Balkans
7777 gaming partners with LiveScore to elevate its new operations in Bulgaria

7777 gaming is excited to announce a strategic partnership with LiveScore Bet, a leading brand in the sports betting industry. This collaboration aims to elevate the online gaming experience for customers by offering 7777 gaming’s innovative casino games on LiveScore Bet in Bulgaria.
LiveScore Bet™, is a sportsbook offering customers in the UK, Ireland, Nigeria, and Bulgaria a new and improved betting experience within the LiveScore ecosystem. Building on the existing user relationship with the trusted “LiveScore” brand that is already a core part of the live sport experience, LiveScore Bet seeks to deliver a best-in-class product and represents a new opportunity for customers to bet responsibly. LiveScore Bet has been able to emerge from the crowd with a vibrant personality, a world-class product and demonstrable growth that has set it apart from the chasing pack.
Through this partnership, Bulgarian players of LiveScore’s new website will gain access to 7777 gaming’s diverse portfolio of engaging and immersive casino games, enhancing their overall gaming experience.
This collaboration underscores 7777 gaming’s commitment to expanding its presence in the Bulgarian market and delivering high-quality gaming content to a broader audience.
Elena Shaterova, CCO at 7777 gaming commented: “Partnering with LiveScore Bet is a strategic step forward in our mission to deliver world-class gaming experiences. LiveScore Group’s established presence and dedication to high-quality entertainment align perfectly with our vision. We are excited to bring our unique and engaging casino content to their platform and provide Bulgarian players with next-level gaming.”
Chris Reiff, Marketing Director at LiveScore, added: “We are thrilled to collaborate with 7777 gaming as we are launching our online operations in Bulgaria with such a strong brand name on the market. Their innovative approach to casino content perfectly complements our commitment to providing top-quality entertainment and a world-class product. This partnership will ensure our users enjoy a seamless and engaging gaming experience.”
7777 gaming has established itself as a dominant force in the Bulgarian iGaming market, partnering with top-tier online operators and continuously expanding its reach on the market and beyond.
The post 7777 gaming partners with LiveScore to elevate its new operations in Bulgaria appeared first on European Gaming Industry News.
Balkans
BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI

BEGE (Balkan Entertainment and Gaming Expo) and EEGS (Eastern European Gaming Summit) are excited to announce their groundbreaking 2025 concept, which emphasizes the critical importance of proximity, collaboration, and forward-thinking strategies – all while integrating the latest advancements in Artificial Intelligence.
At the heart of this initiative is a strong commitment to fostering meaningful connections within the industry. Together, BEGE and EEGS are creating a vibrant platform for networking and idea exchange, bringing industry leaders together to explore the future of gaming. With multiple networking opportunities throughout the BEGE and EEGS, attendees will have countless chances to engage with one another, share insights, and forge valuable partnerships.
“The power of community is essential to our mission,” says Natalia Baevska, Project Manager of BEGE and EEGS. “By collaborating, we can harness our collective strengths to unlock new opportunities for growth within the region.”
Nino Berezhiani, Marketing Manager, highlights the significance of the initiative’s theme, “Proximity to Potential: Where Every Piece Matters.” She explains, “This slogan captures the essence of our vision. It underscores the idea that every connection and collaboration serves as a vital piece of a larger puzzle, driving innovation and success in our industry. We are excited to create an environment where companies can showcase their achievements, celebrate excellence and engage in meaningful dialogue.”
In addition to the networking events, the initiative will feature an impressive lineup of thought-provoking lectures and lively panel discussions led by industry experts, all designed to spark engagement and collaboration.
Furthermore, the integration of AI into this initiative promises to elevate gaming experiences and enhance operational efficiency, setting a new benchmark for innovation in the sector.
With this ambitious initiative, BEGE and EEGS are poised to transform the gaming landscape in the Balkans, encouraging all stakeholders to come together and actively shape the industry’s future.
The post BEGE and EEGS Unveil Visionary 2025 Concept Focusing on Proximity, Collaboration, and AI appeared first on European Gaming Industry News.
Balkans
New Installation of Diamond King 3

CT Gaming has announced two new successful installations at Princess Casino, Svilengrad and Princes Astoria, Sofia two of the most prominent gaming venues in Bulgaria. The installation includes 5 NEXT cabinets in each location. The slots are designed to offer unparalleled comfort and a seamless gaming experience. Each cabinet is equipped with advanced technology and ergonomic features, ensuring player satisfaction while optimizing operator performance.
To enhance NEXT features, the machines are paired with Diamond King 3, CT Gaming’s bestselling multigame, renowned for its diverse and engaging content. Among the 50 captivating titles, players can discover the revived legendary Mega Jack Trio – Aztec Gold, Slot-O-Pol Deluxe and Champagne Party, delivering nostalgia with enhanced gameplay.
“We are sincerely grateful to our partners at Princess Casinos for their trust and collaboration. These installations not only strengthen our presence in the local market but also further solidify our valued partnership,” Biser Bozhanov, Director of Strategy & Business Development at CT Gaming, said.
The post New Installation of Diamond King 3 appeared first on European Gaming Industry News.
Balkans
Push Gaming takes content live with Mozzartbet in Serbia

Push Gaming has announced its latest market expansion with the successful launch of its content on Mozzartbet’s platform in Serbia. This strategic partnership marks a significant milestone for Push Gaming, further extending its reach into the burgeoning Serbian market.
Mozzartbet, a prominent operator in the country, now offers its players access to Push Gaming’s popular portfolio of titles. These include fan favourites such as Wild Swarm and Razor Shark and the studio’s upcoming releases, including Mad Blast.
The partnership underscores Push Gaming’s commitment to expanding its global footprint and delivering premium content to players worldwide. The company continues to develop innovative and engaging games that push the boundaries of online casino entertainment.
Fiona Hickey, Chief Business Development Officer at Push Gaming, said: “We’re thrilled to partner with Mozzartbet and bring our games to its players in Serbia.
“Mozzartbet has a strong presence and reputation in the market, and we are confident that our content will resonate well with its audience. This launch is an important step in our growth strategy, and we look forward to a successful partnership.”
Marina Avromivic, Head of Online Casino Operations at Mozzartbet, said: “Adding Push Gaming’s popular catalogue of content to our offering is a significant development and represents the ideal partnership for us.
“Push is known for its high-quality games, innovative features, and engaging gameplay, which aligns perfectly with our commitment to providing our players the best possible gaming experience. We know they will appreciate the added choice and entertainment their games bring.”
The post Push Gaming takes content live with Mozzartbet in Serbia appeared first on European Gaming Industry News.
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