Connect with us

Latest News

SOFTSWISS Enhances Player Experience with Mobile UX Control and AI-Driven Localisation

Published

on

softswiss-enhances-player-experience-with-mobile-ux-control-and-ai-driven-localisation
Reading Time: 2 minutes

 

SOFTSWISS continues to strengthen its focus on player-centric innovation by rolling out two updates to its Game Aggregator, the largest content hub with a portfolio of over 30,000 games. These updates – a mobile-specific UI feature and a scalable AI-powered localisation system – aim to enhance accessibility, personalisation, and user experience.

While mobile gaming has long been the leading channel for iGaming engagement, evolving player expectations and regional diversification continue to shape the development of new tools and features. According to data from H2 Gambling Capital, iGB’s principal data partner, mobile gaming is projected to grow at a 14.9% annual rate in iGaming. In 2024, 59.5% of global mobile gross win came from betting, while 31.5% was driven by casino games. The same source indicates that casino games are projected to outpace betting in growth, with a compound annual growth rate of 18%, compared to 14% for betting.

SOFTSWISS’ Mobile UX control gives operators more control over how games appear on mobile devices. Previously, some mobile games launched in full-screen mode by default, hiding the casino interface and key navigation elements such as the exit button. Now, operators can request the deactivation of this automatic full-screen mode. This change allows the casino interface to remain visible, supporting brand consistency and improving overall usability for mobile players.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The second update, the AI Localisation Tool, is now available in the Game Aggregator’s back office. The new “Localisation” tab enables instant content translation into multiple languages. Operators can review, edit, and set default language versions for each region, streamlining the launch of regional campaigns and significantly reducing manual work. This feature is compatible with both desktop and mobile content, ensuring a consistent, localised experience for players worldwide. By combining AI efficiency with the flexibility to refine translations, operators can ensure their messaging is relevant, compliant, and on-brand in any market. Localisation has been highlighted as one of the key trends shaping iGaming in 2025, according to the iGaming Trends Report by SOFTSWISS.

The SOFTSWISS tool empowers brands to scale faster and deliver compliant, engaging content tailored to regional audiences, aligning with what industry analysts view as a critical success factor for the coming year.

“As SOFTSWISS grows globally, we encounter a wider spectrum of player needs, regulatory frameworks, and device usage patterns. Mobile-first development and localisation have long guided our Game Aggregator strategy. With these updates, we empower our partners to scale faster and deliver more relevant, high-performing experiences,” said Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator.

The SOFTSWISS team will be available to discuss the latest trends and explore collaboration opportunities in iGaming at iGB L!VE 2025, held on 2–3 July in London.

 

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS complies with a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Enhances Player Experience with Mobile UX Control and AI-Driven Localisation appeared first on European Gaming Industry News.

Latest News

Play’n GO Buffalo of Wealth charges onto the reels with mighty power

Published

on

play’n-go-buffalo-of-wealth-charges-onto-the-reels-with-mighty-power
Reading Time: 2 minutes

 

Play’n GO bring the spirit of the plains to players with Play’n GO Buffalo of Wealth, a dynamic new slot rooted in the legacy of our animal-themed titles.

Play’n GO Buffalo of Wealth is Play’n GO’s answer to the enduring popularity of American wildlife-themed slots. It captures the essence of iconic Play’n GO games while introducing fresh design and mechanics that elevate enjoyment.

With its tribal motifs and commanding animal symbols – from wolves and bears to eagles and buffalo – this title draws players into a world where nature and slots collide.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The base game features random Wild symbols that carry multipliers, creating unexpected surges in win potential. The energy intensifies in the Free Spins round, where players can unlock additional reels above the standard grid. These reels spin silently in the background, teasing the promise of more combinations to come.

As more Free Spin symbols land, the reel area grows – offering new ways to win and keeping the experience evolving. Regular retriggers sustain the pace, rewarding players who stick with the hunt.

For those who’ve enjoyed the thundering pace of titles like Colt Lightning Firestorm, Beasts of Fire or Beasts of Fire Maximum, this game hits all the right notes. Play’n GO have taken familiar themes and revitalised them with their signature polish, offering something that feels both nostalgic and refreshed. The result is a game that appeals across audiences – especially fans of land-based classics.

Magnus Wallentin, Games Ambassador at Play’n GO, said: “Play’n GO Buffalo of Wealth builds on a legacy that players know and love. The expanding reels and surprise Wilds bring a new level of momentum that really enhances the experience.”

A timeless theme meets fresh gameplay in Play’n GO Buffalo of Wealth – a release made for players who like their slots bold and packed with action.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The post Play’n GO Buffalo of Wealth charges onto the reels with mighty power appeared first on European Gaming Industry News.

Continue Reading

Evolution

Evolution and PokerStars Extend Partnership in North America

Published

on

evolution-and-pokerstars-extend-partnership-in-north-america

 

Evolution announced a renewed agreement with PokerStars for North America. Under the new agreement, Evolution becomes the exclusive provider of Live Casino for PokerStars in the United States.

PokerStars operates one of the world’s most popular online poker and casino brands and is part of Flutter Entertainment.

As part of the partnership, PokerStars players in New Jersey, Michigan, Pennsylvania, and Ontario will have access to Evolution’s full portfolio of industry-leading live dealer casino games and game shows. This includes player favourites such as Crazy Time, Lightning Roulette, and Craps, as well as a wide variety of Blackjack, Roulette, and Baccarat games. More exciting live casino content will be made available to PokerStars players in the near future.

Marcus Huber, Chief Commercial Officer North America at Evolution, said: “We are delighted to be continuing our long-standing partnership with PokerStars. This agreement is a testament to the strength of our relationship and our shared commitment to delivering the very best Live Casino experience to players across the U.S.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The post Evolution and PokerStars Extend Partnership in North America appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Latest News

iGP expands iGaming Deck portfolio with BGaming integration

Published

on

igp-expands-igaming-deck-portfolio-with-bgaming-integration
Reading Time: < 1 minute

 

iGP, the full-service iGaming platform and aggregator provider, has added BGaming to its expanding content aggregator, iGaming Deck, in a move that further supports its commitment to scalable, player-focused content delivery.

The partnership brings BGaming’s creative portfolio of over 200 games to iGaming Deck’s rapidly growing content suite, which now offers operators access to more than 10,000 titles from 100+ providers via a single API integration.

Known for its engaging game mechanics, crypto-friendly features, and bold design style, BGaming’s catalogue includes slots, crash, casual games, and more, enhancing the depth and diversity of iGaming Deck’s already comprehensive offering.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The partnership reflects iGP’s continued investment in delivering value to operators through smart aggregation, as it scales iGaming Deck with quality content and tools that support sustainable growth across markets, such as iGP’s fortune wheel builder, Twist of Luck, and jackpot offering designed to help operators drive deeper player interaction and elevate campaigns.

Jovana Popovic Canaki, CEO at iGP, said: “We are building iGaming Deck to be the most efficient and impactful aggregator solution in the market, and BGaming is a fantastic fit for that vision. Their crypto expertise, proven performance, and distinctive game style align perfectly with the demands of forward-thinking operators.”

Olga Levshina, Chief Commercial Officer at BGaming, said: “Joining the iGaming Deck platform is a great opportunity for BGaming to expand our reach and bring our games to a wider network of operators. iGP’s integration model is fast and reliable, and we’re confident this partnership will deliver strong results for both teams.”

The post iGP expands iGaming Deck portfolio with BGaming integration appeared first on European Gaming Industry News.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania