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Week 5/2025 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
BGaming invites players to roll back the years and turn up the heat with the all-new Hot Chilli Bells slot. The game combines the best-performing features of previous hits like the Wild from the Elvis Frog Series, the Expanding Wild from Fruit Million, and the ability to choose your paylines from the popular Burning Chilli X slot.
Kendoo, has launched its most feature-rich title to date with the release of jungle adventure slot Wild Cats Fire: Hold and Win. Set against an exotic jungle backdrop teeming with hidden treasures, the game delivers a visually stunning and immersive slot experience. Wild Cats Fire offers untamed excitement with 20 pay lines, a jackpot accumulation mechanic, and engaging features that keep players entertained with every spin.
Betsoft has released Fury Dragon – Hold & Win, a thrilling new video slot that brings the power and mystique of the East to life. This 5-reel, 3-row slot game immerses players in a fiery world of golden riches and fierce dragons, offering an exciting gameplay experience with every spin. Set against a backdrop of burnished gold and imperial red, Fury Dragon – Hold & Win invites players to seek the legendary Golden Dragon, whose fiery power can bring about incredible rewards.
El Gordo is dead—long live the slaughter. Nolimit City is back in the wild, wild west with Tombstone Slaughter, the latest chapter in the beloved Tombstone Universe a sequel to the wildly popular Tombstone R.I.P and Tombstone No Mercy. This one is slightly more special with its record breaking Max Win potential—the highest ever seen on a Nolimit City slot! This is yet another sequel that Nolimit City has decided to bless their fans with, following the release of xWays Hoarder 2 in 2025. And this is only the beginning..
As Chinese New Year approaches, Zillion Games is proud to present a selection of games that reflect the richness of this celebrated holiday: Golden Dragon Deluxe. Golden Dragon Deluxe invites you to meet the majestic Golden Dragon, a symbol of fortune and prosperity, in this thrilling slot with 25 win lines and a 95.25% RTP. Snow Dragon. Snow Dragon offers 25 paylines and three types of wild symbols, with thrilling features like Hold and Ring Mode, where respins lock valuable symbols for big rewards. During free spins, a giant shifting wild moves across the reels, activated by collecting 3 scatters in the base game!
Step into a land of magical thrills and captivating rewards in Mystic Multipliers, the latest slot game launch from Slammer Studios. Mystic Multipliers is packed full of Druid-enhanced slot game features including Cascading Reels, Free Spins and of course, enchanting Progressive Multipliers. This spell-binding slot invites players to explore a world of magic and mystery where eight or more matching symbols pay anywhere on the reels.
“Geilomat” is already available, an intentionally horrendous looking 5×4, 25 payline slot and the latest title from Hölle Games. A Geilomat (in German) is a machine that’s absolutely over the top bonkers, crazy, and yet somehow cool. It also must be completely tacky and very loud (colour and noisewise), so the Hölle team spent a lot of time making sure it looks appropriately awful- and they have really succeeded.
TaDa Gaming is rounding up the year with pots of gold and a wealth of wins in Money Pot. The feature loaded slot offers Scatters, Multipliers, Mystery Symbols, Jackpots and the Golden Lock & Respin feature, in a three reels, three rows, three fixed paylines release. Traditional Yuanbao ingots bring multipliers from 0.5x to 10x depending on their colour.
Booming Games are signing off the first month of the New Year in spectacular style, thanks to the launch of the brand spanking new slot: Jester Bells Bonanza. The latest arrival comes hot on the heels of this month’s Wild Wings of Phoenix Deluxe’s release, and the results are just as spectacular. Jester Bells Bonanza is a 6×5 game that pays anywhere, with plenty of tricks up its sleeve.
Gaming Corps is excited to announce the launch of the Gates of Hellfire slot. Prepare for a journey into the underworld’s darkest depths in a game, unlike any other slot on the market. The Gates of Hellfire slot uses a unique payment system, requiring players to defeat a sinister selection of demon enemies on the reels to secure wins, with a maximum prize of 5,000x the player’s stake up for grabs.
Scorching gameplay awaits in Blueprint Gaming’s latest instalment to its beloved game series, Cash Strike Hotstepper Megaways™, offering an array of mechanics further boosted by expanded reels, increasing the chance of lavish wins up to a fierce 50,000x the original bet. Returning to a classic 3×3 grid, a feast of fruit symbols adorn the matrix alongside iconic flaming gold coins, with each of the three reels showing up to five symbols at once and offering as many as 125 different wins per spin.
Red Rake Gaming presents Hawaiitopia, its new and exciting video slot that transports players to a tropical island full of excitement and wins. With innovative features, big multipliers and delightful fruits, Hawaiitopia provides a unique gaming experience. Thanks to its 7×7 format, Cascading Reels and Cluster Wins, each spin presents a chance to win. By lining up 5 or more consecutive identical symbols, either horizontally or vertically, players can land successive wins that gradually accumulate to make up the final win.
Right in time for the Season of Love, Amusnet is glad to unveil its newest Online Casino portfolio addition, Diamond Plus – Valentine’s Edition. The game offers a different perspective on one of the company’s most popular video slots, Diamond Plus. It will be available throughout the entire year, ready to bring some romance to everyone who needs it. The dazzling new game release combines a visually pleasing environment, enchanting ambient music, and a variety of vibrant symbols across the 5 reels and 10 fixed paylines.
The post Week 5/2025 slot games releases appeared first on European Gaming Industry News.
Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.
Affilka by SOFTSWISS, an affiliate management software platform, has secured the title of Affiliate Software Supplier at the prestigious EGR B2B Awards for the second consecutive year. The awards ceremony took place on 3 July at London’s iconic The Roundhouse, where the iGaming industry gathered to celebrate the most successful and innovative companies of the past year.
The consecutive win reinforces Affilka’s growing leadership in iGaming affiliate marketing software. Over the past 12 months, the product has consistently evolved, launching a series of powerful new features.
Among the recent updates is the Cross-Brand Player Duplicate Detection tool, which identifies overlapping player accounts across different casino brands within a single affiliate program. The platform also introduced the new Traffic Report, which provides real-time, click-to-registration and click-to-FTD metrics with multi-dimensional filters. Another new feature allows affiliates to access data on their marketing campaigns and tracking links directly via API, enabling automated data extraction and custom integrations.
At the end of last year, Affilka rolled out the Geo-Distributed Redirect feature, which boosts site visits by reducing redirect times from 1.5 seconds to 300–500 milliseconds, and the Cohort Analysis Report, which offers deeper insights into player behaviour.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on the recognition: “Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and deep commitment to the continuing improvement of our platform. What makes this win special is knowing that the tools we build are already helping our partners solve real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we’re proud Affilka plays a part in their success.”
Thanks to ongoing updates and the introduction of new innovative features, Affilka by SOFTSWISS now supports over 450 brands, 400 thousand affiliate accounts, and 98 million player registrations.
Earlier in June, SOFTSWISS won two prestigious trophies at another EGR Ceremony – Marketing & Innovation Awards 2025. The company’s marketing department received the Marketing Team of the Year Award for its bold creative approach and effective use of new technologies and data analytics. In addition, Valentina Bagniya, CMO at SOFTSWISS, was named B2B Marketer of the Year for transforming the company’s marketing function into a powerful brand engine within the iGaming industry.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
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As summer reaches its peak, so do the opportunities for operators partnering with Spinmatic. The premium Slot developer has launched two new exclusive offers as part of its ongoing Rock the Month campaign – a high-impact promotional series featuring targeted incentives, exclusive discounts and seasonal themes designed to support long-term operator growth.
After a strong debut in July with Fruit Fiesta and Summer Splash, Rock the Month has quickly become a key initiative for many partners, offering unique commercial advantages each month, exclusively to Spinmatic clients.
For August, the provider turns up the heat with two new offers: Summer Crash and Freespin Hype. Both are available to apply for until July 25 and designed to help operators during the summer’s most critical weeks.
This August’s promotions offer Spinmatic’s partners the chance to unlock up to 60% off in Revenue Share, depending on the offer selected. Full activation details – including game selection and placement requirements – are reserved exclusively for Spinmatic’s operator network.
“Our goal with Rock the Month is to bring consistent value to our partners,” said Norbert Mathies, Managing Director at Spinmatic. “We know operators are constantly under pressure to keep players engaged, so with our monthly promotions, we aim to offer something that’s genuinely useful. With two offers available each month, operators can choose the one that best fits their market. At the same time, we’re helping them get more out of their campaigns and explore new games with reduced risk.”
Spinmatic encourages operators and industry stakeholders to stay tuned, as new Rock the Month promotions will continue to be rolled out monthly. For those looking for innovative ways to increase player loyalty and revenue, now is the perfect time to get involved.
The post “Rock the Month”: Spinmatic’s monthly promos to power operator growth appeared first on European Gaming Industry News.
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