Betr, the gambling and fantasy sports operator founded by Joey Levy and social media personality-turned-boxer Jake Paul, has introduced Betr Arcade, a cash-based gaming product built on head-to-head competition. The new feature launched earlier this month inside the Betr Picks daily fantasy sports platform and includes four games: 21, Fruit Match, Crossout 21, and 5 Across.

Unlike traditional casino play, these contests pit players directly against one another, rather than against the operator. Entry begins at $1.25 per game, with a practice option available for those who want to try the formats without wagering before entering for money. You should also ensure that you take advantage of a Betr picks promo code before entering for real money.

Levy described Betr Arcade as the company’s dedicated skill-gaming product, noting that it is already live in 29 states. He added that more titles and additional categories will be released in the coming months, broadening the scope of the Betr app beyond fantasy and skill-based contests.

The launch arrives as legal real-money online casinos are only offered in seven states, meaning that most of the nation cannot access regulated content. Focusing on peer-to-peer platforms, which are not subject to the same regulations as casino sites, Betr has been able to provide its services in states that ban casino play.

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That includes big markets like Florida, Texas, and California, which have previously seen regulators crack down on against-the-house fantasy games. The peer-to-peer approach has allowed Betr to continue operating while expanding into new skill-based products.

Betr is not the only operator adapting its model to navigate state-level restrictions. Rival daily fantasy sports (DFS) operator PrizePicks has confirmed it no longer offers against-the-house Pick ’em contests in the US, shifting entirely to its peer-to-peer Arena product.

The change took effect on Aug. 22, according to a company spokesperson, who highlighted the move as an effort to deliver a more social and sustainable DFS product.

Previously, PrizePicks offered Pick ’em in 17 states and Washington, D.C., including major markets like California and Texas, where fantasy sports remain unregulated. Arena, first launched in January 2024, requires players to pay an entry fee to join competitions against other users, with prizes awarded to the highest-scoring lineups.

The format has been positioned as less vulnerable to regulatory pushback, as some state authorities have likened Pick ’em contests to sports betting.

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PrizePicks had already shifted to Arena-only play in California in June, shortly before the Attorney General’s office issued an opinion stating that all DFS products violated state law. Following that decision, Underdog Fantasy also removed its Pick ’em contests in California.

Currently, PrizePicks is active in 45 states, Washington, D.C., and every Canadian province except Ontario. It has also secured a license in Puerto Rico.

PrizePicks, the largest daily fantasy sports operator in North America, announced it has secured gaming licenses in both Puerto Rico and Maine, marking a major milestone in the operator’s continued growth. With this expansion, PrizePicks becomes the first daily fantasy sports operator to obtain a gaming license in Puerto Rico.

PrizePicks players can now access Arena in Maine, with Puerto Rico set to go live in the coming months. Following the launch, PrizePicks will be operational with its fantasy contests in 47 jurisdictions across the US.

“We’re grateful to the Puerto Rico Gaming Commission and the Maine Gambling Control Unit for their partnership and support throughout the licensure process. We’ve seen tremendous engagement with Arena across the country, and we’re confident that momentum will carry into these new jurisdictions,” said Adam Packer, Senior Vice President of Legal & Compliance at PrizePicks.

PrizePicks, the largest daily fantasy sports operator in North America, announced that KLUTCH Sports Group has been enlisted as a strategic brand advisor. As part of the collaboration, KLUTCH — along with its Brand Consulting and Sports and Brand Insights divisions — will advise PrizePicks on talent strategy, brand development, and relationship building across the sports and entertainment landscape.

“As sports fandom continues to evolve, PrizePicks is focused on meeting fans where culture, community, and entertainment converge. KLUTCH brings an unmatched cultural influence that will help us elevate our brand and connect more deeply with fans nationwide,” said Mike Quigley, Chief Marketing Officer at PrizePicks.

KLUTCH will support PrizePicks through a slate of bold, upcoming marketing campaigns, tapping into the agency’s expertise across sports, music, entertainment, and creators. Powered by KLUTCH’s data and valuation insights and strategic guidance, the agency will bring fresh energy and star power to the brand to unlock opportunities in both culture and fandom.

“PrizePicks is a brand that understands where sports fandom is headed – blending community, culture, and entertainment. We’re thrilled to support in their journey as they build deeper connections with fans and athletes alike,” said Maria DeRuccio, SVP of Brand Consulting at KLUTCH Sports Group.

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KLUTCH and its strategic partner, UTA, represent the world’s top athletes, artists, brands, and creators, delivering opportunities across sports, entertainment, media, and business. Brand advisory remains a cornerstone of KLUTCH and UTA’s growth strategy. This collaboration with KLUTCH marks a pivotal step in PrizePicks’ mission to grow beyond the traditional boundaries of fantasy sports and become a cultural force in sports and entertainment.