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Introducing SBC Summit 2024: A Major iGaming Gathering in Lisbon
The SBC Summit 2024 is set to unfold from September 24-26, 2024, at the Feira Internacional de Lisboa (FIL) and MEO Arena, marking a significant shift from its previous home in Barcelona. This year’s event promises to be an expansive and dynamic gathering, reflecting the growing global impact and reach of the summit. As the premier event in the gaming industry, it offers an unparalleled opportunity for professionals to engage with the latest trends, technologies, and insights shaping the future of gaming.
With an impressive footprint of over 110,000 square meters, SBC Summit 2024 will feature a diverse range of activities and sessions designed to cater to a wide audience. The summit will host more than 450 speakers, including prominent figures such as Tony Hawk, the legendary skateboarder and entrepreneur, and Sir Tim Berners-Lee, the inventor of the World Wide Web. Their participation underscores the event’s commitment to delivering high-caliber content and thought leadership across various sectors within the gaming industry.
The summit’s expanded venue will accommodate 600 exhibitors, showcasing a broad spectrum of innovations and solutions. This year’s event introduces several themed zones, including the Casino & iGaming Zone, Sports Betting Zone and Player Protection Zone, as well as three focused summits: the Payment Expert Summit, the Affiliate Leaders Summit and ESI Lisbon, uniting the realms of esports, video games, gambling, and the creator economy. Each of these areas is designed to provide attendees with targeted insights and opportunities for engagement.
Attendees can expect a robust conference program spread across eight stages. The agenda will cover a wide range of topics relevant to the gaming industry, from sports betting and casino gaming to payments, compliance, and affiliate marketing. This comprehensive approach ensures that participants will gain valuable knowledge on the latest industry developments and best practices.
Networking will be a central feature of SBC Summit 2024, with various opportunities to connect with peers, industry leaders, and potential partners. The event is expected to draw 25,000 attendees, including operators, affiliates, regulators, and technology providers. The summit’s design incorporates numerous networking lounges, coffee bars, and food areas, providing comfortable spaces for attendees to meet and discuss business.
In addition to its extensive exhibition and conference offerings, SBC Summit 2024 will introduce StartupSphere. This new initiative is aimed at supporting startup companies by connecting founders with investors and potential clients. The StartupSphere will feature the popular First Pitch Competition, where emerging startups will compete for a prize fund currently valued at €118,800. The pavilion will also showcase 16 innovative startups across various sectors, including sports betting, iGaming, fintech, and AI.
The city of Lisbon, with its rich historical backdrop and vibrant cultural scene, provides an excellent setting for this landmark event. Known for its welcoming atmosphere and efficient transportation network, Lisbon offers easy access for international attendees. Humberto Delgado Airport, just 4 km from the venue, ensures convenient travel with direct flights to numerous global destinations, including major hubs in the US and South America.
In addition to its professional attractions, Lisbon’s culinary scene and lively social environment make it an ideal host city. Attendees will find a variety of dining and entertainment options within walking distance of the event venue, enhancing their overall experience.
SBC Summit 2024 promises to be a landmark event for the gaming industry, offering valuable insights, opportunities for collaboration, and a chance to experience the dynamic city of Lisbon.
The post Introducing SBC Summit 2024: A Major iGaming Gathering in Lisbon appeared first on European Gaming Industry News.
2026 EGR Europe Awards
MightyTips takes home EGR’s Affiliate of the Year title for the UK & Ireland
MightyTips was honored with the Affiliate of the Year award for the UK and Ireland at the 2026 EGR Europe Awards gala. The event took place on 18 February at the Hilton Malta in St. Julian’s, bringing together leading figures from the European iGaming sector.
This acknowledgment comes after a year of considerable expansion and product advancement for MightyTips. In 2025-2026, the brand underwent a significant website enhancement, improving its structure, navigation, and user experience.
Key updates included:
- launch of a new Tips section featuring short, expert-backed insights on betting opportunities;
- fully reworked sports predictions section with more structured, data-driven analysis;
- introduction of a new bonus section with a user-friendly, informative interface that clearly presents licensed operators’ offers.
MightyTips is an internet betting resource operated by SEOBROTHERS. In 2026, MightyTips was nominated for the EGR Affiliate of the Year award in Central and Eastern Europe.
Eugene Ravdin, Head of PR at SEOBROTHERS, commented: “The EGR Europe Awards are among the most established industry recognitions in the region. Winning it highlights the consistent work of the MightyTips team across multiple departments. This achievement reflects our long-term strategy and our commitment to sustainable product development.”
The EGR Europe Awards celebrate businesses that influence the iGaming sector throughout Europe. They acknowledge operators, affiliates, and suppliers establishing benchmarks in innovation, sustainability, customer experience, and product development. Regional categories highlight the advantages of particular markets, encompassing Central and Eastern Europe.
The accolade additionally acknowledges broader regional reach and enhanced collaborations with licensed operators in the UK and Ireland. MightyTips stays dedicated to delivering organized, data-oriented content for regional audiences, emphasizing compliance, transparency, and sustainable development.
The post MightyTips takes home EGR’s Affiliate of the Year title for the UK & Ireland appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Codere Online
Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy
Codere Online Luxembourg, S.A. a leading online gaming operator in Spain and Latin America, today announced the launch of its new iOS Poker application in Mexico, reinforcing the Company’s strategic objective to provide customers with access to a complete suite of online gaming products. As part of this multi‑product roadmap, both Bingo and the Android Poker app will form the next steps in expanding the Company’s offering in the country.
Developed in partnership with Playtech, one of the world’s most established gaming technology providers, the new iOS Poker app integrates directly with Playtech’s player‑vs‑player (P2P) Poker network. This allows Mexican users to compete in real time with players across multiple operators, ensuring deeper liquidity, a more dynamic environment and a superior competitive experience.
Codere Online continues to observe strong demand for Poker in Mexico, with more than 1,300 unique active users per month already engaging with the vertical across existing channels, a clear indicator of the product’s relevance and potential as mobile availability expands.
“Launching the Poker app for iOS in Mexico is a key step in delivering on our commitment to offer customers all major online gaming categories,” said Alberto Telias, Chief Marketing Officer at Codere Online. “Poker has quickly emerged as a highly attractive vertical for our users, and through our partnership with Playtech, we are bringing them a premium, high‑liquidity platform that elevates their experience.”
The new app offers a stable and intuitive interface with access to cash tables, multi‑table tournaments, Sit & Go formats, and fast‑paced modes. It also incorporates Codere Online’s robust responsible gaming tools to ensure that customers can enjoy Poker in a safe and controlled environment.
“This release reflects our strategy to broaden our product offering and enhance the user experience across all key gaming verticals,” said Ran Licht, Head of Product at Codere Online. “Playtech’s P2P network enables us to deliver a feature‑rich Poker environment connected to a broader operator ecosystem, and we look forward to expanding our product suite with additional verticals currently in development.”
“We are proud to partner with Codere Online and bring our P2P Poker network to their players in Mexico through their new iOS app,” commented Marat Koss, Playtech Chief Interactive Gaming Officer. “Codere Online players will now boast access to one of the most liquid and competitive poker networks in the entire industry.
The post Codere Online Launches iOS Poker App in Mexico, Advancing Its Multi‑Product Expansion Strategy appeared first on Americas iGaming & Sports Betting News.
Akhil Sarin
Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing
Season 4 of Bet It Drives is back, and Episode 2 features Akhil Sarin, CMO at Easygo and the marketing and partnerships mastermind behind Stake.
Sarin dives into the realities of iGaming marketing, sharing how some of the most cost-effective campaigns can deliver massive impact—including a low-budget idea that went viral with over 16 billion impressions.
Key insights from the episode include:
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Stake’s most valuable partnerships and why they worked
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What sets their sponsorship strategy apart
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Common mistakes iGaming marketing teams make
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The one thing Sarin wishes teams focused more on
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Biggest red flags and warning signs in partnerships
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Leadership lessons and internal trust challenges
The episode also features a fun “Confess or Call” segment, highlighting a late-night call to a senior exec about a high-stakes, unconventional idea—a true test of trust and creativity.
“This season is about open conversations, and Akhil was straight with us,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “iGaming marketers will rethink spend, partnerships, and what truly drives growth after this episode.”
Season 4 also includes a CEO debate with Cedomir Tomic (Founder, Alea) and Oleksandr Feshchenko (CEO, GR8 Tech), along with upcoming insights on crypto payments in iGaming and esports betting strategies.
Watch or listen to Season 4, Episode 2 on:
The post Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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