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SPAYZ.io reflects on milestone achievements in 2024

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SPAYZ.io, a global leader in payments technologies, has reflected on a remarkable year of milestones and achievements as it prepares for a series of exciting new industry initiatives. Its expansion into new markets, integration of next generation technologies, and active participation at industry events have collectively paved the way for strengthened partnerships and innovative solutions in 2025.

In 2024, SPAYZ.io launched new payment methods in established jurisdictions like Europe (Open Banking) and South Korea (Virtual Accounts) and emerging markets including Pakistan (Jazzcash, Easypasia), Malaysia (Touch’n’Go, FPX), Indonesia (Dana, OVO), Vietnam (MobileMoney, Viettel). Three new geos were also added; Kenya (M-Pesa), Ghana (MobileMoney) and Congo (MobileMoney).

SPAYZ.io made huge upgrades to ensure its platform,including enhanced provider balance management to optimise operational efficiency, increased fault tolerance to mitigate the impact of Distributed Denial of Service attacks, strengthened fraud prevention measures to safeguard transactions, and a tiered commissions policy.

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A key highlight was the enhancement of SPAYZ.io’s existing IT product block. A new structure for team integration and alignment, double productivity output, reducing development time by 20. This was backed by the processing of 77,000 requests, 210 requests per day, in 2024 by the customer support team, offering fast assistance anytime the day.

Alongside these launches, SPAYZ.io took part in 19 exhibitions across 13 countries with 4 booths, expanding its network of partners.

Finally, in line with SPAYZ.io’s philosophy of rewarding partnerships and simplifying collaboration, it launched a new tiered commissions policy in 2024. This structure ensures its partners can benefit from incentives, while providing access to SPAYZ.io’s suite of payment tools.

The past 12 months have laid down a strong foundation for 2025, positioning SPAYZ.io for even greater achievements. The team looks forward to providing regular updates to our expanding network, particular with the 2025 event season well underway.

The post SPAYZ.io reflects on milestone achievements in 2024 appeared first on European Gaming Industry News.

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Atlaslive and Split The Pot Team Up to Enhance Gaming Accessibility and Fun

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Atlaslive, a dynamic iGaming Platform, has recently announced a strategic partnership with Split The Pot, a company renowned for lightweight, customizable, and enjoyable games. This collaboration will enhance the gaming experience for Atlaslive Platform users by combining top-notch, live technology with engaging and secure gaming solutions that also reach remote locations and all sorts of phone models.

Atlaslive is committed to delivering innovative iGaming solutions for operators that meet the changing needs of the gaming community. This partnership with Split The Pot aligns perfectly with Atlalsive’s mission to discover how far iGaming tech can evolve and to provide exceptional, user-centric gaming experiences.

 

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Lidiia Vakulenco, COO of Atlaslive, expressed her excitement about this collaboration: “We are thrilled to partner with Split The Pot and bring their engaging and intuitive games to our platform. At Atlaslive, we focus on offering solutions that combine innovative technology with ease of use, ensuring that operators can deliver outstanding gaming experiences to players worldwide. This partnership strengthens our commitment to providing user-friendly and secure options for all types of players.”

Split The Pot is a Swedish game studio led by experienced online gambling professionals. They create simple, fun, and intuitive games designed for a wide audience, with a strong focus on mobile-friendly design.

 

Christian Rajter, CEO of Split The Pot, shared his enthusiasm: “We are excited to start working with Atlaslive and are confident this collaboration will bring great results to all of us and immense value to players. Their platform is incredibly advanced yet adaptable, allowing our games to reach a broader audience, including players in remote areas and those using various devices.”

Through this partnership, Atlaslive continues to show its commitment to building the future of iGaming while ensuring that operators benefit from live technology while meeting the dynamic needs of the gaming community. Together with Split The Pot, Atlaslive is here to revolutionize gaming through inventive, accessible, and personalized tools.

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Evolution’s big splash at ICE Barcelona with Ice Fishing live game show and 110-plus new live casino, RNG and slot titles for 2025

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Evolution Group will showcase numerous headline games from its 110-plus planned new releases for 2025 at ICE Barcelona, 20–22 January, stand #2D20. All of the Group’s eight brands — Evolution, NetEnt, Red Tiger, Ezugi, Nolimit City, Big Time Gaming, DigiWheel and Livespins — will feature, representing the very best in innovative online live casino, RNG and slots at ICE’s exciting debut in the city.

Major releases from Evolution being premiered include Ice Fishing, Marble Race, Race Track, Fireball Roulette, Red Baron, Super Color Game, War and Lightning Bac Bo.

Ice Fishing, described as “a speed game show and Evolution’s coolest virtual money wheel game to date”, gives players a real-time fishing experience and the chance to reel in multiplied wins. Featuring a live game host casting for multiplier-laden fish in icy waters, the game offers instant wins and three unique bonus games where big wins are just a spin away.

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More fast-paced action comes in the shape of two very different Evolution racing titles. Marble Race, a “game of pure action that’s as fun to watch as it is to take part in”, sees colourful marbles hurtle around a custom-made race track created exclusively by Evolution. Race Track  is an RNG retro horse racing game inspired by ’80s arcade games, with dynamic bets spots and personalised stats for players. Fireball Roulette, which builds on the Fireball bonus game in Evolution’s Lightning Storm, promises to be 2025’s hottest game.

Adding to the live game choice, Ezugi is set to wow visitors with Revolution Roulette, Triple Zero Roulette, and EZ Bingo. Each title has something new and different for operators, with Revolution Roulette’s unique wheel with 2x, 3x and 5x multiplier pockets offering a new spin on the classic game.

In online slots, NetEnt leads with Finn and The Dragon Tales, in which slot favourite Finn is gearing up for his most daring quest yet, battling dragons to claim Golden Keys and unlock hidden worlds. Jack Hammer 4: Chasing The Dragon, Divine Fortune Black and Golden Egg Invaders each deliver their own unique adventures, featuring gangster showdowns, divine riches, and intergalactic UFO encounters respectively.

Red Tiger unleashes Zillard King Megaways, where a monstrous beast evolves through three stages, unlocking Free Spins and summoning electrifying Thunder Wilds. In Serpent King, a new king emerges, continuing the legacy of Primate King and Zillard King. Bass Boss Megaways offers fishing fun with the chance to reel in big fish, and in Gods of Troy Megaways, collecting shields can lead to divine transformations and legendary rewards every 10th spin.

Nolimit City continue to push the boundaries with Tombstone Slaughter and Duck Hunters. Tombstone Slaughter, the latest sequel in the Tombstone series, is a 6-reel slot featuring xNudge® Wilds, Revolver-triggered Cylinder features, Slaughter and Massacre Spins that include El Gordo’s revenge meter that awards unique multipliers and free spins, and a massive max payout of 500,000x the base bet. Duck Hunter features cluster pays, cascading reels, xWays®, Infectious xWays®, Exploding Bombs, and bonus-triggered upgrades in Duck Hunt, Hawk Eye and Big Game Spins.

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Big Time Gaming, the creators of Megaways, unveil Max Megaways 3 and Big Bucks Deluxe. In Max Megaways 3, Join Max on his latest high-stakes mission where the Megadozer delivers Bonus Coins and Free Spins features two doors to choose from. Meanwhile, Big Bucks Deluxe introduces the all-new Megapots mechanic, along with unlimited multipliers in Free Spins and the Hold and Spin.

Finally, for the first time ever, Livespins will be streaming live from the Evolution Group stand and showing operators how to socially charge their gaming experiences with interactive and community-driven play.

Todd Haushalter, Evolution’s Chief Product Officer, said: “Yet again, our licensees can look forward to the very best of online gaming from our Group roadmap for 2025. First stop on the journey is ICE, in its new home of Barcelona, where visitors can preview so many of these new games and hear the stories behind them. Our lead live title, Ice Fishing, is loaded with little and big surprises and is unlike any live game show we have ever created. Aside from live, of course, we have a host of equally exciting new titles in RNG and slots. In short, we have another mega year in store, and we cannot wait to share it all with customers old and new on stand #2D20 at ICE Barcelona.”

The post Evolution’s big splash at ICE Barcelona with Ice Fishing live game show and 110-plus new live casino, RNG and slot titles for 2025 appeared first on European Gaming Industry News.

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Optimove Launches OptiLive: For the First Time, Sportsbook Operators Can Create CRM-Powered Live Sports Marketing at Scale

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OptiLive empowers sportsbooks to maximize in-play (live) sports betting by delivering real-time, personalized messages to millions of players during live sporting events 

Optimove, the #1 CRM Marketing solution for iGaming and Sports Betting, today announced the launch of OptiLive, a first-of-its-kind solution that enables sportsbook operators to create CRM-powered live sports marketing at scale. By combining CRM data such as players interests and betting history, with real-time sports data, OptiLive empowers marketers to deliver timely, relevant messages to their players —all in the heat of the action. 

In-Play Betting Drives Higher Player Spending and Garners More Betting Budget

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An analysis of 3,794,500 sportsbook bettors found that live betting accounts for 54% of total bets. Furthermore, live bettors consistently spend more than pre-match bettors. For example, in the U.S., bettors’ average monthly live betting spend is $1,583.90, compared to $846.20 for pre-match betting—an 87% increase. This highlights the immense revenue driver in-play betting is for sportsbooks and OptiLive is designed to capitalize on it. Through tackling the complexities of delivering simultaneous, real-time messages across multiple brands, sports and geolocations, OptiLive redefines the in-play betting experience, driving deeper connections with their players.  

A Game-Changing Example in Action 

Imagine a high stakes soccer match between Real Madrid and Barcelona and Kylian Mbappé scores a pivotal goal to put Real Madrid ahead. OptiLive will: 

1. Autonomously identify the relevant sports fans who’ve shown interest in bets related to Kylian Mbappé or the competing teams and,  

2. Instantly delivers a message alerting them of the goal the moment it happens, complete with the latest live odds 

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This real-time, hyper-personalized approach captures the excitement, encourages immediate action, and drives higher in-play betting activity—keeping operators seamlessly connected to bettors during critical moments. 

With OptiLive, Optimove elevates mass personalization in marketing to new heights, enabling operators to manage millions of tailored messages across sports, regions, and events simultaneously. This ensures every bettor receives timely, relevant communications, no matter where or when they engage. 

OptiLive Only Delivers Messages Tailored to Each Sports Fan’s Interests 

Sports fans are selective about the games they follow—and irrelevant notifications risk disengagement.

A survey of 396 gamblers conducted by Optimove Insights, the research arm of Optimove, revealed that an overwhelming 86% of online gamblers opt-out from platforms due to an avalanche of irrelevant messages. 

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OptiLive’s advanced AI-driven personalization engine ensures bettors only receive messages that are aligned with their interests and betting history. Soccer fans get instant updates when teams they bet on score thrilling goals while tennis enthusiasts are notified the moment the players they bet on win pivotal sets. OptiLive avoids generic, excessive notifications, delivering timely and meaningful updates that drive engagement and conversions. 

OptiLive seamlessly integrates into sportsbook operations 

Designed for scalability, OptiLive integrates effortlessly into sportsbook operations, automating personalized campaigns across all major sports and marketing channels.  

With OptiLive, sportsbook operators can now: 

  • Alert players of key sporting events, such as goals and penalties, in the moment. 
  • Provide players with statistical insights on players and teams to enhance decision-making. 
  • Monitor, analyze, and review campaign performance in real-time. 

“For operators, OptiLive is a game-changing capability to boost player engagement, build loyalty, and drive conversions like never before,” said Shai Frank, SVP of Product and GM of Americas at Optimove. “For the first time, OptiLive empowers marketers with CRM-powered live sports marketing campaigns delivering a totally new experience for players and operators alike. It’s not just another tool—it redefines live sports betting by connecting with personalized, perfectly-timed messages that make every moment more thrilling for players.”  

Frank also noted that the higher average spend by live bettors highlights the potential for operators to enhance player lifetime value through targeted, timely personalized messages to players. 

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Optimove is the iGaming industry’s most comprehensive CRM Marketing platform 
 
The launch of OptiLive marks the latest advancement in Optimove’s robust suite of tools and capabilities, further reinforcing its position as the #1 CRM Marketing platform for the iGaming and Sports Betting. Optimove is the iGaming industry’s most comprehensive CRM Marketing platform that is now enhanced with the following: 

  • A Dynamic Promotion Engine that automates personalized, CRM-driven rewards based on real-time customer behavior, enabling marketers to deliver impactful and timely promotional offers with ease. 
  • A Digital Experience Platform (DXP) accelerating time-to-conversion and boosts customer lifetime value by creating seamless, holistic customer experiences across digital channels. 
  • AI-Driven Gamification the first-of-its-kind innovation designed to enhance player engagement and retention by delivering highly immersive, personalized gamified experiences. 

OptiLive on Display at ICE 2025 Summit 

Optimove is showcasing OptiLive at the ICE 2025 Summit in Barcelona, January 20-22. Attendees can visit Booth #4A34 in Hall 4 for a first-hand look at this first-of-a-kind solution powering sportsbook marketers. 

The post Optimove Launches OptiLive: For the First Time, Sportsbook Operators Can Create CRM-Powered Live Sports Marketing at Scale appeared first on European Gaming Industry News.

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