Latest News
CasinoSecret Proudly Renews Partnership with AS Monaco for Two More Years
21st August 2024 – CasinoSecret is thrilled to announce the renewal of its sponsorship agreement with the football club AS Monaco, extending the successful partnership for an additional two years. CasinoSecret will serve as the club’s Official Online Gaming Partner in Japan where AS Monaco’s popularity has been further enhanced by the arrival of Japanese international Takumi Minamino. This extension marks a continued commitment to innovation, excellence, and shared values between our brand and the prestigious football club.
Since the beginning of the partnership in July 2022, CasinoSecret and AS Monaco have worked closely to create a dynamic collaboration that has resonated with football fans and gaming enthusiasts alike. This renewal reaffirms our dedication to support AS Monaco as they continue to compete at the highest levels of European football, while also reinforcing our brand’s presence in the Japanese Market.
CasinoSecret’s core values align seamlessly with AS Monaco’s history and pursuit of excellence on the pitch. Over the past two years, we have developed a series of engaging campaigns that highlight the strategic brilliance inherent in both football and online gaming. We’ve successfully connected with a broader audience, enhancing brand awareness and engagement across multiple platforms.
Gary Aurivel, COO of CasinoSecret
“We are thrilled to renew our partnership with AS Monaco. It has been an exciting journey as we’ve aligned with a world-renowned football club that boasts a digital audience of over 25 million supporters. Over the past two years, we’ve seen incredible excitement from Japanese football fans. With Takumi Minamino’s presence in the AS Monaco team, the collaboration has significantly boosted our engagement with Japanese communities. We look forward to continuing this journey, creating even more exclusive content for our Japanese audience, and delivering unique and endless entertainment.”
Thibaut Chatelard, Marketing & Revenue Director of AS Monaco
“We are delighted to extend our partnership with CasinoSecret, with whom we share the same ambition for development in Japan, for a further two seasons. Since the beginning of this partnership, we have succeeded in creating a real synergy that has enabled us to make progress in achieving our objectives with the Japanese community. It was therefore natural to make our joint adventure even more long-term.”
As part of this renewed partnership, CasinoSecret will continue to leverage the power of AS Monaco’s global reach to introduce exciting new content and initiatives that celebrate the shared values of strategy, success, and entertainment. This will include exclusive content featuring
AS Monaco players, fan engagement activities, like last season’s exchange between Takumi Minamino and Japanese fans, and unique promotional offers that will enhance the experience for Japanese communities.
We are excited about the future and the opportunities this extended partnership will bring. CasinoSecret remains committed to delivering innovative and rewarding experiences to its players, and we are confident that our continued association with AS Monaco will further solidify our position as a leading name in the gaming industry.
The post CasinoSecret Proudly Renews Partnership with AS Monaco for Two More Years appeared first on European Gaming Industry News.
Marc Burroughes has been appointed Chief Commercial Officer (CCO) of EveryMatrix’s Casino division, driven by CasinoEngine, the group’s flagship integration platform powering global tier-1 operators to record growth.
Burroughes has spent close to two decades in the iGaming industry including senior roles at IGT, Light & Wonder and OpenBet with extensive commercial experience setting strategies and managing tier-1 customers in integrating content from leading game studios, platforms and aggregation solutions.
Reporting to casino business unit CEO Stian Enger, he will be responsible for commercial strategy across EveryMatrix’s CasinoEngine business unit that generated €2.8 billion in Gross Gaming Revenue (GGR) for customers in 2024, processing more than 73 billion game rounds.
His new CCO role involves a multitude of responsibilities including defining and setting the commercial strategy for CasinoEngine; delivering the forthcoming EngageSuite ecosystem to existing and new clients; working closely with the SlotMatrix and EveryMatrix Games teams to help customers move to a full platform solution and more.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “Marc has a strong track record working in senior positions for some of the industry’s major providers and delivering premium casino solutions for tier-1 brands.
“As we continue to grow at pace, and as our casino business unit goes from strength-to-strength, we’re looking to accelerate this even further in the months and years ahead under Marc’s commercial leadership.”
Marc Burroughes, CCO, Casino, EveryMatrix, said: “When the opportunity came to join EveryMatrix on their journey to rapid growth there was only one answer I could give.
“The group’s casino division is among the best I’ve seen in my 17 years in the industry and it still has room to significantly grow. I want to maximise all the opportunities we’ve identified and I’m confident we can achieve some big targets.”
The post Marc Burroughes appointed Chief Commercial Officer Casino at EveryMatrix appeared first on European Gaming Industry News.
Aristocrat Interactive
Logifuture enters Mexico as Zoom Soccer via Aristocrat Interactive partnership
Logifuture, a leading supplier of award-winning iGaming products, has entered the Mexican market with Zoom Soccer, via its partnership with Aristocrat Interactive.
Zoom Soccer is a one-of-a-kind 24/7 virtual sports feed that delivers ultra-realistic, fully simulated matches and outcomes, featuring teams and leagues designed to feel familiar to fans. Built to complement real football offerings, it provides a non-stop, immersive betting experience.
With over 30,000 additional pre-match and in-play betting events each month, Zoom Soccer ensures sportsbooks stay engaging – not just during off-seasons but also during quieter moments of the day or week when real football options are limited. Thanks to existing partner integrations, it attracts tens of millions of bets every month.
The integration of Zoom Soccer is facilitated by Logifuture’s existing collaboration with Aristocrat Interactive. Through Aristocrat’s digital gaming platform, Logifuture is bringing its sophisticated products to millions of players across emerging markets, including Africa, Eastern Europe, Latin America and Central America.
Niccolo Cassettari, Chief Business Development Officer at Logifuture, said : “We’re thrilled that sports fans in Mexico will now be able to experience Zoom Soccer, our 24/7 feed of virtual leagues built for sportsbook users. Offering both pre-match and in-play betting, it delivers an experience that closely mirrors real football, keeping users always engaged.
“As the demand for engaging nonstop sports content grows, this integration helps operators deliver. With a broader pre-match lineup and a live section constantly packed with soccer events, Zoom Soccer enhances the sportsbook experience for customers in Mexico.”
Morten Hauge, Head of Sports at Aristocrat Interactive iGaming & Sports, said: “Our partnership with Logifuture allows us to bring innovative and engaging virtual sports experiences to new audiences.
“The addition of Zoom Soccer in Mexico is a great example of how we’re expanding our digital portfolio to meet the growing demand for high-quality, immersive betting content. We’re excited to see how players respond and look forward to continued collaboration with Logifuture.”
The post Logifuture enters Mexico as Zoom Soccer via Aristocrat Interactive partnership appeared first on Gaming and Gambling Industry in the Americas.
Award-winning slots provider delivers array of top-performing titles to Latvian operator via Relax Gaming’s aggregation platform
Playson, the accomplished digital entertainment supplier, has continued to cement its impressive European market presence after launching its games portfolio with Latvian operator Fenikss.
Operating under the industry renowned NOVOMATIC group, Fenikss is one of Latvia’s leading operators with a vast online and land-based slot offering and comprehensive sportsbook.
The agreement sees Playson support Fenikss’ commercial ambitions and expansion strategy with the supplier’s leading titles, including Royal Coins 2: Hold and Win, Book of Gold: Multichance, and Royal Joker: Hold and Win, now available on the operator’s website.
Playson continues to strengthen its European footprint and the latest integration, facilitated by Relax Gaming’s aggregation platform, underlines the supplier’s commitment to establishing itself within highly mature regulated markets.
Blanka Homor, Sales Director at Playson, said: “We are pleased to enjoy further growth in Europe with this exciting partnership with Fenikss, who will benefit from an array of our strongest performing titles.
“We are confident Fenikss’ significant Latvian presence, combined with our stimulating and graphically driven slots, will lead to impressive business growth.
Martins Opmanis, Head of I-Gaming Department at Fenikss, said: “Playson’s slots continue to be in high demand across Europe and we are delighted to host a selection of their titles on our online platform.
“We are confident they will complement our diverse offering perfectly and look forward to watching this collaboration flourish.”
The post Playson powers ahead in Europe with Fenikss partnership appeared first on European Gaming Industry News.
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