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New Study Finds that Socially Excluded Communities Use Gambling to Cope with Discrimination, Loneliness and Other Problems
A new study from GambleAware has shown how people from communities that experience discrimination due to being marginalised and socially excluded use gambling to deal with their situations and loneliness.
GambleAware, the leading charity and strategic commissioner of gambling harms prevention and treatment services, funded an analysis by The National Centre for Social Research (NatCen) of 138 previous studies to explore how socially excluded groups are affected by gambling. The groups in the studies included people who experience or are at risk of homelessness, older people, people living with disabilities, neurodiversity or mental health challenges, criminalised communities and migrants in vulnerable circumstances such as asylum seekers.
Despite the diversity of these groups, the research identified a common thread across all of the groups that they often use gambling to cope with other difficulties in life, which are driven by social exclusion or discrimination. These issues include loneliness, mental health challenges, stress related to the process of migration and assimilating into a new culture, unemployment, challenges relating to job security and conditions, or poverty. Gambling was seen by people from the communities as a way to take their mind off these issues, or as a way to make money to try and get out of poverty.
The research also highlighted the disproportionate concentration of gambling venues in more deprived areas in Great Britain. People from marginalised, isolated or criminalised communities are more likely to live in these areas due to socioeconomic disenfranchisement, and so are more likely to see gambling venues around them.
Stigma was also identified as contributing to people’s experiences of gambling and gambling harm, and influenced whether they reached out for support and treatment. Marginalised communities in the study already experience stigma related to drug use, homelessness or mental health challenges, which not only intersect with one another, but also with stigma from gambling harms. This underscores the importance of GambleAware’s campaigns to reduce the stigma around gambling harm, to make people more willing to open up and come forward for help.
The report recommends that gambling treatment services need to be accessible, inclusive and adaptive to people with different needs to meet the realities of marginalised communities and break down barriers for them to access support. The report also recommends there should be further research to explore gambling harms among discriminated-against communities due to a lack of current evidence and understanding of their needs and the harm they experience.
GambleAware has already been working to improve access to services for people from some of these communities. The charity launched a large-scale funding programme, “Improving Outcomes for women and minority communities affected by gambling harm”, investing over £4 million in 25 organisations across Great Britain that support women or minority communities. Organisations receiving funding include Investing in People and Culture, which will use the funding to address gambling harms among ethnically diverse refugee and new migrant communities in Tyne and Wear; and the Flowhesion Foundation, which will support Pashtoon speaking women in the North West of England who are experiencing gambling harms.
Zoë Osmond, Chief Executive of GambleAware, said: “Our new report shows how people from marginalised communities, who are already dealing with many different issues in their lives, struggle with gambling harms.
“There needs to be more engagement with these communities to build awareness around the risks of gambling harm, and service providers need to ensure they can appropriately meet the needs of people in different circumstances. This is why we launched our Improving Outcomes Fund, to support organisations which are running programmes to help people from different communities.”
Dr Sokratis Dinos from NatCen’s Centre for Gambling Research said: “We were pleased to carry out this study for GambleAware. The report is a collection of findings and analysis of six scoping reviews, which were conducted to critically appraise existing evidence on gambling harms among communities in Great Britain who are subject to disproportionate marginalisation, social exclusion, or subject to criminalisation. The results show how vulnerability to gambling harms for some people in these communities will be driven by compounding inequalities, stigma, exclusion, and discrimination.”
The post New Study Finds that Socially Excluded Communities Use Gambling to Cope with Discrimination, Loneliness and Other Problems appeared first on European Gaming Industry News.
Fast-growing content provider unveils three thrilling seasonal collaborations.
Renowned iGaming content provider BGaming is honoring the Chinese New Year this February by launching three new games themed around Chinese culture.
This is the most recent in a series of seasonal promotional game collections launched by the studio. It comes after the successful releases of the Xmas, Halloween, Oktoberfest, and Valentine’s promotional sets in 2025. These have solidified BGaming’s status as a developer focused on seasonal and holiday-themed games that enhance player involvement and draw in new clients.
The promotional packages combine a selection of games to commemorate an approaching occasion. In this case, BGaming’s three gaming realms will each unveil a new title themed around the Chinese New Year.
The initial release of the three was Always Up! x10000, which became available on virtual shelves on February 4th. This is a #Classic style slot that serves as a sequel to BGaming’s well-liked Always Up! game.
Next comes Fortune Red Packets, a #Casual game that combines Minesweeper-like mechanics with Chinese cultural elements. Fortune Red Packets become available starting February 10th.
Finally, we have Panda Fortune Rush, an exciting online slot in the BGaming #Entertainment realm. Players are immersed in a bamboo forest and are presented with various bonus features, such as an exciting respin round and strong multipliers. This will be accessible starting February 19th.
Always Up! x10000 can be found now at bgaming.com. From February 10th and 19th, respectively, players can try the demos of Panda Fortune Rush and Fortune Red Packets on the website.
Julia Alekseeva, CPO at BGaming, said, “Themed games are a crucial part of our portfolio at BGaming, and our promotional releases are something that we are very proud of.
What makes the Chinese New Year set so relevant is that it features a new release for each of our three gaming worlds in BGaming’s new classification. Each of these titles adds something special to its respective category, and we are excited to share them with our players.”
The post Ring in the Chinese New Year with BGaming’s Seasonal Promotion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
SoftConstruct AI and Affigates are thrilled to share their involvement in AIBC Eurasia 2026, occurring on February 10-11 at the Festival Arena in Dubai. As a leading center for iGaming advancement in the area, AIBC Eurasia offers the perfect platform for companies to showcase their vision of a future powered by intelligence.
In a time when technology advances at an unparalleled speed, SoftConstruct AI and Affigates remain at the forefront by providing an environment where aspiration and intellect converge. At AIBC Eurasia, the emphasis will be on the concept of “The Choice,” steering operators toward strategic choices that promote sustainable growth and operational superiority.
At Stand 5S, attendees can discover an extensive range of solutions designed for the contemporary operator. At the heart of the display are the Sportsbook and Casino Platforms, upgraded with cutting-edge AI enhancements to guarantee optimal scalability and cross-channel efficiency. The AI Suite continues to be the core of the package, including CRM AI for behavior analysis, Umbrella AI for immediate risk oversight, and the AI Game Recommendation System for personalized content. Moreover, the exhibition highlights Betting Mate, an advanced AI assistant providing tailored market recommendations, up-to-date statistics, and an engaging chat interface for an enhanced player experience.
At AIBC Eurasia, participants can also discover Affigates, a uniquely operated, unprecedented affiliate ecosystem presented at the SoftConstruct AI booth. Created as a comprehensive growth engine for the iGaming industry, it emphasizes transparency via a distinctive scoring system and a Traffic Trust Layer that assesses quality prior to any engagement. Affigates provides a scalable and fraud-resistant route to ongoing success through a trusted international network of more than 7,000 affiliates and 700 partners connecting with 115 million players.
Maintaining its dedication to partner success, SoftConstruct AI will showcase the “The Choice to Grow” initiative. This unique 12-month program transforms performance into real cost benefits by incentivizing growth. By realizing a 16.67% growth in GGR each quarter across Sportsbook, Virtual Sports, Retail Solutions, FeedConstruct, PopOK Gaming, Pascal Gaming, CreedRoomz, Choice Gaming, Stretch Network, and SOS Hub, partners can access a 51% invoice discount every three months, three months of complimentary services for single-use, in addition to special promotions and exclusive tournaments from partner brands.
The energy starts to build even before the Festival Arena’s doors are opened. On February 8, two days before the exhibition, SoftConstruct AI will host Harmony ChoiceMe Dubai, a private event aimed at bringing together the local iGaming community. This gathering provides a concentrated environment designed for discussion and strategic synchronization, enabling industry leaders to exchange insights and viewpoints prior to the commencement of the main event.
SoftConstruct AI and Affigates welcome all visitors to explore Stand 5S to see how an integrated, AI-powered ecosystem can reshape the future of iGaming.
The post SoftConstruct AI and Affigates Bring Cutting‑Edge Solutions to AIBC Eurasia 2026 in Dubai appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet
Amusnet Brings Brazilian Street Energy to Crash Gaming with the Release of Caramelo Sortudo – Crash Edition
Amusnet expands its crash game portfolio with the launch of Caramelo Sortudo – Crash Edition, a high-energy title inspired by Brazil’s most iconic street dog. Packed with colour, character and fast-paced action, the new release takes players straight into the vibrant rhythm of Brazilian neighborhoods, where every second counts and the multiplier runs wild.
At the heart of the game is Caramelo, sprinting through bustling streets in pursuit of a mischievous bicyclist. With each stride, the multiplier climbs higher, challenging players to make split-second decisions. The objective is simple yet thrilling: cash out at the right moment before Caramelo catches the irresistible scent of his favourite grilled chicken.
Designed to deliver transparency and trust, Caramelo Sortudo – Crash Edition is powered by a Provably Fair algorithm and features a 50% cashout chance, ensuring balanced gameplay and edge-of-your-seat excitement in every round. Intuitive mechanics make it accessible to newcomers, while rising multipliers keep seasoned players fully engaged.
Visually bold and bursting with personality, the game blends skill, suspense and unmistakable Brazilian charm. From colorful street scenes to the playful animation of its four-legged hero, every detail is crafted to enhance immersion and momentum.
Whether players aim for steady wins or chase daring multipliers, Caramelo Sortudo – Crash Edition delivers nonstop adrenaline and dynamic gameplay. With this latest release, Amusnet once again showcases its commitment to innovation, entertainment and culturally inspired gaming experiences.
Gamble
Play the game and multiply the winnings through the Gambling feature.
Multipliers
The game starts with a multiplier set at 1x and rises gradually and can go up to a max coefficient of 1,000,000. Multiplier can potentially crash at 1x, ending the game round.
50% Cash Out
Players can cash out 50% of their bet during the game round and continue playing with the remaining 50%.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Brings Brazilian Street Energy to Crash Gaming with the Release of Caramelo Sortudo – Crash Edition appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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