Latest News
New MPs top MERKUR UK’s guest list as company launches political engagement programme

MERKUR UK has completed phase 1 of its new political engagement programme extending bespoke invitations to a total of 253 MPs with constituencies where the company has gaming entertainment venues.
The 253 who were elected as part of the 2024 parliamentary intake comprise 214 Labour MPs, 25 Conservative, 8 Liberal Democrat, 3 from the Scottish Nationalist Party and a further 3 from Reform UK.
Tony Boulton, MERKUR UK’s Director of Public and Political Relations believes the need to engage with new MPs is paramount. He explained: “Many of the re-elected MPs who have MERKUR venues in their constituencies are well aware of the brand and of the issues impacting the industry at large.
“Those who have visited our venues and spent time talking with our staff and our customers have left armed with a much better understanding of the business including the safer gambling undertakings that we have put in place, the professionalism of our highly trained consumer-facing teams and what we mean by low-stake gambling entertainment.
“The dialogue and relationships have been built over a five-year period and the challenge we now face is to replicate that with the MPs who are new to the House of Commons.”
He added: “Whilst our primary objective is to discuss the earliest possible introduction of the essential land-based gambling reforms recommended in the White Paper, our overarching strategy is to build relationships and open dialogues with all of the new MPs many of whom may hold prejudicial views of the sector.
“The best way to address this is to show the business in action and to place the MPs in a modern and professional environment engaging, with our customers many of whom will be their constituents.”
The post New MPs top MERKUR UK’s guest list as company launches political engagement programme appeared first on European Gaming Industry News.
Latest News
Stakelogic and SEGA SAMMY CREATION unite to ignite the future of online gaming

Stakelogic, the technology-driven studio behind some of the world’s most popular online slots and live-casino innovations, is proud to announce that it is now part of SEGA SAMMY CREATION INC. (“SEGA SAMMY CREATION”).
This milestone combines SEGA SAMMY’s global distribution network with Stakelogic’s proven creative power, unlocking great synergy and setting the stage for accelerated growth across regulated markets.
“Joining forces with SEGA SAMMY CREATION opens a new chapter for our organisation,” said Stephan van den Oetelaar, CEO at Stakelogic. “We have always believed our studio could reach even greater heights, and the great synergy between our teams is already driving new ideas that will benefit operators and players around the globe.”
Koichi Fukazawa, Senior Executive Vice President and Group CFO of SEGA SAMMY, added: “Stakelogic’s relentless drive for innovation perfectly complements our long-term strategy to deliver world-class entertainment experiences. Together, we will leverage our shared technology, talent and market expertise to create value that neither company could have achieved alone.”
The post Stakelogic and SEGA SAMMY CREATION unite to ignite the future of online gaming appeared first on European Gaming Industry News.
Latest News
Cash Pig 2 is here and it’s bringing even more Vegas-style thrills to the reels!

As the highly anticipated successor to the Booming Games smash hit, Cash Pig, this exciting new release boasts a 5×4 grid with 30 paylines and stunning new visuals.
All the features you loved from the original return—Piggy Bank, Minor Elimination, Major Upgrade and Free Spins—plus a whole lot more to keep the action sizzling!
In Cash Pig 2, the base game is packed with two growing piggy banks—one that collects Scatters to trigger Free Spins and another that collects coins to activate the Piggy Bank feature. During Free Spins, all wilds are collected, plus you’ll see Minor Eliminations and Major Upgrades, as well as a thrilling Wild Spin at the end where all collected wilds are dropped onto the board for one final chance at huge wins!
This Vegas-themed sequel doesn’t just keep the good stuff from the original, it elevates it. So get ready for even bigger wins and a whole lot of fun with Cash Pig 2.
Moritz Blume, Vice President of Product at Booming Games, said: “With Cash Pig 2, we’ve taken everything players loved about the original and cranked it up to eleven. This isn’t just a sequel—it’s a full-blown evolution. From the dual piggy banks in the base game to the dynamic Free Spins with wild collection, eliminations, and upgrades, every feature has been carefully crafted to deliver more excitement, more engagement, and ultimately, more rewarding gameplay. The Vegas vibe is stronger than ever, and we’re confident players will love the high-energy, high-potential experience Cash Pig 2 brings to the table.”
The post Cash Pig 2 is here and it’s bringing even more Vegas-style thrills to the reels! appeared first on European Gaming Industry News.
Latest News
Altenar leverages power of influencers with Tipster Module launch

Leading sportsbook technology provider will deliver curated tips, Boosted Odds and customisable marketing features for operators with new technology
Altenar has launched an innovative Tipster Module to allow its operator clients to integrate expert insights from influencers directly into their platform, capitalising on the growing trend of influencer marketing.
Through Altenar’s solution, bets from tipsters or influencers can be highlighted in a range of different ways, including as Boosted Odds to provide further visibility to the selections, with the option to assign a name, avatar and unique background to each profile.
The new sportsbook feature gives operators a range of marketing options which can allow their brand to stand out and make the most of sponsorship deals with, for example, a brand ambassador. It also includes functionality to highlight tips from affiliate websites.
As gambling advertising laws are tightened in a variety of countries around the world, Altenar’s innovation provides an important solution to increase brand awareness, grow revenues and boost retention rates.
Dinos Doxiadis, Altenar’s Director of Product – Sportsbook & Data, said: “We know that strict rules around gambling advertising are a challenge for many of our clients and we were keen to produce a solution which can support their marketing activities.
“The use of influencers with a significant online following has become a common form of advertising in many industries and our Tipster Module allows operators to adopt this approach as part of their marketing strategy. Influencers can be used to enhance brand awareness and drive traffic to a sportsbook and we are excited to offer this feature to our sportsbook clients.”
The post Altenar leverages power of influencers with Tipster Module launch appeared first on European Gaming Industry News.
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