Latest News
Scientific Games Scores Deal with NBA for Lottery Scratch Games in US
Scientific Games continues to light up the company’s licensed properties portfolio with another big win. National Basketball Association (NBA)-licensed instant scratch games are now available to U.S. lotteries through Scientific Games, bringing the fan-passionate brand of professional basketball to their players.
As part of the new, multi-year agreement, Scientific Games will work with U.S. lotteries to help create custom second-chance promotions and experiential prizes to amplify their NBA-themed scratch games. Lotteries can also work with local NBA teams in their states to create team-specific games through sponsorships.
The Massachusetts Lottery, perennially ranked No. 1 worldwide for instant scratch game sales, is the first to feature an NBA-branded scratcher under the Scientific Games agreement. The Lottery launched an NBA Champion Boston Celtics-themed game on November 19 with the 2024-25 NBA season in full swing. With total sales of $1.6 billion since the introduction of its first sports-themed ticket in 2006, the Mass Lottery is also ranked No. 1 in the U.S. for retail sales in this category.
“The Celtics are one of the most iconic franchises in all of sports and we are thrilled to commemorate their most recent championship with a ticket that offers their passionate fanbase the opportunity to win up to one million dollars and a variety of experiential and merchandise prizes,” said Mark William Bracken, Executive Director of the Massachusetts State Lottery.
The NBA has a rich tradition of game-changing plays, storied rivalries and team dynasties. It is the most innovative league in sports, helping drive the growth of the sport around the globe. The NBA comprises 30 teams in North America, 29 based in major U.S. cities and one in Canada.
Tina Hoover, VP Licensing for Scientific Games, said: “We are excited to welcome the NBA back into the lottery category. The NBA has a loyal and passionate fanbase, which makes the brand perfect for lottery games that appeal to players in communities across a state. Each game can be customized to a lottery’s home market. Best of all, sales from the games will benefit the lottery’s good cause programs in those same communities.”
In fiscal year 2024, licensed branded games created by Scientific Games for North American lotteries represented USD $2.6 billion in retail sales.
Latest News
FeedConstruct Secures New Partnership with the Football Federation of Armenia (FFA)
FeedConstruct is excited to announce its new Exclusive, Multi-dimensional Partnership with the Football Federation of Armenia (FFA), marking a significant collaboration after a one-year pause.
We are entering a new, multi-layered contract with the FFA at this challenging but promising stage, providing a variety of solutions such as audio-visual, data, SaaS, and integrity-focused. The company aims to equip the FFA with the means to develop sports with its innovative solutions and protect from integrity risks.
As part of the partnership, FeedConstruct will secure exclusive video streaming and data rights for the FastEx Armenian Premier League, Armenian Cup, and Armenian Supercup, covering around 190 matches. This agreement reinforces FeedConstruct’s commitment to delivering high-quality, real-time sports data and video content to its partners. Additionally, rich odds data will be provided through FeedConstruct’s BetGuard – a combination of comprehensive Odds Feed and risk management service designed to deliver the highest level of data accuracy and security.
Founded in 1992, the Football Federation of Armenia is the governing body of football in the country and plays a crucial role in shaping Armenia’s football landscape. In this comparatively challenging but promising period for the Football Federation of Armenia, FeedConstruct aims to assist the FFA in protecting the integrity of sport and commercialize exclusive data and video rights for iGaming, global expansion and fan engagement purposes, supporting the federation’s continued success.
The post FeedConstruct Secures New Partnership with the Football Federation of Armenia (FFA) appeared first on European Gaming Industry News.
Latest News
Bad Hombre Strengthens Platform Efficiency with Greco’s Gameplay Risk Engine
Greco, the leading provider of innovative gameplay risk management solutions, has officially partnered with Bad Hombre Gaming to integrate its cutting-edge Gameplay Risk Engine into Bad Hombre’s advanced gaming and crypto platform.
This strategic partnership will empower Bad Hombre Gaming to strengthen player insights, streamline operational strategies, and optimise risk management across its portfolio of white-label partners.
Bad Hombre is widely recognised for its innovation in the crypto gaming space and its advanced suite of gaming platforms, sportsbooks, and multi-currency financial tools. With Greco’s Gameplay Risk Engine now part of its offering, Bad Hombre Gaming can deliver unparalleled risk management strategies to its partners.
“Integrating Greco’s powerful gameplay risk insights into our platform demonstrates our continued focus on technological innovation and operational efficiency. This partnership enables us to offer enhanced player risk evaluation, improved performance, and better analyse risks,” says Hugh Casey CPO of Bad Hombre Gaming.
Greco’s Gameplay Risk Engine provides operators with real-time insights using theoretical value modelling and behavioural risk analysis, enabling early decision-making to minimise risks, improve player experiences, and cut operational costs.
“Partnering with Bad Hombre Gaming is an exciting step forward. Their innovative approach to gaming aligns perfectly with our commitment to delivering cutting-edge risk management solutions. We’re confident this partnership will create significant value for their platform, players, and operational goals,” comments Ozric Vondervelden, Co-Founder and CEO of Greco.
The post Bad Hombre Strengthens Platform Efficiency with Greco’s Gameplay Risk Engine appeared first on European Gaming Industry News.
Latest News
Galaxsys & Luís Figo Collaborate with Launch of FIGOAL Game
Galaxsys launches innovative turbo game with legendary footballer Luís Figo.
Galaxsys, an innovative games studio, is proud to announce its new branded game in partnership with football legend and Ballon d’Or winner, Luís Figo, called FlGOAL.
This is the first time Galaxsys has collaborated with the football icon to develop a branded game. Through this collaboration, Galaxsys has combined Figo’s legendary status and football legacy with its expertise in developing dynamic and engaging gameplay. The result is a game that not only celebrates a football legend but also resonates with players worldwide, highlighting Galaxsys’ commitment to producing creative, bold and innovative games.
Collaboration with Football Legend, Bonus Games, Team Kit Selection, x32,000 multiplier, Dynamic Animations, Provable Fairness
The post Galaxsys & Luís Figo Collaborate with Launch of FIGOAL Game appeared first on European Gaming Industry News.
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