Nasdaq:LTRYW
SEGG Media Invests in Veloce Media Group to Accelerate Strategic Expansion in Esports, Motorsports and Immersive Digital Content
A Media Snippet accompanying this announcement is available by clicking on this link.
FORT WORTH, Texas, July 16, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation, formerly Lottery.com Inc., (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a leading technology company transforming the global intersection of sports, entertainment and gaming today announced a strategic investment into Veloce Media Group (“Veloce”), one of the fastest-scaling digital platforms operating at the intersection of sport, gaming, and content. The partnership will be managed by Sports.com, a division of SEGG Media.
The investment forms part of a broader buy-and-build strategy to position SEGG Media as the home of immersive sports and next-generation media. The transaction, which values Veloce at £40 million ($53 million USD) pre-money, will be completed in two tranches, with a call option enabling SEGG to reach majority ownership at 51%.
This move reinforces SEGG Media’s recent launch and the turnaround success of Lottery.com. It signals a new phase of high-growth strategic acquisitions centered around profitability, scale, and exciting global fan engagement.
A Cash-Generating, High-Growth Digital Asset
Veloce Media Group has built the world’s largest racing and gaming media network with more than 750 million monthly digital views and reaching a rapidly growing Gen-Z and millennial audience. In its most recent fiscal year ended March 2025, Veloce reported £12.8 million ($17.5 million USD) in revenue. Veloce has strong forward momentum following July 2025 acquisition of Quadrant, a disruptive motorsport content and lifestyle brand co-founded with Formula 1 driver Lando Norris.
The Veloce Group operates across:
- Competitive esports and sim racing (F1 Esports, Ferrari Global Series)
- Immersive content and athlete-led platforms
- Sustainable racing initiatives including FIA Extreme H World Cup
- Creator-led brands, merchandise, and digital fan engagement
The investment from the Company is funding key strategic initiatives, including Veloce’s acquisition of Quadrant, with £2 million ($2.6 million USD) committed in the first tranche. The remainder is scheduled for completion by end of July 2025.
Matthew McGahan, Chairman & Chief Executive Officer of SEGG Media
“Since completing the turnaround of the Company, we identified two global sports verticals, motorsport and soccer, as cornerstones of our future strategy. This investment into Veloce is yet another tangible step into motorsport following the successful multi-race partnerships we secured with three rising stars in IndyCar and Indy NXT.
“With Veloce now in the family, we’re doubling down. We see this as a continuation of our expansion into motorsports, a sector that offers scale, global fanbases, commercial viability, and media storytelling potential across all levels of competition. From F1, IndyCar, MotoGP, to NASCAR and beyond, SEGG Media is positioning the Sports.com brand not just via sponsorship, but through content creation, team partnerships and immersive behind-the-scenes access.
“Our internal production arm, Sports.com Studios, is already developing original content formats that tap into this world and, now, with the energy and expertise of Veloce’s young leadership, we’re excited to explore that frontier together.”
Jack Clarke, Chief Strategy Officer of Veloce Media Group
“Veloce Media Group is uniquely positioned to engage a generation of digitally native sports fans. With SEGG Media’s support, we are well placed to scale our media and competitive operations while continuing to innovate.”
Majed Al Sorour, President of Sports.com, a division of SEGG Media (former Main Board Director of Newcastle United Football Club and CEO of LIV Golf)
“This investment marks a transformative opportunity for the region. Saudi Arabia is home to over 23 million gamers, representing nearly 70% of the population, and consistently ranks among the highest globally in daily gaming engagement. With major international events like Gamers8, the Esports World Cup and the upcoming Olympic Esports Games hosted in Riyadh, the Kingdom has rapidly become a global epicenter for esports and digital sport.
“Partnering with Veloce brings not only immersive content and commercial upside, but also connects the Sports.com brand to one of the most digitally active youth populations in the world, positioning the brand at the heart of the fastest-growing sports entertainment economy on the planet.”
Veloce Media Group is led by CEO Daniel Bailey and a seasoned board including:
- Andy Webb, Chairman and former CEO of the Marussia F1 Team
- Darryl Eales, former CEO of Lloyds Development Capital, who delivered £1.2 billion ($1.6 billion USD) in capital gains during his tenure
Daniel Bailey, Chief Executive Officer of Veloce Media Group
“We’re excited to partner with Sports.com and SEGG Media, two brands that share our vision for next-gen sport. Together we can scale faster, deliver stronger fan experiences, and unlock significant commercial upside.”
About Veloce Media Group
Founded in 2018, Veloce Media Group is a multi-pillared gaming, motorsport, and lifestyle media business operating at the intersection of some of the world’s fastest-growing and most future-focused industries.
Headquartered in London, Veloce’s ecosystem spans the industry-leading gaming and racing platform Veloce Esports, the upcoming hydrogen-powered FIA Extreme H World Cup team, Veloce Racing, and a vast digital media network boasting over 55 million subscribers and 750 million monthly views.
In 2025, Veloce Media Group expanded its portfolio with the acquisition of Quadrant, the disruptive gaming, lifestyle, and motorsport brand co-founded by Formula 1 driver Lando Norris. Now encompassed in Veloce, Quadrant strengthens the group’s cultural impact through bold storytelling, premium apparel, athlete-driven content, and a thriving global community.
Veloce has partnered with several international brands and teams, including Mercedes-AMG, Ferrari, McLaren, E.ON, Thrustmaster, VISA and many more.
To learn more, please visit: velocemediagroup.com
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
Forward-Looking Statements
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
This press release was published by a CLEAR® Verified individual.
CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].
Nasdaq:LTRYW
SEGG Media Corporation Announces Next Steps in Corporate Transition with Planned CUSIP Number Change to Strengthen Shareholder Protections
FORT WORTH, Texas, July 16, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation, formerly known as Lottery.com Inc., (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a leading technology company transforming the global intersection of sports, entertainment and gaming today announced the next steps in its corporate transition with the initiation of a CUSIP number change in conjunction with the corporate rebrand. This action is designed to protect shareholders, strengthen market transparency and address ongoing concerns around illicit trading activity targeting the company.
The Company recently completed its corporate rebrand and strategic overhaul and began trading under the ticker symbol ‘SEGG’ earlier this month. The upcoming CUSIP change is part of a broader effort to modernize SEGG’s market identity and enhance protections against short selling practices that have negatively impacted its trading performance.
“The company is continuing to work closely with its outside counsel, Paul Hastings LLP, to investigate and pursue potential illegal market activity, including the use of naked short selling,” said Christoper Gooding, Independent Director of SEGG Media and member of the Audit Committee. “The company is taking appropriate regulatory steps to protect its shareholders and ensure fair and orderly market conditions.”
“The CUSIP change represents the next piece of our transition from Lottery.com to SEGG Media,” continued Mr. Gooding. “This step not only aligns with our new corporate identity but also acts as a protective measure in light of the data we’ve seen regarding shorting patterns and potentially unlawful activity targeting our stock.”
SEGG Media remains committed to protecting shareholder value and executing on its aggressive roadmap of acquisitions, innovation and global expansion in the sports, entertainment, and gaming sectors.
For more information, please reference the Form 8-K filed on July 7, 2025 available at SEC.gov or at investors.seggmediacorp.com.
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
Forward-Looking Statement
This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including, but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.
This press release was published by a CLEAR® Verified individual.
CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].
Seb Murray sidelined, Callum Ilott fights hard, and Louis Foster strengthens Rookie of the Year lead ahead of Toronto street circuit showdown.
A Media Snippet accompanying this announcement is available in this link.
NEWTON, Iowa, July 14, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a leading technology company transforming the global intersection of sports, entertainment and gaming today announced the results from a weekend of intensity, growth, and high-impact visibility for SEGG’s flagship brands, Sports.com and Lottery.com, at Iowa Speedway. As the Sukup INDYCAR race weekend concluded, all eyes now turn to Toronto – where SEGG Media is poised to continue its upward trajectory on one of the most iconic street circuits in North America.
Andretti Global’s Louis Foster underlined his credentials as IndyCar’s top rookie, maintaining his lead in the Rookie of the Year standings. The 21-year-old qualified 12th and 16th for the weekend’s two races, continuing his season average of 12.5 in a 27-car field despite weather disruptions that cut short practice.
In Race 1, Foster showed speed and composure, pushing through the field and coming alive after a mid-race aero balance change. “It was good to get a good result on an oval, it matched roughly what we did at the Indy 500,” said Foster. “We were there on pace, on merit. The pit stops were phenomenal by the team, and I think we could’ve finished top 10 with a more comfortable balance.”
Race 2 brought another clean drive and valuable points as Foster worked forward again and managed race strategy perfectly. “Not many drivers stayed consistent across both races, so I’m happy that we did,” he said. “We fought hard for the positions we earned.” His oval average now stands at an impressive 13.33.
In the NTT INDYCAR Series, Callum Ilott showed strong form in both qualifying and race pace before a late-race incident ended his charge prematurely. Despite a penalty and contact, Ilott’s recovery drive from deep in the pack highlighted the resilience of both driver and team.
PREMA Racing delivered a breakthrough result as Robert Shwartzman stormed to a career-best P9 finish – the team’s highest placement of the 2025 campaign so far. After battling through setbacks, Shwartzman capitalized on strategy, tire management and raw pace to crack the top ten in commanding style.
Though adversity struck in the Indy NXT paddock as Seb Murray was not medically cleared to compete in Sunday’s race, the Andretti Cape driver remained on-site, proudly supporting the team from trackside and ensuring strong continued presence for Sports.com through fan engagement and broadcast exposure.
Sports.com and Lottery.com continued to gain market visibility with on-car branding, in-paddock engagement, and major television coverage throughout the weekend. Louis Foster’s stellar drive will be celebrated in a separate release following one of his strongest INDYCAR performances to date.
The SEGG Media drivers now shift focus to Toronto, where the combination of tight city corners, passionate fans, and global media presence provides the perfect stage for the next chapter in the Sports.com and Lottery.com motorsport and brand expansion journey.
“Louis, Callum, and Seb continue to elevate the visibility and value of our brands across North America,” said Matthew McGahan, Chairman of SEGG Media. “This weekend was a strong statement, and we’re looking forward to continuing the charge in Toronto.”
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
For additional information, visit www.seggmediacorp.com.
This press release was published by a CLEAR® Verified individual.
CONTACT: Contact media relations at [email protected].
Ilott, Foster, and Murray return for high-octane IndyCar and Indy NXT action as the only doubleheader weekend of the season kicks off
A Media Snippet accompanying this announcement is available by clicking on this link.
NEWTON, Iowa, July 11, 2025 (GLOBE NEWSWIRE) — SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a leading technology company transforming the global intersection of sports, entertainment and gaming today announced that the Lottery.com and Sports.com-sponsored driver trio will be competing at the “Fastest Short Track on the Planet” this weekend. The race is set to deliver high-speed drama as both the NTT INDYCAR Series and INDY NXT by Firestone return for a high-stakes weekend at the Iowa Speedway. The 0.875-mile tri-oval will host INDYCAR’s only doubleheader of the season, alongside the second oval race of the year for INDY NXT – putting drivers and teams under intense physical and mental pressure.
PREMA Racing enters the weekend looking to build on its recent momentum. After testing at the Iowa oval in late June, the team is optimistic about its prospects across both races. British star Callum Ilott, who has a best finish of P11 at Iowa, returns alongside teammate Robert Shwartzman, who continues to gain confidence on ovals following a strong performance earlier this season.
“Iowa Speedway is an intense track and there is no room for error,” said Piers Phillips, CEO of PREMA Racing INDYCAR. “Short ovals bring a different kind of challenge. We’ve prepared well and we’re going into this weekend with a positive mindset and some valuable data from our recent test.”
Meanwhile, Andretti Global enters the weekend on a high after Dennis Hauger claimed the team’s historic 300th win last weekend at Mid-Ohio. With 10 victories, nine poles, and 26 podiums at Iowa across its INDYCAR and INDY NXT programs, the Andretti camp remains a dominant force at the famed oval.
In Indy NXT, Seb Murray prepares for just the second oval start of his career. After a solid debut at WWTR earlier this year where he finished 12th, and a productive test at Iowa in June, the Andretti Cape driver looks to take another major step forward.
“This is another learning weekend for Seb,” said Marc Bircham, Director of Sports.com. “He’s shown real grit and growth on ovals already this year. With Andretti’s pedigree at Iowa and Seb’s mindset, we’re confident he’ll deliver another strong showing.”
Weekend Schedule (All times ET)
Friday, July 11
3:30 – Free Practice
Saturday, July 12
12:00 – INDYCAR Qualifying (2-lap average: Lap 1 for Race 1 grid, Lap 2 for Race 2 grid)
5:20 – INDYCAR Race 1
Sunday, July 13
1:20 – INDYCAR Race 2
How to Watch
Live Timing: indycar.com/timing
Broadcast: NBC / Peacock (U.S.), Sky Sports (U.K.), IMS Radio Network
Track Details
Track Type: Oval (Tri-Oval)
Length: 0.875 miles / 1.408 km
Laps: 275 (INDYCAR Races 1 & 2)
Conditions: Physically and mentally demanding with sub-18 second lap times and tight margins for error
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
This press release was published by a CLEAR® Verified individual.
CONTACT: For additional information, visit www.seggmediacorp.com or contact media relations at [email protected].
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