Latest News
EGBA Members Assess Minor Protection Advertising Measures in Latest Code Monitoring
The European Gaming and Betting Association (EGBA) has released a summary of findings from the second monitoring exercise of the association’s pan-European responsible advertising code, conducted by the independent European Advertising Standards Alliance (EASA). Following the first monitoring exercise in 2022, this latest assessment focused on minor protection measures, revealing strong compliance in traditional advertising channels while identifying areas for improvement in social media.
The monitoring exercise, concluded in December 2024, assessed 120 individual advertisements from EGBA members across multiple platforms including television, YouTube, websites and social media channels in four selected markets: Greece, Spain, Romania and the UK. Self-Regulatory Organisations (SROs in these markets assessed the compliance of the advertisements with the EGBA code and national regulatory and self-regulatory requirements, focusing particularly on content moderation, managing exposure of minors and safeguards against minors’ access to gambling content online.
The results demonstrated high compliance among EGBA members in television advertising and YouTube platforms, with successful implementation of key minor protection measures such as age-limit requirements and restrictions on the use of celebrities and cartoon characters. Social media advertising showed strong adherence to age-limit symbol requirements, but the monitoring identified a need for more consistent application of age-gating mechanisms and forward advice notices across members’ social media profiles.
The assessment of influencer marketing practices of two EGBA members, in Spain and the UK, revealed strong compliance with content moderation and appeal restrictions, while highlighting the need for enhanced transparency through consistent use of paid marketing disclosures (e.g. using an #ad hashtag).
EGBA and its members will use the monitoring results to further enhance the effectiveness of the code and will continue to advocate for responsible advertising practices across the entire European gambling sector.
“This latest monitoring exercise demonstrates our members’ commitment to responsible advertising and minor protection. While we’re encouraged by our members’ high compliance rates across traditional media channels, we recognise there’s more work to be done in the social media space. At EGBA, we’re dedicated to promoting the highest advertising standards and will continue to work with our members to strengthen compliance with our code across all platforms,” Maarten Haijer, Secretary General of EGBA, said.
The post EGBA Members Assess Minor Protection Advertising Measures in Latest Code Monitoring appeared first on European Gaming Industry News.
Wyzia, the pioneering Canadian online payment solutions provider for regulated markets, is celebrating the renewal of its highly successful ongoing partnership with Betty, Ontario’s premier online slots casino.
This partnership, which began in 2023, is key to Wyzia’s expansion across North America. It supports players of Betty, an online casino catering to female players whose business is supported by Wyzia’s innovative, secure, and robust payment management solutions.
Wyzia is at the forefront of Canada’s fintech landscape, pioneering seamless online payment solutions for regulated markets. Its innovative platform connects merchants directly to all Canadian financial institutions, simplifying transactions and empowering businesses with reliable, efficient financial tools.
“We’re thrilled to celebrate a year of working with Betty with the renewal of our agreement,” said Guy Fietz, Group CEO at Wyzia. “Our collaboration has not only expanded our reach but enhanced the payment experience for Betty’s growing community of players.
“We look forward to continuing this successful collaboration and driving further innovation in the online gaming industry.”
Betty is the only platform created specifically for Ontario slot players. In 2024, Betty has enjoyed unprecedented growth, with a tenfold increase in net revenue since January and over 1000% growth in active players across Ontario.
By fostering a fun, safe, and supportive environment, Betty has harnessed the power of the female gaming audience to create a unique online casino experience. Betty focuses on transparency, community-based play, and gamification of the traditional slot experience.
This player-focused model has allowed Betty to stand out from other services, resulting in phenomenal growth and the ability to retain female players at a rate three times higher than their male counterparts.
Additionally, Betty automatically processes 99% of withdrawals, so players quickly receive their funds, a crucial benefit for online slot players.
“Our partnership with Wyzia has been instrumental in providing our players with a seamless, fast, and secure payment experience,” said Chavdar Dimitrov, Founder and CEO at Betty. “We are excited about the growth we’ve achieved together and are committed to delivering even better services to our community in the future.”
The post Wyzia Renews Canadian Partnership With Betty appeared first on Gaming and Gambling Industry in the Americas.
PopOK Gaming is making waves in the gaming world with the launch of two thrilling new titles in a single day: Eye on the Money—a collaboration with world-renowned street artist Alec Monopoly, and Avi—a high-flying crash game designed for adrenaline-fueled action. These dynamic releases showcase PopOK Gaming’s commitment to innovation, excitement, and engaging gameplay.
Eye on the Money: A Fusion of Art and High-Stakes Wins
PopOK Gaming is pleased to introduce Eye on the Money, a high-energy 3×5 slot with 25 paylines, featuring Alec Monopoly’s iconic graffiti-inspired style. This one-of-a-kind game blends luxury, art, and big wins, delivering a bold and vibrant slot experience.
Key Features That Keep You Spinning
– Wilds – Substitutes for regular symbols, helping players land bigger wins.
– Money & Jackpot Symbols – The Collect symbol gathers all Money and Jackpot symbols, boosting winnings.
-Free Spins – Unlock thrilling Free Spins with special reels packed with surprises.
– Super Game & Four Epic Jackpots – Enter the Super Game and pick from four jackpots for a chance at massive rewards!
With its bold artistic flair, engaging mechanics, and thrilling win potential, Eye on the Money is a must-play for slot enthusiasts and art lovers alike.
Avi: Get Ready to Fly PopOK Gaming’s Latest Crash Sensation!
Taking crash games to new heights, Avi offers an electrifying experience where timing is everything. Players place their bets, watch the multiplier rise, and must cash out before the crash to claim their winnings. With a 98% RTP and a 10,000x max multiplier, Avi delivers high-speed action and massive winning potential.
A Seamless and Immersive Experience
Sleek, modern interface for a smooth user experience.
Lightning-fast gameplay to keep players engaged.
Mobile-optimized design for seamless play on all devices.
Easy integration for operators, with full support from PopOK Gaming.
As crash games continue to dominate the market, Avi is set to become a player favorite, offering a thrilling mix of strategy, excitement, and high-stakes fun.
The post PopOK Announces Two Ground-Breaking Releases – Eye on the Money & Avi appeared first on European Gaming Industry News.
Latest News
Recommend a Startup & Earn 1% of Multi-Million Dollar Investments with Xanada Investments
Xanada Investments has introduced a new referral program, inviting industry professionals, entrepreneurs, and investors to participate in identifying high-potential startups. Through this initiative, those who successfully refer a startup that secures investment will receive 1% of the deal value, often translating into significant rewards from multi-million-dollar investments.
Participants can either submit a startup directly – ensuring the referred project mentions their name – or officially join the referral system by emailing [email protected]. Additionally, those who want to continuously recommend startups and act as official referral agents can reach out to discuss long-term collaboration opportunities.
Xanada Investments is actively seeking iGaming businesses with proven traction that are ready to scale, early-stage startups in the MVP phase preparing for launch, and industry professionals with solid business plans looking for strategic investment.
This referral program reinforces Xanada Investments’ mission to support the next generation of iGaming startups, ensuring that the best ideas reach the funding they need while recognizing and rewarding those who help make it happen.
Vladimir Malakchi, CEO & Managing Partner of Xanada Investments, commented on the launch: “We want to motivate the industry to take an active role in investment. By helping us connect with strong startups, participants not only support the fund but also benefit from the success of the projects they introduce. It’s a win-win for everyone – startups find the right investors, the fund discovers high-potential projects, and referrers are rewarded for their valuable connections.”
About Xanada Investments
Xanada Investments is an ideological investment fund led by industry visionaries, targeting PreSeed, Seed, and Series A funding of promising projects and their leaders who resonate with their ethos. The fund’s goal is to build an excellent xanadu-like business ecosystem, which will ideologically and strategically bond leaders into one community for the global idea of mutual prosperity.
The post Recommend a Startup & Earn 1% of Multi-Million Dollar Investments with Xanada Investments appeared first on European Gaming Industry News.
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