GR8 Tech has obtained a B2B gaming supplier license from Peru’s Ministry of Foreign Trade and Tourism (MINCETUR). This significant milestone confirms GR8 Tech’s full compliance with all regulatory requirements set by Peruvian authorities, strengthening the provider’s position in the LatAm region.

With this license, GR8 Tech will now provide local operators in Peru access to its comprehensive product suite, including a high-performance Sportsbook and Casino platform, GR8 Sportsbook iFrame, Sports Feed and Managed Trading Services, GR8 Providers Aggregator, CRM, Payment Gateway, and more. This product suite, beyond meeting regulatory standards, offers a highly tailored approach to the Peruvian market. The company’s geo-specific strategy ensures that its products can be easily customized to address the unique demands and requirements of the local operators, delivering solutions fully optimized for Peru.

“Securing this license in Peru is a vital step in our expansion in Latin America,” commented Yevhen Krazhan, GR8 Tech CBDO. “Since the introduction of local regulation in Peru in 2023, this market has been on our radar as one of the most dynamic and transparent in the region. With the B2B license, GR8 Tech’s top-tier solutions, designed to meet the needs of local operators, can be fully deployed to enhance their offerings and drive growth in this promising market. We look forward to building strong partnerships and contributing to the sustainable development of the gaming industry in Peru.”

Building on its already successful expansion in Latin America, including live client brands in Brazil and Peru, GR8 Tech continues to push boundaries and drive its clients’ businesses forward. The company’s platform is backed by GLI 19, GLI 33, PCI DSS v.4.0, and ISO 27001:2022 certifications, which ensure its compliance with global security standards and provide a solid foundation for meeting local regulatory requirements.

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Along with growing in LatAm, GR8 Tech remains dedicated to providing innovative and reliable solutions that empower operators to thrive in competitive markets worldwide, already having over 25 successful cases in its client portfolio.

To learn more about how GR8 Tech can support your business and explore the company’s cutting-edge offerings firsthand, connect with the team at the upcoming SBC Summit Lisbon.

GR8 Tech’s participation at the recent BIS SiGMA Americas event held in São Paulo was quite successful, highlighted by winning the ‘BEST WORKPLACE 2024’ award at the SiGMA Americas Awards and holding over 150 meetings with operators and other stakeholders. These interactions have laid a solid foundation for GR8 Tech’s strategic expansion in the region and provided the team with significant insights into the evolving Latin American iGaming market.

A Closer Look at the Brazilian Market and Wider LatAm

“Brazil is not synonymous with Latin America. Each country on the continent has its own unique characteristics,” Evgen Belousov, GR8 Tech CEO.

The most important thing to understand in the LatAm region is that it’s very diverse. There are significant cultural and operational differences that necessitate a localized approach. For example, “Brazil’s rhythm is distinct; life starts in the afternoon, and business interactions reflect this laid-back pace. To thrive here, understanding and integrating into the local lifestyle is essential.”

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Belousov further discussed the Brazilian market’s competitive nature, highlighting retention strategies’ crucial role. “The churn rate is high as players frequently shift between operators lured by aggressive marketing. Hence, having robust retention mechanisms, such as real-time tools and enticing bonus mechanics, is crucial to maintaining a loyal customer base,” he added.

Yevhen Krazhan, CBDO, addressed trending compliance and market preferences. “Regulation is a hot topic, with a keen focus on product compliance. Moreover, while classic sportsbooks saturate the market, emerging interests lie in areas like fantasy sports and social gaming, which present new opportunities for differentiation and growth.”

Thomas Carvalhaes, Senior Business Development Manager for the Latin America region, provided his expertise during the panel discussion “Understanding the demands and evolution of the B2B market”, highlighting the demand for localization and intuitive technology. “In Latin America, where many markets are still learning the ropes of iGaming, the simplicity of the technology is key. Products need to be user-friendly to ensure they meet the expectations of a clientele that values straightforward and engaging gaming experiences,” Carvalhaes explained.

Future Directions and Engagements

Building on the insights and achievements from BIS SiGMA Americas, GR8 Tech is actively expanding its presence in Brazil and LatAm, establishing its reputation as a key player in the region. The company is also exploring opportunities in other global markets, with Asia as the next target at SiGMA Asia, scheduled for June 3-6 in Manila, Philippines. This upcoming event presents another fantastic opportunity for GR8 Tech to demonstrate the capabilities of its flagship GR8 Sportsbook platform and forge new partnerships in another exciting and diverse region. We invite all our partners and clients to stay tuned, following our updates at https://gr8.tech/.

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GR8 Tech will be exhibiting at SiGMA Americas in São Paulo, Brazil. Visitors can find GR8 Tech at stand B40, where the team will showcase its award-winning solutions and products, with a special focus on the GR8 Sportsbook. GR8 Tech, having received numerous shortlists in both SiGMA Americas Awards and Brazilian Gaming Awards, will also participate in the award ceremonies held on April 23 and April 24, respectively. The award-winning GR8 Sportsbook, renowned for its high performance, variety of content, and unique margin management capabilities, is perfectly set to bring iGaming operators in Brazil and a wider LatAm market to leadership positions. With a deep understanding of the region and a comprehensive product offering that includes a robust Casino platform, Sportsbook iFrame, Feed, Casino Aggregator, CRM, and more, in addition to the GR8 Sportsbook, GR8 Tech is ready to tackle any challenges its clients face.

The recipe for success also includes strong expertise, which the company is always ready to share with industry peers, partners, and clients. At SiGMA Americas, Thomas Carvalhaes, GR8 Tech’s Senior Business Development Manager and a seasoned expert in the LatAm iGaming scene, will join the panel discussion “Understanding the demands and evolution of the B2B market” on April 25, 15:40, at Itaim Stage.

Adding a dash of fun into the business mix, a mini edition of the famous GR8 Quiz will be waiting for the stand visitors together with GR8 gifts. Book a meeting with the GR8 Tech team or drop by stand B40 to discover GR8 Tech’s reliable, profitable, and tailor-made offerings designed to foster successful lifetime partnerships in the LatAm iGaming industry.