SOFTSWISS, a global technology company and leader in iGaming software solutions, announces the extension of its strategic collaboration with legendary Formula One driver Rubens Barrichello, who will continue in his role as Non-Executive Director in Latin America.

This renewed agreement builds on a successful first year of collaboration, which has become a cornerstone of SOFTSWISS’ positioning across Latin America and beyond based on shared values of partnership and cultural connection.

Since April 2024, Barrichello has served as an authentic voice for SOFTSWISS at key industry and business events, both across Latin America and internationally. His role has gone far beyond traditional brand endorsement, encompassing leadership visibility, market engagement, and relationship-building with clients and communities.

Over the past year, Barrichello has played a pivotal role in reinforcing SOFTSWISS’ growth, hosting high-level partner engagements that combine cultural relevance with exclusive experiences. His voice was also central to the company’s response to the devastating floods in Rio Grande do Sul. Through the Help Brazil initiative, Barrichello assisted in amplifying calls for support and raising awareness around the urgent need for action. What began as an emergency relief effort evolved into a commitment to clean water access – a deeply personal initiative for him and SOFTSWISS, grounded in empathy and solidarity with affected communities.

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In addition, Barrichello participated as a speaker at the SOFTSWISS Excellence Talks series, where he shared his unique expertise with the company’s global team. 

“Rubens brings an unmatched level of authenticity, integrity, and passion to everything he does,” says Ivan Montik, Founder of SOFTSWISS. “Over time, he has become a true friend. His presence within our team has helped us connect with Latin American partners, clients, and audiences on a deeper level – not only as a brand but as a long-term, responsible partner in the region.”

“I’m proud to continue this journey with SOFTSWISS,” says Rubens Barrichello. “Our first year together has shown how shared values can translate into meaningful impact – for business, regional markets and local communities. I look forward to helping take this partnership even further.”

As part of the renewed collaboration, Barrichello will continue supporting SOFTSWISS in strategic market growth, high-level representation, and cultural localization. His most recent appearance was a keynote speech during the opening day of SiGMA Americas 2025 in São Paulo – one of the most important iGaming events in the region.

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.

The Plaza Hotel & Casino will again host downtown Las Vegas’ biggest party to celebrate Cinco de Mayo starting at 4 p.m. on Monday, May 5, in and around its iconic Carousel Bar.

The Plaza’s Cinco de Mayo party is free to attend and will feature a variety of entertainment, including a Mariachi band, Folklorico dancers, and a DJ spinning top radio hits with a mix of Latin music, all under the bright lights of the property’s iconic Main Street dome. The high-energy fiesta will also feature downtown’s largest piñata.

Guests will be able to commemorate their fun by taking selfies inside the Plaza’s photo house that will include various festive props.

Fresh churros will be available for purchase from Churros 101 as well as street tacos and Mexican street corn salad (Esquites) from Fresh Mexican Grill.

Carousel Bar will offer drink specials all night long: Dos Equis on draft (a pint for $11 or 32 oz. for $14), the Kickin’ Caballo (Teremana Tequila, lime, chili agave, and ginger beer for $16), and a beer and shot feature with Dos Equis and Teremana Blanco Tequilla for $16.

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Next to Carousel Bar, Pinkbox Doughnuts will feature fun and delicious Cinco de Mayo-themed doughnuts.