Meridianbet
Meridianbet Redefines Sports Sponsorship with Europe’s First Emblem Integration Deal with BC Crvena Zvezda

VALLETTA, Malta, Nov. 21, 2024 (GLOBE NEWSWIRE) — Meridianbet, a global sports betting and gaming brand, part of the Golden Matrix Group Inc. (NASDAQ: GMGI), has advanced its strategic partnership with Euroleague basketball powerhouse Crvena Zvezda.
Building on over two years of collaboration, Meridianbet has achieved a first-of-its-kind branding integration in Serbia and the region by incorporating its logo into the club’s emblem. This innovative sponsorship represents a next-generation business model for sports partnerships, aligning with Meridianbet’s growth trajectory and global market positioning.
Breaking New Ground – Key Facts
- First permanent logo integration in European basketball
- Strong, ongoing partnership with a top-tier Euroleague club
- Strategic amid NBA’s expanding interest in Europe
This partnership is not just a branding milestone but a reflection of Meridianbet’s long-term vision to reshape the future of sports sponsorship. Operating across 18 global markets and supporting over 100 professional and amateur sports clubs, Meridianbet demonstrates a forward-looking approach that integrates its brand into the core identity of its partners, fostering mutual growth and innovation.
Legacy Meets Innovation
This partnership unites two titans: Meridianbet, with 23 years of leadership in digital gaming, and Crvena Zvezda, a basketball dynasty with deep cultural significance for the entire Southeast Europe. As European basketball undergoes transformation and anticipates further global integration, this collaboration exemplifies how traditional sports values can harmonize with cutting-edge business strategies.
By embedding its brand into Crvena Zvezda’s crest, Meridianbet transcends conventional sponsorship, creating a long-term alliance that underscores its commitment to innovation, market leadership, and a shared vision for growth within the rapidly evolving sports landscape.
Group – Wide CSR Statement
Beyond the court, this move highlights Meridianbet’s broader ethos as part of Golden Matrix Group. As outlined in GMGI’s recent Q3 report, the company prioritizes investments in corporate social responsibility (CSR), funding grassroots sports initiatives, supporting youth education programs, and fostering sustainable development. Meridianbet’s sponsorships extend beyond financial transactions, representing a commitment to tangible community impact and long-term partnerships.
This strategic partnership also signals Meridianbet’s growing global ambitions. As part of Golden Matrix Group, the company continues to expand its presence in key markets while reinforcing its reputation as an innovator in sports betting and gaming. With proprietary technology and personalized customer experiences at its core, Meridianbet positions itself as a global leader deeply rooted in the communities it serves.
Crvena Zvezda’s fans, known for their passionate support, now carry a crest that combines legacy with innovation. For Meridianbet, this partnership is more than a branding exercise—it’s a statement of intent, a commitment to shaping the future of sports sponsorship in Serbia and beyond.
A New Era for European Basketball
Crvena Zvezda’s crest, now a blend of tradition and innovation, represents the convergence of two forces driving change in European sports. For Meridianbet, this initiative is not just a sponsorship—it’s a strategic declaration to shape the future of sports partnerships on a global scale.
As part of Golden Matrix Group, Meridianbet continues to expand its global footprint while pioneering next-generation solutions in sports betting and gaming. With proprietary technology and an unwavering commitment to personalized customer experiences, the company remains at the forefront of an industry poised for exponential growth.
About Golden Matrix Group
Golden Matrix Group, based in Las Vegas, NV, is a leading B2B and B2C gaming technology company utilizing proprietary technology and operating globally across multiple international markets. The B2B division of Golden Matrix develops and licenses branded gaming platforms for its extensive list of clients, and RKings, its B2C division, operates a high-volume eCommerce site enabling end users to enter paid-for competitions on its proprietary platform in authorized markets.
About Meridianbet
Founded in 2001 and acquired by Golden Matrix in April 2024, Meridianbet Group is a well-established online sports betting and gaming group, licensed and/or currently operating in 17 jurisdictions across Europe, Africa, and South America. Meridianbet’s successful business model utilizes proprietary technology and scalable systems, thus allowing it to operate in multiple countries and currencies and with an omni-channel approach to markets, including retail, desktop online, and mobile.
Contact: [email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/6b32238b-79fd-4bf2-bb5b-d191d8b6e5d3
Amusnet
Amusnet’s Global Expansion Continues with Meridianbet’s Launch in Brazil

Amusnet announced the continued growth of its partnership with Meridianbet, now live in Brazil. This latest development adds to a strong presence in markets such as Montenegro, Bosnia, Serbia, Congo, Cameroon, Kenya, and Tanzania, where Amusnet’s games have already gained significant traction.
“Partnering with Meridianbet for their Brazilian platform, Meridianbet.bet.br, is a fantastic opportunity for Amusnet. Brazil is a dynamic and rapidly growing market, and we are excited to bring our engaging gaming content to local players. Together, we are set to elevate the gaming experience in Brazil,” Dimitar Nacev, Sales Specialist at Amusnet, said.
“We are thrilled to see our long-standing partnership with Amusnet expand into the Brazilian market. This marks an exciting new chapter in our collaboration, and we have no doubt that the future holds nothing but success. We look forward to achieving great milestones together and bringing top-tier gaming experiences to players in Brazil,” said Kristina Dimoski, Global Account Manager at Meridianbet.
On Meridianbet.bet.br, players can find some of Amusnet’s top-notch games, such as Hot Deco, Extra Crown, Candy Palace, Stoichkov #8, Dancing Dead, Aztec Forest, 20 Golden Coins, Cavemen and Dinosaurs, and Cocktail Rush.
A mix of classic fruit game and modern taste, Hot Deco brings the best of both worlds. This 3-reel, 27-payways video slot bursts with high-paying symbols and rewarding features. It combines the classic fruity goodness with smooth graphics and a captivating soundtrack. The fortunate Seven Symbol acts as Wild, the Lucky Star serves as Scatter and a Mystery Jackpot adds to the excitement.
The post Amusnet’s Global Expansion Continues with Meridianbet’s Launch in Brazil appeared first on Gaming and Gambling Industry in the Americas.
Meridianbet
Meridianbet Expands B2B Operations into Nigeria, Entering a Regulated $2 Billion Betting Market

LAGOS, Nigeria and VALETTA, Malta, March 13, 2025 (GLOBE NEWSWIRE) — 13 March 2025, Globe Newswire – Meridianbet, a subsidiary of Golden Matrix Group, Inc. (NASDAQ: GMGI), has officially launched its B2B operations in Nigeria, one of the largest and fastest-growing betting markets in Africa. The company’s entry into Nigeria further strengthens its 20-year presence in Africa, leveraging its proven track record in regulated markets to deliver world-class gaming products.
Through its newly licensed local entity, Masterlive Network Limited, Meridianbet has secured full regulatory approval from the Lagos State Lotteries and Gaming Authority (LSLGA), allowing it to operate in both sports betting and online casino verticals under License No: LSLGA/OP/OSB/MB041124.
The official launch of Meridianbet.ng marks a strategic expansion into a market worth over $2 billion, according to the research of Orange Business Intelligence Technology, with over 60 million Nigerians actively participate in betting, contributing to one of the fastest-growing industries on the continent.
Zoran Milosevic, CEO of Meridianbet, commented:
“Our expansion into Nigeria marks a significant step in our long-term strategy to deepen our presence in Africa’s most dynamic gaming markets. With a highly engaged player base and strong industry growth, Nigeria presents a major opportunity for our B2B model. We are committed to bringing our cutting-edge technology, AI-powered betting solutions, and localized expertise to drive long-term success for our partners in the region.”
FY 2024 Revenue Growth & Investor Outlook
Golden Matrix Group (NASDAQ: GMGI) has provided a preliminary full-year 2024 revenue estimate of $150 million, reflecting the company’s continued growth trajectory. The Group expects to release its audited FY 2024 financial results in the coming days, offering investors a comprehensive performance overview. The Nigerian market represents a strategic opportunity for future revenue expansion, aligning with GMGI’s global strategy to strengthen its presence in high-growth gaming markets.
Key Market Potential & Strategic Expansion
According to the Orange Business Intelligence Technology (ORBIT), Nigeria’s betting industry surpassed $2 billion back in 2020, with projections indicating up to $4.7 billion in annual revenue potential over the next decade. Football remains the primary driver of market growth, with a vast customer base engaging both online and offline. Meridianbet’s B2B model will provide advanced technology solutions, gaming content, and platform services to local operators, offering a scalable and highly adaptable system tailored to the Nigerian market.
A Strategic Milestone in Meridianbet’s African Growth
With operations in 18 markets across Europe, Africa, and Latin America, Meridianbet has built a reputation as a leading technology provider and betting operator. The company’s expansion into Nigeria follows its long-standing success in established African markets, where it has been a dominant player for over two decades.
The soft launch of Meridianbet.ng is already delivering positive early results, with strong partner satisfaction and excellent customer feedback.
AI-Powered Innovation & Market Expansion
As part of this rollout, Meridianbet is introducing its proprietary AI Sports Betting Recommender and AI Casino Recommender, delivering personalized betting experiences based on real-time data, player behavior, and predictive analytics. These innovations, already proving successful in multiple markets, will enhance customer engagement, retention, and overall user satisfaction in Nigeria’s rapidly evolving gaming landscape.
About Meridianbet
Founded in 2001, Meridianbet is a leading provider of betting and gaming technology, licensed in 18 jurisdictions across Europe, Africa, and South America. Its proprietary technology and scalable systems allow for multi-market operations with a strong omnichannel presence, including retail, online desktop, and mobile gaming. Meridianbet is a subsidiary of Golden Matrix Group, Inc. (NASDAQ: GMGI).
For more information, visit Meridianbet.ng or contact [email protected].
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f46f1174-d9d2-4438-9b4c-5495630929fc
Meridianbet
Meridianbet Reports Over $9 Million in January 2025 Revenue, Achieving 24% YoY Growth

VALETTA, Malta, Feb. 11, 2025 (GLOBE NEWSWIRE) — Meridianbet, part of the Golden Matrix Group, Inc. (NASDAQ: GMGI), a leading provider of innovative betting, gaming and technology solutions across 19 markets worldwide, today announced record-breaking revenue for January 2025, exceeding $9 million, marking the strongest month in the company’s history and beating the January 2024 revenue by 24%.
Important note: Meridianbet’s reported financial results for January 2025 do not represent the consolidated financials of Golden Matrix Group, Inc. (GMGI). Investors should not interpret these figures as reflective of GMGI’s total revenue performance.
These preliminary results are subject to final audit adjustments. The final audited financials for Q1 2025 will be published in March 2025.
The Company continues to demonstrate exceptional business fundamentals, underpinned by sustained revenue growth, expanding customer base, and a diversified portfolio of gaming assets across multiple markets.
Preliminary Revenue Highlights
Continued robust financial and operational performance, with strong monthly growth across all key business verticals
- Revenue increase (January 2024 vs January 2025) YoY: +23%
- Retail sports revenue YoY: +117% (Driven by expanded in-store engagement, optimized market presence, and strategic local activations)
- Gross profit growth YoY: +32%
- EBITDA growth YoY: +44%
- Net profit growth YoY: +50%
- New players acquired: +7.52% YoY
- First depositors: +70.98% YoY
- Number of tickets placed: +9.13 % YoY
- Number of spins: +9.75 % YoY
These preliminary results highlight the company’s resilience and ability to drive sustained growth, even in a challenging market environment. As the holdco Golden Matrix Group continues its global expansion, the company remains committed to delivering strong financial performance and long-term value for its investors.
These results are subject to finalization and audit. Golden Matrix Group plans to release its full Q1 2025 financial results in March 2025.
About Meridianbet
Founded in 2001, Meridianbet Group is a well-established online sports betting and gaming group, licensed and currently operating in 18 jurisdictions across Europe, Africa, and South America. The Meridianbet Group’s successful business model utilizes proprietary technology and scalable systems, allowing it to operate in multiple countries and currencies with an omni-channel approach to markets, including retail, desktop online, and mobile. The Company is part of the Golden Matrix Group (Nasdaq: GMGI). Contact https://x.com/meridianbet_ofc and [email protected]
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, expectations regarding future financial performance, business strategies, growth opportunities, and market conditions. Forward-looking statements are subject to known and unknown risks, uncertainties, and other factors that could cause actual results to differ materially from those expressed or implied in these statements.
Factors that could impact future results include regulatory changes, market conditions, competitive pressures, operational performance, and macroeconomic trends. Investors are encouraged to review the company’s filings with the U.S. Securities and Exchange Commission (SEC) for further information regarding these risks and uncertainties. Golden Matrix assumes no obligation to update forward-looking statements except as required by law.
These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/229ae852-a9ae-4be4-b1c7-0b0a64b09462
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