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Playtech Extends Partnership with Bar One Racing through New Multi-Product Deal

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Playtech announced the extension of its exclusive partnership with Bar One, which will see Playtech become the new provider for the Bar One digital sportsbook across the UK and Ireland. This partnership will also introduce Playtech’s world-leading full casino and live casino suite.

The new four-year deal builds on the successful partnership between the two companies which sees Playtech’s retail sports product across the entire Bar One retail estate, a longstanding relationship that dates back more than 10 years.

As part of the new agreement, Playtech will remain the exclusive provider of self-service betting terminals for Bar One. This will support Bar One’s impressive recent growth fuelled by upgrading their entire estate in Ireland. As leaders in this field, Playtech will continue to provide market-leading sports betting software to meet the increasing demand for a digital betting experience from customers in retail betting shops.

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Yori Arami, VP Sports Commercial at Playtech“Bar One has become a driving force in Ireland and we are excited to build on our successful partnership to help them grow further. Our software performance has made this ongoing partnership possible, and the new Digital Sportsbook and Casino proposition further increases the collaboration between the two companies. We are set on progressing plans to provide a customer centric roadmap for the years ahead, as we continue to develop new technologies aimed at improving and maximising performance in the digital and the retail space.”

Barney O’Hare, CEO of Bar One“We are very pleased to extend further our important relationship with industry leader Playtech. With a full and recent upgrade and digitalisation of our entire Retail estate we have installed brand new sports terminals which form a key part of the future success of our company. We are very excited to also now bring the best Digital Sportsbook and Casino product to our customers and look forward to the success this partnership will undoubtedly bring.”

The post Playtech Extends Partnership with Bar One Racing through New Multi-Product Deal appeared first on European Gaming Industry News.

Asia

GR8 Tech Expands Infrastructure into Asia with 25% Performance Boost

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To better serve clients in the target Asian region, GR8 Tech has expanded its technical infrastructure with new, automated server setups. The upgrade enables rapid platform deployment across markets, delivering optimized, high-performance experiences for Asian users with 99,96% uptime even during top sporting events such as the World Cup or IPL.

Our expansion into Asia is not merely a strategic move, but an opportunity to set a new standard in iGaming. The initiative allows us to better meet client needs, providing reliable performance that builds trust and boosts engagement,” said Yevhen Krazhan, CBDO at GR8 Tech.

Previously, product load times in Asia were hindered by reliance on centralized servers in Frankfurt, leading to delays that affected user experience. In response, GR8 Tech deployed the platform’s main frontend as a standalone solution and established a new data center in Asia, which has significantly reduced load times and enhanced service delivery to clients across the region. As a result, web performance metrics have improved by 25% in the region.

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To further enhance performance, GR8 Tech selected an optimal content delivery management provider to bring services closer to clients and improve access speed. The platform also implemented front-end optimizations to boost operational efficiency. The migration will continue with backend infrastructure improvements, reducing the number of frontend-to-backend calls and further enhancing service reliability and speed.

The migration to Asia is a pivotal project for GR8 Tech, with our SRE, Sportsbook, and Platform teams working closely to deploy the solution, achieving significant improvements in web performance and enabling faster market launches. The project embodies the kind of collaboration that excites us – harnessing our combined strengths to build high-performance infrastructure and establish our leadership in key Asian markets,” said Artur Ashyrov, CTO and Deputy CEO at GR8 Tech.

The post GR8 Tech Expands Infrastructure into Asia with 25% Performance Boost appeared first on European Gaming Industry News.

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Alex Fonseca CEO Superbet Brazil

GeoLocs Partners with Superbet for Launch in Brazil’s Newly Regulated Online Gaming Market

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GeoLocs, leading provider of advanced geolocation compliance technology for the regulated online gaming industry, is excited to announce its new partnership with operator Superbet.

Among the most widely recognised betting and gaming brands globally, and renowned for their innovative approach to sports betting and gaming, this collaboration will enhance Superbet’s operations as they enter Brazil’s newly regulated online gaming market, whilst strengthening GeoLocs’ position as the geolocation provider of choice in Latin America and emerging iGaming markets.

GeoLocs brings over 12 years of expertise in geolocation technology, having supported more than a dozen operators enter the Ontario market. This extensive experience positions GeoLocs as an ideal partner for Superbet as they navigate the complexities of compliance and player verification in Brazil.

GeoLocs advanced geolocation technology will provide precise and secure location verification, enabling Superbet to meet strict regulatory requirements while safeguarding their players privacy across Brazil. This seamless integration will offer Superbet’s players a superior user experience on iOS, Android, and mobile web, eliminating the need for additional downloads or companion apps.

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“We are excited to partner with Superbet, as they enter Brazil’s regulated online gaming market,” said Stuart Godfree, Managing Director of GeoLocs. “Our technology, built over 12 years, is designed to meet the demands of emerging markets like Brazil, and we’re committed to helping Superbet deliver a compliant, secure, and user-friendly experience for players.”

“As we prepare to expand on the exciting and highly anticipated Brazilian market with a bespoke and localised gaming portfolio, ensuring the highest levels of compliance and player protection is our top priority,” said Alex Fonseca, CEO Superbet Brazil. “Partnering with GeoLocs allows us to achieve this to the highest standards, leveraging their extensive expertise in geolocation technology to deliver a secure and seamless gaming environment for Brazilian players.”

By partnering with GeoLocs, Superbet will be equipped to ensure accurate verification, fraud prevention, and adherence to local gaming regulations, all while providing a unique and engaging player experience.

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EGT Digital’s X-Nave named “Online Platform of the Year” at the Golden Spade’s Awards 2024

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EGT Digital’s iGaming platform X-Nave has been distinguished as the “Online Platform of the Year” at the Golden Spade’s Awards 2024. The company received the prize at a glamorous ceremony held on November 26 at the Hyatt Regency Sofia Hotel. The event, organized for the second consecutive year by the Association of Organizers of Gambling Games and Activities in Bulgaria (AOGGAB), recognized excellence across 12 categories.

X-Nave is an in-house developed “all-in-one” betting platform, providing operators with advanced technology and tools they need to build and maintain a successful and competitive online business. A key strength of X-Nave is its flexibility, as its modules can operate as part of the complete solution or seamlessly integrate with third-party solutions.

Vladimir Dokov, CEO of EGT Digital, received the award at the official ceremony and shared: “It’s a pleasure that X-Nave is recognized by an increasing number of operators as a solution that guarantees sustainable development and long-term success for their business. This award is an acknowledgment of the high assessment of our customers, partners, and industry experts. I would like to thank all of them for their trust and support, without which we would not have been able to achieve these results.”

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The post EGT Digital’s X-Nave named “Online Platform of the Year” at the Golden Spade’s Awards 2024 appeared first on European Gaming Industry News.

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