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Casino Guru’s Gamalyze Campaign Achieves Record Engagement in SGW24

Published

1 year ago

December 3, 2024

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Reading Time: 2 minutes

Casino Guru, the leading online casino database and advocate for responsible gambling, has achieved remarkable success with the latest iteration of its campaign promoting the Gamalyze self-assessment game. Conducted in partnership with Mindway AI, this initiative coincided with Safer Gambling Week 2024 (SGW24) and established new benchmarks for player protection and engagement.

This year’s campaign introduced a series of improvements on the previous edition, including a prominent widget on

Casino Guru’s homepage, also available across different website sections.

The improved visibility and outreach efforts for the campaign have paid off, resulting in an impressive 10,479 visitors who launched the game throughout the campaign.

Out of these, 7,116 games were completed, reflecting a strong engagement rate among participants. This represents a more than 500% increase from the previous year and demonstrates Casino Guru and Mindway AI’s ability to exact changes that drive specific results.

Casino Guru’s Head of Sustainable & Safer Gambling, Šimon Vincze, expressed his enthusiasm about the results:

“We are thrilled to see such positive outcomes from this year’s campaign. The improvements we made, together with Mindway AI, clearly resonated with players. Our aim was to make the Gamalyze self-assessment game more accessible but also attractive in the eyes of players, and these numbers show that we’ve succeeded. This campaign has brought us closer to our mission of empowering players to understand and manage their gambling habits better.”

The Gamalyze game offers players a chance to better understand their gambling behaviors in a fun, interactive, and importantly – anonymous manner. Developed by Mindway AI, the self-assessment tool provides detailed feedback on various behavioral markers, such as how individuals respond to rewards and losses, what their risk-taking tendencies are, and more.

By encouraging self-awareness, the initiative seeks to promote safer gambling practices in a creative way that engages the community and equips individuals with the means to stay safe.

The results of this year’s campaign not only demonstrate the growing importance of such tools in fostering responsible gambling but also highlight the impact of collaborative efforts within the industry. With over 10,000 players engaging with Gamalyze, Casino Guru and Mindway AI continue to lead the charge toward a safer gambling environment.

The duo will provide deeper analytics and qualitative data from the campaign to help boost awareness of risk-assessment in gambling in the upcoming weeks.

The post Casino Guru’s Gamalyze Campaign Achieves Record Engagement in SGW24 appeared first on European Gaming Industry News.

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MGA Games launches Pharaoh’s Mystery slot with Super Respin feature

Published

2 minutes ago

April 29, 2026

Wladimir P.

mga-games-launches-pharaoh’s-mystery-slot-with-super-respin-feature

MGA Games has launched a new video slot, Pharaoh’s Mystery, for the .com market on April 29. The game will also be released in Spain under the name Misterio del Faraón.

Pharaoh’s Mystery runs a 5×3 reel layout with 25 paylines. MGA Games said the game supports bets from €0.25 up to €25 and carries a top prize of €125,000.

The slot includes five special symbols: Wild, Scatter, Money, Collect, and Accumulative. It also features a Buy Free Spins option, enabling players to access bonus rounds directly.

MGA Games said the title includes a Super Respin mechanic that triggers at the end of the Free Spins screen, positioning it as a retention-focused release designed to increase engagement and average ticket for operators.

The post MGA Games launches Pharaoh’s Mystery slot with Super Respin feature appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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PointsBet Canada rolls out Bede Gaming aggregation and bonusing platform

Published

2 minutes ago

April 29, 2026

Wladimir P.

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PointsBet Canada has launched a new iCasino aggregation and bonusing platform supplied by Bede Gaming, rolling the solution into its live player environment in Ontario.

The operator said it selected Bede following a competitive process to add external content aggregation and player engagement capabilities for the regulated Canadian iGaming market. PointsBet Canada runs pointsbet.ca on a proprietary platform originally developed by its Australian-based parent company.

Bede’s open-API aggregation platform gives PointsBet Canada access to a broader casino catalogue, with the supplier naming Games Global, Pragmatic Play, Play’n GO and Light & Wonder among the available content providers.

PointsBet Canada said the platform will support its casino strategy through promotion management and campaign tooling, including “advanced campaign workflows, and automated player lifecycle segmentation.” Bede also said it will provide “a reliable infrastructure with 99.99% uptime, and 24/7 monitoring from its Network Operations Centre.”

“Our strategy emphasizes delivering outstanding digital content that creates exceptional player engagement,” said Scott Vanderwel, Chief Executive Officer of PointsBet Canada. “I’m excited by the innovative tools we now have available with Bede. This partnership positions us strongly in Ontario and prepares us for future growth across additional Canadian markets.”

Bede said the deal is multi-year and includes a roadmap for potential future provincial launches, “including Alberta, as new regulated markets emerge in Canada.”

The post PointsBet Canada rolls out Bede Gaming aggregation and bonusing platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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PointsBet Canada and Bede Gaming Launch New iCasino Partnership

Published

2 minutes ago

April 29, 2026

GamingAmericas.com

pointsbet-canada-and-bede-gaming-launch-new-icasino-partnership

PointsBet Canada has now launched its new casino aggregation and bonusing platform with Bede Gaming, following a competitive selection process.

The Ontario-based sportsbook and casino operator, which powers its pointsbet.ca brand through a proprietary platform originally developed by its Australian-based parent company, sought a best-in-class external provider to deliver leading content aggregation and player engagement solutions for the legal Canadian iGaming market.

The new solution through Bede Gaming has now been successfully launched into the live PointsBet Canada player environment, enabling an expansive library of new, engaging content for its users. The open-API aggregation platform notably provides the operator with access to a robust casino catalogue that includes Games Global, Pragmatic Play, Play’n GO, Light & Wonder, and others.

This partnership will strengthen PointsBet Canada’s casino strategy by enabling more competitive player acquisition and improved long-term retention through an enhanced user experience. Bede’s comprehensive content catalogue and engagement toolkit offer greater configurability and flexibility in promotion management, advanced campaign workflows, and automated player lifecycle segmentation.

Bede will also deliver operational stability and efficiency through proven support processes, a reliable infrastructure with 99.99% uptime, and 24/7 monitoring from its Network Operations Centre.

“Our strategy emphasizes delivering outstanding digital content that creates exceptional player engagement,” said Scott Vanderwel, Chief Executive Officer of PointsBet Canada. “I’m excited by the innovative tools we now have available with Bede. This partnership positions us strongly in Ontario and prepares us for future growth across additional Canadian markets.”

In addition to Bede powering PointsBet’s iCasino offering in Ontario, the new multi-year agreement expands Bede’s international portfolio and establishes a shared roadmap for future provincial launches, including Alberta, as new regulated markets emerge in Canada.

“We are thrilled to partner with the PointsBet Canada team, and eager to support their ambitious goals in Canada,” said Colin Cole-Johnson, Bede Chief Executive Officer. “Our Partnership Model means that we mobilise to support the strategies of our customers, and we’re thrilled to already be demonstrating this through the successful launch of this new casino solution. Bede remains committed to providing stable, secure and pioneering technical solutions to the North American regulated gaming markets.”

The post PointsBet Canada and Bede Gaming Launch New iCasino Partnership appeared first on Americas iGaming & Sports Betting News.