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BETBAZAR facilitates new partnership between Lynon and Turbo Games

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BETBAZAR, the innovative provider of the world’s leading B2B marketplace for the iGaming industry, has announced it has brokered another successful collaboration following Lynon’s decision to purchase all Turbo Games titles from its platform.

As a result of the deal, Lynon has now directly integrated a thrilling selection of over 35 instant-win releases onto its core platform, empowering clients that use the company for their online casino needs to offer popular games such as the Aviator-themed Aero and Crash X to customers.

With these two titles as well as other sought-after releases like Mines, Plinko and Keno now all available via its platform, all Lynon clients will benefit from being able to provide a dynamic, provably fair and RNG-certified range of games that are perfect for engaging modern audiences.

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From Turbo Games’ perspective, meanwhile, having the opportunity to see its titles hosted by a solutions provider with over 14 years of experience in the iGaming industry – as well as a long list of clients that operate in multiple regulated markets worldwide – will raise the profile of the brand and ensure its content reaches new audiences that will now be accessible via Lynon’s network.

Naturally, with the BETBAZAR team being on hand to take care of the logistics of the deal, all Turbo Games titles have already been integrated onto Lynon’s proprietary online casino platform and the partnership will also be backed up by dedicated customer support for the duration of the deal.

Gordon Shkuropat, Business Development Manager at BETBAZAR, said: “BETBAZAR is proud to have once again facilitated a deal that will see a variety of innovative and exciting titles integrated onto a leading online casino platform provider now that SoftLand has agreed to take on the full range of Turbo Games releases.

“With Turbo Games content offering fast, provably fair gaming rounds that are perfect for engaging with modern players, we believe the collaboration will be beneficial for everyone involved and the fact that all titles have already been integrated is testament to the efficiency of our marketplace.”

Suren Vardanyan, Chief Business Officer at Lynon, said: “As a company that prides itself on creating outstanding digital products for the iGaming industry, Lynon was very happy to discover Turbo Games via the BETBAZAR marketplace and we’re delighted at how smoothly the whole integration has gone. Turbo Games appeared to be a perfect fit for companies like ourselves. Thus, we believe the addition of these new and engaging, fast-paced titles will really help customers that use our proprietary casino platform connect with a more modern audience.”

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Vadim Potapenko, Head of Sales at Turbo Games, said: “For an independent software provider like Turbo Games, it’s essential to connect with operators who are genuinely interested in our products, and being on BETBAZAR’s global B2B iGaming marketplace makes this incredibly straightforward.

Thanks to their advanced online hub that connects content providers with operators, we had the opportunity to showcase our games to SoftLand, and they were really impressed with what they saw. Now, with our full suite of games added to their library, Softland’s clients have more variety to choose from, and we can’t wait to see how players will enjoy our content.”

The post BETBAZAR facilitates new partnership between Lynon and Turbo Games appeared first on European Gaming Industry News.

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Gaming Corps joins forces with Torrero to boost operator choice and content delivery

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Gaming Corps – a publicly-listed game development company based in Sweden, has partnered with Torrero, the B2B aggregator and white-label provider, in a deal that sees Gaming Corps’ full suite of content rolled out across Torrero’s extensive network of operator brands.

Torrero’s aggregation platform features more than 8,500 games from over 130 providers, alongside sportsbook content spanning 20+ sports and over half a million sporting events — and now includes Gaming Corps’ diverse portfolio of Slot, Table, Mines, Multiplier and Plinko titles. Known for powering major global brands like Betmaster and Casinoin, Torrero offers a full-service solution that goes far beyond content, with integrated payments, compliance, multilingual customer support, and licensing services all managed under one roof.

Danielle Calafato, CCO at Gaming Corps, said: ” Torrero’s strength lies in giving operators exactly what they need — flexibility, speed and a content-rich platform. That makes them a natural fit for us. This partnership helps us reach new markets while giving Torrero’s partners access to a steady stream of distinctive, engaging content designed for today’s players — including some of our latest titles like 3 Pigs of Olympus, Hyena Heist and Penalty Champion 2. We’re excited to see our games go live across their network and to be part of a proposition that puts performance and player experience first.”

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Aleksei Tolstov, Head of Business Development at Torrero, added: “Gaming Corps is a standout game developer that continues to grow in reputation and quality. Their content is a great fit for our platform and operator brands, particularly in terms of game variety and performance. We’re pleased to welcome them to our network and look forward to a successful collaboration ahead.”

The partnership is now live, with Gaming Corps’ games available to all Torrero partners from today.

The post Gaming Corps joins forces with Torrero to boost operator choice and content delivery appeared first on European Gaming Industry News.

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Omnigame celebrates win at SBC Awards Europe

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Omnigame, the full-service iGaming business, is celebrating industry recognition after being awarded Gaming Mechanic/Feature of the Year at the SBC Awards Europe.

Hosted at the Hilton Malta, the awards recognised the achievements of the very best operators, affiliates, suppliers, payment providers, and game developers across the European betting and gaming industry.

Omnigame’s creative twist on traditional slot machines, its ‘Wheels of Reels’ mechanic, incorporates ‘wheels’ of differing lengths rather than the traditional rectangular matrix. The innovative spinning mechanic provided a new approach to slot gaming, allowing Omnigame to stand apart from its competition in the category.

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The creativity of the mechanic has seen Stream of Luck become one of the most popular games in the Omnigame portfolio.

Peter Weinreich, CEO of Omnigame, said: “Receiving the award that highlights the innovative nature of our ‘Wheels of Reels’ mechanic at the SBC Awards Europe is a massive credit to the whole team at Omnigame. We are incredibly proud of our achievement, which has provided a fresh take on the traditional slot experience.

“We have worked hard to provide exciting games to players, and this recognition of our innovative approach is a fantastic moment for us.”

The post Omnigame celebrates win at SBC Awards Europe appeared first on European Gaming Industry News.

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Former Swintt Marketing Manager Michela Pace joins GameOn

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Pace named Marketing Operations Manager for full-service agency’s popular Fractional CMO division

GameOn has appointed former Swintt Marketing Manager, Michela Pace, as Marketing Operations Manager of its thriving Fractional CMO division.

Michela is a skilled marketer who started her career in the iGaming industry back in 2021 as a marketing intern at Swintt.

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The slot studio quickly saw her potential, offering her a full-time role as Campaign Coordinator. She then progressed to Marketing Executive, a position she held for two years, before being promoted to Marketing Manager.

Across these roles, she has been involved in a wide range of marketing initiatives from managing game launch campaigns and content calendars to organising events, handling merchandise and working with media partners to drive brand visibility through interviews, press releases and editorial features.

She brings this experience and a passion for marketing and branding to the Marketing Operations Manager role at GameOn, where she will be responsible for supporting the wider CMO team, led by Alex Wilson, and working directly with clients on their marketing strategies and campaigns.

Alex Wilson, Head of Marketing Division at GameOn, said: “I’m delighted to welcome Michela to the team and for GameOn’s Marketing Division to benefit from such a passionate and talented marketer with tons of industry experience.

“Michela played a central role in building Swintt’s profile in the industry from the ground up, experience that our clients will absolutely benefit from.

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“More than anything, Michela is a great person to work with, bringing enthusiasm and energy to the team. I’m really looking forward to working with her as we build out GameOn’s Fractional CMO offering and deliver value and results for our clients.”

Michela Pace, Marketing Operations Manager at GameOn, added: “I’m over the moon to be joining GameOn. I’ve always admired the company, especially the incredible team behind it, and feel very lucky to be starting this new chapter with them.

“I’m excited to work alongside the team and to support our clients by contributing to their strategies and campaigns. I’m also fortunate to be learning from the best in the industry while pushing creative boundaries as we continue to grow together.”

The post Former Swintt Marketing Manager Michela Pace joins GameOn appeared first on European Gaming Industry News.

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