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Thunderkick promotes Johanna Backlund to Head of Marketing

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Independent slots studio Thunderkick has promoted Johanna Backlund to Head of Marketing.

The announcement comes as Backlund approaches two years with the business, during which time she has overseen the successful development and implementation of Thunderkick’s company-wide marketing strategy.

Backlund, who has over 20 years of industry experience, will now focus on enhancing the company’s brand visibility in target markets across the globe.

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As Thunderkick continues to amplify its presence in the Latin American and Canadian iGaming markets, as well as consolidating its position as a leading supplier in its home continent of Europe, she will play a pivotal role in elevating brand awareness to drive new business with global operators.

Svante Sahlström, Chief Commercial Officer at Thunderkick, said: “Johanna is an integral part of Thunderkick’s operations, planning and executing campaigns with ruthless efficiency. Having her step into the role of Head of Marketing was a natural progression, and we have no doubt she will continue to deliver exceptional results.”

Johanna Backlund, Head of Marketing at Thunderkick, added: “January 2025 will mark my second anniversary with Thunderkick, and I am incredibly excited to kick off the new year as Head of Marketing. It has been a pleasure to work with such a talented and motivated group of colleagues, and I look forward to facilitating the company’s future success.”

The post Thunderkick promotes Johanna Backlund to Head of Marketing appeared first on European Gaming Industry News.

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HÖLLE GAMES LET IT REIN

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Reel Reindeer releases today, a seasonal entry into the Reel franchise and right in time for the Christmas holidays, featuring the red-nosed character himself.

This 25 payline game offers an insane Free Spins round where all winnings are multiplied by 50x and expanding wilds activate on the reels. Plus, the game also offers a Hold & Win round where filling the reels will trigger the top payout of 10,000x. That is quite the Christmas treat!

The Reindeer is the latest animal to be featured in this franchise which also features Rabbit, Tiger, Fox and Wolf. Although most of the other titles have more serious depictions, here the animals take on a more fun and cartoonish appearance than in previous entries to match the playful aspect of the season, accompanied by a bespoke themed soundtrack that will have players craving a warm fire and some hot cocoa!

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Reel Reindeer is now available in MGA regions with others following soon. As this is the last release of 2024, it just remains to wish you a very merry Christmas and happy new year from the Hölle team.

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Hippodrome Casino Executive Chairman Simon Thomas identifies key trends to explore at inspirational ICE Barcelona

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Simon Thomas, Executive Chairman of London’s iconic Hippodrome Casino has highlighted Sustainability, AI and the convergence of online and land-based gaming as the three ‘key trends’ that he believes will stand out at ICE Barcelona.

Looking ahead to what will be the biggest gaming show in history Simon Thomas said: “From energy-efficient gaming machines to green certifications for venues, the industry is prioritising environmental responsibility. This shift isn’t just about corporate responsibility; it’s a response to the growing demand from players and stakeholders for all-round greener operations.”

The development of cutting-edge technology will, he believes be applied in a number of different ways.  “As the trend continues to use technology such as AI to create safer gaming environments, while also developing more engaging gaming solutions for customers, I expect ICE to reflect this” he stated. “This will include applications that refine customer personalisation, optimise staff placement and enhance/encourage responsible gaming.”

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On a macro level Thomas believes there will be a more pronounced convergence of online and land-based gaming as operators look to offer seamless transitions between physical and digital gaming, in the process appealing to a broader demographic.

Heralding the first edition of ICE to take place outside the UK he stated: “With the move to Barcelona, I’m particularly excited about the city’s vibrant culture and its potential to foster fresh perspectives in networking and innovation. Barcelona’s global appeal aligns perfectly with ICE’s international reach, providing a backdrop that promises inspiration for all attendees. This is a new chapter for ICE in one of the most iconic locations in the world. Bienvenidos a todos!”

Visitors to ICE Barcelona will have access to the world’s biggest and most respected innovator brands representing every gambling vertical.  The industry’s leading trade associations, strategic bodies, regulators, CEOs of tier-1 operators and games creators will all be at Barcelona in record-breaking numbers underlining the show’s reputation for being the ‘Davos of Gambling’.

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ProgressPlay Unveils Revolutionary Bingo Platform to Transform UK iGaming Market

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ProgressPlay, a leader in the iGaming sector, has announced the launch of its fully customisable and UK-compliant Bingo platform, set to redefine how operators approach the UK market. Designed with a focus on seamless integration and scalability, the platform promises to offer operators a highly engaging and flexible solution that caters to both established and emerging brands.

“It’s a game-changer for operators in the UK,” says Marina Nahhas, Sales and Marketing Manager at ProgressPlay. “Our Bingo platform is fully customisable, allowing operators to reflect their unique brand identities effortlessly. This not only helps them stand out in a competitive market but also provides a more personalised experience for their players.”

The platform has been developed with ease of use in mind, enabling quick and hassle-free integration into existing systems with minimal disruption. ProgressPlay’s Bingo platform is fully licensed and 100% compliant with UK regulations, offering operators peace of mind while adhering to industry standards.

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“Our Bingo platform is designed with compliance at its core,” says Nahhas. “Operators can confidently offer Bingo knowing they are fully aligned with UK regulations, allowing them to focus on what matters most, engaging and retaining players.”

ProgressPlay’s Bingo platform is engineered to maximise player engagement through immersive and captivating gameplay. The platform not only increases retention rates but also boosts the lifetime value of players, making it an essential tool for operators aiming for sustained growth in the UK iGaming market.

“We wanted to create something that operators can truly leverage for growth,” said Itai Loewenstein, CEO of ProgressPlay. “With our platform, operators can offer a modern, fun, and engaging Bingo experience that not only captivates players but also drives business success.”

Uniquely positioned as the only comprehensive White-Label Bingo solution in the UK, ProgressPlay’s platform is part of a wider suite of iGaming products. This gives operators the flexibility to expand their portfolios by integrating other verticals, such as casino games and sports betting, all through one reliable partner.

“Our White-Label Bingo solution offers a true end-to-end experience,” Loewenstein continues. “We provide everything operators need to scale quickly, streamline operations, and capture new market opportunities.”

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ProgressPlay’s innovative Bingo platform is set to revolutionise the way Bingo is offered in the UK market. With its robust features, ease of integration, and compliance, this platform is the ultimate tool for expanding market reach and enhancing player experiences.

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The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

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