rules also require operators to maintain advertising records and include prominent, responsible gaming messages in advertising, marketing and promotions.
After assessing the advertising and marketing rules for sports wagering adopted in 2020, the IGB determined that those limitations apply equally to video gaming and casinos. The IGB further determined to enhance the existing rules to best assure an ethical advertising environment that restricts enticements to minors and those with gambling problems.
The revised advertising and marketing rules which expanded and codified practices for all gambling segments under IGB jurisdiction are now effective, following a public notice and comment period, the May 13, 2025 approval from the Illinois General Assembly’s Joint Committee on Administrative Rules (JCAR), and publication by the Secretary of State in the Illinois Register Issue 31 on August 1, 2025.
The rules feature requirements for Illinois operators including:
• Prohibition from having advertisements or promotions published, aired, broadcast, displayed, or distributed on any college or university campus, or college or university media outlets such as college or university newspapers and radio or television broadcasts, or any sports venues used primarily for college and university events.
• Prohibition from depicting college or university students, colleges or universities, or college or university settings.
• Retention of copies of all advertising and marketing materials including a log of when and how those materials have been published, aired, displayed, or distributed.
• Allowing patrons the option to unsubscribe or opt out of advertising, marketing or promotional materials. Additionally, operators should comply with any patron request to unsubscribe or opt out of receiving materials as soon as practicable.
• Prohibition on entering into agreements with third parties to conduct advertising or marketing on behalf of, or to the benefit of, the Illinois operator when compensation is dependent upon, or related to, the volume or outcome of wagers.
• Include problem gambling text as determined by the Illinois Department of Human Services in all advertising and marketing materials.
The post Illinois Gaming Board Announces Enhanced, Uniformed Advertising Rules for Casinos, Video Gaming and Sports Wagering appeared first on Gaming and Gambling Industry in the Americas.
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Digitain strengthens its regulated presence in Europe by obtaining Belgium’s E Category License.
Digitain, the leading iGaming solutions provider, has announced that it has been officially licensed to operate in Belgium, marking a significant milestone in the company’s ongoing European expansion. This achievement highlights Digitain’s commitment to compliance, innovation, and delivering trusted solutions to its global partners.
Belgium is a highly regulated jurisdiction with strict standards to ensure fair play and responsible gaming. Securing this license further strengthens Digitain’s reputation as a reliable and compliant technology provider, enabling it to offer its award-winning solutions fully aligned with local regulations.
Digitain remains committed to expanding its regulated market presence, fostering partner success, and upholding the highest standards of compliance and data protection.
The post Digitain Expands into Belgium with Regulatory License Approval appeared first on European Gaming Industry News.
Compliance Updates
Spelinspektionen Develops New Risk Assessment for Money Laundering in the Swedish Gambling Market
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Spelinspektionen, the Swedish Gambling Authority, has developed a new risk assessment for money laundering in the Swedish gambling market.
In this risk assessment, which replaces previous assessments, the various approaches that enable licensees to be exploited for money laundering, referred to as threats, have been updated to better reflect the current situation. The vulnerabilities of the gaming forms, i.e. circumstances that are assessed to be able to affect the possibility of a threat occurring, have also been revised.
The method for assessing risk has also been revised to harmonise the Swedish Gambling Authority’s risk assessment with the national risk assessment produced by the Coordination Function for Measures Against Money Laundering and Terrorist Financing and the supranational risk assessment published by the European Commission.
The Swedish Gambling Authority has previously assessed that there is a low risk of land-based commercial casino gaming being used for money laundering. The authority’s regulations have therefore exempted the gaming form from the application of the money laundering regulations and a number of provisions in the Gambling Act. In the Swedish Gambling Authority’s new revised risk assessment, the risk of the gaming form being used for money laundering is no longer assessed as low. As a result, the Swedish Gambling Authority has initiated regulatory work to review the exemptions from the requirement to apply the money laundering regulations and register players and agents. Interested parties will have the opportunity to submit comments on the regulatory changes in a forthcoming consultation.
The post Spelinspektionen Develops New Risk Assessment for Money Laundering in the Swedish Gambling Market appeared first on European Gaming Industry News.
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The NSW Government has amended the Casino Control Regulation to extend the term of The Star’s manager Nick Weeks, who will continue to have oversight of casino operations until at least 31 March 2026.
The government extended Mr Weeks’ term at the request of the NSW Independent Casino Commission (NICC) after the NICC declined to lift the suspension of The Star’s licence.
Mr Weeks will continue to hold the licence for The Star over the next six-month period, allowing the casino to operate gaming facilities while its licence remains suspended.
The NICC first appointed Mr Weeks to the role of manager in October 2022, when The Star’s casino licence was suspended following the first Bell Review.
NICC Chief Commissioner Philip Crawford said there was still too much uncertainty surrounding The Star to consider reinstating its casino licence at this time.
“The NICC considers it appropriate to continue with the current arrangement so it can better assess the effectiveness of important remediation work and await the outcomes of other pressing financial matters concerning The Star,” Mr Crawford said.
“The NICC understands the many challenges The Star is facing and is closely monitoring The Star’s progress as it works to prove it is capable of regaining its casino licence.”
The post NICC extends The Star manager’s term for six months appeared first on European Gaming Industry News.
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