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Sportsbet.io Becomes New Title Partner of Snooker’s Players Championship, Tour Championship and Champion of Champions

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Three celebrated events on snooker’s global tour, renowned for their elite fields, will welcome Sportsbet.io as their new title partner for the next two years. The Sportsbet.io Players Championship will run from March 17-23, 2025, at Telford International Centre, followed by the Sportsbet.io Tour Championship from March 31 to April 6 at Manchester Central and then the Sportsbet.io Champion of Champions from November 10-16 in Bolton.

All three events will be screened live by ITV and will receive extensive global television and online coverage from a range of international broadcasters.

Sportsbet.io, a leading crypto sportsbook and casino, Official Regional Partner of LALIGA, Official Betting Partner of English football team, Hull City and a Club Partner of Premier League team Newcastle United, now joins forces with WST and Matchroom for the first time. Sportsbet.io is part of Yolo Group, known for bringing next-level innovation to the worlds of gaming, fintech and blockchain.

The Sportsbet.io Players Championship is the second event in the 2025 Players Series. Only the top 16 on this season’s one-year ranking list will earn a place in the field in Telford. Mark Allen won the trophy last season, and as it stands he could be defending the title in a field including the likes of world number one Judd Trump, World Champion Kyren Wilson, Ding Junhui, Mark Selby, Neil Robertson, Shaun Murphy, Mark Williams, John Higgins and many more top stars.

Then for the climax of the series, the Sportsbet.io Tour Championship at a fantastic venue in the heart of Manchester, only the top 12 earn a spot in the draw.

The Sportsbet.io Champion of Champions, ever present on the calendar since 2013, brings together 16 winners of tournaments over the previous 12 months. Mark Williams took the title in 2024, coming through a superb field which included the likes of Judd Trump, Kyren Wilson and Ronnie O’Sullivan.

Peter Wright, Chief Commercial Officer for WST, said: “We are excited to team up with Yolo Group as they are known for their inventive approach to the digital world which is going to be an ever-changing landscape in years to come. They have a range of fabulous snooker events to help build the Sportsbet.io brand. The Players Series events are only for the best players on the one-year rankings so it rewards the players in form with places in these prestigious tournaments. Fans will pack the arenas in both Telford and Manchester and we look forward to working with the Yolo team over these events.”

Emily Frazer, CEO of Matchroom Multi Sport, said: “We’re delighted to welcome Sportsbet.io as the title sponsor for the Champion of Champions, alongside the Players and Tour Championship. The Champion of Champions is a standout event on the snooker calendar, renowned for its elite line-up and global reach. Partnering with Sportsbet.io, a brand synonymous with innovation and excellence, ensures these tournaments will continue to thrive as world-class spectacles. We’re excited to work together in showcasing the very best of snooker to fans across the globe.”

Shane Anderson – Director of Partnerships, Content, Brand of Yolo Entertainment, said: “At Yolo Group, we’re passionate about pushing boundaries and creating unforgettable experiences, which is why partnering with three of snooker’s most prestigious tournaments is such an exciting opportunity for us. The Players Championship, Tour Championship, and Champion of Champions embody excellence, just as Sportsbet.io strives to innovate and elevate the worlds of sportsbook and blockchain. We’re thrilled to bring this partnership to life and connect with snooker fans around the globe.”

The post Sportsbet.io Becomes New Title Partner of Snooker’s Players Championship, Tour Championship and Champion of Champions appeared first on European Gaming Industry News.

Emilia Kurzynska Team Lead of Responsible Gambling

SOFTSWISS Handles 16,000 Responsible Gambling Cases in 2025

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SOFTSWISS, a global tech provider of iGaming software solutions, reports strong results from its Responsible Gambling team for 2025, helping operators strengthen compliance, protect players, and adapt to evolving regulatory demands.

In the first half of 2025, the SOFTSWISS Responsible Gambling team reviewed around 16,000 cases, including self-exclusion requests, proactive interventions, and behavioural checks. Beyond measurable cases, the team continued to support ongoing monitoring and compliance across multiple jurisdictions.

Key initiatives of the team’s 2025 work included:

  • The launch of a Responsible Gambling Video Digest, a monthly animated series explaining RG policies and updates for operators and internal teams
  • Bilingual training modules for First Line Support and CRM teams, improving collaboration and consistency
  • Active cooperation with AML, Legal, and Complaints teams to ensure a unified approach to player protection
  • Participation in external training programmes, with certified learning for employees across departments

The Responsible Gambling team continues to enhance its Risk Scoring Tool in collaboration with the Research and Development unit. The tool applies machine learning algorithms to detect risky behaviour more effectively, ensuring compliance with regulatory standards.

Emilia Kurzynska, Team Lead of Responsible Gambling, comments: “Our mission is to ensure that player well-being is always a priority embedded in every process. The growing number of Responsible Gambling cases shows that awareness is rising, and we meet this demand with reliable tools and timely interventions to effectively support every operator.”

SOFTSWISS places responsible gambling at the heart of its approach, enabling operators to enhance compliance, protect players, and adapt to regulatory changes. With rising awareness and increasing Responsible Gambling cases, the company provides reliable tools and timely interventions to ensure player well-being remains a top priority.

Partners and visitors are welcome to the SOFTSWISS Stand 4016 G at the SiGMA Central Europe Summit 2025 on 3–6 November to explore collaboration opportunities and share industry best practices, as well as take part in the live car assembly experience, explore innovative solutions, and discuss the key findings of the 2026 iGaming Trends Report.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Handles 16,000 Responsible Gambling Cases in 2025 appeared first on European Gaming Industry News.

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Redefine the Rules: GR8 Tech’s Heavyweight Rulebook Lands at SiGMA Central Europe 2025

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GR8 Tech is stepping into SiGMA Central Europe 2025 with a new playbook for iGaming leadership: The Heavyweight Rulebook. Built on the code of champions, the Rulebook defines the discipline, consistency, and relentless drive it takes to dominate the toughest arenas in iGaming. To create it, GR8 Tech gathered insights directly from iGaming’s top performers—the industry’s real heavyweights—turning their winning principles into a set of Champions’ Rules.

From November 3–6 in Rome, operators will find GR8 Tech at booth 5028-2, ready to share the rules and the technology that makes champions.

The Champion’s Rules: Heavyweight Results, Proven Standards

Attendees will see Heavyweight rules in action through demos, experiences, and conversations designed for operators who refuse to settle for average. Every Champion’s Rule translates into measurable business results with GR8 Tech.

  • Champions don’t wait. They launch first, and it shows: ULTIM8 Sportsbook can go live in as little as 7 days via iFrame integration.
  • Technology is the champion’s armor. Strong tools deliver strong results: +30% engagement uplift powered by AI-driven personalization, +50% GGR uplift with advanced sportsbook features and cross-vertical engagement tools.
  • Success belongs to the consistent. Resilience is built in with 99.99% uptime across global markets and the biggest world events, ensuring performance under pressure.
  • Partnership multiplies strength. With a revenue-share alignment model, GR8 Tech’s success is directly tied to that of its clients.

“In an industry as volatile as ours, no one wins alone. Champions don’t let one crisis consume everything—they keep moving, adapting, and performing under pressure. At GR8 Tech, we see partnership as the ultimate rule of the game: it multiplies strength, resilience, and results. That’s how real champions are made and that’s exactly what we’re bringing to SiGMA this year,” said Yevhen Krazhan, CSO at GR8 Tech.

ULTIM8 Sportsbook: Two Paths to Victory

At the center of GR8 Tech’s SiGMA Central Europe showcase is the ULTIM8 Sportsbook, a high-performance solution designed to help operators rule new markets and dominate existing ones. In Rome, attendees will see the dual power of its integration modes:

  • iFrame — For lightning-fast launches with customizable branding. Get to market in days without compromising speed or margin.
  • API — A new addition for operators who want to build their own champion’s frontend. Unlock maximum flexibility with GR8 Tech’s rock-solid trading, risk, and data systems.

No matter the path, the result is the same: precision, performance, and profitability at scale.

The next chapter of iGaming is written by champions who play by the Rulebook.

Meet GR8 Tech at booth 5028-2, SiGMA Central Europe 2025 in Rome, November 3–6. Discover how the Heavyweight Rulebook can help you scale, localize, and dominate with confidence—and add your own Champion’s mark to the hall of fame.

The post Redefine the Rules: GR8 Tech’s Heavyweight Rulebook Lands at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.

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ComeOn Group

ELA Games Joins Forces With ComeOn Group to Deliver Engaging Player Experiences

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Collaboration supports ELA’s growth while aligning with ComeOn’s focus on personalisation

ELA Games, a dynamic and innovative game development studio, is proud to announce a strategic partnership with ComeOn Group, a leading multi-brand iGaming operator. This collaboration marks a renewed commitment to creating immersive, personalised entertainment that delights and retains players.

ComeOn Group operates a proprietary in-house platform and a robust sportsbook function, enabling it to control and enhance every player touchpoint. The company has reinforced its strategy of data-driven personalisation, investing in technology and innovation to deliver tailored content and experiences to individual players.

Players across ComeOn Group’s brands will now have access to a selection of ELA Games’ most engaging titles, including Flame Fruits Frenzy, Cash of Gods, and Rabbit Winpot. Integrated into ComeOn’s proprietary in-house platform, these games form part of the company’s broader strategy to deliver personalised, dynamic experiences tailored to individual player preferences. By combining high-quality content with intelligent platform capabilities, ComeOn strengthens its ability to drive smarter content curation, targeted promotions, and enhanced engagement – ultimately maximising both player satisfaction and long-term retention.

Greg Kett, Director of Casino at ComeOn Group, said: “Personalising the player experience is at the heart of our product strategy. Through our in-house platform, sportsbook capabilities, and ongoing investment in personalisation tech, we empower ourselves to deliver tailored, secure, and deeply engaging entertainment. Partnering with ELA allows us to further enrich that journey with fresh and dynamic content.”

ELA Games’ Managing Director, Marharyta Yerina, adds: “We’re thrilled to join forces with a partner whose strategic vision resonates so closely with ours. ComeOn’s commitment to personalisation, proprietary technology, and product excellence makes them a natural fit. This collaboration lets us broaden our reach while contributing to a highly customised, next-gen entertainment experience.”

This partnership is a synergy of platform, product, and personalisation strategy. It underscores ELA Games’ mission to deliver best-in-class content and affirms ComeOn Group’s continued investment in personalisation, sportsbook development, and platform innovation.

The post ELA Games Joins Forces With ComeOn Group to Deliver Engaging Player Experiences appeared first on European Gaming Industry News.

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