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QTech Games shines a light on Shady Lady for more innovative content

Emerging-markets leader expands its content portfolio with standout games from a bold, impactful supplier
QTech Games, the leading game aggregator for emerging markets, has continued to build the strong momentum in its premium pipeline, thanks to its latest deal with Shady Lady, a bold disruptive force in the slots sector. The launch extends Shady Lady’s international footprint, unlocking untapped emerging markets for diversified growth.
This timely integration adds yet more creative muscle to QTech’s aggregation platform, which is taking the widest array of online games to emerging territories with established names sitting alongside the industry’s most exciting and innovative providers.
Accordingly, Shady Lady is already one of the most mercurial and exciting game studios in the industry. And this integration with a genuine emerging force pens another thrilling addition to QTech Games’ sprawling and well-curated library of immersive gaming experiences.
Think: enigma, wrapped in a riddle, parcelled into a variety of eye-catching packages – as evidenced by a string of recent hits like Brain Washed, Devil’s Finger and Office Party. In short, it’s all about daring to be different and norm-busting in an increasingly homogenised slots space. All of which makes Shady Lady a compelling new character in any portfolio – one that wins its audiences over by preferring nuance to clanging bells and whistles, upending outdated themes and copycat narratives with clever plot-twists and engaging story-rich features.
QTech Games’ CEO, Philip Doftvik, said: “At QTech, we’re about so much more than pure aggregation – just take our sought-after campaign tools, or AI-powered QT Play game lobby, which means that operators don’t have to build their own casino lobby. Naturally, we’re committed to rolling out high-quality content that drives revenue for our partners and creates unique experiences that users remember and return to play.
“Shady Lady understands this need and is already delivering in spades with some bold and beautiful games that reinvigorate tired themes and play with conventional expectations. Alongside immersive soundscapes, stunning visuals and inventive mechanics, Shady Lady excels at fusing creativity with maths to craft visually thrilling, high-performing games that push the envelope on player experience and online hang-time.”
Marla Singer, spokesperson for Shady Lady, added: “Shady Lady isn’t here to throw shade on traditional slots – we are here to disturb the peace a little. It’s a call to arms for fresh mechanics, striking design, and soundscapes that linger. We believe in games that surprise you, characters that don’t behave, and stories that veer off script. Others chase noise. We tune into the frequency beneath. It’s a quieter kind of rebellion – but it leaves a mark. We don’t follow the rules. We rewrite them. Sometimes in lipstick.”
The post QTech Games shines a light on Shady Lady for more innovative content appeared first on European Gaming Industry News.
Crown Strike: Hold and Win
Playson unveils new reel layout in Crown Strike: Hold and Win

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Unique 3x5x3 field and powerful Striking Crown symbol headline regal release
Playson, the accomplished digital entertainment supplier, has incorporated a brand-new 3x5x3 reel set to deliver a regal twist to the gameplay in its latest release, Crown Strike: Hold and Win.
The unique game field with 15 paylines brings a new dimension to Playson’s iconic portfolio, with the expanded grid now allowing up to five Striking Crown symbols to land on the middle reel only for increased win potential.
Striking Crown symbols act as a Collect Feature during both base and Bonus Games, accumulating the value of all Bonus symbols and adding them to the total win. Bonus symbols appear with set multipliers of up to 12x, or as one of four in-game Jackpots symbols worth between 15x (Mini) and 1,000x (Grand).
Players also benefit from the Pile of Diamonds Feature, which can randomly trigger the Bonus Game whenever a Bonus symbol lands during base play by adding enough Bonus or Striking Crown symbols.
Crown Strike: Hold and Win includes two Bonus Buy options in permitted markets, allowing players to purchase access to either a standard Bonus Game with one or more Striking Crowns, or a Super Bonus Game with three or more, adding further flexibility and excitement to the experience.
The high-energy release demonstrates Playson’s expertise in advancing the Hold and Win gaming experience, developing new concepts that attract the attention of players and deliver more engagement opportunities for operators worldwide.
Tamas Kusztos, CCO at Playson, said: “With Crown Strike: Hold and Win, we are proud to introduce our distinctive new game field structure to our portfolio. The title blends powerful features and a unique layout to deliver a fresh and rewarding experience.
“We are confident Crown Strike: Hold and Win will make a strong impact across our operator network by delivering more value and engagement.”
The post Playson unveils new reel layout in Crown Strike: Hold and Win appeared first on European Gaming Industry News.
BETER
BETER joins forces with Entain CEE in major content deal

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BETER, the award-winning provider of fast-betting content and data for esports and sports, has partnered with Entain CEE to supply its sportsbook brands with the provider’s exclusive content.
Under the agreement, BETER will deliver ESportsBattle tournaments and the Setka Cup table tennis series to SuperSport, a premier operator in Croatia, and STS, one of Poland’s leading sportsbooks.
BETER exclusively delivers 24/7 live streaming, real-time data, and hyper-accurate odds for approximately 700,000 fast-paced events annually, offering up to 50 markets per event with an average operator margin of 7.5%+.
Its esports portfolio includes ESportsBattle tournaments, featuring eFootball, eBasketball, eHockey, and the recently launched eTennis. Its sports portfolio features the Setka Cup table tennis series, BSKT Cup basketball league, GTR Cup tennis tournaments, Padel tennis, as well as coverage of official cricket tournaments and leagues worldwide.
BETER ensures the highest standards of fairness and transparency across its content offerings, backed by collaborations with ESIC and IBIA.
Gal Ehrlich, CEO of BETER, said: “We are delighted to welcome Entain CEE to our growing roster of partners, underlining the demand for our products among the industry’s leaders.
“Fast-betting content has become essential for operators seeking to engage the next generation of players, and our suite of fast-paced products sets the standard for others to follow.
“We look forward to working closely with the SuperSport and STS teams to further develop the Croatian and Polish markets together.”
Ivan Gojic, Chief Sportsbook Officer at Entain CEE, added: “Fast-betting content is non-negotiable for operators looking to deliver next-gen experiences to bettors, and that’s exactly what we work hard to achieve at SuperSport and STS.
“This is why we chose to join forces with BETER, the market leader in fast-betting content for both esports and sports.
“This is a deal that brings a lot of thrilling content to our players, and that’s what makes it such an important partnership for us and our bettors.”
The post BETER joins forces with Entain CEE in major content deal appeared first on European Gaming Industry News.
Compliance Updates
Dutch Gambling Authority Imposes Penalty on Three Gambling Influencers

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The Netherlands Gambling Authority (KSA) has imposed a penalty on three gambling influencers. These influencers are Stiefunspeelt, Turcos and Buurtwachtt. The penalty is a follow-up to previously announced steps by the KSA to take stricter action against influencers. Because influencers often appeal to a young and therefore vulnerable target group, it is crucial to combat this content.
Influencers Stiefunspeelt, Turcos, and Buurtwachtt posted videos on their social media platforms featuring gambling with illegal providers. They also actively promoted gambling by encouraging their followers to also gamble with these illegal providers. The Royal Netherlands Academy of Arts and Sciences (KSA) has previously explicitly reminded all three influencers that creating videos promoting illegal gambling is prohibited. Therefore, the KSA imposed a penalty on all three influencers. This requires them to remove existing content within 48 hours and prohibits them from creating new advertisements for illegal providers. If they do so, the influencer who committed the violation will receive a penalty of €25,000 per violation, with a maximum of €75,000.
The KSA continues to closely monitor these types of violations and emphasizes that young people must be protected from this type of content about illegal gambling.
The post Dutch Gambling Authority Imposes Penalty on Three Gambling Influencers appeared first on European Gaming Industry News.
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