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SBC Summit to Hold Inaugural Payment Expert Summit
The upcoming SBC Summit will intensify its focus on equipping industry experts with top-tier payment solutions and compliance strategies with the introduction of the Payment Expert Summit.
The Payment Expert Summit, named after SBC’s dedicated media brand, is scheduled for September 24-26 at the Feira Internacional de Lisboa. It will serve as the ideal platform for CFOs, Payments Directors, Heads of Payments, Payments Managers, Heads of AML/Fraud, KYC Managers, and payment and service providers to discuss the latest issues and strategies impacting the payment sector.
The summit will feature a dedicated conference program, networking facilities, and a show floor, providing a comprehensive environment for professionals to gain insights and forge valuable connections.
The exhibition floor will provide 25,000 delegates with the opportunity to explore the latest industry technologies and innovative payment solutions and services from 70 leading global brands. Confirmed exhibitors include Adyen, Bilderlings, DNS Pay, Inpay, ISX Financial, Jetonbank, Noda, ODDS Group, OKTO, Paybrokers, Payfuture, Payhound, Payok, Paytently, Pagsmile, PGWay, Rapyd, SmartFastPay, Trustly, VallettaPay, VOLT, XDA, ZRO Bank, and many more.
In addition, the show floor will feature a variety of networking amenities for delegates to connect with payment service providers, fintech firms, and compliance experts. Dedicated facilities include the Networking Lounge sponsored by Pay4Fun, the Payments Bar & Lounge sponsored by Kushki and the Coffee Bar & Lounge sponsored by Neosurf.
On the evening of Wednesday, September 25th, SBC will also host a dedicated ‘Payment Expert VIP Dinner & Networking Party’. This invite-only event will be held at the award-winning Trindade bar, offering operators and payment brands a three-course dinner and complimentary drinks.
Rasmus Sojmark, CEO & Founder of SBC, said: “Reflecting on last year’s SBC Summit Barcelona, it was clear that delegates responded extremely positively to our ‘Payments & Compliance Zone.’ This enthusiasm, along with the tremendous work of our media brand ‘Payment Expert,’ made it an easy decision to establish a dedicated summit.
“By offering delegates a focused educational program, showcasing the latest services and products, and providing ample networking opportunities, we aim to spur innovation and collaboration to drive the industry forward.”
Payment professionals looking to enhance their knowledge can anticipate three days of educational content addressing crucial topics impacting the payment sector. Sessions will explore the impact of open banking on financial access for gamblers by 2025, the transformative effects of unified payments on the gambling industry, navigating global complexities in gambling AML, and the influence of global economic trends on payment departments. Additionally, discussions will delve into the relationship between evolving fraud attempts and payment systems, and whether cryptocurrency can redefine the future of betting and gaming.
Industry experts set to feature as part of the Payment Expert Summit conference include Gabriele Griesbacher (Global Director of Payments and Compliance, DAZN), Isabelle Delisle (Global Head of Group Payments, Pinnacle), Christian Reinheimer (Group Director of Payments Product, LeoVegas Group), Liron Warhaftig (VP Product, BetMGM), Agata Smilgin (Head of Fraud and Payments, The Luck Factory), Rahul Das (Director of Payments, LiveScore Group), Sandhya Singh (Chief Customer Experience Officer, Casumo), Shirelle Zammit (CFO, Hit Gaming), Andrea McGeachin (CEO, Neosurf) and more.
Delegates who register for the Payment Expert Summit will enjoy complete access to all aspects of the SBC Summit. This includes the Sports Betting, Casino & iGaming, and Player Protection Zones, as well as the Affiliate Leaders Summit, ESI Lisbon, Media Headquarters, and the Super Stage at MEO Arena. This access covers the expo floor, networking areas and parties, and conference content.
The post SBC Summit to Hold Inaugural Payment Expert Summit appeared first on European Gaming Industry News.
Latest News
KingMidas Games Partners with LuckyStreak to Deliver Premium iGaming Titles to Operators Worldwide
KingMidas Games, a leading iGaming provider, today announces a new strategic partnership with LuckyStreak, a leading B2B live casino software provider and content aggregator.
Through this collaboration, more than 100 KingMidas Games titles—spanning its signature Classics, Next-Gen, Slots, and other top-performing genres—will be made available via LuckyStreak’s powerful aggregator platform, LuckyConnect™. This integration empowers operators to easily browse, pick, and deploy their preferred KingMidas Games titles all in one place, streamlining access to world-class content through a single integration point.
“Partnering with LuckyStreak marks a significant milestone in our growth journey,” said Alex Mozir, Head of Sales at KingMidas Games. “Their reputation for delivering best-in-class live casino and aggregation solutions makes them a natural fit for our content. We’re confident that our portfolio—designed for engagement, retention, and performance—will add strong value to the LuckyConnect offering. This collaboration reflects our shared commitment to empowering operators with standout gaming experiences, and we’re excited for what’s to come.”
“Growing LuckyConnect with top content is a big focus for us this year, and KingMidas Games is a perfect fit to our strategy. I know the team behind it and have a lot of respect for what they’re building—smart games, solid execution, and real potential,” said Ady Totah, LuckyStreak CEO and Co-founder. “We’re already lining up campaigns with some of our close partners and looking forward to seeing how the games perform. This is just the start.”
Rory Kimber, LuckyStreak Commercial Director said: “Often making decisions for who to bring onto LuckyConnect can be difficult, but with KingMidas Games, that wasn’t the case. Their first-class, diverse and exclusive content ticks all the boxes. More importantly, the team at KingMidas Games understands that successful partnerships are built not just on great content, but on strong support and collaboration—and they’ve been both engaging and knowledgeable at every stage. I’m looking forward to taking their fantastic games to the market, and to our existing customers.”
The KingMidas Games portfolio will be available on the LuckyConnect™ platform starting in Q2 2025.
The post KingMidas Games Partners with LuckyStreak to Deliver Premium iGaming Titles to Operators Worldwide appeared first on European Gaming Industry News.
Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
Better Collective
Network Gaming partners with Better Collective to launch pioneering gaming ecosystem
Network Gaming and BolaVIP launch groundbreaking mobile gaming platform, Ligavip, for Brazilian sports fans
Network Gaming, the next-generation sports games studio, has announced the launch of its mobile-first gaming platform in partnership with Bolavip, one of Brazil’s largest sports media brands and part of the global sports media group Better Collective.
This launch marks a bold step into new territory for Network Gaming — entering the Brazilian market for the first time, and doing so on a mainstream stage that reaches millions of passionate fans. The collaboration sets the scene for a new category of mobile sports games, built for mass appeal and designed to deepen engagement across Bolavip’s vast audience.
Timed to coincide with the start of the main football championship in Brazil, the debut of the Ligavip platform delivered standout early results, including a 15% conversion rate from unique visitors to registered users in its opening weekend.
Unlike traditional models, Ligavip is not tethered to betting. Instead, it opens up an innovative source of new revenues for Better Collective by offering free-to-play games powered by branded prizes, such as shopping vouchers from one of the country’s top sports retailers, awarded to the best performers in Ligavip challenges. Players can compete for rewards, challenge their friends for bragging rights, and monitor their performance on live leaderboards in a community-first environment.
“We’re stepping onto a new stage — launching in Brazil, partnering with one of the most influential sports media groups in the world, certainly in terms of incoming traffic to its assets, and thereby pushing our platform into the mainstream,” said Harry Collins, CEO of Network Gaming. “This is a defining moment for us. It’s not just about great gameplay; it’s about creating sustainable entertainment ecosystems built around loyalty, fun, and fan connection.”
The launch also signals a new phase of development for Network Gaming’s broader platform ambitions. With Ligavip, the company will now be building out advanced meta mechanics — systems layered on top of gameplay such as daily rewards, progression loops, and upgrades — designed to boost long-term retention. Combined with powerful social features like leaderboards, invite-a-friend mechanics, and community leagues, these systems turn simple games into sticky, social experiences.
Tomás Vaz de Carvalho, COO South America at Better Collective, said: “We’re thrilled to be working with Network Gaming to bring a new kind of interactive sports experience to Brazil. This is about engaging fans in a fresh, rewarding way — and opening up new commercial avenues that align with global digital trends. Gaming is now a key pillar in many media strategies, and this partnership puts us right at the forefront.”
As traditional media looks for new ways to engage and monetise its audience, initiatives like Ligavip are becoming a strategic pillar. (The New York Times now generates more revenue from its games portfolio than its core news content.) This collaboration allows Better Collective and Network Gaming to stay ahead of the curve — creating experiences that are fun, valuable, and aligned with global digital entertainment trends.
The post Network Gaming partners with Better Collective to launch pioneering gaming ecosystem appeared first on Gaming and Gambling Industry in the Americas.
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