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Marina Nahhas Celebrates 8 Years of Growth With ProgressPlay
As ProgressPlay marks its 12th anniversary, the company reflects on a journey defined by resilience, innovation, and remarkable leadership. At the heart of this transformation is Marina Nahhas, whose inspiring career trajectory exemplifies ProgressPlay’s core values of excellence and customer focus.
Marina Nahhas joined ProgressPlay in 2016, stepping into the dynamic iGaming industry with a passion for building relationships and driving results. Her expertise in customer service, team building, and strategy quickly became apparent, earning her recognition and steady promotions within the company.
By 2019, Marina took on a pivotal role in the B2B division, a move that not only marked a milestone in her career but also set the stage for ProgressPlay’s rapid growth. Her transition into B2B sales and account management brought a fresh vision to the company, reinforcing its position as a trusted partner for online gaming operators.
Marina’s tenure in B2B has been marked by outstanding achievements. Between 2019 and 2023 as Head of Sales, she led the addition of over 90 new brands to ProgressPlay’s platform, a testament to her ability to identify opportunities, onboard new partners, and foster long-term loyalty.
Her strategic initiatives underpinned several groundbreaking innovations that solidified ProgressPlay’s industry leadership:
Standalone Platform Services: Offering unparalleled flexibility for clients to customise their offerings.
Compliance Leadership: Navigating the complexities of regulatory landscapes to ensure safe and legal operations globally.
Enhanced Gamification Features: Boosting player engagement with innovative tools such as points, badges, and rewards.
In 2024, Marina stepped into the role of Head of B2B Sales & Marketing, cementing her status as a trailblazer in the iGaming industry. Her responsibilities now extend to managing a global sales pipeline, negotiating partnerships, and representing ProgressPlay at flagship events such as ICE London, SiGMA Asia, and SiGMA Europe.
With Marina’s guidance, ProgressPlay has not only expanded its portfolio to include thousands of games but also refined its reputation for delivering tailored solutions that empower its clients to succeed.
Marina’s journey from a VIP Account Manager to a pivotal leadership role showcases her resilience and dedication. Her Master’s degree in Medical Microbiology from Queen Mary University of London has equipped her with a sharp analytical mindset, further enhancing her ability to strategise and lead.
Marina’s philosophy centres around empowering ProgressPlay’s partners, fostering trust, and ensuring operational excellence. Her unwavering commitment has made her a linchpin in ProgressPlay’s continued success and a source of inspiration for colleagues and industry peers alike.
As ProgressPlay celebrates this milestone, the company looks to the future with optimism. With Marina Nahhas at the helm of its B2B division, the company is poised to maintain its upward trajectory, staying ahead of industry trends and driving innovation.
“Innovation, integrity, and customer focus are at the heart of everything we do,” Marina says. “ProgressPlay’s journey is only just beginning, and I’m excited to continue driving our growth alongside our amazing team and partners.”
As ProgressPlay celebrates its anniversary, it does so with gratitude for the visionary leaders who have shaped its story and excitement for the opportunities that lie ahead.
Reflecting on Marina’s contributions, Itai Loewenstein, ProgressPlay’s CEO, shared, “With Marina Nahhas steering ProgressPlay’s B2B future, the company is well-positioned to remain a dominant force in the ever-evolving iGaming industry.”
The post Marina Nahhas Celebrates 8 Years of Growth With ProgressPlay appeared first on European Gaming Industry News.
Sportradar announced the launch of generative AI (gen AI) audio, a new feature within its ad:s multi-channel marketing service. The tool leverages the power of gen AI integrated with Sportradar’s live data, to automate the creation of personalized, real-time audio adverts for sportsbook and casino operators across one of the fastest growing digital marketing channels globally.
Ad:s gen AI audio provides operators with a ready-to-use audio marketing solution, allowing them to generate creative content during key sporting and gaming moments to efficiently scale advertising efforts into podcast streaming services and internet radio networks. Sportradar’s industry-leading technology automatically creates customised and dynamic adverts – featuring live-data to update odds, jackpots, and upcoming events— to increase brand awareness, uplift purchase intent and increase the likelihood of customer acquisition.
AI-generated audio adverts are the latest addition to Sportradar’s comprehensive, industry-leading, end-to-end marketing services, driving brand awareness, acquisition and retention across channels including programmatic display, video, audio, digital-out-of-home (DOOH), paid social media, paid search, sponsorships and affiliate marketing.
Niki Beier, SVP Marketing Services, said: “Sports fans and bettors are increasingly consuming audio content, with listenership increasing by over 1000% in the past seven years1. To deliver maximum marketing efficiency, we’re providing a sophisticated yet simple-to-use solution to sportsbook and casino operators. Through our gen AI technology, we’re making it easy for clients to integrate audio adverts into their acquisition and branding campaigns, to reach more customers with real-time relevant audio messages, without the need for creative teams or a high production budget.”
The post Sportradar Launches Gen AI Audio Advertising for Sportsbook and Casino Operators appeared first on European Gaming Industry News.
An independent CMA panel has decided Spreadex should sell Sporting Index after finding the deal harmed competition for licensed online sports spread betting services.
The Competition and Markets Authority (CMA) has accepted the proposed sale of Sporting Index, to address the competition concerns it had found in the licensed online sports spread betting market, with some modifications and enhancements.
Last year, Spreadex acquired the ‘business-to-consumer’ business of Sporting Index from Sporting Group Holding Limited (Sporting Group). Spreadex and Sporting Index both provide sports fixed odds betting and sports spread betting services to customers based in the UK.
Sports spread betting involves customers betting on a range of outcomes of sporting events rather than the standard ‘win or lose’ outcomes offered by fixed-odds betting. In spread betting, the closer a customer’s bet is to an outcome, the more money they stand to win, and the further away from the outcome they are, the more they stand to lose. This means that, in contrast to fixed odds betting, customers’ wins and losses could be far higher than the amount they bet.
After conducting an in-depth Phase 2 investigation into the deal, the CMA’s independent panel has concluded the deal created a monopoly in the UK licensed online sports spread betting market, eliminating competition in that market. The panel concluded that the merger could lead to a worse user experience, a more limited range of products and/or higher prices for consumers in the UK.
The panel has concluded that, with some modifications and enhancements, the sale remedy proposed by Spreadex is sufficient to remedy the competition concerns and restore competition in this market that is lost as a result of the deal.
The CMA now has 12 weeks to either accept Final Undertakings from Spreadex, or to make a Final Order requiring Spreadex, to sell Sporting Index to a suitable CMA-approved buyer.
Richard Feasey, the chair of the independent panel reviewing the merger, said:
“This deal eliminates competition in the supply of licensed online sports spread betting services in the UK.
Sports spread betting – like any other market – needs competition to drive good customer experience, maintain choice and keep prices competitive. To achieve this, we have decided that Spreadex should sell Sporting Index, so that customers can choose between two firms for the best user experience and prices, rather than having to use only one. “
Further details are available on the SpreadEx / Sporting Index case page.
The post CMA: Spreadex required to sell Sporting Index appeared first on European Gaming Industry News.
PopOK Gaming has officially released its latest slot game, Lucky Clover! This vibrant new game features colorful graphics and engaging symbols, inviting players to spin the reels in pursuit of luck and treasure.
Lucky Clover offers thrilling opportunities for exciting wins at every turn, making it an entertaining experience for both seasoned players and newcomers alike. With its charming design and dynamic gameplay, players will find themselves coming back for more.
Try your luck with Lucky Clover today and see if fortune is on your side!
The post New Slot Game Launch – Lucky Clover from PopOK Gaming! appeared first on European Gaming Industry News.
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