Meridianbet
Meridianbet Redefines Sports Sponsorship with Europe’s First Emblem Integration Deal with BC Crvena Zvezda

VALLETTA, Malta, Nov. 21, 2024 (GLOBE NEWSWIRE) — Meridianbet, a global sports betting and gaming brand, part of the Golden Matrix Group Inc. (NASDAQ: GMGI), has advanced its strategic partnership with Euroleague basketball powerhouse Crvena Zvezda.
Building on over two years of collaboration, Meridianbet has achieved a first-of-its-kind branding integration in Serbia and the region by incorporating its logo into the club’s emblem. This innovative sponsorship represents a next-generation business model for sports partnerships, aligning with Meridianbet’s growth trajectory and global market positioning.
Breaking New Ground – Key Facts
- First permanent logo integration in European basketball
- Strong, ongoing partnership with a top-tier Euroleague club
- Strategic amid NBA’s expanding interest in Europe
This partnership is not just a branding milestone but a reflection of Meridianbet’s long-term vision to reshape the future of sports sponsorship. Operating across 18 global markets and supporting over 100 professional and amateur sports clubs, Meridianbet demonstrates a forward-looking approach that integrates its brand into the core identity of its partners, fostering mutual growth and innovation.
Legacy Meets Innovation
This partnership unites two titans: Meridianbet, with 23 years of leadership in digital gaming, and Crvena Zvezda, a basketball dynasty with deep cultural significance for the entire Southeast Europe. As European basketball undergoes transformation and anticipates further global integration, this collaboration exemplifies how traditional sports values can harmonize with cutting-edge business strategies.
By embedding its brand into Crvena Zvezda’s crest, Meridianbet transcends conventional sponsorship, creating a long-term alliance that underscores its commitment to innovation, market leadership, and a shared vision for growth within the rapidly evolving sports landscape.
Group – Wide CSR Statement
Beyond the court, this move highlights Meridianbet’s broader ethos as part of Golden Matrix Group. As outlined in GMGI’s recent Q3 report, the company prioritizes investments in corporate social responsibility (CSR), funding grassroots sports initiatives, supporting youth education programs, and fostering sustainable development. Meridianbet’s sponsorships extend beyond financial transactions, representing a commitment to tangible community impact and long-term partnerships.
This strategic partnership also signals Meridianbet’s growing global ambitions. As part of Golden Matrix Group, the company continues to expand its presence in key markets while reinforcing its reputation as an innovator in sports betting and gaming. With proprietary technology and personalized customer experiences at its core, Meridianbet positions itself as a global leader deeply rooted in the communities it serves.
Crvena Zvezda’s fans, known for their passionate support, now carry a crest that combines legacy with innovation. For Meridianbet, this partnership is more than a branding exercise—it’s a statement of intent, a commitment to shaping the future of sports sponsorship in Serbia and beyond.
A New Era for European Basketball
Crvena Zvezda’s crest, now a blend of tradition and innovation, represents the convergence of two forces driving change in European sports. For Meridianbet, this initiative is not just a sponsorship—it’s a strategic declaration to shape the future of sports partnerships on a global scale.
As part of Golden Matrix Group, Meridianbet continues to expand its global footprint while pioneering next-generation solutions in sports betting and gaming. With proprietary technology and an unwavering commitment to personalized customer experiences, the company remains at the forefront of an industry poised for exponential growth.
About Golden Matrix Group
Golden Matrix Group, based in Las Vegas, NV, is a leading B2B and B2C gaming technology company utilizing proprietary technology and operating globally across multiple international markets. The B2B division of Golden Matrix develops and licenses branded gaming platforms for its extensive list of clients, and RKings, its B2C division, operates a high-volume eCommerce site enabling end users to enter paid-for competitions on its proprietary platform in authorized markets.
About Meridianbet
Founded in 2001 and acquired by Golden Matrix in April 2024, Meridianbet Group is a well-established online sports betting and gaming group, licensed and/or currently operating in 17 jurisdictions across Europe, Africa, and South America. Meridianbet’s successful business model utilizes proprietary technology and scalable systems, thus allowing it to operate in multiple countries and currencies and with an omni-channel approach to markets, including retail, desktop online, and mobile.
Contact: [email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/6b32238b-79fd-4bf2-bb5b-d191d8b6e5d3
Meridianbet
Meridianbet Executives Complete New Debt-to-Equity Conversion Agreement with Parent Company

LAS VEGAS, Aug. 20, 2025 (GLOBE NEWSWIRE) — Meridianbet (“Meridianbet” or the “Company”), a leading developer and licensor of B2B and B2C gaming platforms and subsidiary of Golden Matrix Group, today announced a new debt-to-equity conversion agreement involving several key Meridianbet executives, including Aleksandar Milovanović, Founder; Zoran Milosevic, Chief Executive Officer; Snezana Bozovic, Co-COO and Golden Matrix Group Board member; Marija Teodosic, Deputy CEO; Jelena Sarenac, CEO of Meridianbet Cyprus; Juan Jose Mantese, Head of LATAM Markets; Marko Pejovic, CEO of Meridianbet Tanzania; and Vladimir Lenger, Head of B2B Operations for African Markets.
The executives have converted their shareholder debt into equity in Meridianbet’s parent company, Golden Matrix Group, underscoring their confidence in the firm’s value proposition and its potential for sustained long-term growth. The transaction, valued at approximately $284,000, further strengthens the company’s capital structure and demonstrates leadership’s continued alignment with shareholder interests.
Zoran Milosevic, CEO of Meridianbet, commented: “This latest debt-to-equity conversion shows our clear commitment to Meridianbet’s strategic goals and the long-term growth of Golden Matrix Group. The transaction reduces debt, improves financial flexibility, and ensures that key stakeholders remain directly aligned with the company’s objectives.”
“This conversion follows earlier similar agreements and confirms the ongoing alignment between Meridianbet’s leadership and Golden Matrix Group. It further lowers outstanding obligations and consolidates ownership interests within the management structure of the combined organization.”
About Meridianbet
Founded in 2001, Meridianbet Group is a well-established online sports betting and gaming group, licensed and currently operating in 18 jurisdictions across Europe, Africa, and South America. The Meridianbet Group’s successful business model utilizes proprietary technology and scalable systems, allowing it to operate in multiple countries and currencies with an omni-channel approach to markets, including retail, desktop online, and mobile. The Company is part of the Golden Matrix Group.
For more information, visit
IR Presentation – https://ir.meridianbet.com
YouTube – https://www.youtube.com/@MeridianbetIR
Twitter – https://twitter.com/meridianbet_ofc
Email: [email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/a9cd5ad8-07a5-4c35-877f-4a86c9a83b9b
Meridianbet
Meridianbet (Golden Matrix) Highlights 2024 Achievements Ahead of Full ESG Report Release

VALLETTA, Malta, April 22, 2025 (GLOBE NEWSWIRE) — Meridianbet, a leading global sports betting and iGaming operator, part of the Golden Matrix Group (NASDAQ: GMGI), is pleased to share key ESG milestones from 2024, offering a preview of the year marked by high-impact community engagement, technology-driven operations, and disciplined resource use. The full ESG report is set for release in the coming weeks.
Today’s preview highlights how Meridianbet’s commitment to long-term, localized growth continues to deliver value across the markets it serves, while reinforcing its position within GMGI’s diversified portfolio of six global brands.
Golden Matrix reported $151.1 million in FY24 GAAP revenue, with $159.7 million in organic revenue — driven by core operations including Meridianbet, Mexplay, RKings, Classics for a Cause, GMAG, and Expanse Studios.
Meridianbet ESG 2024 Preview – Key Highlights:
- Almost 300 CSR actions executed across 25 markets in Europe, LATAM, Africa in various policy areas such as healthcare, education, sports development, and local institution support
- Continued high-profile partnership with Crvena Zvezda, a top Euroleague basketball club, including the first-ever emblem logo integration between a gaming brand and an elite European sports team
- Member of the “5% Club” — among the few global operators that develop and maintain their entire technology stack in-house
- A global book donation campaign distributing thousands of books to underfunded libraries, promoting culture and lifelong learning
- The “Scan. Help.” campaign, utilizing QR codes to fund essential equipment for maternity hospitals
- Support for women’s football and participation in global flood relief efforts in Rio Grande do Sul, Brazil.
- Flagship campaigns like the Meridianbet Donate Button, Meridianbet Epic Trail Race and other campaigns promoting wellness and community impact
- Rollout of the Meridian Donate platform across LATAM and Africa, allowing users to directly support verified NGOs
- Energy usage reduced through operational digitalization and targeted infrastructure upgrades
- The company maintains a strong governance structure, with over 60% of managerial positions held by women, reflecting the company’s commitment to merit-based advancement and diversity
- Strategic involvement in shaping EU-wide policy proposals for the gaming industry through EOGL (European Organization for Gaming Law), headquartered in Brussels
“ESG isn’t a slogan for us — it’s how we operate at scale,” said Zoran Milosevic, CEO of Meridianbet. “We’ve proven that it’s possible to grow in tightly regulated markets, lead on tech, and still deliver real outcomes to real people — from hospitals to youth sports. That’s the core of Meridianbet for 25 years.”
The 2024 period was also marked by Meridianbet’s public uplisting, becoming part of Golden Matrix Group’s NASDAQ-listed structure — reinforcing transparency, regulatory alignment, and investor access across all operations.
The full 2024 ESG Report will be released later this quarter.
To explore Meridianbet’s impact and operations, visit: ir.meridianbet.com
About Meridianbet
Founded in 2001, Meridianbet Group is a well-established online sports betting and gaming group, licensed and currently operating in 18 jurisdictions across Europe, Africa, and South America. The Meridianbet Group’s successful business model utilizes proprietary technology and scalable systems, allowing it to operate in multiple countries and currencies with an omni-channel approach to markets, including retail, desktop online, and mobile. The Company is part of the Golden Matrix Group (Nasdaq: GMGI). Contact https://x.com/meridianbet_ofc and [email protected]
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/720b00d8-f6f1-455e-826d-bfa9f42511d5
Amusnet
Amusnet’s Global Expansion Continues with Meridianbet’s Launch in Brazil

Amusnet announced the continued growth of its partnership with Meridianbet, now live in Brazil. This latest development adds to a strong presence in markets such as Montenegro, Bosnia, Serbia, Congo, Cameroon, Kenya, and Tanzania, where Amusnet’s games have already gained significant traction.
“Partnering with Meridianbet for their Brazilian platform, Meridianbet.bet.br, is a fantastic opportunity for Amusnet. Brazil is a dynamic and rapidly growing market, and we are excited to bring our engaging gaming content to local players. Together, we are set to elevate the gaming experience in Brazil,” Dimitar Nacev, Sales Specialist at Amusnet, said.
“We are thrilled to see our long-standing partnership with Amusnet expand into the Brazilian market. This marks an exciting new chapter in our collaboration, and we have no doubt that the future holds nothing but success. We look forward to achieving great milestones together and bringing top-tier gaming experiences to players in Brazil,” said Kristina Dimoski, Global Account Manager at Meridianbet.
On Meridianbet.bet.br, players can find some of Amusnet’s top-notch games, such as Hot Deco, Extra Crown, Candy Palace, Stoichkov #8, Dancing Dead, Aztec Forest, 20 Golden Coins, Cavemen and Dinosaurs, and Cocktail Rush.
A mix of classic fruit game and modern taste, Hot Deco brings the best of both worlds. This 3-reel, 27-payways video slot bursts with high-paying symbols and rewarding features. It combines the classic fruity goodness with smooth graphics and a captivating soundtrack. The fortunate Seven Symbol acts as Wild, the Lucky Star serves as Scatter and a Mystery Jackpot adds to the excitement.
The post Amusnet’s Global Expansion Continues with Meridianbet’s Launch in Brazil appeared first on Gaming and Gambling Industry in the Americas.
-
Latest News4 days ago
Sweet Fortune Megaways: A Sweet Slot with Free Spins and Expanding, Multiplying Wilds
-
Asia4 days ago
ED Arrests Karnataka MLA Veerendra “Puppy” in Illegal Betting Case
-
Asia3 days ago
Macao Casino Sector Salaries Hit a 10-year High
-
gambling activities3 days ago
Uruguay Introduces New 0.75% Tax on Casino and Gaming Bets
-
Gambling in the USA4 days ago
Fanatics Betting and Gaming, Boyd Gaming Announce Missouri Partnership
-
Latest News4 days ago
Rising Bonus Abuse in Sports Betting: Fraudsters Leveraging Hidden AI Powered Bots
-
Latest News2 days ago
Cactus Founder Nickolas Ribeiro Defends Industry’s Continued Commitment to Responsible Gaming
-
Balkans2 days ago
ELA Games Partners With Superbet to Expand Offerings in Serbia