EveryMatrix Press Releases
Kevin Furlong joins EveryMatrix as Group Chief Product Officer
Kevin Furlong has been appointed EveryMatrix Group Chief Product Officer (CPO) with responsibility for product strategy across all the tier one supplier’s multiple business units.
Furlong will lead all the Group’s product design, delivery and output, co-ordinating with EveryMatrix business unit CPOs to ensure the best possible results for its 300+ global customers and partners.
With 20 years’ industry experience including senior roles at Entain, GVC, Bwin and Paddy Power, Furlong will work across all EveryMatrix’s modular casino, sports, platform, affiliate and payments products including CasinoEngine, OddsMatrix, GamMatrix, PartnerMatrix and MoneyMatrix.
He will report to Group CEO and co-founder Ebbe Groes and brings with him a proven record of success in product development, online business management and large-scale technology mergers.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “EveryMatrix aims to service the largest and most discerning operators on the planet. More than two-thirds of our revenue is generated from tier 1 operators today. To do this successfully we must constantly improve the talent inside the company.
“Kevin has outstanding industry experience working with some of the largest operators so we’re naturally delighted to have someone of his calibre join us as we continue to accelerate our growth.
“Kevin will be instrumental in developing an even better experience for all our customers.”
Kevin Furlong, Group CPO, EveryMatrix, said: “I’m delighted to join the EveryMatrix management team and focus my attention on some of the best products in the industry today. The business is on a rapid growth curve and we have some ambitious but achievable plans to come which I’m excited to be part of.
“My role is to bring all our products together to give our customers and their players the best possible experience. We already do this in so many ways, but we know we can do so much more with the proprietary technology, knowledge and expertise we have at our disposal within the Group.”
The post Kevin Furlong joins EveryMatrix as Group Chief Product Officer appeared first on European Gaming Industry News.
EveryMatrix Press Releases
EveryMatrix introduces EngageSuite for cross-vertical loyalty and gamification
EveryMatrix has launched EngageSuite – a unified loyalty and gamification ecosystem driving player engagement across verticals.
EngageSuite is an all-in-one loyalty and gamification solution designed to revolutionise how operators engage, reward, and retain their players across verticals.
It empowers brands with a fully customisable toolkit to build hyper-personalised, immersive player journeys that significantly boost loyalty and drive long-term value.
The new product series brings together a powerful combination of retention mechanics, including bonuses, levelling, spendable loyalty currency, tournaments, Challenges, mini-games, and jackpots, all functioning as part of a unified system.
Instead of relying on isolated features, EngageSuite allows operators to combine its components to create an interconnected experience tailored to each brand and player base.
This ecosystem both enhances a player’s journey and offers operators unparalleled flexibility in how they engage their audience.
Operators can manage everything through a single, intuitive back-office, with full control over each component. On the front-end, customisable widgets ensure a branded player experience. Integration is seamless, with a single point to connect to CRMs, marketing, and automation platforms. AI-driven personalisation and churn prevention in real-time.
All EngageSuite products are live with clients, showing significant uplift. This includes Challenges boosting game rounds by 15%; Unique Active Players across included games up 20%; JackpotEngine boosting average bet amounts by 5.4%; number of rounds per session up 8.9%, and session length rising 3.8%.
LoyaltyEngine has seen rapid adoption rates since launch in September 2024, now live across 16 brands and rising.
Stian Enger Pettersen, CEO Casino, EveryMatrix, said: “EngageSuite is more than a gamification toolkit. It’s a transformative engagement solution with strong synergies across all its components.
“Each component is powerful on its own, but they truly shine when used together. Operators set the framework, and players personalise their journey with the benefits they value most.”
The post EveryMatrix introduces EngageSuite for cross-vertical loyalty and gamification appeared first on European Gaming Industry News.
EveryMatrix Press Releases
EveryMatrix goes ‘back to where it all began’ with new London office opening
EveryMatrix has opened a new central London office, 17 years after it was founded in the UK capital.
Located in the heart of the city on the 25th floor of the newly opened 258,000 sq ft HYLO building in Old Street, London, the premium office space is home to various EveryMatrix teams, including several members of its OddsMatrix sports platform division.
The HYLO has been described as one of London’s most exciting new buildings, boasting a high rise tower and large, efficient podium floors plus roof gardens and new public spaces all within the popular Shoreditch area.
Team members include UK-based ex FSB Technology employees who have successfully integrated into EveryMatrix, following its acquisition last year. Many of the team have been responsible for delivering the Group’s new horse racing product.
Built from the ground up in just six months, the EveryMatrix racing product is fully managed by the expert, award-winning former-FSB trading team in London. The solution offers a wide range of global content, round the clock streaming, multiple derivative markets, granular price management and dynamic cross-product bonusing.
Designed to appeal to core racing markets such as the UK & Ireland and South Africa, customers also benefit from integration into EveryMatrix platform technology, offering increased scale, next generation user experience, enhanced bonusing and increased automation.
The new EveryMatrix London office is the third new global location to be opened this year with Chang Mai in Thailand and Cebu in the Philippines welcoming teams in March. This takes the total number of global EveryMatrix offices to 15 employing more than 1,400 staff.
The EveryMatrix workforce has increased by 40% since last March when the company announced its 1,000th employee while simultaneously cutting the ribbon on a state-of-the-art, sustainably developed and built office for more than 500 staff in Bucharest.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “We’re back where it all began when Stian [Hornsletten] and I co-founded the business in 2008. This new opening brings back so many fond memories and I’m personally delighted to see the business come back full circle.
“The space is magnificent and one of the best I’ve ever seen offering our teams here superb working conditions, multiple benefits and the ideal central London location.
“Our growth is showing no bounds and this new UK location highlights just how ambitious we are to continue growing and working with premium, tier-1 customers who we can now host in one of Europe’s best cities.”
The post EveryMatrix goes ‘back to where it all began’ with new London office opening appeared first on European Gaming Industry News.
Marc Burroughes has been appointed Chief Commercial Officer (CCO) of EveryMatrix’s Casino division, driven by CasinoEngine, the group’s flagship integration platform powering global tier-1 operators to record growth.
Burroughes has spent close to two decades in the iGaming industry including senior roles at IGT, Light & Wonder and OpenBet with extensive commercial experience setting strategies and managing tier-1 customers in integrating content from leading game studios, platforms and aggregation solutions.
Reporting to casino business unit CEO Stian Enger, he will be responsible for commercial strategy across EveryMatrix’s CasinoEngine business unit that generated €2.8 billion in Gross Gaming Revenue (GGR) for customers in 2024, processing more than 73 billion game rounds.
His new CCO role involves a multitude of responsibilities including defining and setting the commercial strategy for CasinoEngine; delivering the forthcoming EngageSuite ecosystem to existing and new clients; working closely with the SlotMatrix and EveryMatrix Games teams to help customers move to a full platform solution and more.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “Marc has a strong track record working in senior positions for some of the industry’s major providers and delivering premium casino solutions for tier-1 brands.
“As we continue to grow at pace, and as our casino business unit goes from strength-to-strength, we’re looking to accelerate this even further in the months and years ahead under Marc’s commercial leadership.”
Marc Burroughes, CCO, Casino, EveryMatrix, said: “When the opportunity came to join EveryMatrix on their journey to rapid growth there was only one answer I could give.
“The group’s casino division is among the best I’ve seen in my 17 years in the industry and it still has room to significantly grow. I want to maximise all the opportunities we’ve identified and I’m confident we can achieve some big targets.”
The post Marc Burroughes appointed Chief Commercial Officer Casino at EveryMatrix appeared first on European Gaming Industry News.
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