Africa
EveryMatrix secures largest African turnkey deal with MBet partnership
EveryMatrix has sealed its largest turnkey platform partnership in Africa to date and will migrate MBet from its existing software to EveryMatrix technology.
The turnkey sportsbook agreement will see EveryMatrix power MBet with its award-winning technology in Tanzania and the Democratic Republic of Congo (DRC).
MBet’s sports betting offering will be transformed via the high-performing, ‘always-on’ OddsMatrix digital sportsbook platform that includes access to a content catalogue of 170,000+ monthly live sportsbook events, empowering Odds Management control tools and comprehensive 11-sport pre-live and live Bet Builder.
The East African operator will also gain access to a suite of player-friendly localised products including in-house lightweight front end, USSD betting, SMS functionality, Do It Yourself manual event creation tools and a dynamic betslip engine supporting 50+ accumulator selections.
This enhanced sportsbook platform package will be further supplemented by the integration of additional EveryMatrix core turnkey products including casino productivity platform CasinoEngine, cross-product reward system BonusEngine and player management platform GamMatrix.
Migrating from 11-year-old proprietary technology to an EveryMatrix tech stack, MBet becomes the latest ambitious operator to join the rapidly expanding EveryMatrix platform network. Fresh from the recent acquisitions of FSB Technology and Fantasma Games, the industry’s fastest growing iGaming technology supplier now has more than 1,100+ staff across 15 global offices.
Established in 2013, MBet has developed into one of the leading sportsbook brands in the competitive East African region following the creation of a customer-centric proposition aided by a portfolio of local sports partnerships.
Ebbe Groes, CEO and co-founder, EveryMatrix, said: “This tier-1 African turnkey partnership sends a strong signal that EveryMatrix is rapidly becoming the ‘go-to’ platform provider for ambitious operators in the exciting Africa region.
“Africa presents a unique set of scalability challenges for platform providers and, with millions of bets processed daily across our OddsMatrix sportsbook platform, this is a region tailormade for the transformative capabilities of the EveryMatrix technology.
“I’m particularly pleased to see this deal follow our acquisition of FSB Technology. FSB has developed a strong client base across the African continent and the experience and product readiness from FSB was instrumental in EveryMatrix winning this landmark deal.
“We are pleased to welcome MBet to the EveryMatrix platform and look forward to propelling their offering into a market-leading proposition in Tanzania, DRC and beyond.”
Javier Diaz, CEO, MBet, said: “We are immensely proud of everything MBet has achieved in the last decade. Securing leading positions in Tanzania and the DRC has demonstrated the growth journey we’ve been on.
“What has become clear in the last 18 months is that to take us to the next level in our operations we need to be aligned with a leading third-party technology provider.
“After a thorough search we are confident that we have selected the right partner in EveryMatrix. The hyper growth they have achieved globally in the last several years has been inspiring and their end-to-end turnkey offering provides us with the content, tools, features and localised capabilities to differentiate our daily offering and scale MBet upwards onto a new level.”
The post EveryMatrix secures largest African turnkey deal with MBet partnership appeared first on European Gaming Industry News.
Africa
Bede Gaming’s Latest Sunbet Expansion Delivers iGaming Platform to Namibia
Launch adds sports, slots and live casino, with integrations including Kambi and Evolution.
Sunbet, the digital gaming arm of Sun International, has launched in Namibia using an “internationally configurable” platform supplied by Bede Gaming. The rollout marks Sunbet’s latest African market expansion with the technology partner.
Bede said the Namibia deployment mirrors Sunbet’s other African markets, covering sports, slots and live casino. The platform includes integrations with Kambi, Evolution, Habenero and Pariplay.
Operationally, Bede said Sunbet will also use its partnership with Xtremepush to access CRM tooling aimed at supporting acquisition and retention.
Bede and Sunbet have worked together since 2017. Bede said that after slot regulation changed in South Africa in 2022, Sunbet expanded its digital product line-up, followed by a Botswana launch in 2024. Bede cited H2 2025 Botswana results of 189% growth in registrations, 239% growth in unique players, and increases of 370% in total wagering and 350% in Gross Gaming Revenue (GGR).
Kirsty Stewart, Chief Legal & Client Success Officer at Bede, said: “It’s been wonderful to continue fostering our ongoing partnership with Sunbet, including the delivery of their two global expansions over these last couple of years. There’s a lot to be proud of within this customer relationship, and we’re looking forward to building on the outstanding performance we’ve witnessed so far. I’m eager to continue offering a strong foundation, exceptional service and powerful integration suite for Sun’s future growth.”
Simon Gregory, Chief Executive Officer at Sunbet, said: “Sun International is a well respected and trusted brand in Africa, so Sunbet’s intention was always to leverage this good will by expanding into other African markets. We experienced significant success after our debut in Botswana, so rolling out Sunbet to the Namibian market was the natural next step for us, especially given that Namibia is one of South Africa’s strongest trading partners.
“We are equally confident that with Bede, we have the right partner to achieve our regional expansion strategy. Their platform offers the digital flexibility and stability we need to efficiently enter new markets while living up to Sunbet’s promise to deliver a high-quality experience for players.
“We look forward to building a strong presence in Namibia and bringing the same trusted Sunbet experience that customers have come to expect across our other markets.”
The post Bede Gaming’s Latest Sunbet Expansion Delivers iGaming Platform to Namibia appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Alea adds FAZI games via single API aggregation deal
Nearly 300 FAZI titles will roll into Alea’s operator network as the aggregator targets regulated growth in Latin America, Africa and Europe.
Alea has signed a content partnership with casino game provider FAZI that will see FAZI’s portfolio of nearly 300 games distributed to Alea’s global operator network via a single API integration.
Alea said the agreement supports its expansion across regulated markets in Latin America, Africa, and Europe. The integration adds FAZI content to Alea’s aggregation platform, allowing operators to access the games through the same connection they use for other suppliers.
Titles highlighted in the launch line-up include Wild Hot 40, Golden Crown, Wild Hot 40 Free Spins, Very Hot 5, and Wild Hot 40 Blow.
“We’re happy to welcome FAZI to the Alea platform,” said Eduard Verdaguer, Partnerships Manager at Alea. “They have a strong portfolio with games that already perform well in different markets, and we’re looking forward to making their content available to our operators.”
“Alea’s strong operator network makes them a valuable partner in scaling our distribution globally,” said Bojan Mitic, CEO of FAZI. “This collaboration allows us to reach new markets more efficiently and strengthen our position across key regions.”
The post Alea adds FAZI games via single API aggregation deal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
MozzartBet is Live on Fast Track’s AI-native CRM Platform
MozzartBet, one of South-East Europe’s largest sports betting and gaming operators, has gone live with Fast Track CRM platform, rolling out the platform across its brands in the Balkans, Romania and Africa.
MozzartBet operates across a range of regulated markets, with brands in Serbia, Bosnia, Croatia, Romania, Malta, Kenya and Nigeria. The launch is the next step in MozzartBet’s player engagement strategy, as the operator continues to scale its multi-market presence and deepen the experience it delivers across its brands.
“We have been genuinely impressed with Fast Track from day one. Their team understood our operation, our markets, and what we needed to achieve – and the platform has lived up to it. Our CRM team is already running campaigns in ways we could not before, across all of our markets, and we are excited about what this partnership will let us build for our players going forward,” said Nemanja Savkovic, COO at MozzartBet.
The launch gives MozzartBet’s team a single real-time customer model across its brands, alongside Fast Track AI – the platform’s natural-language and agentic-workflow capabilities, which let operators interact with the platform conversationally and delegate end-to-end CRM tasks to AI agents.
“What MozzartBet have built across the Balkans and Africa is genuinely impressive. We are deeply aligned with their vision for where they are going, and we will continue to do everything we can to help them see that vision through,” said Simon Lidzén, Co-Founder and CEO of Fast Track.
The post MozzartBet is Live on Fast Track’s AI-native CRM Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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