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Boomerang’s insights: The evolution of sports betting traffic

Sports betting is becoming a key driver of affiliate growth — it’s a global trend, and Boomerang Partners reveals the latest insights behind this evolution.
Sports betting has evolved significantly in recent years. Now, it is a serious separate direction in affiliate traffic, bringing top profits. Boomerang Partners, a rapidly growing global brand and organizer of the tournament for affiliate teams – the Golden Boomerang Awards, has analyzed the evolution of this business direction and shared its insights.
It’s a thing of the past: simple Sportsbook sites, limited payment methods, and basic betting options
Evolution touches every aspect of human activity, and sports betting is no exception. Previously, bookmakers offered their users simple website functionality so they could focus their attention only on betting opportunities. The range of markets was much more modest than it is now.
Payment options for deposits and withdrawals were also quite limited compared to today, often causing inconvenience for users. Users had to choose from a few options for transferring funds, and it was not always convenient for them.
Current trends: focus on dynamics, privacy, and modern technology
Today, the betting industry is booming thanks to live betting, where users place wagers in real time. The rapid development of the mobile app segment makes it possible to place bets wherever one likes. Users also appreciate dynamically changing odds and the ability to watch match streams on betting platforms to adjust their predictions. Artificial intelligence (AI) is increasingly being used to calculate odds, making them more accurate and adaptive.
Modern technologies have expanded the range of payment methods available, with the integration of cryptocurrencies opening new possibilities for fast, secure, and anonymous transactions. Another notable trend is the introduction of social functions into the work of Sportsbooks. For example, holding tournaments with prize pools adds an element of interaction and competition between players.
Golden Boomerang Awards 2025 as an opportunity to succeed through sports traffic
Sports betting is now an important area that can significantly impact traffic growth. Boomerang Partners is currently running its second annual global Golden Boomerang Awards 2025. Its participants compete for monthly prizes and awards in 11 categories, including a Grand Prix. This year, for the first time, organizers have introduced two separate leaderboards: one for sports and one for casino traffic. Registration is open until May 5, and all interested affiliate teams have time to join and compete for awards.
Also, as part of the Golden Boomerang Awards 2025, Boomerang Partners is holding a special raffle with prizes to coincide with the Champions League semifinals. The tournament will run until May 11. If you register now, you can get into the prize draw, which will take place on May 3. The top 30 teams at the end of the tournament will go to Milan to the iconic San Siro stadium.
Join the Golden Boomerang Awards 2025
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Betting Partner of AC Milan and collaborates with women’s football star and influencer Alisha Lehmann. In 2024, it launched the inaugural Golden Boomerang Awards 2024, the first annual global affiliate tournament. Boomerang Partners’ betting segment surged 5x, and gambling — 2x in 2024. Its affiliate program demonstrated a 120% increase in partners, and the number of sports betting offers surged more than 6 times. Six new products were launched by Boomerang in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 15+ gambling brands, including sportsbooks. They cover over 35 GEOs and offer a wide range of betting options with favorable odds. These products provide personalized bonuses and 24/7 multilingual support.
The post Boomerang’s insights: The evolution of sports betting traffic appeared first on European Gaming Industry News.
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Brand-new projects debuting at iGB L!VE: Casino&You and Win&You Partners!

This July at iGB L!VE, we’re thrilled to introduce two brand-new ventures from the team behind BETANDYOU. The first is Casino&You — a fresh, player-first online casino. The second is Win&You Partners, a next-generation affiliate program designed to bring casino and sportsbook traffic together under one roof.
Launched in May 2025, Casino&You is a bold new iGaming project operating under a Curacao license and already live in soft launch. With support for 30+ languages and 20+ payment methods (including crypto), it’s now welcoming players from key regions.
The platform blends a modern neon-pink Vegas vibe with seamless UX, offering a fully mobile-optimized experience and access to over 1,000 games from leading global providers. Slots, live casino, crash, table games, and a dedicated sports betting section are just the beginning.
Welcome Offer
New players can claim a generous 4-level bonus package worth up to €1,500 / $1,500. Rewards are unlocked through verified accounts, with no hidden fine print.
Payment Flexibility
From Visa and Mastercard to Bitcoin, Ethereum, Tether, and TRON, Casino&You lets players control their deposits and withdrawals.
Retention & Rewards
With weekly promotions, cashback, tournaments, free spins, and a loyalty program already live, Casino&You is testing new engagement mechanics directly shaped by player feedback.
Meet Win&You Partners
Alongside the casino launch, we’re unveiling Win&You Partners, our brand-new affiliate program that integrates Casino&You and Betandyou sportsbook offers into one streamlined ecosystem.
Affiliates can choose from RevShare, CPA, and Hybrid models. They can access real-time analytics, localized creatives, and dedicated account managers who know their GEOs. All traffic types are welcome.
“We’re not just launching another brand, we’re building something that’s clean, fair, and actually enjoyable to work with,” says the project’s CEO. “Casino&You and Win&You Partners are the result of everything we’ve learned so far, and now we’re ready to scale.”
Please stop by our stand H64 at iGB L!VE 2025 to meet the team and discover what Win&You can do for your traffic.
The doors are open. Let’s win together.
The post Brand-new projects debuting at iGB L!VE: Casino&You and Win&You Partners! appeared first on European Gaming Industry News.
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1spin4win presents a new Samurai tale in the Japanese saga with Way of Honor Hold and Win

1spin4win, a classic online slot provider, unfolds the Japanese novel with Way of Honor Hold and Win — the third chapter of the series, revealing the Samurai part of the story.
The new title has been selected for exclusive pre-release by partner casinos, including Irwin, Gizbo, Jet, Izzi, and Fresh. This follows the pattern set by the two earlier entries in the series — Tiger’s Steps Hold and Win, the top-performing April release by bet sum, and Gentle Fox Hold and Win. This indicates that the collection’s blend of well-balanced gameplay and captivating storytelling continues to resonate with the audience.
Being the third installment of the saga, Way of Honor Hold and Win advances the narrative by giving voice to yet-unheard characters — honorable samurai Mizuiro and Midoriiro. Devoted warriors, they pledged unwavering loyalty to the shogun and the powerful Masahide family. Their moral compass is the Way of Honor — a sacred samurai code that guides them to defend the ruler’s right to maintain peace and the balance of power. Every day, at the crack of dawn, the samurai rise to protect the shogun’s castle and ancient scrolls that hold the secrets of longevity.
Olga Bogdanova, the Art Director at 1spin4win, shared, “Way of Honor Hold and Win is a worthy continuation of our Japanese slot series, united by a shared storyline. By crafting a rich and detailed samurai-themed narrative, we aimed to offer players more than just standard reel-spinning. Instead, we invite them to become active participants in the story, who can take sides, make decisions, and influence the course of events. We hope they enjoy the game’s immersive atmosphere and generous winning opportunities.”
However, the meticulously crafted plot is only one of the things the latest Japanese slot can boast. It remains faithful to 1spin4win’s key hallmarks — well-balanced math, transparent mechanics, and minimalist design. Way of Honor Hold and Win is a medium-volatility game featuring 243 paylines, a 97.1% RTP, and a x1,300 max multiplier.
The main attraction of the new title is the Hold and Win round, popular with players for the thrill of anticipation and the chance to win big. Triggered by three or more gold Coins on the 5×3 layout, the Bonus game offers three starting respins and two Jackpots — the x100 Minipot Coin or the x1,000 Megapot.
About 1spin4win
1spin4win is a fast-growing game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 150 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio consistently releases an average of four new games each month and offers effective promotional tools for casino operators to help them enhance player loyalty.
The post 1spin4win presents a new Samurai tale in the Japanese saga with Way of Honor Hold and Win appeared first on European Gaming Industry News.
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BETCORE Wins “Best Innovative Product Company of the Year” at MiGEA Awards 2025

BETCORE is proud to announce its victory at the Malta iGaming Excellence Awards (MiGEA), where the company was honored with the prestigious title of Best Innovative Product Company of the Year. The awards ceremony, organized by Dynamic Events, took place in Malta and brought together top players of the iGaming industry for an evening of celebration and recognition.
About BETCORE
BETCORE is a dynamic iGaming brand that provides partners with a unified solution across three key verticals:
– Bet on Games – A collection of instant win and crash games designed for fast-paced entertainment and high player engagement.
– TVBET – Live TV games streamed 24/7 with professional hosts, offering engaging betting experiences inspired by lottery, card, and table games.
– El Casino – A modern live dealer studio featuring premium casino classics like Roulette, built with advanced technology and seamless UX.
All verticals are easily accessible via a single API integration, allowing operators to diversify their portfolio, increase retention, and scale their offerings efficiently.
Industry Recognition
Winning the Best Innovative Product Company of the Year at MiGEA is a major milestone for BETCORE. This recognition highlights the company’s bold approach to product development, its commitment to quality, and its ability to anticipate the evolving needs of operators and players alike.
The MiGEA Awards are known for celebrating excellence, creativity, and leadership in the gaming sector. Being selected by an expert jury underscores BETCORE’s position as one of the most forward-thinking and versatile providers in the market.
“We’re honored to receive this award and proud of the exceptional team behind our success,” said Francisco Bravo, LATAM Sales Director at BETCORE.
“Innovation is in our DNA, and this recognition motivates us to keep pushing boundaries and delivering outstanding products for our partners worldwide.”
The post BETCORE Wins “Best Innovative Product Company of the Year” at MiGEA Awards 2025 appeared first on European Gaming Industry News.
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