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Atlaslive’s Winning Formula for UEFA Super Cup 2024 Betting Success
As the 2024 UEFA Super Cup approaches, Atlaslive Sportsbook is gearing up to offer sports betting fans everything they need to fully enjoy this much-anticipated event. Known for its innovative approach, Atlaslive is dedicated to helping operators increase engagement and drive success both before and during the game.
On August 14 in Warsaw, football fans around the world will be glued to their screens as Real Madrid takes on Atalanta in a match that promises to be nothing short of spectacular. This battle between the Champions League and Europa League winners is always packed with drama and top-tier football, and this year is no exception.
The UEFA Super Cup has a reputation for creating unforgettable memories. Think back to 2019 when Liverpool edged out Chelsea in a nerve-wracking penalty shootout, or 2014 when Cristiano Ronaldo’s brilliance led Real Madrid to victory. Moments like these keep fans coming back for more, and Atlaslive Sportsbook is ready to make the experience even more exciting this time around.
This year, bettors will find a host of new and exciting options on Atlaslive’s Platform, including live betting and a variety of markets that will keep the action going from start to finish. With these features, the 2024 UEFA Super Cup is set to be an even bigger thrill.
Boosting Betting Activity During the UEFA Super Cup
Football continues to dominate the world of sports betting, especially during high-profile events like the UEFA Super Cup. This is a prime time for operators to ramp up their promotions and engage more players. Here are some straightforward strategies and tools that can make a big difference.
One effective approach is to share event-related content across different channels. Posting interesting facts about the teams — Real Madrid and Atalanta — and the match itself helps to build trust with players. For broader reach, it’s crucial to focus on eye-catching promotional materials and banners, especially on your casino page. Atlaslive Sportsbook’s CMS feature is a powerful tool that allows operators to customize every detail directly from the back office, making it easy to add relevant banners and stand out during peak betting times.
For those who love betting, Atlaslive’s Bet Builder is a fantastic feature. It lets users combine different bets from the same match, giving them a chance to win more by taking on a bit more risk.
Atlaslive also offers robust technical capabilities, including the ability to manage language settings based on the player’s location. With support for over 50 languages and content tailored to specific markets, operators can attract a larger audience. Geo-targeted offers can also encourage players to support their national teams, enhancing their betting experience.
If you run both casino and sportsbook projects, you can keep casino players engaged with sports betting by using email newsletters and promotions ahead of big sports events. This approach not only maintains player interest but can also boost overall performance. Atlaslive’s CRM tools make it easy to automate these processes, ensuring timely and relevant communication.
Offering daily bonuses and free bets for key matches is a smart strategy to keep bettors active during the event. And when it comes to re-engaging inactive players, welcome-back bonuses can be particularly effective.
With the right strategy, the UEFA Super Cup period is a golden opportunity to boost activity across both sports betting and casino platforms.
Reliability When It Counts
The Atlaslive Platform is designed to handle the high demand that comes with major sporting events like the UEFA Super Cup, boasting an impressive 99.9% uptime. This means players can enjoy a seamless, uninterrupted experience from start to finish.
Operators benefit from the Platform’s advanced technical capabilities, which allow real-time monitoring of bets, customization of margins, setting of limits, and management of delays across any sport, league, or event. Plus, the Platform’s ability to smoothly switch between live and pre-match events ensures that both operators and players have a flexible, reliable, and responsive experience.
With all these features, Atlaslive Sportsbook is well-equipped to provide a top-tier betting experience, making the UEFA Super Cup 2024 even more thrilling for sports fans everywhere.
The post Atlaslive’s Winning Formula for UEFA Super Cup 2024 Betting Success appeared first on European Gaming Industry News.
International Game Technology PLC
IGT Wheel of Fortune Video Poker Makes Global Debut at Downtown Grand Hotel & Casino in Las Vegas
International Game Technology PLC announced that it recently introduced its much-anticipated Wheel of Fortune Video Poker game in the world’s most prolific video poker market: Las Vegas, Nev. Guests of Downtown Grand Hotel & Casino (Downtown Grand) in Downtown Las Vegas became the first players in the world to enjoy legendary IGT multi-hand video poker paired with the puzzle-solving, wheel-spinning fun of Wheel of Fortune via IGT’s Wheel of Fortune Video Poker game.
“Becoming the first casino in the world to offer IGT’s Wheel of Fortune Video Poker was an exciting moment for Downtown Grand and one that generated palpable buzz and significant play on our gaming floor. For decades, our players have enjoyed IGT video poker and Wheel of Fortune slots, so combining the DNA of those two products to create something new is an exciting proposition for our players,” said Rick Coltor, Slots Manager at the Downtown Grand Las Vegas.
“Launching IGT Wheel of Fortune Video Poker in Las Vegas, the world’s largest video poker market, marked another important milestone in the rollout of our expanded Wheel of Fortune games portfolio. Our Wheel of Fortune Video Poker game delivers an ideal blend of proven multi-hand poker, jackpot excitement and the signature elements of Wheel of Fortune games that have propelled the theme’s success for more than 25 years,” said Nick Khin, IGT President, Global Gaming.
IGT’s Wheel of Fortune Video Poker is currently available on the CrystalCurve cabinet. Wheel of Fortune Video Poker incorporates the franchise’s famous puzzle-solving features and the iconic “Wheel Bonus” that has had players chanting “WHEEL-OF-FORTUNE!” for decades. The multi-hand poker game is available in triple-play, five-play and ten-play configurations and can award players 30,000, 50,000 or 100,000 credits, respectively, for a dealt royal flush.
The post IGT Wheel of Fortune Video Poker Makes Global Debut at Downtown Grand Hotel & Casino in Las Vegas appeared first on Gaming and Gambling Industry in the Americas.
MLB Players Inc., a commercial affiliate of the Major League Baseball Players Association, and OneTeam Partners announced they’ve reached a licensing agreement with PENN Entertainment.
The agreement designates PENN’s sports betting platforms – ESPN BET in the U.S. and theScore BET in Canada – as Officially Licensed Sportsbooks of MLBPI.
PENN now has the rights to use MLB player names, images and likenesses on its sports betting platforms, marketing assets and promotional campaigns.
The deal also includes PENN’s retail sportsbook operations (32 retail sportsbooks at its casino properties, including 19 under the ESPN BET brand).
Last fall, FanDuel and MLBPI reached a similar licensing agreement after the MLB players’ union sued FanDuel and Underdog Fantasy in New York Supreme Court, accusing them of using the names and likeness of ballplayers on their players without permission.
”As baseball season gets underway, we’re excited to offer fans an enhanced betting experience that includes player likenesses, expanded wagering options and a more dynamic product. Partnering with MLB Players Inc. strengthens our connection to the league and its star players and creates additional opportunities to engage fans throughout the season,” said Jason Birney, Vice President of Operations at PENN Interactive.
OneTeam Partners specializes in commercializing group licensing rights for professional athlates, and is a joint venture between the NFL Players Association, MLB Players Association, Women’s National Basketball Players Association, MLS Players Association, and U.S. Women’s National Team Players Association.
“By integrating MLB player rights into PENN Entertainment’s platforms, this partnership brings fans closer to the game while unlocking new business opportunities in sports betting. It highlights the growing influence of players in shaping premium, fan-focused betting experiences while enhancing player NIL rights and widening distribution,” said Frank Arthofer, President of OneTeam Partners.
The post MLB Players Sign Licensing Agreement with PENN Entertainment appeared first on Gaming and Gambling Industry in the Americas.
Caesars Entertainment
Caesars Entertainment Debuts its First Live Dealer Studio Inside One of its Caesars Rewards Destinations
Caesars Entertainment Inc. announced the launch of its first branded, live dealer studio inside one of its world-class destinations made possible through its partnership with Evolution. The debut of the space inside Tropicana Atlantic City in New Jersey marks the second custom studio made for Caesars live dealer offerings on its online casino platforms following the launch of its first such studio in Pennsylvania earlier this year.
Players 21 and older on Caesars’ online gaming platforms Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino can now enjoy a live dealer experience on mobile that draws inspiration from table game play at the Las Vegas Strip’s most iconic casino, Caesars Palace.
“The opening of this branded studio at one of our Caesars Rewards destinations introduces the newest addition to our ever-expanding online gaming platforms. We’re always striving to marry the world-class experiences our players enjoy at our destinations with the online casino play they love,” said Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.
The New Jersey studio features five blackjack tables, which includes a VIP-exclusive blackjack table, one baccarat table and one roulette table. The tables feature custom felts with imagery and branding from iconic Caesars destinations on the Las Vegas Strip including Caesars Palace & Horseshoe. The studio also caters to VIP players, much like Caesars Rewards destinations, with a VIP-exclusive blackjack table offering an authentic 1-to-1 live high-limit blackjack experience, that could previously only be found in a physical casino.
“Evolution is thrilled to open a second dedicated Caesars live dealer studio inside Tropicana Atlantic City. This studio was made possible through our close partnership with Caesars. Once fully operational, it will generate approximately two hundred job opportunities in Atlantic City. We’re very proud to see a concrete example of how iGaming helps to create jobs and develop the workforce in our local communities,” said Jacob Claesson, Chief Executive Officer of Evolution North America.
Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino are available on iOS, Android, and desktop for those 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. Each platform offers a dynamic online casino experience with a range of unique Caesarsbranded games alongside hundreds of classic land-based casino favorites and core casino game mechanics, including high limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette, and more.
The post Caesars Entertainment Debuts its First Live Dealer Studio Inside One of its Caesars Rewards Destinations appeared first on Gaming and Gambling Industry in the Americas.
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