Kaizen Gaming has officially launched Betano in Ghana, marking the company’s 20th regulated market and its first market entry of 2026.

The launch underscores Kaizen’s global GameTech expansion strategy—rooted in technology, regulatory compliance and responsible operations—bringing safe sportsbook and casino products to Ghana’s fast-growing digital audience.

Official launch and local leadership

A dedicated launch event in Accra brought together Kaizen Gaming leaders—George Skarlatos (Director of Business Development), Daniel Lamberti (Senior Business Development Advisor) and Joseph Owusu Badu (Country Manager, Ghana)—alongside Emmanuel Siisi Quainoo, Acting Commissioner of the Ghana Gaming Commission. The ceremony celebrated market entry and formalized local partnerships designed to ensure a compliant, trusted player experience from day one.

“Ghana is a market with strong long-term potential, an increasingly tech-oriented population, and a clear commitment to building a structured and transparent regulatory environment,” said George Skarlatos. “With responsibility embedded across our technology, processes and operations, we are fully aligned with Ghana’s regulatory framework.”

Acting Commissioner Emmanuel Siisi Quainoo welcomed Betano’s entry, noting the operator’s commitment to player protection, market integrity and adherence to high regulatory standards.

What Betano brings to Ghana: technology, safety, and choice

Betano’s Ghana launch delivers:

• A full responsible gaming framework and local customer protections.
• A technology-first sportsbook and casino platform optimized for mobile and desktop.
• Local operations led by a Ghana-based country manager to support regulatory compliance and customer care.
  These features aim to provide Ghanaian players safe, transparent access to licensed online betting and casino entertainment.

Momentum from global recognition and sports partnerships

Kaizen enters Ghana following a standout year of industry awards and partnerships. The operator was named Operator of the Year at both the EGR Operator Awards and the SBC Awards for the second consecutive year, and in 2025 announced a global FIFA partnership for the FIFA Club World Cup. Kaizen also maintains high-profile football partnerships with clubs such as FC Bayern München, Aston Villa FC, FC Porto, Sporting CP, SL Benfica, River Plate and Flamengo, demonstrating the brand’s marketing strength and sports engagement credentials.

Strategic outlook: scaling responsibly in Africa

Ghana’s strong digital uptake and clear regulatory ambitions make it a priority for Kaizen’s global rollout. By centering regulation, local partnerships and responsible-play tools, Kaizen aims to build a scalable, trusted presence in Ghana while contributing to local economic activity and regulated market growth.

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SOFTSWISS, an international iGaming technology provider with over 15 years of experience, closed 2025 with a series of key milestones, including the release of the fourth edition of its flagship iGaming Trends Report, the first industry trends conference, and a 45% expansion of its iGaming content portfolio across 24 regulated jurisdictions.

Certified Market Expansion and Industry Leadership 

Following certifications in Africa, SOFTSWISS secured full certification in Brazil, one of the world’s largest newly regulated iGaming markets, and expanded its presence in Europe. The company also renewed its partnership with Formula 1 legend Rubens Barrichello, Non-Executive Director in Latin America, entering the second year of collaboration focused on strengthening brand credibility and regional market presence.

The year concluded at SiGMA Central Europe 2025, marking the culmination of the SOFTSWISS content-driven strategy. The event combined the launch of the 4th edition of the flagship 2026 iGaming Trends Report, based on expert insights, AI-driven analysis, and independent research by Kantar, as well as the company’s first four-hour conference, ‘iGaming Trends Marathon’, featuring keynotes and panel discussions, and a three-day live assembly of an Alfa Romeo 4C, which was presented to partner Lottu, reinforcing SOFTSWISS’ partner-first growth model.

Ivan Montik, Founder of SOFTSWISS, comments: “2025 has been a year of global expansion and strengthened market presence for SOFTSWISS as a trusted technology partner, delivering reliable, regulation-ready solutions across Europe, Africa, and Latin America. I am proud that today we provide compliant technology across 14 regulated markets, fully compliant with local requirements and maintaining 100% technical stability for our partners.”

Product Maturity and Technical Performance

The SOFTSWISS Game Aggregator has strengthened its position as a reliable iGaming content hub, delivering high-quality games from in-demand studios and now featuring over 40,000 active games from more than 300 providers. With 99.999% uptime, it expanded availability in new markets, including Brazil and Peru. With over 600 clients worldwide, the solution remains a trusted engine for casino growth.

The SOFTSWISS Sportsbook continued to scale as a platform-agnostic and mobile-first solution. In 2025, the platform expanded its bonus mechanics, added new gamification features, and introduced additional content verticals to support a wider range of betting strategies. SOFTSWISS launched its first Sportsbook Network Jackpot with a €35,000 initial pool, awarding over €80,000 to the first winner.

Operators benefit from fast rollout on any casino platform and strong risk and retention support. With the Sportsbook setup times as short as 14 days, its partners are well-positioned to prepare for the 2026 FIFA World Cup.

The Jackpot Aggregator celebrated a record Prime Network Jackpot win of 1,400,000 euro and several product advancements. New features include paid participation campaigns, customisable jackpot widgets, and enhanced drops and multi-prize mechanics, providing operators with more efficient tools to engage and retain players. As a result, operators launched over 500 jackpot campaigns in 2025, generating more than 70,000 jackpot hits.

The SOFTSWISS Casino Platform marked its 12th year with strong client satisfaction, achieving a score of 8.3 out of 10, according to Kantar research. Focused upgrades in stability, management, and compliance further strengthened its role as a reliable software for online casino operations.

Affilka by SOFTSWISS continued its upward trajectory, surpassing 500,000 affiliate accounts and 122 million registered players. New features, including advanced click analytics, API-based campaign tools, and a sub-affiliate revenue share model, further support operators seeking more efficient and data-driven affiliate programmes

New Markets & Compliance 

Throughout the year, SOFTSWISS maintained a strong industry presence, participating in 50+ events, delivering 27 public speaking sessions, and receiving 28 industry awards across Europe, Latin America, Africa, and South Asia for its product portfolio, marketing execution, and individual professional achievements. Together, these results reinforce SOFTSWISS’ position as a reliable, regulation-ready technology partner with proven scale and long-term relevance across global markets.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 40,00 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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Omni‑channel turnkey provider Pronet Gaming has announced that it will be exhibiting at ICE Barcelona 2026, taking place from 19 to 21 January 2026 at Fira Gran Via, Barcelona, Spain.

The event marks an important milestone for the company as it enters a new phase of accelerated global growth, deeper local partnerships, and strengthened commitment to operator success across established and emerging markets.

This momentum follows Pronet Gaming’s recent SCBPO accreditation in the Philippines through Claymore Solutions – a milestone that strengthens the company’s compliance readiness in high-growth markets where regulators such as PAGCOR continue to raise industry standards.

As part of its presence at ICE, Pronet Gaming will also unveil a major suite of brand developments, including a new website and refreshed branding, set to launch in the week leading up to the exhibition.

Pronet Gaming’s focus for 2026 aligns with industry-wide shifts in player expectations and localisation demands. The company has significantly expanded its regional expertise and platform flexibility to equip operators with the agility needed to thrive in fast-evolving environments – particularly in Asia, which remains one of the most dynamic and diverse regions for online gaming.

Alex Leese, CEO of Pronet Gaming, commented: “Operators everywhere are preparing for major change, but nowhere is this more apparent than in Asia. What we’re seeing today isn’t just rapid growth but a complete transformation in how markets operate and what players expect. At Pronet Gaming, we’re not simply responding to this change; we’re helping to shape it through purpose-driven innovation, localisation, and true partnership.”

The company’s approach is rooted in empowering operators with platforms designed for adaptability. Pronet Gaming has invested heavily in advanced analytics and localised capabilities, enabling operators to tailor interfaces and optimise experiences independently and in real time. According to Leese, this flexibility is essential in markets where cultural nuance, regulation, and player behaviour vary significantly.

ICE Barcelona 2026 will provide a global stage for Pronet Gaming to showcase its strengthened product ecosystem, expanded market capabilities, and renewed vision for sustainable, responsible growth. Visitors will be able to meet the team, explore upcoming innovations, and preview the company’s refreshed brand identity for the first time.

As part of its stand experience, Pronet Gaming will also feature ProSaber – an immersive VR activation game set to some of the world’s biggest hits, offering visitors an engaging and memorable way to experience the brand up close. There will also be a total of three Meta Quest 3 VR Headset prizes up for grabs.

With a refreshed brand, expanded regional capabilities, and a clear vision for the year ahead, ICE Barcelona 2026 marks more than an exhibition moment for Pronet Gaming. It signals the beginning of a new global chapter – one defined by smarter localisation, deeper partnerships, and technology built to help operators lead in an industry that refuses to stand still.

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