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Casino Guru’s Gamalyze Campaign Achieves Record Engagement in SGW24

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Casino Guru, the leading online casino database and advocate for responsible gambling, has achieved remarkable success with the latest iteration of its campaign promoting the Gamalyze self-assessment game. Conducted in partnership with Mindway AI, this initiative coincided with Safer Gambling Week 2024 (SGW24) and established new benchmarks for player protection and engagement.
This year’s campaign introduced a series of improvements on the previous edition, including a prominent widget on
Casino Guru’s homepage, also available across different website sections.
The improved visibility and outreach efforts for the campaign have paid off, resulting in an impressive 10,479 visitors who launched the game throughout the campaign.
Out of these, 7,116 games were completed, reflecting a strong engagement rate among participants. This represents a more than 500% increase from the previous year and demonstrates Casino Guru and Mindway AI’s ability to exact changes that drive specific results.
Casino Guru’s Head of Sustainable & Safer Gambling, Šimon Vincze, expressed his enthusiasm about the results:
“We are thrilled to see such positive outcomes from this year’s campaign. The improvements we made, together with Mindway AI, clearly resonated with players. Our aim was to make the Gamalyze self-assessment game more accessible but also attractive in the eyes of players, and these numbers show that we’ve succeeded. This campaign has brought us closer to our mission of empowering players to understand and manage their gambling habits better.”
The Gamalyze game offers players a chance to better understand their gambling behaviors in a fun, interactive, and importantly – anonymous manner. Developed by Mindway AI, the self-assessment tool provides detailed feedback on various behavioral markers, such as how individuals respond to rewards and losses, what their risk-taking tendencies are, and more.
By encouraging self-awareness, the initiative seeks to promote safer gambling practices in a creative way that engages the community and equips individuals with the means to stay safe.
The results of this year’s campaign not only demonstrate the growing importance of such tools in fostering responsible gambling but also highlight the impact of collaborative efforts within the industry. With over 10,000 players engaging with Gamalyze, Casino Guru and Mindway AI continue to lead the charge toward a safer gambling environment.
The duo will provide deeper analytics and qualitative data from the campaign to help boost awareness of risk-assessment in gambling in the upcoming weeks.

The post Casino Guru’s Gamalyze Campaign Achieves Record Engagement in SGW24 appeared first on European Gaming Industry News.

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iGP expands iGaming Deck portfolio with BGaming integration

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iGP, the full-service iGaming platform and aggregator provider, has added BGaming to its expanding content aggregator, iGaming Deck, in a move that further supports its commitment to scalable, player-focused content delivery.

The partnership brings BGaming’s creative portfolio of over 200 games to iGaming Deck’s rapidly growing content suite, which now offers operators access to more than 10,000 titles from 100+ providers via a single API integration.

Known for its engaging game mechanics, crypto-friendly features, and bold design style, BGaming’s catalogue includes slots, crash, casual games, and more, enhancing the depth and diversity of iGaming Deck’s already comprehensive offering.

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The partnership reflects iGP’s continued investment in delivering value to operators through smart aggregation, as it scales iGaming Deck with quality content and tools that support sustainable growth across markets, such as iGP’s fortune wheel builder, Twist of Luck, and jackpot offering designed to help operators drive deeper player interaction and elevate campaigns.

Jovana Popovic Canaki, CEO at iGP, said: “We are building iGaming Deck to be the most efficient and impactful aggregator solution in the market, and BGaming is a fantastic fit for that vision. Their crypto expertise, proven performance, and distinctive game style align perfectly with the demands of forward-thinking operators.”

Olga Levshina, Chief Commercial Officer at BGaming, said: “Joining the iGaming Deck platform is a great opportunity for BGaming to expand our reach and bring our games to a wider network of operators. iGP’s integration model is fast and reliable, and we’re confident this partnership will deliver strong results for both teams.”

The post iGP expands iGaming Deck portfolio with BGaming integration appeared first on European Gaming Industry News.

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REEVO Aggregator Grows Stronger as Spinomenal Joins In

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REEVO is thrilled to announce a new partnership with Spinomenal, one of the industry’s most innovative content providers, known for their visually stunning and feature-rich HTML5 video slots.

With a portfolio of over 300 cutting-edge games and a global footprint backed by licenses in Malta, Romania, Greece, the UK, New Jersey, and more, Spinomenal’s unique Universe Concept and commitment to player engagement make them a perfect fit for REEVO’s dynamic aggregation platform.

This collaboration will see Spinomenal’s high-performing titles integrated seamlessly into REEVO’s ever-growing ecosystem, enabling REEVO partners to access world-class content that drives player acquisition and retention across key regulated markets.

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Daniel Cuc, Head of Account Management at REEVO, commented: “Partnering with Spinomenal is a testament to our drive to continuously bring the best-in-class content to our partners. Their immersive gameplay, innovative features, and global recognition make them an ideal addition to the REEVO aggregation platform. We’re excited to offer our clients even more value through this collaboration, as we continue scaling our reach and impact across regulated markets.”

Yossi Shayovits, Head of Business Development at Spinomenal added: “Partnering with REEVO adds further momentum to Spinomenal’s strategic expansion globally, with the Belgian market forming a major element.”

This partnership reinforces REEVO’s mission to become the go-to aggregator for premium iGaming content, delivering speed, scalability, and standout experiences to operators and players alike.

Stay tuned as REEVO continues to onboard the industry’s most exciting studios—fueling our collective growth, one partnership at a time.

The post REEVO Aggregator Grows Stronger as Spinomenal Joins In appeared first on European Gaming Industry News.

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ZITRO’S CONCEPT CABINET MAKES #1 DEBUT IN US EILERS-FANTINI REPORT

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Zitro continues to raise the bar in slot performance, with its CONCEPT cabinet debuting as the #1-ranking cabinet among US emerging suppliers in the July 2025 Eilers-Fantini Cabinet Performance Report.

This milestone underscores Zitro’s growing presence in the North American market and reflects strong operator demand for innovative form factors paired with high-performing content.

Further building on this momentum, Zitro’s latest title, Legendary Sword, has joined the Top Indexing NEW Games – Core, Video ranking, highlighting the company’s strength in delivering compelling game experiences that resonate with players.

“Our consistent focus on innovation and quality is what drives Zitro forward,” said Johnny Ortiz, Founder of Zitro. “This is a proud moment for us and every team member behind the CONCEPT cabinet. We’ve always believed our products could stand alongside the industry’s best — and seeing CONCEPT debut at #1 confirms that operators and players believe it too. And this is just the beginning of what we have in store for the market.”

The post ZITRO’S CONCEPT CABINET MAKES #1 DEBUT IN US EILERS-FANTINI REPORT appeared first on Gaming and Gambling Industry in the Americas.

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