Africa
SportyBet Becomes “Official Betting Partner” of LALIGA in Africa

SportyBet and LALIGA announced a landmark multi-year partnership by which SportyBet becomes the new “Official Betting Partner” of LALIGA across Africa. Effective this season, this groundbreaking agreement firmly establishes SportyBet as the leading sports betting platform in the region, marking a new chapter in its mission to deliver world-class football content to fans across the continent.
The partnership will kick off with an unforgettable launch event in Africa featuring one of LALIGA’s most iconic ambassadors—a football legend recognised worldwide. This spectacular event will set the stage for a collaboration that promises to revolutionise the betting landscape for millions of fans in the continent.
Among the most prominent LALIGA ambassadors are legends like Malian star Frédéric Kanouté, David Villa, Luis Figo, Samuel Eto’o, Carles Puyol and Iker Casillas, among others.
SportyBet will take LALIGA betting experiences to new heights, introducing cutting-edge features that are unique in the sports betting world. Fans can look forward to innovative, first-of-their-kind betting options that will redefine their interaction with the game, offering unprecedented engagement and excitement.
As part of this partnership, SportyBet will gain prominent exposure during LALIGA match broadcasts, with advertising billboards and cam carpets displaying the SportyBet brand around the stadiums. This presence will be especially noticeable during matches where Real Madrid, Barcelona and Atlético Madrid play as the visiting team, marking a major leap forward for the SportyBet brand in the world of football.
Additionally, SportyBet will provide exclusive access to LALIGA content, offering fans richer, more immersive ways to experience the league through its platform and social media channels. With enhanced, dynamic features, users will feel closer to the action than ever before.
Moreover, SportyBet’s users will have the opportunity to participate in extraordinary, once-in-a-lifetime experiences. These unique opportunities may include VIP stadium tours, watching player warm-ups from the sidelines, taking photos with football idols, or even stepping onto the pitch to take a penalty after a match.
The partnership will also see SportyBet and LALIGA collaborate on a range of promotional activities across multiple African territories, further cementing SportyBet’s influence in the region.
SportyBet has been the most visited betting platform in the world in recent months, a testament to its cutting-edge technology, unparalleled market odds, and the security and speed of its payments. This partnership with LALIGA not only reinforces SportyBet’s global reach but also highlights its commitment to offering fans the ultimate sports betting experience.
Elías Gallego, VP of Media, Marketing, and Business Development at SportyBet, said: “This partnership represents a powerful alignment between SportyBet’s leadership in the African market and LALIGA’s immense potential to grow its footprint across the continent. By leveraging our deep understanding of the African audience, we’re confident that together we can elevate the fan experience, fuel the passion for football, and drive unprecedented growth for LALIGA and SportyBet in this vibrant region.”
Jorge de la Vega, Executive General Manager of LALIGA, said: “Partnering with SportyBet is an exciting milestone for LALIGA as we continue to expand our global footprint, particularly in Africa. This collaboration not only brings LALIGA closer to millions of passionate football fans across the continent but also underscores our commitment to delivering world-class football experiences to diverse audiences. Together with SportyBet, we aim to create new opportunities for engagement, inspire the next generation of football enthusiasts, and celebrate the shared love of the beautiful game.”
The post SportyBet Becomes “Official Betting Partner” of LALIGA in Africa appeared first on European Gaming Industry News.
Africa
Logifuture and Bolabet deepen partnership with addition of Zoom Soccer

Immersive virtual product adds 30,000 extra events to leading African sportsbook
Logifuture, a leading supplier of award-winning iGaming products, has strengthened its partnership with leading African sportsbook Bolabet with the integration of Zoom Soccer.
Zoom Soccer delivers ultra-realistic virtual events for sportsbook users, delivering tens of thousands of events every month for nonstop 24/7 action. With no off-peak moments and a packed schedule that’s always relevant, Zoom ensures continuous engagement. Powered by RNG for steady margins and consistent profits, it creates a fast-paced, immersive betting experience that mirrors the excitement of real football games.
This extended partnership means Bolabet is now able to offer more than 30,000 extra pre-match and in-play betting events each month to its players in Africa.
The move follows the successful addition of Simulate – another of Logifuture’s pioneering virtual products – to the Bolabet platform in August 2024.
Niccolo Cassettari, Group Chief Business Development Officer at Logifuture, said: “We are thrilled to deepen our collaboration with Bolabet through the addition of Zoom Soccer, building on the success we have seen with our Simulate partnership.
“At Logifuture, we remain focused on delivering fast-paced and entertaining sports products, and with the expansion of Zoom Soccer, we are poised to meet that demand.
“As the need for dynamic, quick-turnaround sports content increases, particularly in emerging markets, this integration will further strengthen Bolabet’s virtual sports portfolio and offer players an unparalleled gaming experience.”
Bolabet CEO Justin Palmer said: “Bolabet aims to deliver an engaging and interactive experience for our players and it’s a pleasure to welcome Logifuture’s Zoom Soccer to our product portfolio.
“The addition of Simulate last year has been hugely popular with our players and we are sure Zoom Soccer will further enhance our players’ experience.”
The post Logifuture and Bolabet deepen partnership with addition of Zoom Soccer appeared first on European Gaming Industry News.
Africa
EGT’s stand at SiGMA Africa 2025 to be a focal point of the show

EGT is excited to announce that it will participate in SIGMA Africa 2025, which will be held on March 11-12 in Cape Town. Inspired by its successful performance at last year’s edition of the show, the company is once again ready to welcome its guests at stand 10P, where it will present its special selection of bestsellers and products designed specifically for the local markets.
Bell Link 2 multigame, the new addition to the hit jackpot solution Bell Link, will make its debut to the domestic gaming audience. Featuring a perfect blend of 10 captivating titles on different themes and the well-known jackpot with 4 levels, enhancing winning chances even more, the mix will be among the products that will generate the greatest interest among visitors to the event.
On display will also be the Big 5 Collection Lion mix, specially developed for the South African market. Housed in the popular P 24-24 Up cabinet, the 12 titles of the multigame will offer players an exciting journey, where the Thriller Game, the in-game spin wheel, will additionally enrich the gaming experience.
The slot selection will be complemented by the top-performing Green General HD, including some of the most popular games of EGT’s portfolio, as well as the cabinets from the General Series G 27-27 St and G 27-27 Up.
EGT Digital will also present its rich iGaming portfolio, containing more than 120 casino titles, different jackpot solutions, as well as the in-house developed “all-in-one” betting platform X-Nave, which provides the technology and tools operators need to build and maintain a successful online business.
Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, shared her positive expectations regarding the exhibition: “SiGMA Africa is a key event, providing us with a valuable opportunity to connect with our local customers and partners while expanding our presence on the continent by starting promising new collaborations. I am confident that the products we will showcase align perfectly with what African operators and players are looking for, and I believe the 2025 show will bring us even greater success than last year’s edition.”
The post EGT’s stand at SiGMA Africa 2025 to be a focal point of the show appeared first on European Gaming Industry News.
Africa
Black Lagoon Games to present Next-Gen game families for Africa at SiGMA Africa

Black Lagoon Games, an innovator in immersive gaming, is set to introduce its groundbreaking suite of slot game families at SiGMA Africa, tailored specifically for Africa’s mobile-first audience.
Unlike standalone titles that fade after a few plays, game families create a connected, evolving experience that keeps players engaged. Each family of games is built around a proven theme, familiar mechanics, and progressive features, ensuring players don’t just try a game once – they stay, explore, and return. Black Lagoon Games is launching not just games but entire ecosystems of games, where players seamlessly move between titles within the same game family, discovering new surprises while enjoying a familiar experience.
Black Lagoon Games’ portfolio harnesses the agility of digital play, delivering a dynamic experience that redefines modern gaming. Designed to enhance engagement and nurture loyalty, they evoke the timeless emotional connection of classic slot experiences and the nostalgia of land-based gaming. The content provider’s advanced operator tools further empower partners to create bespoke promotional strategies and heighten player experiences.
Backed by a deep understanding of Africa’s iGaming market, Black Lagoon Games’ solutions address diverse player preferences with features for smaller bet sizes and robust backend performance. This technical prowess ensures that the traditional slot machine feel is translated onto mobile devices, offering both reliability and the cherished familiarity of classic gaming.
The Black Lagoon Games team will be in Cape Town for SiGMA Africa from March 10th to March 12th.
Black Lagoon Games CCO, Jan Ridenfeldt, commented: “For us, SiGMA Africa isn’t just another event, it’s the jewel in the crown of Gaming shows. It’s where Black Lagoon’s vision comes to life. Our mission is to deliver high-quality, truly localised games that appeal to African players and operators. We’re bringing fresh, culturally attuned game families that are authentic, not just reskinned versions of global hits. And with our lightning-fast production and seamless integration, you won’t have to wait to bring these experiences to your players. Be an early adopter and beat your local competition. Let’s meet in Cape Town and make it happen!”
The post Black Lagoon Games to present Next-Gen game families for Africa at SiGMA Africa appeared first on European Gaming Industry News.
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