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SBC Summit 2025: bigger, smarter and with more surprises
SBC Summit will make a powerful return to Lisbon this September, bringing together 30,000 industry professionals for its biggest edition yet.
The 2025 edition will focus on fine-tuning every aspect of the attendee journey and strategically balancing buyers and sellers, aiming to deliver the industry’s most results-driven event.
The flagship event, which drew attendees from 134 countries in 2024, will once again transform the Feira Internacional de Lisboa (FIL) and MEO Arena into the global epicentre of the betting and gaming industry from 16-18 September 2025, spanning three full days.
At 135,000+ square meters, the 2025 SBC Summit show floor will be its largest ever, featuring 700+ exhibitors. Enhanced signage will streamline navigation, while the zone format will return alongside an expanded Affiliate Leaders Summit and Payment Expert Summit, ensuring attendees can still count on a more targeted approach and efficient lead generation.
Last year’s Lisbon show cemented the event’s reputation as the industry’s fastest-growing business gathering. With soaring momentum and a significant economic contribution to Lisbon, estimated at €100 million in indirect benefits in 2024 alone, the event has earned the backing of Lisbon Mayor Carlos Moedas, Minister of Economy Pedro Reis, and Secretary of State for Tourism Pedro Machado.
With SBC Summit scaling fast, SBC CEO & Founder Rasmus Sojmark has made operational excellence the key focus for 2025. “Last year was our first experience at FIL, and we learned a great deal. We made sure to gather and act on attendee feedback, fine-tuning everything from venue conditions to transport logistics while working closely with Lisbon officials to enhance the overall experience. As we grow, every operational detail becomes even more crucial,” he commented.
With 8,000+ operator representatives set to attend, SBC Summit 2025 will also double down on delivering a premium, 360-degree experience for the industry’s most in-demand audience. Last year’s survey showed high satisfaction, with operators awarding the event a 60 NPS score. This year, SBC will raise the bar even further, ensuring it remains a must-attend event for every operator team member.
To elevate the operator experience, SBC is introducing the Operator Academy—an exclusive training initiative led by top industry experts and global trainers. With six specialised academies, it delivers practical, hands-on learning in odds-making, gamification, AI, marketing, compliance, and crypto, ensuring attendees gain immediately actionable skills to enhance performance.
The Operator Academy will elevate an already dynamic agenda, making SBC Summit 2025 the most comprehensive edition yet. With five vertical-specific stages and the Super Stage at MEO Arena featuring its strongest speaker lineup to date, attendees can expect game-changing content delivered by industry icons and global pioneers alike.
Sojmark said: “I was going to keep this under wraps a little longer, but we’re all too excited. Gary Vaynerchuk, CEO of VaynerMedia, is confirmed as one of the keynotes for SBC Summit! If you’ve ever seen a viral marketing video that made you rethink everything, chances are, he was behind it.
“Gary Vee is one of the most influential voices in digital strategy today. His viral content has taken over the internet, and now we’re bringing him—and his infectious personality—to our Super Stage. This is huge!” the CEO added.
The industry’s biggest party, The INFINITY Lisbon, will also return to MEO Arena on Thursday night, closing SBC Summit with a spectacular DJ set—headlined by none other than Alok.
SBC’s Event Director Paul Mills commented: “Alok was originally set to headline SBC Summit Rio in his native Brazil, but scheduling conflicts meant we had to shift plans to Lisbon. We’re thrilled he’ll still get to meet the SBC crowd that was so eager to see him. Also, one of the biggest DJs on the planet—currently in the top 10 worldwide—will be part of this. We’ll be announcing his name soon.”
The INFINITY Lisbon won’t be the only SBC evening event featuring superstar DJs. This year’s opening party, held in partnership with Pin-Up on Tuesday, September 16, will bring Joel Corry and Imanbek to the stage, delivering high-energy for an unforgettable night of music and networking.
Among this year’s exciting upgrades, the Affiliate Leaders Summit will return even stronger after a standout 2024 debut. Now running for three full days, the side event will feature an expanded show floor, dedicated content, and a major new highlight—the Affiliate Leaders Awards—set to complement the prestigious SBC Awards 2025 by celebrating excellence in the affiliate space.
Sojmark added: “It’s impossible to highlight everything that goes into this event, so I’ll just say this: this year, we’re building an event that’s not just bigger, but smarter. Yes, once again, we’re growing the event—and that’s great, a testament to the success it witnessed last year.
“But when organising events of this scale, you have to take a step back and focus on the fundamentals. Are we creating an event that is both productive and hassle-free for attendees? Because that’s the only way forward for the Greatest Show in Gaming.”
The post SBC Summit 2025: bigger, smarter and with more surprises appeared first on European Gaming Industry News.
Amusnet
Amusnet Celebrates Football Season with the Launch of Ca$hybara Football Edition
As football fever takes over the world and fans unite around the beautiful game, Amusnet is bringing the excitement from the stadium straight to the casino floor with the launch of Ca$hybara Football Edition – the latest addition to the beloved Ca$hybara series.
This energetic crash game puts players at the center of the action, where every touch of the ball could lead to bigger rewards. Taking the spotlight once again is the unstoppable Ca$hybara, this time stepping onto the football pitch with confidence, skill and plenty of flair.
In Ca$hybara Football Edition, the charismatic sports star keeps the ball airborne through an impressive display of juggling mastery. With every successful touch, the multiplier climbs higher, creating a thrilling balance between risk and reward. The challenge is simple: decide how long to stay in the game before cashing out. The longer Ca$hybara remains in control, the greater the potential winnings – but one missed touch can change everything.
Designed to keep players engaged from kick-off to the final whistle, the game introduces constant decision-making throughout every round. Players can choose to secure part of their winnings with the 50% Cashout option or continue riding the momentum in pursuit of even bigger multipliers. Timing, confidence and a little courage will determine who comes out on top.
Adding another layer of excitement are the popular Jackpot Cards, Amusnet’s signature jackpot feature, offering players additional chances for rewarding surprises and making every session even more dynamic.
With its football-inspired theme, fast-paced gameplay, and familiar Ca$hybara charm, Ca$hybara Football Edition arrives at the perfect moment, capturing the energy and passion of the season when football dominates conversations across the globe.
Whether players are seasoned crash game enthusiasts or discovering the genre for the first time, Ca$hybara Football Edition delivers an entertaining experience where every second counts and every decision matters.
Gamble
Play the game and multiply the winnings through the Gambling feature.
Multipliers
The game starts with a multiplier set at 1x and rises gradually and can go up to a max coefficient of 1,000,000. Multiplier can potentially crash at 1x, ending the game round.
50% Cash Out
Players can cash out 50% of their bet during the game round and continue playing with the remaining 50%.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Celebrates Football Season with the Launch of Ca$hybara Football Edition appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ArenaPlus
DigiPlus Wins “Digital Operator of the Year” Award at 2026 Global Gaming Awards Asia-Pacific
DigiPlus Interactive Corp. (DigiPlus), the country’s premier digital entertainment provider behind BingoPlus, ArenaPlus and GameZone, has been named Digital Operator of the Year at the 2026 Global Gaming Awards Asia-Pacific, marking its second consecutive annual win in the category and reinforcing its leading industry position in the APAC region. The recognition was announced during the Global Gaming Awards ceremony held on June 2 at Conrad Manila.
One of the international gaming industry’s most prestigious awards programmes, the Global Gaming Awards, powered by Global Gaming Insider, recognise excellence in innovation, player experience, responsible gaming and operational excellence across both land-based and online gaming sectors. Winners are selected by a panel of senior industry executives with extensive experience and deep knowledge of the market, with the voting process independently adjudicated by KPMG to ensure rigor and transparency.
The Digital Operator of the Year category recognises operators that have demonstrated outstanding growth, innovation and player engagement over the past 12 months. DigiPlus emerged victorious from a shortlist of eight nominees, besting seven other operators across APAC.
Judges highlighted DigiPlus’ strong 2025 performance, the addition of over 500 new e-games on its platforms, and the rollout of industry-first responsible gaming tools. The company also continues its momentum in 2026 through major partnerships, including recently launched collaborations with Manny Pacquiao and the National Basketball Association (NBA).
In addition to its top industry honor, DigiPlus earned further recognition for its social impact initiatives, securing the first runner-up spot in the Corporate Social Responsibility (CSR) of the Year category.
The awards body commended DigiPlus for its impressive CSR work via the DigiPlus Foundation which delivers healthcare, education, disaster relief, and social empowerment programs to over 1 million beneficiaries and counting across the Philippines.
“We are honored to once again be recognized by the Global Gaming Awards. These prestigious international industry accolades reflect DigiPlus’ unwavering pursuit of excellence and our drive to continuously innovate, deepen player engagement, and champion responsible gaming across BingoPlus, ArenaPlus, and GameZone,” said DigiPlus Chairman Eusebio H. Tanco.
“Together with the recognition for DigiPlus Foundation, this back-to-back win affirms our commitment to delivering world-class digital entertainment to Filipinos while contributing to nation-building.”
The Global Gaming Awards also hold annual editions in the Americas and EMEA regions, recognising industry excellence across the globe.
The post DigiPlus Wins “Digital Operator of the Year” Award at 2026 Global Gaming Awards Asia-Pacific appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Greece
SYNOT Games Announces New Partnership with Superbet
In a move that further reinforces its footprint across regulated European markets, SYNOT Games has announced a new partnership with Superbet, a prominent platform in Greece. The collaboration certified SYNOT titles, including some of the studio’s latest and most innovative releases, to the casino’s rapidly growing grid.
Players on Superbet can now enjoy great slots such as Respin Joker 81, Aztec Jaguar and Toro Wilds Reel. These additions expand Superbet’s offering with a spectrum of engaging mechanics, artistic design and mobile-first performance, ensuring the highest-quality entertainment for Greek audiences.
The agreement is part of SYNOT Games’ strategic initiative to solidify its presence exclusively in licensed, regulated markets by providing certified content through partnerships with established, trusted regional operators.
Martina Krajčí, Chief Commercial Officer at SYNOT Games, said: “We are excited to bring our portfolio to Greek players through this strategic alliance with Superbet. Greece represents a market with great potential and an audience that appreciates quality, variety, and innovation. Superbet’s agility and commitment to delivering premium entertainment make them an ideal partner for our continued Mediterranean expansion.”
Superbet, known for its user-centric approach and cutting-edge platform, views the addition of SYNOT Games content as a key enhancement to its offering and a testament to its mission of hosting best-in-class gaming experiences.
Stathis Leontaritis, Casino Lead at Superbet, said: “Our partnership with SYNOT Games further strengthens our commitment to delivering a diverse and engaging gaming portfolio to Greek customers. With its proven track record across Central and Eastern Europe, unique game mechanics, and strong land-based heritage, Synot brings a distinctive content offering that complements our existing Superbet portfolio and supports our goal of providing a premium online entertainment experience to players in Greece.”
This collaboration not only empowers Superbet to differentiate its portfolio further but also underscores SYNOT Games’ long-term commitment to regulated growth, responsible gaming, and working exclusively with trusted local operators – a model increasingly valued by players and regulators.
The post SYNOT Games Announces New Partnership with Superbet appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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