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U.S. Lottery Market Trends, Competition, and Forecast 2024-2028 – Analysis of Growth Projections and Business Opportunities for Scratch-off Games, Terminal-based Games and Sports Lotteries

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The “U.S. Lottery Market Trends and Forecast 2024-2028” report has been added to ResearchAndMarkets.com’s offering.

The U.S. lottery market is forecasted to grow by USD 43 billion during 2023-2028, accelerating at a CAGR of 6.79% during the forecast period.

The report provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment.

The market is driven by growing adoption of marketing strategies to increase ticket sales, high penetration of smartphones, and growing popularity of lottery due to low adoption cost and easy availability.

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This study identifies the emergence of advanced technologies as one of the prime reasons driving U.S. lottery market growth during the next few years. Also, growing use of lottery money for good cause and growing focus on ensuring security of lotteries will lead to sizable demand in the market.

The U.S. lottery market is segmented as below:

By Type

  • Scratch-off Games
  • Terminal-based Games
  • Sports Lotteries

By Platform

  • Traditional
  • Online

The robust vendor analysis in this report was designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading U.S. lottery market vendors. Also, the lottery market in us analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

A selection of key companies profiled in this U.S. lottery market report includes, but is not limited to:

  • Arizona Lottery
  • Connecticut Lottery Corp.
  • Florida Lottery
  • Illinois Lottery
  • International Game Technology plc
  • New York State Gaming Commission
  • Pennsylvania Lottery
  • Pollard Banknote Ltd.
  • Scientific Games LLC
  • Texas Lottery Commission

For more information about this report visit researchandmarkets.com/r/r16tnr

 

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IGT to Showcase Growth-Driving Solutions at the World Lottery Summit 2024

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International Game Technology PLC announced that it will present an impressive portfolio of premium lottery solutions at the World Lottery Summit (WLS) 2024, Oct. 21-24, in Paris. In booth 30 at the Palais des Congrès de Paris, IGT will exhibit its “Future Forward, Growth Driven” approach with a suite of enhanced digital and retail products, compelling new games, popular licensed brands and pioneering solutions that propel lottery sales and engage new and existing players.

“IGT’s customers and their players are the driving force behind our ‘Future Forward, Growth Driven’ mindset. The portfolio of high-performing retail and digital technology and exciting game content that IGT will spotlight at WLS 2024 reflects our lottery industry leadership and excellence in innovation. Our booth is designed to replicate real-world locations where the lottery is played, so customers will experience our proven solutions from the player perspective,” said Renato Ascoli, IGT CEO Global Lottery.

WLS attendees who explore IGT’s booth can experience advanced lottery solutions that engage players wherever they play:

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Premier Retail Lottery Solutions: Designed to modernise the retail environment, enhance player engagement and bring games closer to players, IGT’s suite of high-performance retail solutions will take centerstage. Featured products include its recently released lottery terminal, customisable large- and small-format digital menu boards, its new line of self-service machines and its innovative in-lane solution.

OMNIA: The Future of Lottery: IGT’s OMNIA is a comprehensive, integrated solution that enables lottery operators the capabilities they need to run their business now and into the future. Powered by OMNIA, IGT’s Connected Play modernizes the retail experience by offering players digital retail experiences. Connected Play also provides lotteries with new and valuable insights on player-specific retail behavior that they can use to improve marketing, product offerings and increase sales.

Engaging Instant Tickets: Exciting instant ticket offerings on display will include Infinity Instants, a revolutionary digital instant ticket printing platform that presents an infinite number of possibilities for customised scratch ticket design. Infinity Instants transforms virtually every element of an instant ticket – from stunning high-definition colour and clarity of symbols and graphics on the front and back of a ticket, to unlimited scene variety, bringing an infinite amount of design options to instant games. Additionally, visitors will see player-favorite licensed brands like Ghostbusters, Jumanji, Wheel of Fortune and more.

Compelling iLottery Portfolio: IGT will highlight its comprehensive iLottery offering, which includes an updated cloud-based player portal, top-rated mobile app and enhanced mobile features. An interactive touchscreen display will feature top-performing eInstant games including customisable and versatile progressive jackpot games, casual games and omnichannel licensed themes for visitors to play. Additionally, IGT will feature improvements to the player experience with simplified messaging, advanced responsible gaming features, consistent iconography and more.

The post IGT to Showcase Growth-Driving Solutions at the World Lottery Summit 2024 appeared first on European Gaming Industry News.

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John Schulz

Kentucky Lottery Fuels 10 More Years of Education Funding with Scientific Games Enhanced Partnership

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Scientific Games and the Kentucky Lottery will continue a successful Scratch-Off game management partnership for another decade, driving maximum funding for Kentucky college scholarships. While Scientific Games has served as the Kentucky Lottery’s primary Scratch Off game provider since 1989, the Scientific Games Enhanced Partnership program with the Kentucky Lottery began in 2018 and has propelled the Kentucky Lottery to one of the top 20 performing instant game lotteries in the world. The SGEP program helped responsibly grow Kentucky Lottery Scratch Offs to a more than $940 million product category, entertaining players and benefiting students in the state.

Mary Harville, Kentucky Lottery President and CEO, said: “The Kentucky Lottery is always looking for new and exciting games to offer our players and retailers, and the Lottery’s continued partnership with Scientific Games will ensure we are doing just that. Creative and top-performing Scratch Offs bring the players into retailers, which in turn helps the Kentucky Lottery increase our revenues each year. This allows us to fund the many scholarships for Kentucky’s students and families. We look forward to working with Scientific Games to carry out this mission in the years ahead.”

SGEP is used by some of the world’s top-performing instant game lotteries, including five of the top six in the US. Driven by data analytics and patented technologies, the program optimizes the Kentucky Lottery’s Scratch Offs through portfolio management and optimization, game design services, advanced logistics, licensed brand services, digital services and retail sales and marketing support. SGEP drove 31% better performance for U.S. lotteries using the program in fiscal year 2023-24 (MAP weekly per capita sales).

John Schulz, President of Americas and Global Instant Products for Scientific Games, said: “The Kentucky Lottery has always taken an innovative, collaborative approach to growing its Scratch Off product category, and moving to the SGEP program was a very strategic business decision. Our partnership has proven to be highly successful, keeping the product pipeline flowing with exciting and innovative games to Kentucky Lottery retailers and players and protecting funding for scholarships for Kentucky students.”

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Since 1999, the Kentucky Lottery has funded more than $5 billion in scholarships and grants for Kentucky’s students and families. In addition, the partnership with Scientific Games has generated more than $1.6 billion in commissions to the Lottery’s network of 3500 retailers.

Scientific Games also provides the Lottery with licensed properties, including the sell-out ELF-themed holiday games and an award-winning digital customer relationship management program, which successfully drives omnichannel player engagement and retention for the Kentucky Lottery’s retail and iLottery.

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Malta’s National Lottery Supports the National Blood Transfusion Service

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National Lottery plc has reaffirmed its commitment to corporate social responsibility through two impactful initiatives in collaboration with the National Blood Transfusion Service (NBTS). These efforts reflect the company’s dedication to promoting health, community engagement and sustainability.

On 2nd October, National Lottery employees united to support the NBTS by donating blood at the National Blood Donation Centre in Pieta. The initiative comes at a time when the NBTS has issued urgent claims requesting blood donations due to the current low blood supply.

“We are very happy that our call for blood donation amongst our Group employees had such a positive response. We are proud of our employees’ enthusiasm and dedication to join this initiative with the aim to support the NBTS. Blood donation is a life-saving act, and we believe our collective effort can make a significant impact,” said Miriam Cardona, Human Resources Manager at IZI Group.

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In addition to the blood drive, National Lottery further extended its support to the NBTS by sponsoring the purchase of environmentally friendly power banks. These devices were distributed to students at the University of Malta during Freshers’ Week. Students who registered as blood donors received a power bank as a gesture of appreciation and as a reminder of the importance of regular blood donation. The NBTS calls for more donors to step up to support their initiatives for blood donations.

The post Malta’s National Lottery Supports the National Blood Transfusion Service appeared first on European Gaming Industry News.

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