It’s not just black and white label

Yoni Sidi, CEO at Wiztech, says white labels are all about striking the balance between pros and cons, but for some, it’s impossible to achieve and that’s why it’s important to consider other options.

 

For most operators, a white label solution seems to offer the best route to market. But is that actually the case?

I’ve been working in the industry for more than two decades now, and over that time, I’ve worked on both sides of the fence – so on the white label operator side and on the white label provider side. This gives me a deep understanding of the pros and cons of white label solutions, and this understanding ultimately led me to launch Wiztech. To answer your question more directly, white labels are always about striking the balance between the pros and cons they present – for some operators, a balance can be found, but for others, it can’t. Ultimately, it comes down to knowing what you want from your platform or technology stack, and whether a white label can meet those requirements with the budget and resources you have available to you.

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So, what are the pros and cons of a white label platform?

There are plenty of upsides to white labels, and that’s why they’re used by so many operators. The main advantages are speed to market and cost effectiveness – you can literally go from first discussions to your online casino being live in a matter of weeks. The upfront fees are relatively small, and, in most cases, you pay a revenue share back to the platform provider. This can tighten margins a little, but it means you don’t have to have a large capital reserve to get going. Another benefit is that you can take on as much or as little of the operation as you like – for some, they will let the platform provider take care of the operational aspect while they focus solely on marketing and customer acquisition. Other upsides include licensing, with the white label partner securing and being responsible for the licences they hold.

Drawbacks. The biggest for me is the lack of differentiation you get with a white label. The many brands that run on the platform often look very much the same, just with different logos and branding. After a few months of operating your online casino, you’ll likely notice friction points that you’ll want to address, but the rigid nature of white-label platforms means it’s incredibly difficult to smooth out even the smallest of bumps in the road. It’s also incredibly difficult to roll out unique features and functionality as the development team is usually working through a backlog of requests – most of which are for the friction bumps that need ironing out. Factor in the frequent regulatory changes that happen, and the need for the development team to respond to them, and it’s easy to see how hard it can be to improve the experience being offered to players.

 

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How can operators strike a balance between the pros and cons of white labels?

It comes down to understanding the capabilities of the platform provider and whether they offer customisation and localisation. If they don’t, the operator needs to determine if this is a price they’re willing to pay in exchange for the speed to market and cost effectiveness that white labels provide. Of course, some white label providers do offer support and are happy to help when it comes to developing and deploying bespoke features and functionality. But in my experience, most don’t have the capacity for this, even if they say they do. For me, the balance is found by accepting the limitations of white labels and working within the (often pretty rigid framework) they provide. There are plenty of examples of operators that have done this and have gone on to run very successful brands in highly competitive markets.

 

Is there an alternative to white labels?

The most obvious alternative is to develop a proprietary technology stack, but this approach comes with just as many, if not more, pitfalls. Building a platform from the ground up is incredibly expensive and tremendously risky, and this is why so few operators outside of the industry power players have been able to pull it off. And even those that do often encounter issues such as ongoing maintenance, tech debt, staffing and compliance. But there is a middle ground between white label and proprietary, and it can be found with smaller platform providers whose technologies offer the agility, flexibility and adaptability required for operators to launch highly customised, almost bespoke, online casinos and sportsbooks.

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How does Wiztech fit into the platform mix, and how do you support your partners in achieving their goals in often highly competitive markets?

At Wiztech, we champion modular tech and the likes of AI and automation. By embracing these, we have been able to build powerful yet highly customisable casino and sportsbook solutions that are also fully compliant in tightly regulated markets. In our experience, being able to quickly respond to regulatory changes provides a competitive advantage to our customers. In Mexico, for example, our client Winpot has been able to deliver a unique player experience while always ensuring compliance. And this is against a backdrop where regulatory changes often come with very little notice. Our technology can adapt quickly while Winpot continues to capitalise on the growing demand for entertaining online casino products and experiences.

But just as important as our technology is our approach to our partners. This sees us undertake a comprehensive onboarding process where we spend a lot of time understanding the client’s “why” before we map out the “what” and the “how”. This has proved to be incredibly effective and ensures that our clients can get the most out of the flexibility of our platform and the high levels of customisation and personalisation it provides.

The post The White Label Dilemma: Finding the Right Balance for Your iGaming Business appeared first on Gaming and Gambling Industry in the Americas.

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Bovada’s NFL Welcome Offer Earns Recognition for Flexibility and Fast Payouts

Las Vegas, Aug. 08, 2025 (GLOBE NEWSWIRE) —

Sportsbook Promos 2025: Bovada’s Welcome Bonus for NFL Preseason

As the 2025 NFL preseason kicks off, Bovada is giving fans a reason to get in on the action early. The casino has introduced a limited-time welcome bonus designed for sports bettors looking to place game wagers. Recognized by CasinoTop10 as one of the top-rated U.S. sportsbooks, Bovada is combining its reliable platform with a welcome bonus tailored to fit the start of the NFL season.

Established in 2011, Bovada has become a prominent name in online sports betting, owing to its offerings that often resonate with U.S. bettors. For instance, with the welcome bonus for the NFL preseason, Bovada is giving new players a chance to maximize their bankroll as one of the most anticipated sports begins its season.

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Keep reading to see why Bovada’s latest welcome bonus for NFL preseason is being called one of the best sportsbook bonuses of 2025 for football fans.

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NFL-Focused Bonus Built for Preseason Wagers

Looking at Bovada’s welcome bonus for NFL preseason, it is evident that the sportsbook perfectly timed this offering. New users who join the platform for the first time have this bonus available. The bonus is divided into two sportsbook promos, depending on the method of payment used for the player’s initial deposit.

For players using the conventional fiat currency via the supported banking options, Bovada offers them a welcome bonus that comprises a 50% deposit match bonus of up to $1,000. To get this bonus, players must input the bonus code “BVD1000” to activate it. On the other hand, for trending wallet enthusiasts who prefer to use supported trending wallet currencies for their initial deposit, Bovada offers a welcome bonus consisting of a 75% deposit match bonus of up to $750. To activate it, Bovada requires using the bonus code “BTCSWB750”.

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Thanks to the generosity of the aforementioned welcome bonuses for the NFL preseason, the low minimum deposit requirement, and the flexible wagering requirements, Bovada stands to be one of the sportsbooks with one of the best welcome bonuses targeting bettors wagering on NFL preseason events.

Ongoing Sportsbook Promos and Odds Boosts

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CasinoTop10 hailed Bovada for the ongoing bonuses and promotions, which keep the fun going during the NFL preseason. Some standout offers in the NFL preseason include the NFL preseason boost, which enhances the odds on select preseason games, and the refer-a-friend bonus, which offers up to $275 per referral.

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NFL Betting Markets & Live Wagering Options

Complementing the welcome bonus for the NFL preseason is the depth and flexibility of the betting markets that the sportsbook offers. From standard moneylines and spreads to more nuanced bets, such as prop bets, where bettors can place wagers on events like first-drive outcomes, quarterback passing yards, and rookie performance, Bovada offers a comprehensive playbook of wagering options.

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Even during the early preseason, Bovada covers every NFL matchup with dozens of betting options. This, in turn, gives bettors more ways to find value as they make the most out of the matchups.

To learn more about Bovada’s NFL betting markets, visit the official website here.

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Streamlined Interface and Mobile Betting Experience

The user interface that a sportsbook presents to bettors is a key aspect to consider, especially for new players. A good part of what makes Bovada a top choice platform for NFL preseason wagering in 2025 is its seamless sportsbook interface, which makes it easier for players to access the various offerings available on the sportsbook, including the welcome bonus for NFL preseason.

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Digital Wallet-Friendly Deposits and Fast Payouts for NFL Bettors

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The sportsbook industry has become significantly more competitive in terms of the banking options it offers. Noting the stiff competition, Bovada decided to stand out from the rest by providing some of the most flexible payment options, including digital wallet currencies. These have especially grown in popularity among players who prefer the speed and privacy of digital wallet currencies. Similarly, Bovada offers a special welcome bonus for players using supported digital wallet currencies for deposits during the NFL preseason.

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bet365 has announced its official launch in Kansas, bringing its award-winning sportsbook to the Sunflower State.

Customers across Kansas will have access to bet365’s comprehensive suite of sports betting markets, competitive odds, and innovative features.

This milestone in bet365’s US expansion sees Kansas join Arizona, Colorado, Iowa, Illinois, Indiana, Kentucky, Louisiana, New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee, and Virginia as the fourteenth live state.

A bet365 spokesperson said: “We are thrilled to bring the bet365 experience to sports fans in Kansas.

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“With our industry-leading product, user-friendly interface, and a reputation built over two decades, we’re excited to provide Kansans with a trusted and dynamic platform for their sports betting entertainment.

“We’re focused on proving to customers that with our Bet Boosts, the fastest In-Game product, and Same Game Parlays, it’s Never Ordinary with bet365.”

The post bet365 Announces Official Launch in Kansas appeared first on Gaming and Gambling Industry in the Americas.