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Octoplay secures a partnership with Danske Spil in Denmark, Expanding Nordic Market Presence

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Octoplay continues its rapid European expansion by partnering with Danske Spil, Denmark’s state-owned gambling operator. This strategic partnership brings Octoplay’s entire premium portfolio to another major Danish operator, significantly expanding the company’s footprint in the country and further strengthening its position across the Nordic region.

This partnership with Danske Spil reinforces Octoplay’s growing reputation in Europe’s regulated markets, as tier-one operators continue to seek out the company’s premium content with its proven performance metrics.

The collaboration follows recent notable launches with state-owned Svenska Spel in Sweden, Dutch market leader JACKS.NL, and Rank Group in the UK. It also adds another key Nordic market leader into Octoplay’s expanding list of partnerships.

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Ralitsa Georgieva, Director of Business Development at Octoplay, states: “Partnering with Danske Spil, Denmark’s most established and trusted gaming brand, represents a significant milestone in our European expansion. This aligns perfectly with our approach of securing direct partnerships with leading operators in each market we enter. With their deep roots and nationwide recognition, Danske Spil provides an exceptional platform to showcase our premium content to Danish players.”

Simon Hoffmann Riis, Senior Games & Analytics Manager at Danske Spil, comments: “We are delighted to welcome Octoplay as a trusted partner whose premium portfolio has consistently proven itself across European markets. Their data-driven approach to creating quality content aligns perfectly with our commitment to offering Danish players the most engaging and responsible entertainment experience possible.”

With active licenses in 10 regulated markets across Europe, the integration adds to Octoplay’s impressive commercial growth, which saw the company complete an average of five integrations per month throughout 2024 and agree commercial deals with over 80 operators. This European expansion runs parallel to the company’s North American growth, where Octoplay recently secured provisional licenses in Michigan and New Jersey, building on its approach of rapid market entry, strategic partnerships with market leaders, and consistent game innovation.

The post Octoplay secures a partnership with Danske Spil in Denmark, Expanding Nordic Market Presence appeared first on European Gaming Industry News.

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LEGENDS by Fire & Ice: July 1st at The BOX Soho

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A gathering for veterans and legends in iGaming

On Tuesday, July 1st (8PM–1AM), London’s most exclusive nightclub, The BOX Soho opens its doors for a night of next-level entertainment, unbeatable networking, and that unmatched energy before day one of iGB L!VE.

LEGENDS by Fire & Ice will bring together iGaming’s veterans, legends, and superstars for an exclusive takeover of The BOX, including its brand-new Speakeasy. A mix of individual invitations and hosted tables will welcome guests to one of the world’s most infamous clubs.

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“Guests will revel in a once-in-a-lifetime experience with a total takeover of The BOX,” said Jodie Thind, co-organizer. “A limited number of table bookings are available for those looking to host clients, affiliates, partners, or friends. We’ll also be inviting a few hundred iGaming legends—trailblazers who have shaped the industry into what it is today.”

Lyceum Media is also providing a complimentary venue consultancy service and has put together a curated Venue Guide for companies attending London iGaming Week. Whether you’re organizing a private event, group dinner, or a high-energy DJ party, Lyceum can match you with the perfect venue for your gathering. fireandiceparty.com/venue-guide

🎟️LEGENDS Guest List and VIP Tables are limited, Secure your Spot:
📧 RSVP/Table Booking/Free Venue Consult/Info: [email protected]
🔗 fireandiceparty.com     LI Event Page           IG/LI:  @LYCEUMMEDIA

LEGENDS by Fire & Ice is held during iGB LIVE’s London iGaming Week , uniting the industry’s elite for an unforgettable night of high-energy networking inside one of the city’s most legendary venues.

The post LEGENDS by Fire & Ice: July 1st at The BOX Soho appeared first on European Gaming Industry News.

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Evoplay rolls out nine-month network tournament with €2.5m prize pool

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Evoplay, the award-winning game development studio, has launched Big Adventures, its most extensive network campaign to date, supported by a €2.5m prize pool.

Spanning nine months from June 2025 to February 2026, the initiative combines monthly tournaments with four rotating phases, enhanced by Wheel of Fortune events and daily Prize Drops to keep players consistently engaged.

Monthly prize pools range from €200,000 to €500,000, scaling during peak periods such as the winter holidays. Each phase features varied win mechanics, including Sum Multiplier, Total Win, and Total Spins, offering broad appeal across player types and gameplay preferences.

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The campaign spotlights a monthly rotation of Evoplay’s high-performing titles, such as Hot Triple Sevens: Hold & Win, Cat’s Blessing, and The Greatest Catch, allowing operators to showcase a diverse content mix throughout the promotion.

To further incentivise participation, Big Adventures introduces long-term player rewards. The Quarterly Player Giveaway will award an iPhone Pro Max to three top-performing players every three months.

Simultaneously, the campaign will culminate in a Grand Mega Prize: an all-expenses-paid luxury trip to the Maldives, awarded via random draw to one of the top 100 players on the final leaderboard.

With in-platform widgets, automated push notifications, and a full suite of promotional assets, Big Adventures is built to help operators attract, retain, and reward players at scale while delivering a high-impact experience across multiple regions.

Diana Larina, Head of Marketing at Evoplay, said: Big Adventures is one of our most ambitious initiatives so far, not just in terms of prize value, but also in how it supports our operators.

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Big Adventures has been designed to deliver long-term engagement, spotlight top games, and provide flexible tools for promotion and the campaign is sure to excite players and bring added value for our partners.”

The post Evoplay rolls out nine-month network tournament with €2.5m prize pool appeared first on European Gaming Industry News.

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Playtech Agrees Deal to Exit Happybet German Betting Operating

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Playtech PLC has struck an agreement to exit its Happybet online gambling and retail betting unit in Germany.

The gambling software company had closed the Austrian Happybet business in the second half of 2024 and in March of this year, said it kicked off a process to sell the remainder of the unit in Germany.

The move was in line with its aim to sharpen its focus as a “predominantly pure-play business-to-business operator”.

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It has now struck a deal with NetX Betting Ltd, a subsidiary of Frankfurt-listed betting group pferdewetten.de AG.

Dusseldorf-based pferdewetten.de will have the chance to contact franchise partners of Happybet shops in Germany.

“As part of this agreement, pferdewetten.de will also assume ownership of certain associated hardware,” Playtech said.

“There will now be a transition period to allow pferdewetten.de to negotiate with the relevant franchise partners and for the relevant regulatory approvals to be sought from the competent authorities in Germany. It is intended that any remaining Happybet assets not transferred to, or assumed by, pferdewetten.de will cease operations and, where relevant, will be wound up.”

Playtech shares fell 0.8% to 319.85 pence each in London on Wednesday morning.

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At the end of last month, Playtech completed the sale of Snaitech Spa to Flutter Entertainment PLC for EUR2.30 billion.

The Isle of Man-based firm said the completion of the deal allowed it to focus on its technology-led offering in high-growth business-to-business gambling markets.

The post Playtech Agrees Deal to Exit Happybet German Betting Operating appeared first on European Gaming Industry News.

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