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Opening New Doors: EveryMatrix’s London Launch and the People Power Behind Its Growth
By Maria Emma Arnidou, for European Gaming Media
The beginning of May saw the grand opening of EveryMatrix’s new London office, where the company welcomed iGaming media representatives for a two-day showcase: from the official ribbon-cutting to a deep dive into Q1 results, product launches, and strategic updates.
Held high above the city in the sleek HYLO building – now home to EveryMatrix’s new London office – the event was as polished as the view. It offered warm hospitality, meaningful conversations, and a structured program that balanced corporate transparency with genuine connection.
Co-founders Ebbe Groes and Stian Hornsletten, and Global Head of Offices Daniela Gheorghe took their spots for the customary cutting, surrounded by wide windows framing a glowing city skyline: cheers from the crowd, a quick snip – and that’s it: with camera shutters clicking and hands clapping, the new chapter began.
A View to Match the Vision
The new office setting was as polished as the EveryMatrix brand itself. Located in one of London’s most vibrant new towers, the company’s new office rises high above the city, with panoramic windows framing a glowing metropolis below.
The sleek space and the people buzzing happily around the workstations set the stage for a broader message: EveryMatrix isn’t simply scaling – it’s building a global community.
The “EM” People: The Culture Driving Global Momentum
One of the most compelling media presentations of the day was simply titled “The ‘EM’ People.”
Far from being a routine report, or a “mandatory” nod to company culture, this session revealed the inner engine behind EveryMatrix’s continued success: its people. As the audience quickly discovered, the company is not only scaling across markets but doing so with a purposeful investment in team growth, development, and cohesion.
The numbers shared spoke volumes:
- Headcount marks a 36% year-on-year increase, and 491 new hires joining the company in the last 12 months alone.
- EveryMatrix now spans over 15 global offices with employees representing 40+ nationalities.
- The average employee age is 33, with an average tenure of 3.4 years.
- An impressive 95% retention rate among new hires.
In an industry known for its high turnover and fierce competition for talent, these stats are more than impressive, indicating the strategic planning and care invested in People and Organisational Culture.
The presentation dove into how this success is structured. EveryMatrix has implemented a robust Learning & Development framework that offers tailored learning paths across technical training, leadership development, and online upskilling. This ensures that no matter where someone is in their career journey, there’s a clear path forward.
The company’s employer branding initiatives also stood out. From events designed to boost internal pride and connection, to storytelling campaigns that highlight real team members rather than corporate jargon, EveryMatrix is creating a brand culture that feels authentic and shared.
Offices as People Hubs and Culture Carriers
The symbolism of the London opening was not lost on attendees. The office is not just a workspace – it’s a physical representation of the company’s values and return to its roots. Designed to foster collaboration and flexibility, it joins the ranks of newly opened offices in Copenhagen, Cebu, and Chiang Mai. These hubs are purposefully built to support diverse teams onboarded from strategic acquisitions, encourage spontaneous collaboration, and create a sense of belonging across regions.
Daniela Gheorghe, who oversees EveryMatrix’s global office network, emphasized the importance of spaces that do more than house desks: in the office tour she gave to the press, Daniela discussed the thoughtful architecture and placement of each Department on the open, yet distinctly separate spaces. Teams in need of more quiet surroundings, like Accounting, are placed away from the “louder” Trading Department. Each team’s and co-worker’s needs are met under a collaborative and human-centric mindset.
Social Impact with Substance
The focus on people extends well beyond the company’s own walls. EveryMatrix’s social responsibility initiatives are not just performative checkboxes – they’re embedded into the company’s long-term vision.
The Teach Stream program, active since 2015, has helped more than 200 underprivileged children gain foundational skills in IT, English, and math. More recently, the launch of the Academy for Heroes has marked a new chapter: a purpose-built NGO project in Ukraine, designed to help war veterans transition into tech careers. Based in Lviv, the program offers tailored training in a market-ready environment, further aligning social impact with industry opportunity.
Local CSR projects in each regional office reinforce this approach, encouraging team members to take part in meaningful community action. It’s a people-first philosophy that scales.
Setting the Tone for the Future
While the London office served as the physical backdrop for the event, the real takeaway was intangible: a sense of direction, clarity, and culture. EveryMatrix is growing by cultivating an environment where talent can thrive, communities can benefit, and innovation is sustainable because it’s human-centered.
In a time where company culture is too often reduced to buzzwords, breakout rooms, and meaningless Pizza Fridays, EveryMatrix offered a refreshing alternative: a clear vision backed by real people, real numbers, and real impact.
As I was leaving the building alongside other guests, I couldn’t help but feel that the view from the 24th floor wasn’t just a look at London – it was a glimpse into what the future of responsible iGaming leadership might actually look like.
The post Opening New Doors: EveryMatrix’s London Launch and the People Power Behind Its Growth appeared first on European Gaming Industry News.
The French online sports betting market, often described as one of the most tightly regulated yet least dynamic in Europe, is preparing to welcome a surprising new entrant: Vibrez!. The operator secured regulatory approval and is now gearing up for launch, marking one of the few truly new brand arrivals in recent years.
Regulatory Approval and Market Entry
In 2025, Vibrez obtained an operating license from the Autorité Nationale des Jeux (ANJ), under the authorization number 0063-PS-2025-05-15-AGR-00. The five-year renewable license covers only sports betting, with no authorization for poker or horse racing verticals.
At this stage, Vibrez’s website (www.vibrez.fr) is little more than a placeholder page. But the license approval signals the company’s commitment to entering France in 2026, timed closely with another newcomer, Bet365, which is in the process of getting its license just weeks later.
Who is Behind Vibrez?
The operator remains shrouded in mystery. Unlike market entrants backed by household names such as FDJ, Kindred, or Entain, Vibrez appears to be an independent French-facing brand.
The licensing application was submitted via BCFR, the same entity linked to brands like DAZN Bet, Circus Bet, and Vbet in France. This strongly suggests that BetConstruct, a B2B software and platform provider with experience powering multiple operators, is the technology backbone behind Vibrez.
While the corporate structure offers some clarity, Vibrez’s strategic positioning and long-term ambitions remain uncertain.
Branding and Market Positioning: Hints of Community?
Even the usually well-informed French website lebonparisportif.com, which monitor the iGaming market in France, cannot say much about what this new bookmaker will offer, but they wrote a few guesses about in an article in French (“Qui se cache derrière Vibrez?”) that we translate some key suggestions here:
According to them, the brand name “Vibrez” (French for “feel the thrill” or “vibrate”) and the teaser slogan “prépare-toi à vibrer” hint at a potentially community-driven or experience-focused positioning. This suggests Vibrez may experiment with new betting formats, perhaps inspired by simplified or binary-style markets such as “Yes/No” propositions, aiming to differentiate from more traditional sportsbook offerings.
The French market, while sizable, leaves little room for pure replication strategies. To gain traction against entrenched competitors like Winamax, Betclic, and ParionsSport (FDJ), Vibrez will need to bring innovation, either through product design, gamification, or marketing strategies that resonate with younger demographics.
The French Market: A Rare Case of New Entrants
The arrival of Vibrez is significant precisely because new operators are rare in France. DAZN Bet, is the most recent betting site launched in France.
With two brand launches expected before the end of 2026, observers anticipate a modest shake-up in an otherwise mature and concentrated market. Whether Vibrez will bring genuine disruption or simply serve as a niche challenger remains to be seen.
What Comes Next
Vibrez has yet to announce an official launch date, though industry insiders expect the platform to go live in 2026, probably before the World Cup this summer, which should be a highlight in the sports betting world this year. Welcome bonuses are likely to follow the French market standard, capped at €100 in free bets due to ANJ’s strict promotional guidelines.
Until then, Vibrez represents one of the most intriguing mysteries in French iGaming: a brand with no legacy, no major international parent, but potentially bold ambitions to “make the market vibrate.”
The post Vibrez! A New, Mysterious Sports Betting Operator Gains ANJ Approval in France appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
In the second half of 2025, Greece emerged as Europe’s fastest-growing iGaming market. While several major jurisdictions slowed or declined, Greek market demand rose by more than 50% between June and December, standing out as one of the year’s clearest growth stories.
According to data from Blask, the surge was not the result of a single tournament or seasonal spike. Instead, it reflected a structural shift driven by a combination of sports momentum, regulatory reform and casino market dynamics — factors that can now be traced in detail through Blask’s newly released Market Explanation feature.
Continuous sports momentum without demand gaps
Greece’s growth was underpinned by a tightly stacked sports calendar that sustained engagement across multiple months. EuroBasket 2025 in late August, the kickoff of the Stoiximan Super League, UEFA Champions League matchdays under the new league-phase format, and the EuroLeague season featuring Greek clubs created a continuous rhythm of high-interest betting cycles throughout autumn.
Rather than short-lived peaks followed by sharp declines, demand remained elevated well beyond individual events. This is a pattern clearly visible on the Blask Index trend line.
Casino reform reshaped demand behavior
One of the most significant contributors came from the casino segment. Greece’s decision to raise RNG stake limits from €2 to €20 altered the mechanics of the market, allowing online casinos to absorb demand during sports off-peak periods.
As sports-led acquisition increasingly converted into casino play, operators reported double-digit iGaming growth. Market Explanation analysis shows that this effect persisted over time, confirming the shift as structural rather than seasonal.
Enforcement redirected demand to licensed operators
Regulatory action further reinforced the upward trend. In December, Greek authorities blocked approximately 11,000 illegal gambling domains. Instead of suppressing demand, the move redirected player interest toward licensed platforms, strengthening regulated market performance.
The impact was amplified by the adoption of IRIS instant payments, which reduced deposit friction and improved conversion from interest to activity.
From tracking trends to understanding causes
To surface these drivers, Blask has introduced Market Explanation — an AI-powered layer within the Blask Index that allows users to click on any country’s trend line and instantly see a sourced breakdown of the forces behind the movement. Sports calendars, regulatory changes, casino dynamics and macro factors are analyzed together, turning raw demand signals into actionable market context.
Greece’s 2025 performance illustrates how this approach changes market analysis. Rather than simply observing that demand is rising, operators, suppliers and investors can now see why it is happening — and which levers are shaping the trajectory of a market in real time.
The post Greece Led Europe’s iGaming Growth in 2025 — Now the Drivers Are Fully Explained appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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