Gaming Corps

Getting Social With Gaming Corps

Published

1 year ago

August 29, 2024

Graeme Savill, the Account Management Team Lead at Gaming Corps, sits down with us to talk everything social gaming, including the rise of gamification, how to engage players through tournaments, the future of social gaming, and more.

Building communities of players has become a popular trend over the last 18 months, with players demanding a much more social-led experience. Why do you think this is?

I believe the increased demand for social-led experiences is driven by the broader social shift towards connectivity, which is a result of the influence of social media and online communities. Players, especially Gen Z players, crave authentic experiences, and as such, casinos are seeking more interactive and community-focused ways to capture their interest.

Players want the opportunity to share big wins, compete with friends, and interact with a broader community, and casinos and providers are looking innovative ways to provide that experience.

Crucially, players want to feel like they are part of something and be kept in the loop. Social media is a key part of this, and the online casino industry is learning a lot from these platforms about how to create communities and drive engagement.

In your view, what’s the secret behind creating a more social experience for players? Is it gamification, features like chat functionality and live streaming, or something else?

Several factors are driving the evolution of players’ social experiences. Gamification, for example, plays a key role in bringing out players’ competitive sides while engaging them with new products.

Chat functionality is also crucial; you can’t build a community if players can not talk to one another. It has also allowed players to interact with streamers, influencers, and the casinos themselves.

Finally, streamers can significantly contribute to exposing players to new content and innovations. They hold significant sway within the online gaming communities and are well-respected by players. This level of influence contributes massively to the success of new product launches.

And how is Gaming Corps creating that social experience for players?

Crash games are extremely effective at driving engagement and building communities. The fast-paced action stirs players, and the chat logs quickly become a stream of instant reactions and shared excitement.

We saw this, particularly during the EURO 2024 and Copa America tournaments over the summer. Likeminded football fans engaged with one another while playing Football Freestyler, and Samba Soccer, helping to build a community of players who played and engaged with each other throughout the tournaments.

Likewise, using live streamers has helped build communities and increase engagement in several of our games, with Piggy Smash and Snoop’s High Rollers being two of the most popular.

Tournaments have become an increasingly popular way to engage with new players. From your experience, are there certain game types that tournaments lend themselves to? And how do you retain those players once a tournament has concluded?

Tournaments are an extremely useful method of retaining customers and upselling to both new and existing customers. I believe these will continue to be a strong tool in the upcoming years, particularly with the rise of network tournaments offering substantial prize pools for participants.

They also attract customers and are an excellent way of promoting community-building and social engagement.

At Gaming Corps, we have positioned ourselves uniquely to capitalize on tournaments as effective promotional tools. Our brand new Smash4Cash vertical and our crash games have a strong appeal among a new generation of players due to their mobile-friendly accessibility and adaptability to tournament setups.

Retaining players after a tournament concludes is essential for growth. We do this by offering ongoing loyalty programs and rewards. We also need to constantly refresh and enhance our content to ensure that players continue to come back for more.

Do you think this trend of gamification will continue into 2025? Or is it just a passing fashion?

I believe that gamification will continue to be a significant trend well into 2025 and beyond due to its ability to tap into fundamental human desires for achievement, competition, and social interaction.

It will remain at the forefront of our strategy in the coming years as we aim to foster a sense of community around our games and find new and exciting ways to engage with our customers.

Of course, we have to be able to adapt to market localisation and understand that different markets have different requirements. Our products are worldwide, and we want to ensure they are for everyone.

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Adam Pentecost Director of Customer Success at Gaming Corps

Gaming Corps inks strategic UK deal with MrQ

Published

2 weeks ago

December 9, 2025

George Miller

gaming-corps-inks-strategic-uk-deal-with-mrq

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Gaming Corps – a publicly-listed game development company based in Sweden, has announced a new partnership with UKGC-licensed operator MrQ, marking another confident step in growing its UK presence.

Since launching in 2018, MrQ has built a reputation for doing things on its own terms. The operator already boasts a lobby of over 1,000 games, curated with a focus on fun over fuss, and is one of the few online casinos to offer no wagering requirements. It’s a setup that has resonated strongly with UK players and makes MrQ an ideal home for Gaming Corps’ vibrant, personality-driven portfolio.

Through the partnership, MrQ players will gain access to a wide range of Gaming Corps titles, including high-tempo favourites such as 3 Pigs of Olympus Bonus Pot, Fishing Pro: Reel Collect, 3 Pots of Potions and Wild Woof. More releases are already lined up, including upcoming titles built around the studio’s crowd-pleasing mechanics.

These dynamic titles are already resonating with players in multiple regulated markets, and the new collaboration will ensure UK audiences can enjoy the same mix of bold visuals, quick-hit gameplay cycles and rewarding bonus features.

Adam Pentecost, Director of Customer Success at Gaming Corps, said: “We’ve been focused on growing our footprint in the UK for some time, so partnering with MrQ is a fantastic step forward. Their approach to casino entertainment is refreshing and player-first, which makes them a great match for our content. We’re thrilled to see our titles land on their platform and to continue building momentum in the UK together.”

Daniel Pascoe, Senior Casino Manager at MrQ, added: “Gaming Corps is producing some of the most distinctive content in the market right now. Adding their games broadens our selection and gives players more great options to enjoy. We’re very pleased to welcome them into the MrQ fold.”

The post Gaming Corps inks strategic UK deal with MrQ appeared first on European Gaming Industry News.

Fredrik Geijer Chief Financial Officer at Gaming Corps

Gaming Corps appoints Fredrik Geijer as Chief Financial Officer

Published

2 weeks ago

December 8, 2025

George Miller

gaming-corps-appoints-fredrik-geijer-as-chief-financial-officer

Reading Time: < 1 minute

Gaming Corps – a publicly-listed game development company based in Sweden, has announced the appointment of Fredrik Geijer as its new Chief Financial Officer, effective 21 February 2026.

Fredrik brings more than two decades of senior financial leadership and international audit experience, including long-standing roles at PwC across Sweden, China and Australia, alongside CFO appointments at high-growth companies Lexly and Cemvision. His background as both an authorised public accountant and operational finance leader positions him to support Gaming Corps as it continues its scale-up across global markets.

Current CFO Mikael Bäckström will remain in position until 20 February 2026, before taking on a role focused on broader strategic support within the company, ensuring continuity and a smooth handover.

Juha Kauppinen, CEO at Gaming Corps, said: “Gaming Corps is entering an ambitious next phase of growth, and reinforcing our financial leadership is central to delivering on that strategy. We’re building a structure that allows us to take a major step forward and genuinely challenge the world’s leading game studios, and Fredrik’s international experience and proven track record make him an excellent fit for this journey. We are grateful for Mikael’s continued contribution and pleased he will remain with us during this transition.”

Fredrik Geijer added: “Gaming Corps has established a strong operational foundation with clear momentum across markets. With that groundwork in place, the company now has a real opportunity to advance its position and compete at the very top tier of global game development. I’m excited to join at such a pivotal moment and work closely with Mikael to ensure a seamless and effective transition into the CFO role.”

The post Gaming Corps appoints Fredrik Geijer as Chief Financial Officer appeared first on European Gaming Industry News.

Adam Pentecost Director of Customer Success at Gaming Corps

Gaming Corps signs new content partnership with Buzz Bingo

Published

2 weeks ago

December 3, 2025

George Miller

gaming-corps-signs-new-content-partnership-with-buzz-bingo

Reading Time: 2 minutes

Gaming Corps – a publicly-listed game development company based in Sweden, has partnered with Buzz Group, the company behind the UK’s largest omnichannel bingo operator, Buzz Bingo.

Buzz Bingo has a five-decade heritage, a cross-generational community of more than a million members, and 79 bingo clubs that welcome nearly 100,000 players each week. Its digital platform extends this community online, offering hundreds of slots and recreating the safe and sociable atmosphere that has long defined its venues.

Buzz Bingo’s digital platform will now feature a host of Gaming Corps’ standout titles such as 3 Pigs of Olympus, a light-hearted mythological slot packed with Instant Prize action and an escalating Bonus Pot, along with Anubis vs Horus: Twin Titans, where two of mythology’s most powerful deities face off in a battle for legendary rewards.

These join the wider portfolio of Crash, Mine, Table, Plinko and Slot content, all available across mobile, desktop and in-club Touchpads.

Adam Pentecost, Director of Customer Success at Gaming Corps, said: “Buzz Bingo has a unique place in British entertainment. Few brands have such deep community roots or such a loyal, cross-generational audience. That makes this partnership particularly meaningful for us. Our goal is always to build games that feel engaging from the very first interaction, and Buzz’s focus on sociable, inclusive play is a natural home for our content. We’re looking forward to supporting their continued growth across both digital and in-club channels.”

David Swaine, Head of Product Slots & Games at Buzz Bingo, added: “We’re pleased to bring Gaming Corps titles to buzzbingo.com as we continue expanding our online games library. Their mix of inventive mechanics, bold themes and easy-to-pick-up gameplay fits well with what our players enjoy, both in-club and online. We’re excited to add more of their releases over the coming months.”

The partnership marks Gaming Corps’ latest move in strengthening its position in the UK market, adding another recognisable British entertainment brand to its growing network of operator partners.

The post Gaming Corps signs new content partnership with Buzz Bingo appeared first on European Gaming Industry News.