Compliance Updates
CEOs of Major European iGaming Companies Call for High-quality Regulation to Protect Players and Markets
In a joint letter, the CEOs from EGBA’s member operators—bet365, Betsson, Entain, Evoke, FDJ United, Flutter, LeoVegas and Superbet—showcased their ongoing investments in safer gambling and contributions to European society, while calling for smart, stable and evidence-based regulation that supports the long-term sustainability of regulated gambling in Europe.
The letter is featured in EGBA’s recently published Sustainability Report 2025.
“As CEOs of Europe’s leading gaming and betting companies serving 38 million customer accounts across 21 countries, our principle is simple: safe players are sustainable players. We see every day how effective regulation can deliver safe environments for our players. But the long-term sustainability of our sector depends on a balanced regulatory approach that supports player protection, compliance, and competitiveness. Today, that balance is at risk.
Our responsibility and contribution
We’re pleased to contribute to this year’s EGBA Sustainability Report, which reflects our shared commitment to continue to build a thriving and responsible sector in Europe. As this report shows, our companies are significantly raising industry standards to generate economic and social benefits through responsible operations and promoting safer play.
Encouraging our players to play positively isn’t just the right thing to do, it makes good business sense and reflects our commitment to contribute positively to European society. In 2024, our companies paid €3.8 billion in taxes to help fund public services, sustaining 62,000 jobs, and developing player support tools, now used voluntarily by 34% of players, and sent a record 100 million messages to our players to promote safer play.
Our efforts are backed by dedicated teams working to support our customers every day, with 89% of our employees completing dedicated safer gambling training. We also invested €735 million in the success of European sports last year, from grassroots to professional competitions.
The black market challenge
Yet while we continue to invest significantly in responsible play and compliance, unregulated, untaxed black market operators, based outside Europe, are thriving across the continent. These operators target vulnerable players with unlimited access and significant bonuses, offer no customer protections or support for struggling players, and don’t contribute to public finances or European sports. They operate entirely beyond regulatory oversight, avoiding all costs and obligations, and face few repercussions.
And their appeal only grows when well-intentioned regulation becomes too restrictive. In the Netherlands, new spending caps introduced in 2024 prompted a surge in black market activity. Within just months, unregulated sites were matching the revenue of the country’s regulated market. In the UK, an estimated £2.7 billion is staked annually on black market websites, costing taxpayers £335 million in lost taxes.
The path forward
The answer to this growing problem is not deregulation but smarter, more balanced regulation. We call for coordinated action:
Policymakers should prioritise regulation that is evidence-based and behaviourally informed to channel players toward the safer, regulated environment – not away from it.
Regulators should strengthen enforcement against black market operators based outside Europe who undermine the well-developed safety nets established in Europe.
Industry stakeholders should promote and work only with operators licensed and regulated in Europe.
Our commitment to sustainability
Despite these challenges, Europe is well positioned to lead the world in sustainable gambling. Our companies have shown that commercial success and social responsibility go hand in hand. We’ll continue to invest in messaging, training, research, and innovative tools that improve player protection and raise industry standards.
But we cannot do this alone. We need a stable, long-term vision for regulated markets – one built on evidence, consultation, and collaboration, rather than measures that end up putting players in harm’s way. Otherwise, Europe risks undermining its safe, regulated gambling environment that has been diligently built over many years. The black market isn’t just a business challenge for us – when regulation drives players away from the regulated market, everyone loses, especially vulnerable players.
Europe has a clear choice: either let regulated markets continue to lose ground to unregulated operators who undermine consumer protection and offer nothing positive to our society, or work together to protect players and support responsible operators who invest billions every year in Europe’s future.
We believe in the path of cooperation and are committed to building it further.”
The post CEOs of Major European iGaming Companies Call for High-quality Regulation to Protect Players and Markets appeared first on European Gaming Industry News.
BETER has secured a license in Kentucky, expanding the availability of its Setka Cup table tennis and ESportsBattle betting content to a ninth US state. The approval was granted by the Kentucky Horse Racing and Gaming (KHRG), the state regulator.
The Kentucky approval adds to BETER’s existing US footprint in Florida, New Jersey, Colorado, Arizona, Indiana, Iowa, North Carolina, and Illinois. The license allows BETER to supply operators in Kentucky with live data and live streams from Setka Cup and ESportsBattle tournaments.
BETER said the content is already live for Kentucky bettors through bet365, which it described as a long-standing operator partner.
Chuck Robinson, CRO at BETER, said: “Kentucky is a state with a deep sporting heritage, and we’re excited to bring our exclusive Setka Cup and ESportsBattle content to operators and bettors there. Reaching nine US states is an important milestone that reflects the growing appetite for fast-betting content across the country.
“The US market is evolving rapidly, and players are increasingly seeking round-the-clock, high-quality betting experiences. BETER is built to meet that demand, and each new state we enter strengthens our position as the go-to provider of fast-betting content worldwide.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Receiving both approval and license is the result of sustained and meticulous regulatory and compliance work by our team. The US licensing landscape is uniquely complex, with each state operating under its own distinct framework, and we take great pride in meeting those requirements wherever we operate.
“With nine states now approved, the US continues to be a cornerstone of BETER’s global strategy. We are actively pursuing approvals in additional key states and remain fully committed to expanding our footprint across the country and beyond.”
The post BETER secures Kentucky license, bringing Setka Cup and ESportsBattle to ninth US state appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BETER, the award-winning provider of live streams, live data, and odds for esports and sports, has further strengthened its US presence after its exclusive Setka Cup table tennis and ESportsBattle content was added to the Sports Wagering catalog and licensed in the State of Kentucky.
The approval and license were granted by the Kentucky Horse Racing and Gaming (KHRG), the independent municipal corporation and political subdivision of the Commonwealth responsible for regulating horse racing, pari-mutuel wagering, sports wagering, breed integrity and development, and charitable gaming in the state.
Kentucky is the ninth US state where BETER’s exclusive content is now available, joining Florida, New Jersey, Colorado, Arizona, Indiana, Iowa, North Carolina, and Illinois.
The approval allows BETER to supply operators in Kentucky with live data and live streams from both its Setka Cup table tennis and ESportsBattle tournaments for the first time.
All content is already live for local bettors via bet365, BETER’s long-standing operator partner, reinforcing the demand for fast-paced betting content from operators in the space.
BETER exclusively delivers 24/7 live streaming, real-time data, and hyper-accurate odds for more than 700,000 fast-paced esports and sports events annually to operators worldwide. The company offers up to 50 markets per event and helps operators achieve an average margin of 7.5%+. Its esports portfolio includes ESportsBattle, featuring eFootball, eBasketball, eHockey, and eTennis, while its sports portfolio includes Setka Cup table tennis and the BSKT Cup basketball league.
All of BETER’s exclusive content is underpinned by its Integrity team, ensuring strict adherence to fair play standards through 24/7 monitoring and close collaboration with key sports integrity bodies, including IBIA and ESIC, as well as sports federations.
Chuck Robinson, CRO at BETER, said: “Kentucky is a state with a deep sporting heritage, and we’re excited to bring our exclusive Setka Cup and ESportsBattle content to operators and bettors there. Reaching nine US states is an important milestone that reflects the growing appetite for fast-betting content across the country.
“The US market is evolving rapidly, and players are increasingly seeking round-the-clock, high-quality betting experiences. BETER is built to meet that demand, and each new state we enter strengthens our position as the go-to provider of fast-betting content worldwide.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Receiving both approval and license is the result of sustained and meticulous regulatory and compliance work by our team. The US licensing landscape is uniquely complex, with each state operating under its own distinct framework, and we take great pride in meeting those requirements wherever we operate.
“With nine states now approved, the US continues to be a cornerstone of BETER’s global strategy. We are actively pursuing approvals in additional key states and remain fully committed to expanding our footprint across the country and beyond.”
The post BETER reaches ninth US state with the acquisition of a Kentucky license appeared first on Americas iGaming & Sports Betting News.
KingMidas Games, a leading iGaming provider, announced that 24 of its game titles have successfully obtained certification for Peru, marking a significant milestone in the brand’s global expansion strategy and its ongoing commitment to technical excellence.
The certification, formally titled “Certificate of Compliance for gaming programs, game modalities and/or components related to remote gaming and/or sports betting”, has been issued following systematic testing conducted by Global Lab. As part of this process, KingMidas Games has also secured Random Number Generator (RNG) and security certifications, ensuring that its games comply with regulatory technical standards.
Further reinforcing the credibility of this achievement, the Ministry of Foreign Trade and Tourism of Peru (MINCETUR) has officially registered and approved the certified games for operation in the country, solidifying Peru as a key market in KingMidas Games’ Latin American growth strategy.
As part of its broader compliance roadmap, KingMidas Games is actively working with multiple accredited testing laboratories to secure additional certifications across key jurisdictions. This multi-lab approach enables the brand to accelerate speed to market while maintaining the highest standards of quality, performance, and regulatory compliance across its portfolio.
This milestone represents a pivotal step in KingMidas Games’ mission to expand its global footprint and deliver premium, localised gaming experiences to players worldwide. With Peru emerging as one of the fastest-growing iGaming markets in Latin America, KingMidas Games is well-positioned to support operators seeking differentiated and high-performance content tailored to local audiences.
Sean Auret, Global Head at KingMidas Games, said: “Achieving certification in Peru is a significant milestone for KingMidas Games and a testament to the high standards we uphold across our portfolio. We have undergone extensive testing and compliance processes to ensure our games meet the regulatory benchmarks, and we are proud to bring our next-generation experiences to Peru. Our ambition is to continue expanding across key global markets such as Latin America, delivering innovative and high-quality content that empowers operators and supercharges the player experience across the region.”
With a growing portfolio of cutting-edge titles and a strong focus on compliance, KingMidas Games continues to position itself as a trusted partner for operators looking to unlock new opportunities in Peru.
The post KingMidas Games Secures Peru Certification appeared first on Americas iGaming & Sports Betting News.
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