Latest News

Customer.io to Utilise Flows Automation and Data Orchestration Technology

Published

4 months ago

April 10, 2025

customer.io-to-utilise-flows-automation-and-data-orchestration-technology

Reading Time: 2 minutes

Flows, the no-code automation and integration platform for iGaming, today announced its partnership with Customer.io, a leading customer engagement platform trusted by over 7,800 brands worldwide, including Notion, Angi, and LES MILLS+. Via a ready-built integration, operators can now connect Flows’ automation tools to Customer.io’s engagement suite, streamlining CRM processes and creating smarter workflows.

By tapping into the combined power of Customer.io and Flows’ innovation capabilities, users can simplify operations, accelerate the development of new products and features, and seamlessly orchestrate cross-platform data. This collaboration also enables the rapid creation of intelligent CRM workflows and unlocks advanced gamification and bonusing features, empowering businesses to respond to customer needs more effectively and drive sustained engagement, growth, and innovation.

Operators using both platforms can level up their retention efforts by tapping into a powerful suite of tools that enhance everything from acquisition and marketing to gamification and beyond. With Flows’ no-code engine, users gain access to features like Marketing Widgets for fully customisable campaigns, real-time messaging via FlowsWave, intuitive dashboards for smarter decision-making, and feature-rich frontend customisation to tailor every user experience.

European Gaming Congress 2024 (Warsaw, Poland)

This partnership marks an exciting development for iGaming teams, bringing together Flows’ no-code innovation with a renowned CRM platform trusted across global industries. Through this ready-built integration, Flows users gain seamless access to Customer.io’s powerful customer engagement platform, unlocking smarter automation, deeper personalisation, and more impactful customer journeys. It’s a game-changing collaboration that empowers operators to build, launch, and scale faster, delivering standout experiences and driving sustained growth.

Dan De Souza, VP Commercial at Flows: Businesses often struggle to connect their tools and systems seamlessly, limiting their ability to serve their customers effectively. By partnering with a customer engagement powerhouse supporting over 7,800 brands, we aim to enhance Customer.io’s existing features, empowering operators to strengthen their technology stack and drive greater value.

Chris Bennett-Baggs, Senior Partner Manager at Customer.io: Since 2012, we’ve been helping businesses acquire, grow, and retain their audience by delivering meaningful, real-time, and personalised messages — all automated by our technology. We recognise the power of partnership and believe in collaborating with Flows to unlock iGaming-specific use cases around bonus capabilities, leaderboards, and jackpots, as well as better supporting our valued customers across various sectors, delivering more dynamic, automated, and engaging solutions.

The post Customer.io to Utilise Flows Automation and Data Orchestration Technology appeared first on European Gaming Industry News.

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Tampa Bay Buccaneers Partner with Hard Rock Bet as Official Sportsbook

Published

45 minutes ago

August 13, 2025

GamingAmericas.com

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The Tampa Bay Buccaneers announced a new multi-year partnership with Hard Rock Bet, making it the official sportsbook of the Buccaneers. As a Florida based brand and Florida’s only legal sportsbook, Hard Rock Bet will be recognized as the team’s newest Pewter Partner, the organization’s most prestigious partnership level. This union will elevate gameday experiences with exclusive promotions and offers for Buccaneers fans across the Tampa Bay region and beyond.

“We’re always looking for ways to enhance the gameday experience and evolve with the needs of our fans,” said Buccaneers Chief Commercial Officer Atul Khosla. “With sports betting becoming an increasingly exciting part of the entertainment landscape, Hard Rock Bet has quickly emerged as an essential gameday touchpoint for our fans. This partnership brings the best of both worlds — exclusive opportunities and unique in-game app experiences — giving fans more ways to engage, whether they’re watching from home or cheering from their seat at Raymond James Stadium.”

The multi-faceted partnership includes a variety of co-marketing elements with marquee signage, digital, CRM, and social campaigns throughout the season. In addition, Hard Rock Bet Sportsbook players will receive ‘money can’t buy’ experiences at Raymond James Stadium and exclusive VIP access to Buccaneers off-site events. Through the partnership, Bucs fans will also have the opportunity to receive exclusive promotions in stadium and on the Hard Rock Bet Sportsbook app.

“This partnership will elevate the way fans connect with the Buccaneers and bring our players closer to the action through exclusive experiences and unparalleled access,” said Nick Menas on behalf of Hard Rock Bet. “We’re seeing the excitement around the team in the app – as the Buccaneers are among our most heavily bet teams – and are confident we’ll continue to see that level of engagement and enthusiasm throughout the partnership.”

Hard Rock Bet will also maintain a significant presence on Bucs Beach for select games, the beach-themed activation area located on the south side of Raymond James Stadium, beginning with the team’s 2025 regular season home opener Week 3 against the New York Jets. Locally, fans can also wager on the Buccaneers at the Hard Rock Sportsbook and kiosks at the Seminole Hard Rock Hotel & Casino Tampa.

The post Tampa Bay Buccaneers Partner with Hard Rock Bet as Official Sportsbook appeared first on Gaming and Gambling Industry in the Americas.

Latest News

BetBlocker and Responsible Online Gaming Association Partner to Deliver Free Blocking Software for the United States

Published

14 hours ago

August 12, 2025

Zoltan Tundik

betblocker-and-responsible-online-gaming-association-partner-to-deliver-free-blocking-software-for-the-united-states

Reading Time: 2 minutes

US charity BetBlocker and the Responsible Online Gaming Association (ROGA), an independent association representing 90% of the legal U.S. sports betting industry, are today announcing a partnership to ensure that any American can access free, anonymous to use blocking software.

BetBlocker provides free, anonymous to use, blocking software allowing users to manage their access to online gambling services. The charity has supported over a 150k active users 2025, including over 10k US users.

Duncan Garvie, Founder of BetBlocker, offered this comment on the partnership:

“The single most effective way for BetBlocker to reach the audience that stand to benefit from our tool is via partnerships with the industry. ROGA represents a coordinated by the U.S. industry to improve responsible gaming standards throughout the sector. Having their backing for the BetBlocker project is a significant step forward for our organisation and will ensure that people who want support to structure where and when they can play online will be able to do so anonymously and for free.”

ROGA was established to raise the standard for responsible online gaming through collaboration, innovation, and a commitment to evidence-based practices,” said Dr. Jennifer Shatley, Executive Director of ROGA. “Making resources like BetBlocker more visible and accessible is one way we put that mission into action. We’re equipping individuals with practical tools that support their decisions and well-being.”

BetBlocker’s app is available on Android, iOS, Windows, Mac, Linux and Fire OS and can be set-up in under two minutes. The service is committed to reducing barriers to access to blocking software to improve engagement with this effective gaming management tool. ROGA’s commitment to viewing players as individuals and customizing support to their needs’ aligns perfectly with the soon to be launched Scheduling feature that BetBlocker will provide, supporting players to create profiles to ensures their block is on when they need it.

This collaboration represents a conscious commitment by both organizations to ensure that players who need support to manage their engagement with online gaming are supported with a diverse spectrum of available support options that can be tailored to the person’s individual needs.

About the Responsible Online Gaming Association
Launched in March 2024, the Responsible Online Gaming Association (ROGA) is comprised of eight of the nation’s largest online gaming operators, committed to promoting evidence-based best practices for responsible gaming. More information about ROGA is available here.

About BetBlocker
BetBlocker, a charity registered in Delaware. It is a not-for-profit that provides the only free (to everyone) gambling blocking software and multi-site and multi-jurisdiction responsible gaming mechanisms for consumers. At no cost, the game-changing software empowers users to play responsibly, allowing them to take steps to manage their access to gaming across all devices and platforms. BetBlocker is available all over the world and captures both regulated and unregulated gaming sites and apps.

The post BetBlocker and Responsible Online Gaming Association Partner to Deliver Free Blocking Software for the United States appeared first on European Gaming Industry News.