Latest News
ICONIC21 and Sweepium strengthen sweeps partnership

In-demand live casino provider deepens sweepstakes market reach through multi-brand launch with leading platform provider and content aggregator
ICONIC21, the provider of premium live casino content, has strengthened its position in the fast-growing sweepstakes space by enhancing its partnership with leading B2B platform provider and content aggregator, Sweepium.
ICONIC21 and Sweepium first joined forces back in October with its content going live with a small number of its brands in the US market. The deal has been extended so that even more of Sweepium’s US operator partners can access its sweepstakes-ready live casino products.
The partnership cements ICONIC21’s position as the preferred provider for sweepstakes brands and builds on its market-leading position in the real-money sector. Both markets are riding a steep upward growth trajectory right now but with sweepstakes really taking the industry by storm.
ICONIC21 is in the driving seat to capitalise on this growth through partnerships such as this with Sweepium. Its live content, which covers a wide range of formats including Roulette, Blackjack, Baccarat, Sic Bo, The Kickoff and Crash Live, has been developed for both real money and sweeps play.
The provider is an innovator, bringing new player experiences to market such as its Gravity Series and Grand Bonus Baccarat. Crash Live is also the first live crash game to feature a host, bringing never-seen-before interaction and entertainment to the experience.
Content is streamed out of modern studios with sleek backdrops where the latest video, audio and broadcast technologies are used to provide a premium product and player experience at all times.
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “Sweepstakes are sweeping across the US market and beyond and operators want to offer their players the best content in the business.
“This extended deal with Sweepium does just that with its partners able to access our full portfolio of premium, sweepstakes-ready live content – content that has proven to hit the market with players across the globe.
“This is a fast-growing part of the industry and at ICONIC21, we believe we are in a position to capitalise on this by helping operators deliver the experiences players are seeking.”
Daniel Mitton, Co-founder and Chief Business Development Officer at Sweepium, added: “The rise of sweepstakes casinos has been nothing short of meteoric and at Sweepium, we are committed to offering the platform and content portfolio to our partners.
“Live content is hugely popular at sweepstakes casinos and in ICONIC21, we have a partner that knows how to produce content and experiences that exceed player expectations. We’ve already seen how well its content performs and now look forward to seeing it launch with more of our partners.”
The post ICONIC21 and Sweepium strengthen sweeps partnership appeared first on European Gaming Industry News.
Compliance Updates
EGARA & CityMaaS Launch First Gambling-Focused Accessibility Toolkit Ahead of June Compliance Deadline

Digital accessibility has become a legal, reputational, and operational risk that gambling operators can no longer afford to ignore. With less than three months until EU Member States must begin enforcing national laws implementing the European Accessibility Act (EAA), gambling industry stakeholders face a fast-approaching compliance challenge.
Failure to meet accessibility requirements could expose operators to financial penalties, enforcement action, public scrutiny, and consumer litigation—especially if key features like responsible gaming tools are not accessible to all users. We’ve already seen how this can unfold in the United States, where thousands of lawsuits have been filed under the Americans with Disabilities Act against digital platforms, including online gambling operators.
In response, gambling advisory firm EGARA and accessibility technology and certification provider CityMaaS have announced a strategic partnership to deliver the first-ever accessibility solution tailored to gambling operators by combining their respective fields of expertise.
This includes accessibility audits, product integration support, certification, and staff training—all delivered with a deep understanding of the unique demands and risks faced by licensed operators in highly regulated gaming markets. It addresses a long-overlooked risk area that also ties directly into responsible gaming, fairness, and user protection.
Key highlights of the EGARA x CityMaaS Partnership:
- Readiness check: The partnership between EGARA and CityMaaS offers operators a readiness check and manual to implement across their business.
- Certification: The partnership offers operators a solution to certify their accessibility offering. This will prove highly important for operators as several gambling regulators have confirmed the regulations are in scope and are already themselves being called to action by accessibility enforcement bodies.
- Audit function: The partnership offers a tailored auditing, reviewing platforms’ accessibility offering, ensuring they reach more customers, more effectively in line with the projected regulations, while ensuring critical features like responsible gaming tools are available to everyone with fairness, transparency and actual protection of all groups.
- ESG and Responsible Leadership: The collaboration offers bespoke advice and training to ensure operators lead— and not just comply—by embedding fairness and inclusion into the core of digital player experiences across all offerings including websites and customer service functions.
- Technical Solution: CityMaaS’s technology incorporates the latest advancements in accessibility, providing a robust and reliable solution for EGARA’s clients in the gambling industry.
Operators and platform providers can begin accessibility readiness assessments now: www.egara.co/contact-us.
Jessica Maier, Co-founder of EGARA said: “Despite its transformative potential to harmonize accessibility standards across the EU, the European Accessibility Act has surprisingly remained underdiscussed within our sector, leaving many organisations unprepared for its imminent impact. Through our partnership with CityMaaS, we’re enabling operators to rapidly close any existing gaps to reduce legal and reputational risk, and ultimately make gambling platforms more inclusive and sustainable, bolstering responsible gaming efforts and providing opportunity for sustainable growth.
“CityMaaS is thrilled to collaborate with EGARA to bring our state-of-the-art accessibility solutions to the gambling sector. Together, we are setting a new standard for accessibility and user experience,” said Rene Perkins, CEO of CityMaaS.
The post EGARA & CityMaaS Launch First Gambling-Focused Accessibility Toolkit Ahead of June Compliance Deadline appeared first on European Gaming Industry News.
Latest News
Slotsjudge Teams Up with Bullshark Games to Deliver Fair iGaming Experience

Slotsjudge and Bullshark Games, a slots game provider, join forces to bring players even more exciting high-tech games.
With Bullshark Games, we will deliver even more valuable reviews and in-depth analyses of the studio’s latest slot releases. Slotjudge’s goal remains to help players discover reliable games through relevant, verified, and easy-to-follow guidance.
This partnership is great news for players seeking fresh and trendy games with unique twists. Bullshark Games offers an impressive range of slots known for creative mechanics and top-notch performance across all popular platforms. Additionally, each title benefits from Bullshark’s fairness system and Hacksaw Open RGS technology, facilitating trustworthy and well-balanced outcomes. For Slotsjudge users, this collaboration means access to even more new slots that combine excitement with reliability.
Andre Villandberg, CEO and Founder of Bullshark Games, shared his thoughts: “We are really pleased to have partnered with Slotsjudge. Bullshark Games is growing at a great pace, and the support of leading affiliates really helps facilitate that growth. We look forward to some exciting collaborations in the not-so-distant future!”
Looking ahead, Slotsjudge intends to keep delivering detailed slot reviews, exclusive interviews, and potentially even blog content along with other exciting new features.
Jekaterina Dubnicka, Head of Marketing and Communications at Slotsjudge, also commented: “Working with Bullshark Games is an exciting step for us. Their creative approach and strategic vision align perfectly with what our audience expects — trustworthy, innovative, and high-end gaming experiences.”
The post Slotsjudge Teams Up with Bullshark Games to Deliver Fair iGaming Experience appeared first on European Gaming Industry News.
Latest News
Cosmic Collaboration of TotoGaming and Pragmatic Play

Motivating and Result-Oriented Challenges
On March 4, 2025, TotoGaming launched Journey to the Galaxy, a game developed in collaboration with leading content supplier Pragmatic Play. The game’s creation story is about more than just a partnership.
In 2024, Pragmatic Play announced a competition for licensed operators in the Armenian market, awarding points for completing challenges designed to boost player engagement. The prize was an exclusive bespoke game tailored to the operator’s precise requirements.
“For TotoGaming’s team, this was an exciting opportunity to test our skills. Although our brand has been in the market for 20 years, we love participating in competitions and setting new challenges for ourselves. Pragmatic Play’s competition was exactly that. Our team spent months developing creative marketing campaigns and coming up with innovative approaches. The result is TotoGaming’s victory, which was truly inspiring,” says Victorya Harutyunyan, Head of Product Marketing Department.
Introducing “Journey to. the Galaxy”
After TotoGaming won the competition, the process of developing the exclusive game began. One of Pragmatic Play’s existing games already featured all the elements that interested TotoGaming, from Buy Bonus options to free spins. The next step was to define the new game’s theme and branding.
“This is where one of the most exciting phases began. Our team found the concept we wanted to visualize in this game—an extension of TotoGaming’s vision and mission. The idea was to transport users to another ‘gaming’ world, essentially to another TotoGaming galaxy. That’s how the game got its name—Journey to. the Galaxy. We worked extensively with Pragmatic Play on every detail—from TotoGaming’s flag to the well-known Toto icon. Even the music was carefully selected,” Victorya Harutyunyan added.
The careful attention to detail is reflected in the fact that both TotoGaming and Pragmatic Play were meticulous in their approach to the game’s development. The TotoGaming team outlined the concept, while Pragmatic Play designed and built the game to the high standards for which it is valued. The project started on July 9, 2024, and was completed in March 2025.
The final product is a new, dynamic game with captivating visuals and engaging mechanics, designed to resonate with the Armenian market.
“This collaboration also unlocks cross-promotion and expanded marketing opportunities, allowing us to strategically plan game teasers and targeted communications that strengthen player engagement”, concluded TotosGaming’s Head of Product Marketing Department.
The post Cosmic Collaboration of TotoGaming and Pragmatic Play appeared first on European Gaming Industry News.
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