Latest News
Betcha Enters New Zealand Wagering Industry
An exciting new player has entered the New Zealand wagering industry, with the launch of betcha.
The arrival of betcha is the first time since the TAB was established back in 1950 that there’s a new betting brand based in New Zealand.
Entain Australia and New Zealand’s Managing Director – New Zealand, Cameron Rodger, said betcha was a direct response to the increasing threat to New Zealand sports and racing caused by offshore betting operators.
“In the three months to the end of June 2024, New Zealanders’ spending with offshore betting operators grew by 30%, continuing a trend over the last three or more years,” Rodger said.
“Offshore spending is now estimated to be over $180m per annum, and this is led by the growth in offshore spending doubling in the 18-29-year-old age band in the last five years.
“Their betting activity provides little to no benefit for the New Zealand racing and sports industries, and these offshore operators are under no obligation to provide the same level of harm minimisation support and account management tools that betcha will make available for Kiwis.”
While the launch of the new TAB betting platform at the end of April has shown some growth in the 18-29 demographic, it’s clear that some Kiwis are seeking a point of difference from a brand like TAB, which has a long history in New Zealand.
Entain’s Chief Marketing Officer, Mel Kenneday, said betcha – a digital-only brand – would bring a social vibe to the wagering sector. The brand is launching with the ability to create syndicates and bet with mates, making it a true social experience.
“This new brand will emphasise the social and competitive value of sports and racing and introduce New Zealanders to the next generation of betting,” Kenneday said.
“This means we’ll be focusing on some of those events and sports that the newer generation have really shown interest in, like football, basketball, and UFC, with betcha confirmed as New Zealand’s official wagering partner for UFC.”
betcha’s innovative social & generosity products create new ways for people to engage. With betcha’s Toolbox, the power is in the punters’ hands. They have the freedom to choose which race, track or sport to apply their exclusive tool.
The post Betcha Enters New Zealand Wagering Industry appeared first on European Gaming Industry News.
Gambling in the USA
Gaming Executives Positive on Current Business Conditions, Cautious on Future Growth Expectations
Overall Balance Sheet Health, Access to Credit Continue to Improve
In the face of slowing revenue expansion, gaming industry leaders continue to hold an overall positive view of the current business situation, with a notable improvement in credit conditions, according to the latest American Gaming Association (AGA) Gaming Industry Outlook.
The majority of respondents (88%) view the current state of the gaming industry as either good or satisfactory. Meanwhile, executives have a more conservative outlook on future business conditions, with respondents split on whether they expect conditions to improve over the next three-to-six months (3% net positive) and many expecting a decrease in customer activity (28% net negative).
“After years of very strong consumer gaming spending growth, expectations around customer activity over the next three to six months have cooled considerably,” said AGA Vice President of Research David Forman. “Still, gaming businesses remain well positioned, with executives touting strong balance sheets and more viewing access to credit as easy than restrictive for the first time in two years.”
Gaming Executive Panel
Since Q1, gaming executives’ sentiment has shifted, with a greater number of respondents now expecting a decline in customer activity over the next three to six months (28% net negative, up from 4% net negative in Q1). Despite this, panelists foresee improvements in overall balance sheet health (34% net positive).
Additionally, more executives reported access to credit as easy (19%) rather than restrictive (3%) for the first time in two years, and fewer cite interest rates as a major limiting factor than in the spring.
Hotel (56%) and food and beverage facilities (56%) continue to be the main and growing focus of capital investment among operators, followed by live entertainment (28%) and casino floor slots (22%).
Meanwhile, gaming equipment suppliers now believe their pace of capital investment and game sales will decelerate (13% net negative).
These expectations are impacted by evolving macroeconomic challenges, with uncertainty of the economic environment vaulting to the top of executive concerns (56%, up from 34% in Q1), followed by state regulatory concerns (31%), and inflationary or interest rate concerns and geopolitical risk (both 34%).
The Current Conditions Index
The Current Conditions Index for Q3 2024 was 97.3, which is consistent with real annualized contraction of 2.7 percent. The Current Conditions Index measures real economic activity in the industry, as measured by gaming revenue, employment and employee wages and salaries.
The Future Conditions Index
The Future Conditions Index, a leading indicator of changes in industry conditions, measured 98.9 in Q3. This indicates an environment in which real economic activity in the gaming sector, after controlling for underlying inflation, is expected to moderately decrease over the next six months (1.1% annualized rate).
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Latest News
GR8 Tech at SBC Summit Lisbon 2024: Record Engagement, Silver Award Win, and Global Insights
At SBC Summit Lisbon 2024, the GR8 Tech booth buzzed with constant activity, as hundreds of industry professionals stopped by to explore our cutting-edge iGaming solutions. From live demos to in-depth discussions of specific cases, visitors saw firsthand how GR8 Tech’s technology empowers operators to elevate their businesses. GR8 Tech’s sales team held over 80 meetings, leading to 20 strong prospects—a result that clearly underscores the effectiveness of the team’s efforts and the strong interest in GR8 Tech’s offerings.
“Over the past year, we refined our offerings for the market and arrived at SBC Lisbon with a clear vision of the value we provide to potential clients. Our focus was evident in the increased number of meetings and leads at our booth. As a result, I believe we are on track to secure numerous new contracts,” said Evgen Belousov, GR8 Tech CEO.
GR8 Tech also got recognition at the SBC Awards, scoring Silver as the Best Platform Provider of the Year. It demonstrated the company’s commitment to advancing the iGaming industry with top-of-the-line software solutions and services.
Yevhen Krazhan, CBDO, added: “The strong engagement we saw at SBC 2024 shows our message is resonating. As we establish ourselves as a top provider of the high-performance Sportsbook and iGaming platform, we’re attracting the right audience eager to learn more.”
GR8 Tech Emphasizes Geo-Specific Innovation and Player-Focused Strategies
At the summit, GR8 Tech highlighted the importance of tailoring solutions to specific market and client needs. During a compelling fireside chat on the SBC Superstage, GR8 Tech CEO Evgen Belousov and Paris Anatolitis, CEO of Moja Group, presented an exclusive case study titled “Getting Geo-Specific in Africa: Tailoring Tech for Success.”
The session showcased how GR8 Tech’s geo-specific solutions tackle the challenges of the African market, helping operators like Mojabet acquire and retain players. A standout example was the custom-designed lightweight frontend, which cut Mojabet’s load times from over 10 seconds to 1.5 seconds, boosting user experience and engagement. The discussion also explored how GR8 Tech’s geo-specific solutions helped operators in various regions worldwide, leaving attendees with valuable insights of how tailored technology can drive success in the iGaming industry.
Vlad Andrusenko, GR8 Tech’s Head of Product (Sport), participated in the dynamic panel discussion, “Average Joe… The Sportsbook Experience for Recreational Customers.” Andrusenko took a practical, product-focused approach, sharing insights based on real user research conducted on the GR8 Tech platform. He highlighted how sportsbooks are adapting products, risk management, and market pricing to meet the needs of value-conscious customers, emphasizing new ways operators are keeping casual bettors engaged through a personalized, user-friendly experience.
Expanding Global Reach with Strategic Engagements and Upcoming Events
Reflecting on the success of SBC Summit Lisbon 2024, GR8 Tech is poised to build on the strong connections established during the event. Looking ahead, the company is excited to continue engaging with partners and clients while showcasing its flagship GR8 Sportsbook platform at upcoming global events, including SiGMA Europe from November 11-14.
The post GR8 Tech at SBC Summit Lisbon 2024: Record Engagement, Silver Award Win, and Global Insights appeared first on European Gaming Industry News.
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