Nasdaq:LTRYW
SEGG Media Invests in Veloce Media Group to Accelerate Strategic Expansion in Esports, Motorsports and Immersive Digital Content
A Media Snippet accompanying this announcement is available by clicking on this link.
FORT WORTH, Texas, July 16, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation, formerly Lottery.com Inc., (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a leading technology company transforming the global intersection of sports, entertainment and gaming today announced a strategic investment into Veloce Media Group (“Veloce”), one of the fastest-scaling digital platforms operating at the intersection of sport, gaming, and content. The partnership will be managed by Sports.com, a division of SEGG Media.
The investment forms part of a broader buy-and-build strategy to position SEGG Media as the home of immersive sports and next-generation media. The transaction, which values Veloce at £40 million ($53 million USD) pre-money, will be completed in two tranches, with a call option enabling SEGG to reach majority ownership at 51%.
This move reinforces SEGG Media’s recent launch and the turnaround success of Lottery.com. It signals a new phase of high-growth strategic acquisitions centered around profitability, scale, and exciting global fan engagement.
A Cash-Generating, High-Growth Digital Asset
Veloce Media Group has built the world’s largest racing and gaming media network with more than 750 million monthly digital views and reaching a rapidly growing Gen-Z and millennial audience. In its most recent fiscal year ended March 2025, Veloce reported £12.8 million ($17.5 million USD) in revenue. Veloce has strong forward momentum following July 2025 acquisition of Quadrant, a disruptive motorsport content and lifestyle brand co-founded with Formula 1 driver Lando Norris.
The Veloce Group operates across:
- Competitive esports and sim racing (F1 Esports, Ferrari Global Series)
- Immersive content and athlete-led platforms
- Sustainable racing initiatives including FIA Extreme H World Cup
- Creator-led brands, merchandise, and digital fan engagement
The investment from the Company is funding key strategic initiatives, including Veloce’s acquisition of Quadrant, with £2 million ($2.6 million USD) committed in the first tranche. The remainder is scheduled for completion by end of July 2025.
Matthew McGahan, Chairman & Chief Executive Officer of SEGG Media
“Since completing the turnaround of the Company, we identified two global sports verticals, motorsport and soccer, as cornerstones of our future strategy. This investment into Veloce is yet another tangible step into motorsport following the successful multi-race partnerships we secured with three rising stars in IndyCar and Indy NXT.
“With Veloce now in the family, we’re doubling down. We see this as a continuation of our expansion into motorsports, a sector that offers scale, global fanbases, commercial viability, and media storytelling potential across all levels of competition. From F1, IndyCar, MotoGP, to NASCAR and beyond, SEGG Media is positioning the Sports.com brand not just via sponsorship, but through content creation, team partnerships and immersive behind-the-scenes access.
“Our internal production arm, Sports.com Studios, is already developing original content formats that tap into this world and, now, with the energy and expertise of Veloce’s young leadership, we’re excited to explore that frontier together.”
Jack Clarke, Chief Strategy Officer of Veloce Media Group
“Veloce Media Group is uniquely positioned to engage a generation of digitally native sports fans. With SEGG Media’s support, we are well placed to scale our media and competitive operations while continuing to innovate.”
Majed Al Sorour, President of Sports.com, a division of SEGG Media (former Main Board Director of Newcastle United Football Club and CEO of LIV Golf)
“This investment marks a transformative opportunity for the region. Saudi Arabia is home to over 23 million gamers, representing nearly 70% of the population, and consistently ranks among the highest globally in daily gaming engagement. With major international events like Gamers8, the Esports World Cup and the upcoming Olympic Esports Games hosted in Riyadh, the Kingdom has rapidly become a global epicenter for esports and digital sport.
“Partnering with Veloce brings not only immersive content and commercial upside, but also connects the Sports.com brand to one of the most digitally active youth populations in the world, positioning the brand at the heart of the fastest-growing sports entertainment economy on the planet.”
Veloce Media Group is led by CEO Daniel Bailey and a seasoned board including:
- Andy Webb, Chairman and former CEO of the Marussia F1 Team
- Darryl Eales, former CEO of Lloyds Development Capital, who delivered £1.2 billion ($1.6 billion USD) in capital gains during his tenure
Daniel Bailey, Chief Executive Officer of Veloce Media Group
“We’re excited to partner with Sports.com and SEGG Media, two brands that share our vision for next-gen sport. Together we can scale faster, deliver stronger fan experiences, and unlock significant commercial upside.”
About Veloce Media Group
Founded in 2018, Veloce Media Group is a multi-pillared gaming, motorsport, and lifestyle media business operating at the intersection of some of the world’s fastest-growing and most future-focused industries.
Headquartered in London, Veloce’s ecosystem spans the industry-leading gaming and racing platform Veloce Esports, the upcoming hydrogen-powered FIA Extreme H World Cup team, Veloce Racing, and a vast digital media network boasting over 55 million subscribers and 750 million monthly views.
In 2025, Veloce Media Group expanded its portfolio with the acquisition of Quadrant, the disruptive gaming, lifestyle, and motorsport brand co-founded by Formula 1 driver Lando Norris. Now encompassed in Veloce, Quadrant strengthens the group’s cultural impact through bold storytelling, premium apparel, athlete-driven content, and a thriving global community.
Veloce has partnered with several international brands and teams, including Mercedes-AMG, Ferrari, McLaren, E.ON, Thrustmaster, VISA and many more.
To learn more, please visit: velocemediagroup.com
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
This press release was published by a CLEAR® Verified individual.
CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].

Nasdaq:LTRYW
SEGG Media Congratulates Lando Norris on 2025 Formula 1 World Championship
FORT WORTH, Texas, Dec. 09, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (Nasdaq: SEGG, LTRYW) (“SEGG Media” or the “Company”) congratulates Lando Norris for securing his first Formula 1 World Championship in a spectacular showdown at the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX 2025.
This landmark achievement not only cements his place at the top of global motorsport, but also amplifies the momentum behind Quadrant, the creator-led motorsport, gaming, and apparel brand co-founded by Norris.
Through its strategic investment in Veloce Media Group and Veloce’s subsequent acquisition of Quadrant, SEGG Media is directly supporting one of the most rapidly expanding ecosystems in sport, gaming, and digital media. The investment also includes a call option for SEGG Media to acquire a 51% or higher majority stake in the future.
Quadrant’s growth has been fuelled by major partnerships with global brands including LEGO, Hilton, NordVPN, VISA, Revolut, RailsR, T-Mobile, McLaren, Microsoft, Thrustmaster, and E.ON. Norris’ World Championship win now elevates that platform to an even higher level.
Marc Bircham, Chairman of SEGG Media, said: “Lando Norris’ championship victory is an extraordinary moment for him and an accelerant for the entire Quadrant and Veloce ecosystem. Our investment strategy is built at the intersection of sports, content, gaming, and culture. Lando Norris’ success this season proves exactly why that strategy matters.”
Daniel Bailey, CEO of Veloce Media Group, said: “Lando’s World Championship win is a huge moment, and everyone at Veloce couldn’t be prouder. It’s been an unbelievable year for Quadrant too, with the brand growing faster than ever. We’ve worked closely with Lando since the very beginning and seeing both his journey and Quadrant’s success reach this level in the same season is something special.”
This week, Quadrant also launched a new apparel drop in honour of Norris’ title win. The World Championship Collection has already energised the brand’s community and reinforced Quadrant’s position as one of motorsport’s most exciting apparel players. For more details and to secure your piece of history, visit Quadrant.
As Veloce continues to scale its racing, esports, athlete-led media, and apparel operations, supported by SEGG Media’s recent investment, Norris’ world title provides a powerful tailwind for further growth.
SEGG Media looks forward to an even bigger 2026, driven by Veloce, Quadrant, and the worldwide fanbase that continues to rally behind Formula 1’s newest World Champion.
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
Important Notice Regarding Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
This press release was published by a CLEAR® Verified individual.
CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].

Nasdaq:LTRYW
SEGG Media Announces Leadership Changes to Drive Growth
FORT WORTH, Texas, Dec. 01, 2025 (GLOBE NEWSWIRE) — Lottery.com Inc. DBA: SEGG Media Corporation (Nasdaq: SEGG, LTRYW) (“SEGG Media” or “the Company”) today has taken the next step in its growth strategy by announcing changes to its leadership structure. The Company’s Board of Directors (the “Board”) has terminated its Chief Executive Officer, Secretary and President Matthew McGahan, and removed him as Chairman effective immediately. The Board unanimously appointed SEGG Media’s Chief Financial Officer Robert Stubblefield as Interim CEO, Secretary and President and voted Marc Bircham into the position of Chairman. McGahan will remain as a Company Director until the expiration of his term at the next annual meeting of shareholders, which is expected to be held before the end of the year.
SEGG Media is entering a new phase of growth and revenue expansion, leveraging the strength of its core digital properties, including Sports.com, Concerts.com and Lottery.com. Throughout 2025, the Company has prioritized rapid scaling across its portfolio; this strategy is already delivering results, with more than 102 million views achieved across all platforms. Following today’s announcement, the Company is now positioned to accelerate revenue growth by strengthening the foundational elements of the business while advancing the strategic acquisitions planned in the coming months. The leadership changes are designed to support these transactions, enhance operational discipline, and ensure their successful completion.
Stubblefield, a seasoned C-suite executive, has more than two decades of senior leadership experience across both private and public companies, including recent CFO roles at DeMeta, Inc. and Regnum Corp. Since joining as Chief Financial Officer in July 2023, he has strengthened the Company’s financial position and operational foundations, enabling SEGG Media to shift its focus toward creating shareholder value through growth, strategic acquisitions, and innovative scaling initiatives.
Robert Stubblefield, CFO and Interim CEO of SEGG Media, said:
“I’m stepping into this role with clear directives: to ensure financial stability, deliver on our commitments, and rebuild shareholder value. That starts with getting back to the fundamentals of growing revenue responsibly, operating with financial discipline, and focusing relentlessly on building a profitable, sustainable business in our core verticals of sports, entertainment and gaming. Our team is aligned on a strategy, and we are committed to earning and maintaining the trust of our investors through execution, transparency, and performance.”
As Interim CEO, Stubblefield will guide the expansion of the Sports.com brand, oversee the launch of Concerts.com, and maintain the positive momentum of the Company’s original revenue drivers of lottery, sweepstakes, and related businesses. With established relationships across the executive management team and Board, Stubblefield will work closely with SEGG Media’s leaders to ensure a seamless transition while the Board undertakes a global search process to find suitable candidates for the permanent role as CEO.
Marc Bircham, Chairman of the Lottery.com Inc. Board of Directors added:
“The Board is fully aligned with Rob and our executive team. Over the past two years, he has already proven that he has the experience to guide us towards a renewed focus on financial stability, disciplined execution, and long-term shareholder value. We appreciate many of the contributions our former CEO, Matt McGahan, made during his tenure, and we thank him for his efforts. As we move forward, we are returning to the fundamentals of growing revenue, strengthening our operations, and building profitable businesses. We have full confidence in Rob as our interim CEO, alongside our leadership team, to execute with the clarity, accountability, and urgency that our shareholders expect.”
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group integrating traditional assets with blockchain innovation. Through its portfolio of digital assets including Sports.com, Concerts.com and Lottery.com, the Company is focused on building immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
This press release was published by a CLEAR® Verified individual.
CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected]

Nasdaq:LTRYW
SEGG Media Exceeds 100 Million Views Across All Platforms as Global Sports & Entertainment Expansion Accelerates
FORT WORTH, Texas, Nov. 25, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (Nasdaq: SEGG, LTRYW) (“SEGG Media” or the “Company”) today announces it has now surpassed 102 million views across all platforms, marking one of the most significant audience milestones in the Company’s history and underscoring the explosive momentum behind its rebuilt media ecosystem, creator network, and rapidly expanding global footprint.
This growth has been driven by surging interest in Racing Women, the Kerala Super League, and the Company’s accelerating global social-media presence—now rising week-on-week at record pace.
Other Company Updates
Ant Middleton SAS Trilogy (2026) Generates Worldwide Media Coverage as SEGG Media Moves Toward 51% Acquisition
International adventurer, broadcaster, and global personality Ant Middleton has seen major global media pickup following the announcement of his new SAS Trilogy releasing in 2026, with outlets across the UK, Middle East, Europe, and Australasia reporting enthusiastically.
SEGG Media previously announced its proposed 51% acquisition of Ant Media and Productions media company. This acquisition forms a foundational pillar of the premium content slate for Sports.com Studios across 2025–2026.
Momentum Continues: Racing Women, Kerala League & Social Growth Fuel Global Expansion
Across the Company’s channels, content from Racing Women and the Kerala Super League has driven exceptional international traction, contributing significantly to the 102 million total views. SEGG Media is a sponsor for both organizations. The Company noted that its short-form ecosystem is now scaling at its fastest rate since the relaunch, with demographic spread widening across India, MENA, Europe, and North America.
Sports.com Studios & Creator Ecosystem Continue to Scale
Building on this audience momentum, SEGG Media’s newly launched Sports.com Studios is accelerating the creation of premium sports storytelling, athlete-driven formats, and multi-format digital programming.
Sports.com Studios will produce:
- Premium long-form series
- Challenge-based entertainment
- High-impact short-form formats
- Athlete- and ambassador-led shows
- Live specials
- Behind-the-scenes documentary content
Sports.com App Rollout Continues Worldwide
The global rollout of the Sports.com app remains underway, delivering:
- Real-time sports content
- Live streaming
- Creator-led programming
- Interactive community features
- Personalized user experiences
- Sponsorship and brand-integration opportunities
Matthew McGahan, Chairman, President & CEO of SEG Media, said:
“Breaking 102 million views is more than a milestone—it is the clearest validation yet of our transformation strategy. Building audiences is a key component of our growth plans for our brand portfolio.”
Tim Scoffham, CEO of Sports.com Media, added:
“The velocity we are seeing across Racing Women, Kerala League, our short-form creators, and global social channels is unprecedented. Sports.com is becoming a truly global destination.”
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
This press release was published by a CLEAR® Verified individual.
CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].

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