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BGC Welcomes Appointment of Poppy Gustafsson OBE as Minister for Investment and Commits to Delivering on Government’s Growth Agenda

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Standards body the Betting and Gaming Council has congratulated Poppy Gustafsson OBE on her appointment as Minister for Investment and committed to working with Government to deliver their growth agenda.

The Former Darktrace CEO was appointed ahead of an inaugural International Investment Summit, to harness business expertise and drive economic growth across the UK.

BGC members already make huge economic investments across the nation, contributing £7.1bn to the economy, generating £4.2bn in tax, while supporting 110,000 jobs.

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That economic footprint boosts growth around the UK, with nearly two thirds of industry supported jobs currently based outside London, including nearly 20,000 in the West Midlands alone.

BGC members have founded tech powerhouses in places like Stoke on Trent where bet365 are the biggest private sector employer, Flutter in Leeds and Sunderland, Ballys in Newcastle-under-Lyme, Entain in London and Nottingham, Evoke in Leeds and BetFred in Warrington, and support Britain’s hard pressed high streets through betting shops, as well as the hospitality and tourism sector, through casinos.

However, the sector is at a crossroads, as it seeks to implement the measures contained in last year’s White Paper, which will cost the sector around £1bn.

Further tax or regulatory changes now could undermine that investment and threaten jobs and growth in the UK, the BGC warned.

Meanwhile the BGC has previously called for the modest, but mission critical, modernisation plans contained in the White Paper for land-based casinos to be implemented without delay, unlocking significant investment across the UK.

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They already boast cross-party support and include much needed reforms on cashless payments, gaming machine allocations and allowing all casinos to offer sports betting, which will strengthen the sector to better meet the needs and expectations of their customers.

BGC CEO Grainne Hurst said: “On behalf of our members, the 110,000 people whose jobs rely on the regulated betting and gaming industry, and the 22.5 million people who enjoy a bet each month, I’d like to congratulate Poppy Gustafsson OBE on her appointment as Minister for Investment.

“Poppy is an accomplished entrepreneur and brings a wealth of much needed business and financial experience to this new role. I’m also delighted to see that she will be a joint minister across the Department for Business and Trade and the Treasury, where I know her private sector expertise will make a huge contribution.

“From high streets to hospitality, from tourism to tech, our members generate £4.2bn in taxes for the Treasury and contribute £7.1bn to the wider economy. This is a sector ready to contribute on growth, jobs and investment across the economy.

“The BGC and our members remain committed to implementing changes outlined in the White Paper, ensuring those measures get the balance right between protecting the vulnerable, while allowing the vast majority of punters who enjoy betting responsibly to continue doing so without unnecessary intrusion.

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“Our sector needs a solid and stable regulatory footing and tax environment to be able to unlock new investment and grow across the whole of the country. That is particularly true for our land-based casino members, where policy is already set, but needs to be implemented, to unlock vital new investment.”

On top of the sector’s wider economic contribution, BGC members also provide some of the country’s most popular sport with vital funding, from the grassroots to the elite level.

The Sky Bet sponsored English Football League and its clubs receive £40m, William Hill sponsors the Scottish Professional Football League, while a host of other BGC members from Betway to Kindred are supporting football and other sports.

Meanwhile, horseracing receives £350m, and snooker, darts and rugby league – which is currently sponsored by Betfred – receive more than £12.5m.

The post BGC Welcomes Appointment of Poppy Gustafsson OBE as Minister for Investment and Commits to Delivering on Government’s Growth Agenda appeared first on European Gaming Industry News.

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eSports

Abios partners Svenska Spel to bolster esoccer offering

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Leading Swedish operator enhances its esoccer capabilities with Abios’ comprehensive odds feed, streams and widgets

Abios, a global leader in esports data and odds provision and part of the Kambi Group, has agreed a partnership with Svenska Spel to provide the leading Swedish operator with its full esoccer offering, including its comprehensive range of odds, streams and widgets.

Harnessing real-time data from official rights holders and automated models overseen by an expert trading team, Abios’ esoccer offering covers more than 12,000 matches every month. Having powered esoccer across the Kambi network since 2023, Abios’ offering consistently ranks among the top leagues on the network by number of bets.

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Svenska Spel is one of the largest operators in the Swedish regulated market, with an extensive online presence encompassing both sportsbook and casino. Svenska Spel is also the single largest sponsor of Swedish sports, making large contributions to everything from women’s hockey to the Swedish national football team.

Managing Director and Co-founder of Abios, Anton Janér, said: “As a company founded in Stockholm we’re incredibly happy to power Svenska Spel, one of the most well-known brands within Swedish sports. Esoccer has grown rapidly for us in recent months, and it is exciting to see that the novel product features we’ve rolled out have gained traction and boosted results for our partners.”

Ida Björklund, Head of Sports Betting at Svenska Spel, said: “By adding esoccer to our offering, we allow our customers to enjoy an exciting new product that has grown rapidly in popularity. The opportunity for customers to follow their bets throughout the match by watching streams bolsters the user experience, acting as a fantastic complement to our broad and deep offering.”

The post Abios partners Svenska Spel to bolster esoccer offering appeared first on European Gaming Industry News.

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Africa

SIS joins forces with Instasolutions to strengthen live Numbers offering across Africa

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Renowned 49’s Original Live Draw, 39’s and Fast 15’s go live with platform provider with Competitive Gaming and Live Racing products to follow

SIS (Sports Information Services), the leading content supplier of 24/7 live betting services, has launched its market-leading fixed odds Numbers draws with Instasolutions’ operator partners in Africa.

Operators utilising the Instasolutions platform across retail and online will now benefit from SIS-owned 49’s popular live Numbers draws which offer over 200,000 betting events every year, including the world-famous 49’s Original Live Draw.

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49’s has been a hugely popular brand for over 25 years and includes the market-leading fixed-odds live Numbers product that provides online and retail operators with high-quality, live-presented draws from the UK. A leading provider of betting platforms, Instasolutions’ offering includes sportsbook,  virtual sports as well as casino and lotto products.

Rolling out initially in Kenya, further African markets will also benefit from access to SIS’ hugely popular 49’s branded Numbers draws portfolio.

Additionally, the deal is set to incorporate the upcoming launch of the supplier’s premium live racing content. Delivered to operators from tracks all over the world as an end-to-end solution, the service features over 60,000 annual horse and greyhound races.

Competitive Gaming will also follow, allowing Instasolutions’ African partners to benefit from SIS’ complete H2H Global Gaming League™ eSoccer and eBasketball matches, numbering 150,000 events per year. Produced entirely in-house from the UK, it is the only esports product available on the market to have been awarded the Esports Integrity Commission’s (ESIC) Gold Standards.

The tie-up further strengthens SIS’ reputation as a leading supplier across multiple verticals in Africa.

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Joe Andrews, Head of Sales Africa at SIS, said: “Having the right partners in areas where we are committed to strengthening our brand through the offering of innovative new verticals is essential.

“Instasolutions has made impressive strides across Africa and we are confident our iconic 49’s live Numbers draws, and Live Racing and Competitive Gaming in due course, will resonate strongly across the Kenyan market and beyond.”

Sarkis Farah, Managing Director at Instasolutions, said: “As we continue to expand the reach of Instasolutions and broaden the scope of the services we provide and the number of partners we work with, agreeing a tie-up with a leading supplier like SIS is fantastic.

“We’re delighted to begin this collaboration and bring the combination of our revenue-boosting content to an even wider audience.”

The post SIS joins forces with Instasolutions to strengthen live Numbers offering across Africa appeared first on European Gaming Industry News.

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Australia

Jamieson O’Reilly to Deliver Keynote at Regulating the Game 2025 Sydney

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The organisers of Regulating the Game 2025 have announced that Jamieson O’Reilly, CEO and Lead Hacker at Dvuln, will deliver a keynote titled “Oceans 11 Downunder: How I Hacked Australia’s Two Biggest Casinos (Legally)” at the 2025 edition of the conference in Sydney.

The organisers said: “In this eye-opening keynote, Jamieson will take attendees behind the scenes of how he legally hacked into two of Australia’s largest casinos, uncovering serious vulnerabilities in their digital infrastructure. Casinos are known for their robust security measures, but as they increasingly rely on interconnected systems and digital processes, new vulnerabilities emerge that even the most fortified establishments must contend with.”

Mr O’Reilly added: “When most people think of a casino, they think of high security, underground vaults, and an overall intimidating complexity. But with great complexity comes great security consequences. It’s easy to think of a casino as one big money-making machine. But the reality is, under the hood, casinos are run by many individual moving parts, all relying on each other equally to function.”

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O’Reilly’s talk will delve into the specific techniques he used to breach these casinos’ defences, exposing weaknesses in their systems, surveillance networks, customer databases and backend operations. Although both casinos have since patched the vulnerabilities, Jamieson’s experience highlights the broader challenges facing the gaming industry in the digital age, where the expanding attack surface presents real risks.

Paul Newson, event organiser and Principal at Vanguard Overwatch, said: “With his incredible experience in ethical hacking and cybersecurity, Jamieson’s keynote is set to be a highly anticipated session of the conference. His revelations about how he legally breached the security of two major casinos provide crucial lessons for the entire gambling sector.

“As the industry becomes more digitally interconnected, understanding the risks and learning how to defend against cyber threats is more important than ever.”

As a leader in offensive security, he has conducted countless red team exercises and adversary simulations against some of the hardest targets in the world, from banks and casinos to government agencies, to test their resilience against Advanced Persistent Threats (APTs).

His expertise helps organisations uncover critical vulnerabilities and build robust defences against highly skilled attackers.

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Jamieson is a member of the CREST Approved Australasia Council, underscoring his leadership in the cybersecurity community in addition to this, Jamieson is also a co-author of the post-quantum encryption specification PPQM, demonstrating his knowledge in advanced cryptography and defensive security.

His keynote will not only offer an insider’s view into casino security vulnerabilities but will also provide practical insights into how businesses can strengthen their defences against ever-evolving digital threats. The session is essential for anyone in the gaming sector looking to safeguard their digital infrastructure in a connected world where no system is truly secure.

The post Jamieson O’Reilly to Deliver Keynote at Regulating the Game 2025 Sydney appeared first on European Gaming Industry News.

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