• LiveScore Group has launched a four-day work week trial for London-based employees

• Model prioritises wellbeing and in-person collaboration, as LiveScore Group continues to lead industry innovation, balancing performance with people-first culture

• The trial will be reviewed by key business stakeholders in October

LiveScore Group, comprising LiveScore, LiveScore Bet, and Virgin Bet, has long been at the forefront of innovation across the sports media and sports betting industries. With over 25 years of experience and a unique convergence model that delivers a seamless ecosystem for sports fans, remaining committed to evolving in line with both user expectations and employee needs.

As part of that ongoing evolution, the global sports media brand is now taking a bold step to support the people behind its success. Starting on the 19^th May 2025, LiveScore Group began a trial of a four-day work week for its London-based employees.

The move is designed to reflect the evolving nature of work, offering a better balance between professional and personal life, while continuing to nurture the energy, creativity, and collaboration that come from working together in person.

Under the new model, employees will work from the office Monday through Thursday, with Fridays becoming a non-working day for most of the team. A small number of Fridays will remain working days to support key sporting events or major business moments. These exceptions ensure that LiveScore Group continues to deliver the high-performance standards and real-time coverage its users expect while giving employees the benefit of a regular three-day weekend, most weeks.

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The trial will run for 12 months, with a formal review of its impact scheduled for October 2025, informed by feedback from across the business.

At its core, LiveScore Group is about people: fans, teams, and employees alike. As LiveScore Group continues to fuel fans’ passion for sport, it’s equally focused on creating an environment where its people can thrive.

Sam Sadi, CEO of LiveScore Group said: “LiveScore Group was built on innovation. Not just in how we serve sports fans, but in how we grow and evolve as a business. As pioneers in convergence, we understand the power of creating ecosystems that work better together and that includes how we work as a team.

“This four-day work week trial is a natural step in our journey, building a future-fit business that can continue to lead, adapt, and perform at the highest level. We’re proud to be taking this step forward as we continue to grow and lead from the front”

Matthew Garratt, Chief People Officer, of LiveScore Group said: “We know that building world-class products starts with creating a world-class environment for our people. This trial reflects our belief that performance and wellbeing are not at odds, instead, they power each other. By supporting balance and in-person collaboration, we’re building a stronger, more connected team ready to drive the next chapter of our growth.

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Octoplay continues its rapid European expansion by partnering with Danske Spil, Denmark’s state-owned gambling operator. This strategic partnership brings Octoplay’s entire premium portfolio to another major Danish operator, significantly expanding the company’s footprint in the country and further strengthening its position across the Nordic region.

This partnership with Danske Spil reinforces Octoplay’s growing reputation in Europe’s regulated markets, as tier-one operators continue to seek out the company’s premium content with its proven performance metrics.

The collaboration follows recent notable launches with state-owned Svenska Spel in Sweden, Dutch market leader JACKS.NL, and Rank Group in the UK. It also adds another key Nordic market leader into Octoplay’s expanding list of partnerships.

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Ralitsa Georgieva, Director of Business Development at Octoplay, states: “Partnering with Danske Spil, Denmark’s most established and trusted gaming brand, represents a significant milestone in our European expansion. This aligns perfectly with our approach of securing direct partnerships with leading operators in each market we enter. With their deep roots and nationwide recognition, Danske Spil provides an exceptional platform to showcase our premium content to Danish players.”

Simon Hoffmann Riis, Senior Games & Analytics Manager at Danske Spil, comments: “We are delighted to welcome Octoplay as a trusted partner whose premium portfolio has consistently proven itself across European markets. Their data-driven approach to creating quality content aligns perfectly with our commitment to offering Danish players the most engaging and responsible entertainment experience possible.”

With active licenses in 10 regulated markets across Europe, the integration adds to Octoplay’s impressive commercial growth, which saw the company complete an average of five integrations per month throughout 2024 and agree commercial deals with over 80 operators. This European expansion runs parallel to the company’s North American growth, where Octoplay recently secured provisional licenses in Michigan and New Jersey, building on its approach of rapid market entry, strategic partnerships with market leaders, and consistent game innovation.

Seasoned product expert joins to lead innovation across LuckyStreak’s product roadmap

LuckyStreak, the Riga-based live games provider, has bolstered its senior leadership team with the appointment of Neil Brookes as Head of Product, underscoring its commitment to product excellence and customer-focused innovation.

Neil brings over two decades of industry experience to LuckyStreak, with a proven track record across sports betting and online gaming product development. Most recently, Neil spent 11 years at Inspired Entertainment, where he managed virtual sports products and served as Head of Product for seven years. His role spanned game strategy, design, marketing, and performance analytics.

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Earlier in his career, Neil honed his expertise during six years at SkyBet as a trader, odds compiler and sports desk manager, and prior to that, was part of the trading team at Betfred. He began his career managing betting shops for Paul Dean Bookmakers, gaining valuable front-line experience in customer engagement and operations.

In his new role at LuckyStreak, Neil will define and execute the company’s product roadmap in line with its vision and strategic goals. He will lead cross-functional collaboration to ensure that every new product, feature, and enhancement delivers value to players and partners alike.

This latest addition to LuckyStreak’s stellar team demonstrates its commitment to remaining a world-class live dealer games supplier, with compelling and innovative content.

Ady Totah, co-founder and CEO at LuckyStreak, said: “It’s always great news for LuckyStreak to bring senior talent and experience into the business. For a long time, we’ve been building great tech – but now, with Neil, we’ve found the right person to bring a true product mindset to match it. His experience across regulated markets, and his ability to align vision with execution, will sharpen how we build and deliver. It’s a strong fit at exactly the right time for us.” 

Neil Brookes, Head of Product at LuckyStreak, said: “Right from the first interactions I had with the team at LuckyStreak, it was clear that it was something I wanted to be part of. The mindset and ambition to build on what is already a successful business, to further innovate and entertain with a forward-thinking, people-centric approach really clicks with me and feels like the perfect fit. I’m looking forward to the new challenge and to see what we can make happen.”

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